device event information such as crashes, system activity, hardware settings, browser type, browser language,
the date and time of your request and referral URL.
cookies that may uniquely identify your browser or your Google Account.
When you use Google services, we may collect and process information about your actual location. We use various
technologies to determine location, including IP address, GPS, and other sensors that may, for example, provide Google
with information on nearby devices, WiFi access points and cell towers.
Unique application numbers
Certain services include a unique application number. This number and information about your installation (for example,
the operating system type and application version number) may be sent to Google when you install or uninstall that
service or when that service periodically contacts our servers, such as for automatic updates.
We may collect and store information (including personal information) locally on your device using mechanisms such as
browser web storage (including HTML 5) and application data caches.
Cookies and similar technologies
We and our partners use various technologies to collect and store information when you visit a Google service, and this
may include using cookies or similar technologies to identify your browser or device. We also use these technologies to
collect and store information when you interact with services we offer to our partners, such as advertising services or
Google features that may appear on other sites. Our Google Analytics product helps businesses and site owners analyze
the traffic to their websites and apps. When used in conjunction with our advertising services, such as those using the
DoubleClick cookie, Google Analytics information is linked, by the Google Analytics customer or by Google, using
Google technology, with information about visits to multiple sites.
Information we collect when you are signed in to Google, in addition to information we obtain about you from partners, may be
associated with your Google Account. When information is associated with your Google Account, we treat it as personal information. For
more information about how you can access, manage or delete information that is associated with your Google Account, visit the
Transparency and choice section of this policy.
How we use information we collect
We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and
to protect Google and our users. We also use this information to offer you tailored content – like giving you more relevant search
results and ads.
We may use the name you provide for your Google Profile across all of the services we offer that require a Google Account. In addition,
we may replace past names associated with your Google Account so that you are represented consistently across all our services. If
other users already have your email, or other information that identifies you, we may show them your publicly visible Google Profile
information, such as your name and photo.
If you have a Google Account, we may display your Profile name, Profile photo, and actions you take on Google or on thirdparty
applications connected to your Google Account (such as +1’s, reviews you write and comments you post) in our services, including
displaying in ads and other commercial contexts. We will respect the choices you make to limit sharing or visibility settings in your
When you contact Google, we keep a record of your communication to help solve any issues you might be facing. We may use your
email address to inform you about our services, such as letting you know about upcoming changes or improvements.
We use information collected from cookies and other technologies, like pixel tags, to improve your user experience and the overall
quality of our services. One of the products we use to do this on our own services is Google Analytics. For example, by saving your
language preferences, we’ll be able to have our services appear in the language you prefer. When showing you tailored ads, we will not