Hi everyone! I'm new to this group, so take it easy ;) Thanks to +Paul Biedermann
for finding and sharing the article you've been talking about from Branding Magazine, on meaning and design. It means a lot that it's inspired so much conversation here. I've got a new column coming in the next few weeks, on the importance of immersion in branding projects. Or in other words – you've got to touch what you set out to sell. It's inspired by a fitness brand I'm working with at the moment. Tonight I'm taking one of their most intense classes so I can properly communicate the brand's vision and messaging. I'd love your opinions, so throw them my way. Anyway, more on that later :) Back to you!