here's what I attempted to post in r/randomactsofseo:
ok - if everybody is in agreement let's have a look at http://www.brothersbrother.org/
Using the Google spreadsheet I posted in the Google+ Community,
Screaming Frog Report
Link Detective Report
so please go have a look and add some comments to the sheet if you can - any thoughts at all.
My first thoughts are that it's actually hard to find out specifically what the charity is all about on the site, that they have a good link profile already, and that the donation side of things needs a lot more prominence.
I'd guess for any charity, website priorities would run along the lines of: 1. Get Donations 2. Tell people what you do and why (to help them decide to donate) 3. Show them how you spend the money (to encourage more donations)
So - we have a site that is technically poor, but has a good link profile, needs a better structure with a design optimised for conversion to donation.
It also needs a news/blog section where they can show what they're up to and get some regular fresh content on there too...