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Three database rules for easy effective marketing

Only i am against, use for excel for massive datas like Database Marketing (CRM, ERP and etc). But in country like Brazil, yet have a 'myth' in relation with Big Data (High Price, unknow about professionals, haven't goals with long period (years) and other variables).

#Database   #Marketing   #BigData  

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"Why do people do the things they do? Why do people want the things they want?" - Gary Jackson, CSC Ingenious Mind talking about analytics

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Big Data helped President Obama get to a second inauguration. Here's how.
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