Prepare Clients for Nasty Questions at Speaking Gigs, Book Signings
If your PR client is controversial, or has a topic that is, make sure they know how to handle nasty, mean, hostile questions that can come out of left field when they're at a public event like a speaking engagement or a book signing.
One of the very best ways to deal with the question?
Don’t answer it. Simply respond to it by pivoting to your key message. A key message is the Number One thing you want your audience to remember as a result of your presentation.
That’s what Chelsea Clinton
did when she was signing a copy her her new book, “It’s Your World” at a book signing in Austin recently and got this question from Robert Morrow
, a conservative activist who showed up, mobile phone in hand, shooting video of her:
“Has your mother ever told you that you’re the daughter of Webb Hubbell
, and not Bill Clinton
?” Morrow asked, referring to the fallen Justice Department official and Clinton confidant who the tabloids have claimed had an affair with Hillary Clinton
Without skipping a beat, Chelsea closed the book she had signed, looked up, and responded. “I’m so proud to be my parents’ daughter.”
Morrow asked a follow-up question about whether her book targets girls. After she answered, he asked: “Would you say Bill Clinton also targets teenage girls, except for sexual reasons?”
She ignored the question and, instead, pivoted to her key message about her book.
Read four more about how to prepare your clients for tough interviews, and bridging statements they can use. I've included tips from Brad Phillips
, aka "Mr. Media Training."http://publicityhound.com/blog/prepare-for-nasty-questions-at-book-signings-speaking-gigs
How else do you prepare clients for tough interviews? #mediarelations #mediatraining #mediainterviews