Weekly Business Mogul Recap
Wow! A ton of great articles came out this week. A new debate has slowly been building around the idea of whether or not businesses and brands should maintain full control over their content (self-hosting). But I will let you be the judge of where you fall on the debate. However, without further ado, here are the top articles relating to business and marketing from around the Internet.Beat big businesses by owning your small size
Brought to you by Customer.io, this article touches on the benefits of running a small and growing company. And it really highlights a concept that I keep top of mind when running my business. Am I running my business by design, or by defaulthttp://customer.io/blog/small-business-customer-satisfaction-strategy.htmlSail Past Your Competition with the Ultimate Tiebreaker
Owner Mag is a new publication brought to you by +Chris Brogan
. In this article by Derek Coburn, he highlights how important it is for your company to add value to its clients, and not just any kind of value. He brings up the idea of actually taking a real interest in your client’s success and referring business their way. Do you really care if they succeed? You should.http://ownermag.com/sail-past-competition-ultimate-tiebreaker/7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
Okay, so it's time to get our hands dirty. If you have read any of my articles you know that I am a big fan of data and conversions. Because years down the road our businesses will be judged in large part by the bottom-line. Conversions are a big part of that. This article by +Diana Urban
does a good job of breaking down the concepts and science behind Calls-to-action (CTA)'s.http://blog.hubspot.com/marketing/call-to-action-tests-conversion-rates-listWant to Publish on LinkedIn? Now You Can
If you have spent 5 minutes on Google+ this week you have no doubt heard that LinkedIn is starting to allow a select few authors to publish content on LinkedIn. This article I feel addresses the idea better than others. And in the end the choice brings us back to the first post in my list today; do you want to rent your space or own it? What if LinkedIn starts changing the rules on us like Facebook has lately?http://blog.hubspot.com/marketing/linkedin-publishing-all-members-nj5 WAYS TO REFRAME YOUR FAILURES
Running a business is hard. Right? I love this article. I personally have had many failures in life. But I just keep getting up and trying again. If you are struggling to keep going, read this article and "reframe" those emotions into something positive.http://www.fastcompany.com/3026972/leadership-now/5-ways-to-reframe-your-failures?partner=rssEPIC PERSONAL BRANDING: 6 TIPS
By +ScentTrail Marketing
You need to read this article because it covers so much information.
Have you created a big enough goal?
Is your company preparing for the shift to video?
Are you building your tribe?
Is your BHAG really audacious? And what can that do for you or your company?
And much more...http://www.scenttrail.com/epic-personal-branding-6-tips/TO BE CLEAR: DO NOT BUILD YOUR BRAND HOUSE ON LAND YOU DON’T OWN
Those of you who stuck around to the end, I have saved the best for last. Again, the theme this week his been the debate around whether or not you should own or rent your space. This article is amazing. It is both beautifully written and thought provoking. I guarantee it will have you thinking deeply about the topic.http://battellemedia.com/archives/2014/02/to-be-clear-do-not-build-your-brand-house-on-land-you-dont-own.php
That's all folks! Let me know if you enjoyed this list in the comments. Let me know what your biggest takeaway was, and until next week, be great my fellow business moguls!