In the 1700s when the world was without electric bulbs and there were candle making companies.The customer was having expectations around candle-performance like brighter,long-lasting,less smoke and soot, and that dripped less or the high value customers were looking at perception and differentiation like smelling candles or different colors .Many manufacturers kept producing better candles along the lines of what customers said they wanted. Still, most of them went out of business

Thought at Work defines Innovation as a higher level solution w.r.t to the current solution available within the organization or market place.In this era when everyone is doing Process Improvements and having a customer's satisfaction score but Innovation will create the differentiation.Innovation is not new

In the 1700s when the world was without electric bulbs and there were candle making companies.The customer was having expectations around candle-performance like brighter,long-lasting,less smoke and soot, and that dripped less or the high value customers were looking at perception and differentiation like smelling candles or different colors .Many manufacturers kept producing better candles along the lines of what customers said they wanted. Still, most of them went out of business

Thought at Work defines Innovation as a higher level solution w.r.t to the current solution available within the organization or market place.In this era when everyone is doing Process Improvements and having a customer's satisfaction score but Innovation will create the differentiation.Innovation is not new

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