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Paul Armstrong

General discussion  - 
 
Penned this for Forbes and it has been well received so I thought I would share the links that people have told me have changed their lives (and a couple that have changed mine!)

http://www.forbes.com/sites/paularmstrongtech/2016/04/25/5-life-hacks-people-tell-me-have-changed-their-lives-or-the-way-they-work/#1d7151d57de2

#lifehack #insights #podcast #hacks #lifehacking #lifehacks #workhelp #timferris #sethgodin #selfhelp
These are the links that people tell me have changed their lives or had a massive impact on their future lives from the C_NCENTRATE newsletter.
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Shel Holtz

Self promo  - 
 
I hope you don't mind a little shameless self promotion.

I'm hosting my first webinar. I have presented well over 100 for other organizations, but this is the first completely on my own. The topic:

Chatbots for Communicators

Chatbots are suddenly in the news everywhere. Marketers are scrambling to figure them out as early adopters get their bots into Facebook Messenger, Kik, and Skype. There are even some early journalism-focused bots. But among PR practitioners and organizational communicators? You don't hear a word. This webinar is designed to get you started understanding how bots work and how they could (and will) be applied in public relations.

Register here:
http://bit.ly/1N1mKeJ

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Alex H Yong

PR or Marketing Tips  - 
 
 
Don't act so shocked: PR + journalists can and do work well together
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Paul Armstrong

Workflow Suggestions  - 
 
Instagram's new algorithm isn't good news for all brand. Find out if your brand is about to get whacked...and how to minimise the effects.
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Culture RP

General discussion  - 
 
[FR] #CEO #Twitter #PR Les dirigeants d’entreprise s’emparent de #Twitter…métiers de conseil, adaptez-vous! 
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Les dirigeants d'entreprise s'emparent de Twitter…Métiers de conseil, adaptez-vous! 28 janvier, 2016 28 janvier, 2016 0 commentaire. Tribune de Delphine Jouenne (@enderbyDJO) et Cyril Chassaing (@enderbyCCH), cofondateurs d'Enderby - cabinet de conseil en stratégies de communication, ...
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Culture RP

Self promo  - 
 
Media & Public Insights helps the professional of communication and marketing in their decision-making process through actions that engage their audiences (media relations, community management, public relations, lobbying, events ...)

More infos >> http://bit.ly/1QgaOn0 
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Culture RP

PR or Marketing Tips  - 
 
The predictive in email marketing, the basic building block of one-to-one by CEDRIC HERVET
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Le prédictif dans l'email marketing, la brique de base du one-to-one par CEDRIC HERVET. 5 janvier, 2016 5 janvier, 2016 0 commentaire. Cet article est le premier d'une série de 3 articles de Cédric Hervet (@CedricHervet), Directeur Recherche Opérationnelle de SOCIO Logiciels (groupe NP6).
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Caryn Starr-Gates

PR or Marketing Tips  - 
 
The need for integration of social, search and content marketing is growing stronger. See what Maggie Malek from MMI Agency says about this.
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand's vision and resonate with consumers.
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Planning a video for your company? Often when a company is seeking a videographer or a video production company they don’t know where to begin.

Most companies will go with the easiest to find or the cheapest, which usually won't give you the best results.

We share 5 huge tips on choosing your video company in the post below that will help you find the right people and avoid having someone show up to your shoot with just an iPhone.
Looking for a professional videographer? We can handle all of your video production needs. Call us today at 702-897-4477
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Culture RP

PR or Marketing Tips  - 
 
Increase commitment from media communities, the new issue of media relations #RP #SocialMedia [French]
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Engager ses communautés médiatiques, le nouvel enjeu des relations media ? 19 novembre, 2015 19 novembre, 2015 0 commentaire. Tribune d'Hannah Oiknine et Sarah Azan, co-fondatrices de Babbler. Hannah Oiknine et Sarah Azan, co-fondatrices de Babbler (. Comment engager sa cible médiatique quand ...
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About this community

A place for PR pros to talk about workflow, tools, tips, etc... Please post in the appropriate category. If not, your content may be removed. If you have a great tool or tip and it's from a client or your company, just disclose it. Your content may also be removed if it's really mean or spammy. **YOU MUST HAVE A COMPLETELY FILLED OUT GOOGLE PROFILE (including avatar) TO BE ADDED TO THE GROUP. So, make sure the word public relations, communications, social media, etc... is in your title.**

Raf Weverbergh

General discussion  - 
 
Two car makers. Two crises. Two different strategies. It's rare to be able to do a side-by-side comparison of crisis communication, but a recent study managed to do just that for Toyota and GMs crisis communication efforts of the last decade. Read more on the FINN blog: 

http://finnpr.com/blogs/tale-2-crises-side-side-comparison-gm-and-toyotas-crisis-communication
In crisis communication, it's exceedingly rare to be able to do a side-by-side comparison of crises. Like the famous Tolstoi quote that each unhappy family is unhappy in its own way, most crises are too idiosyncratic to compare them to other crises in anything but the most general way. But a paper published recently in Public Relations Review by Roxana Maiorescu of Emerson managed to compare two reputational crises that are uncannily similar.
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Paul Armstrong

PR or Marketing Tips  - 
 
Wrote this for Forbes and thought it would be useful for the group:

What Facebook Should Be Doing With Live Video (And Why You Should Plan For It Now) : http://www.forbes.com/sites/paularmstrongtech/2016/04/07/what-facebook-should-be-doing-with-live-video-and-why-you-should-plan-for-it-now/#59308572548f

#facebook #marketing #livevideo #periscope #twitter #facebooklive
'Facebook Live' is a great video platform but it could be so much more...
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Cool. Forgive my unofficial data here but personally what I've noticed is: The video quality in Facebook Live is generally in my opinion approximately 20-50% better than Periscope. In a nutshell, I can just say it's better!!
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Raf Weverbergh

General discussion  - 
 
If you ever need to explain to a CEO why #reputation is worth real money, maybe take some inspiration from Warren Buffett: 
Warren Buffett is commonly hailed as the world’s greatest investor, and for good reason. As the chairman and CEO of Berkshire Hathaway, Buffett has a net worth of more than sixty-six billion dollars—one of the largest of anyone in the world.
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Tarunjeet Rattan

PR or Marketing Tips  - 
 
Cracking that first story for a PR professional is tough! Even tougher is to do the second and third …! Why? Because you have to set an excellent benchmark the first time around and always …always…aim to raise it or at least meet it with every story. This might sound tough but it is actually quite simple and attainable if you keep in mind these 5 things while interacting with journalists... Must Read !

Link : http://nucleuspr.blogspot.in/2016/01/5-things-every-media-professional-wants.html
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Culture RP

PR or Marketing Tips  - 
 
Argus de la presse - Media Intelligence Hub will help you analyze your ecosystem and steer your influence and reputation with the media and tne public opinion.

Find us here
bit.ly/1S3OD5t
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Laura Dunkley

General discussion  - 
 
Some interesting and conflicting responses to the question "Does every brand crisis require a comprehensive social media response?" How do you vote?
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Marsha Friedman's profile photoMichelle Kraus's profile photo
 
Very interesting article. I do think that social media is a growing and thriving business tool and should therefore acknowledge crisis situations no matter how uncomfortable. 
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Paul Armstrong

General discussion  - 
 
Spoke with top brains from YouTube, Twitter, Forrester, KPCB, Vimeo and others about 2016 video strategy - thought you guys would want to see what they said! http://www.forbes.com/sites/paularmstrongtech/2015/12/10/what-your-video-strategy-should-look-like-in-2016-per-youtube-and-others/

#onlinevideo #strategy #2016 #trends #predictions #help #planning #youtube #vimeo #Twitter
After speaking with top brands and platforms (KPCB, Twitter, YouTube, Forrester, Vimeo) in the online video space, here's what your video strategy should like in 2016.
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Raf Weverbergh

PR or Marketing Tips  - 
 
Recently, I proposed a really great PR campaign with brand ambassadors. The reaction of the client was: "Sounds interesting, but what's in it for us?" Well, here's the answer: 

PR should focus more on giving and less on taking - proven by science! 
We have always felt strongly that giving should be an important part of PR - ever since we read “Guerrilla Marketing” by Conrad J. Levinson, who says, emphatically, that “the great marketeer is always looking for reasons to give”. And our motto is “make friends, be interesting” after all. How can you make friends without being generous to others?
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Alicia Lokey's profile photoMichelle Kraus's profile photo
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Many standard public relations methods have already been replaced at least in part, by a personalized, virtual or social experience. Changes are impending, and it is up to us as PR agencies to use them in our favor.
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