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Proud to share news of an inspiring resident of Somerset County, NJ who is working to bring back monarch butterflies, and the organizations there that are dedicated to environmental & wildlife conservation.

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This is a great example of out of home, of public relations, of experiential marketing that provides true community benefit.

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Press Releases vs. Pitches? A two-part series at my blog explains the key differences between press releases and pitches, when you should and shouldn't use each, and when to use both. #PressReleases #PROutreach

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Be savvy startups. ...You might lose opportunities for publicity just by being ignorant
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