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Customer nurturing:
Process of building effective relationships with customers throughout the customer journey.

According to research, on average 50% of your customers are not ready to buy. In order to not to lose potential buyers you must built relationships with them so they will buy your product when ready.
Through nurturing companies create relationships with potential buyers, helping them to built trust and eventual advocacy (prospects  ambassadors)

Who to nurture to? Customer scoring
Customer scoring is a methodology for ranking where a buyer is in the customer journey. Depending on the customer’s interest in your products, each customer gets a score. The more interest shown, the higher the score.
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