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Pemasaran Internet atau pemasaran elektronik (bahasa Inggris: Internet marketing, e-marketing, atau online-marketing) adalah segala upaya yang dilakukan untuk melakukanpemasaran suatu produk atau jasa melalui atau menggunakan media elektronik atau Internet.

Developing genuine relationships with customers and prospects

No matter whether your business is B2B or B2C, it really comes down to one person talking to another. No one wants to interact with a faceless brand, business, or logo. We all want to buy from a friend — someone we trust and feel comfortable engaging with regularly.

Asking yourself what you’re after If you take the time to ponder the following questions, you’ll gradually begin to create a road map to Facebook marketing success:
✦ Why do you want to use Facebook to market your business? More specifically, what do you hope to gain from your use of Facebook, and how will it help your business?
✦ Who is your ideal audience? Get specific here. Who are you talking to? What are the demographics, needs, wants, and challenges of the folks who will buy your products, programs, or services?
✦ What do you want your ideal audience to do via your efforts on Facebook? In other words, what feelings, actions, or behaviors do you want your audience to experience?
✦ How can you be useful? Finally, remember that Facebook is a friend network where brands are relatively unwelcome. How can you use Facebook to be useful to your customers?

Making money

Apart from winning the lottery, starting your own business is the only possible way to achieve full financial independence. That is not to say it is not without risks. In truth most people who work for themselves do not become mega rich. But many do and many more become far wealthier than they would probably have become working for someone else.

You can also earn money working at your own pace when you want to and even help your family to make some money too. Running your own business means taking more risks than you do if you’re working for someone else. If the business fails, you could stand to lose far more than your job. If, like most owner managers, you opt for sole trader status, that is someone working usually on their own without forming a limited company, you could end up personally liable for any business debts incurred.

This could mean having to sell up your home and other assets to meet your obligations. In these circumstances, not only will all your hard work have been to no avail, you could end up worse off than when you started.

Also winding up a business is far from fun or personally satisfying. Running a business is never easy and on an hourly wage basis is often less well paid than working for someone else. So why do people set up their own business, and do your aims seem realistic in that context? If you want to strike out on your own because you think you’ll make millions, consider this: on an hourly wage basis, you’ll probably make less than you do now. And, if you think, ‘well, at least I’ll be working for myself’, consider for how long.

The harsh reality is that most start-ups fail. We don’t want to discourage you, just to apply a reality check. The truth is that running your own business is hard work that often doesn’t pay well at first. You have to be OK with those facts in order to have a chance of succes

Going international

To give you a glimpse of the magnitude of Facebook’s global reach, here are some statistics provided by Facebook as of April 2014:
✓ More than 1.3 billion active users.
✓ More than 60% of Facebook’s active users log on to Facebook in any given day.
✓ Young adults continue to be the heaviest Facebook users, but the most rapid growth is among those 50 years old and older. This group is the fastest-growing demographic on Facebook today.
✓ More than 945 million active users access Facebook through their mobile devices monthly, and people who use Facebook on their mobile devices are twice as active on Facebook as nonmobile users.
✓ Although the United States is the largest country on Facebook, the UK is Facebook’s second-largest market, with more than 23 million users. Brazil and Indonesia are in the third and fourth spots.

MAKE VIRUL

When a video, article, or other piece of content goes viral, it means that people are continually sharing that content long after the first few hours after it’s published. For example, someone might post an amazingly funny video on YouTube. People start to pass it along to their friends by e-mailing the link, posting it on their Facebook Pages, and tweeting about it. If a massive number of people begin to share the video, it will appear on major news websites, and even late night TV. When that happens, the virality of that video can increase exponentially!

Keeping things professional but personal Facebook gives you the opportunity to give a face and personality to your company. Sure, many of us use Facebook in our day-to-day business (as we mention earlier in this chapter), but the vast majority of Facebookers are there to engage with their friends and have fun. And no matter how serious your product or service may be, you always have room for a little levity. People want to know you, not your brand. Be careful about using jargon in your posts and coming across as too “corporate” because this is often seen as inauthentic on social networking sites. Talk to your Facebook community as though the people in it are your friends, not potential clients. The more real you are on Facebook, the more your fans will want to engage with you and your business.
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