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W3C and a bunch of marketers - surely not!

No, it's true!

On 29-30 April, W3C is collaborating "with experts in organizations representing interactive advertising, media, digital marketing, online retailing, market research, and customer data analytics, and more "in order to "start conversations with representatives from the broad digital marketing industry to better understand what changes to the Open Web Platform would help improve interoperability, increase efficiencies, enable new innovations, and enhance communications."

Formidable, n'est-ce pas?  But, you ask, with is the Open Web Platform?

http://www.w3.org/wiki/Open_Web_Platform

"The Open Web Platform is the collection of open (royalty-free) technologies which enables the Web. Using the Open Web Platform, everyone has the right to implement a software component of the Web without requiring any approvals or waiving license fees."

Encore formidable!  Makes me sad that I probably won't be able to attend - but it doesn't mean you can't. :)  Nice to see the W3C mucking in with us unsavory marketing types.

H/T to +Phil Archer for this information.

#w3c   #standards   #marketing   #openwebplatform  
Digital Marketing. W3C Workshop on Digital Marketing. 29-30 April, 2015, Tampa, Florida, hosted by Nielsen. Home; Agenda; How to Participate; Logistics. Host. W3C gratefully acknowledges the support of The Nielsen Company for hosting this workshop. nielsen. Become a sponsor! Important Dates ...
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Aaron Bradley's profile photoJomer Gregorio's profile photo
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Interesting #schemaorg  find by +Brad Brewer.
 
Google Search displaying schema.org/Product offers for flights 
The rich snippet shows without using schema.org AggregateOffer. In my example, Kayak is using a single product named "Flights from United States to Las Vegas McCarran" with an array of offers.

Screenshots in post captured from Nov 2014, and in Mar 2015 when the change first showed up in Google SERPs. 

Note: SERP is not the same using https://schema.org/priceRange
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Leeza Rodriguez

Freebase, Wikipedia, Wikidata  - 
 
Schema.org markup: According to a Google engineer, after June 30,
   Freebase URLs are OK
   Wikipedia URLs are better
After June 30, will Google still recognize Freebase MID's already in use at websites with schema.org markup? If not, besides deleting the code, is there another option? For example, would entering the Freebase identifier property into the equivalent entity in Wikidata make a difference?
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Aaron Bradley's profile photoLeeza Rodriguez's profile photo
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+Aaron Bradley I love the milk analogy!  Furthermore,  any lactating mother will tell you that It's painful to stop and you leak all over the place . LOL.  

Anyways, I've tweeted +Nicolas Torzec to see if he can give us the Yahoo prospective. Or hopefully he would drop by here at some point  to chime in. 
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Richard Hornsby

Rich and structured snippets  - 
 
Looking for insight on proper way/reason to use WPHeader and WPFooter elements. I have had my site marked up with #SchemaOrg since it initially rolled out. 

My primary pages tell about different crimes that can be committed. So I have the webpage identified as an ItemPage. I then have the header and footer elements marked up as WPHeader and WPFooter respectively, with the main content marked as mainContentOfPage. 

However, when I run a page through the Google Testing Tool, I get warnings for both WPHeader and WPFooter saying the node is empty. (Example Page: https://www.richardhornsby.com/crimes/drugs/possession-of-cannabis.html)

So my questions is, what is the purpose of the WPHeader and WPFooter elements. Are they supposed to be itemprop's of ItemPage. Or are they supposed to have their own itemprop's. Can anyone point me to some real world implementations of the WPHeader and WPFooter elements that render without warnings.
The definition, penalties, and available defenses for the crime of Possession of Cannabis (also known as Marijuana) in Florida by Orlando criminal lawyer Richard Hornsby.
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As an aside, I found that when I marked up the HTML5 footer and header elements with a corresponding ID titled header and footer, the Google Testing Tool showed that everything validated correctly.

Could it be that the Google Testing Tool does not properly interpret HTML5 elements along the node?

(Example Page where works with designated header/footer IDs: https://www.richardhornsby.com/crimes/regulatory/unlicensed-practice-of-real-estate.html) 
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Aaron Bradley
owner

Freebase, Wikipedia, Wikidata  - 
 
"What are the main differences between Freebase and Wikidata?"

These and other questions about Wikidata in this new, and IMO, very helpful FAQ put together by +Lydia Pintscher.

#wikidata   #freebase  
How is data from Freebase being migrated to Wikidata?[edit]. Google will release the Primary Sources tool to help with data being contributed to Wikidata. The Primary Sources tool will allow participating Wikidata editors to see and merge data into Wikidata. The data will not be simply uploaded ...
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george oloo's profile photoTrond Lyngbø's profile photoTeodora Petkova's profile photoBo Ferri's profile photo
 
Good catch, which made me aware of the fact that "Wikidata does away with domains and types". 
At http://blog.wikimedia.de/2013/02/22/restricting-the-world/ +Denny Vrandečić explains why that's definitely a feature and not a bug. I could not agree more. 
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Did Google stop accepting Microdata as its schema format and only accepting JSON-LD now?
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Mark Garrett's profile photoDan Brickley's profile photoOleg Baskov's profile photo
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Microdata remains a fine choice. JSON-LD and RDFa have their own advantages, but increasingly you'll find Google products work with all of them.
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"Data is so boring."

So opines +Bernard Vatant in the concluding to sentence in this post where he examines the role of style in Google's brave new world of direct answers and potentially "fact"-based ranking algorithms (yes, pulling that sentence out of context made a great pull quote:).

Is style becoming just another data layer?  Poke into this interesting article to see what Bernard has to say!

#data   #searchengines   #style   #hypertext  
We used to consider the Web as an hypertext, a smart and wonderful extension of the writing space. It is now rather viewed and used as a huge connected and distributed data base. Search engines tend to become smart query inte...
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Bernard Vatant's profile photoDavid Amerland's profile photoTeodora Petkova's profile photoFrank Gainsford's profile photo
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+Bernard Vatant and let's not forget one-pixel high text :D 
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Sergio Redondo

Google Knowledge Graph and Knowledge Vault  - 
 
Well, another interesting post by +Bill Slawski about Google's Knowledge Cards.

Semantic Search moves.

#semanticsearch  
In the Google patent “Providing Knowledge Panels With Search Results” is a reference to an earlier Google patent filing describing Knowledge Cards in depth. The patent provision is titled, “Apparatus and Method for Supplying Search Results with a knowledge Card”, and it is identified as being Patent Application No. 61/515,305, filed on Aug. 4, 2011. … Continue reading Google’s Knowledge Cards →
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Aaron Bradley's profile photoSergio Redondo's profile photo
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Of course!!! 😉
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Buy this man a Guinness

Who?  +Eric Franzon.  Why?  In recognition of his great St. Patrick's Day-themed deck from Lotico (Semantic Web) San Diego Meetup (more to follow on this powerhouse gathering).

While this clocks in at 162 slides (!) it's my new favorite introduction to the semantic web, as it covers all the bases.

BTW Eric, do you really have a harp case?  Since I think the answer to that is almost certainly "yes," a more challenging follow-up question:  when and where can we expect a performance from you during Smart Data? :)

#semanticweb   #seo   #semanticsearch   #schemaorg  
Schema.org didn't just appear out of thin air in 2011. It was built upon a foundation of web standards and technologies that have been in development for decades. In this presentation, Eric Franzon, Managing Partner of SemanticFuse provides an introduction to Semantic Web standards such as RDF and SPARQL. He explores who's using them today and why (hint: it involves money), and takes a look at how Semantic Web, Linked Data, and schema.org are rel...
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Aaron Bradley's profile photoEric Franzon's profile photoJason Kreidman's profile photo
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I am frequently observed to play the clown but there's no instrument involved, alas. :)

Though (especially given the paucity of scintillating night life in downtown San Jose) I'm now keeping an eye open for those that might fill out an impromptu ensemble featuring your harp. ;)

Interested Smart Data attendees, please complete this triple:
I play ___
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Looking for a Poster-child or two.

Where do you point folks in response to the "This Schema.org stuff you keep going on about sounds interesting.  Can you show me who has made a success using it?" question.
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Aaron Bradley's profile photoJan-Willem Bobbink's profile photo
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When marking up a website with Schema I always have the same question: Do I use 'Website' or 'Webpage'? What do you recommend me? Thanks in advance.
#schema   #schemaorg  
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Thanks +Aaron Bradley :-) 
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About this community

A community for the discussion of topics at the intersection of search engine marketing and semantic web technologies This includes - but is not limited to - schema.org and means of marking up HTML with structured data, such as microdata, RDFa and JSON-LD. While "search marketing" is part of this community's name, discussions about digital marketing and the semantic web outside of the context of SEO and PPC are also welcome and encouraged. New to this Community? Select "Introductions" as the post type and tell us something about yourself! Want to share code examples? We like jsbin.com (but use what you like). Share the word! Short link for this Community: http://bit.ly/semsearch #schema #schemaorg #rdfa #microdata #knowledgegraph #jsonld

Aaron Bradley
owner

Freebase, Wikipedia, Wikidata  - 
 
"Freebase and Wikidata have very different ideas of how their schema works"

Sharing this 2013 post because it's referenced by the Wikidata FAQ for Freebase (http://bit.ly/19hG6ZH), at the end of the paragraphed introduced by the pull-quote above.

"One of the features – others call it a bug – of Wikidata is that you can choose any item as the value for a property. [...] Another feature – others call it a bug – of Wikidata is that you can use any property on any item."

TL;DR > In Wikidata you can say things like "gorgonzola is the capital city of Taylor Swift".  Read to the post to see why this is (or can be interpreted as) a good thing.

#wikidata  
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Thad Guidry's profile photoAaron Bradley's profile photo
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+Michael Andrews "If data publishers included provenance data, their data would probably be adopted more widely that those who didn't, so there'd be an incentive to include it."

Wikidata aside, I think that this may represent a way forward (conceptually) for Google to "accept" things like JSON-LD-only provided data - and would then indeed provide an incentive in that ecosystem (search) to do so.
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Aaron Bradley
owner

Structured data markup  - 
 
Google tightens structured data policy, demands marked-up content be visible to users

When Google released revised guidelines for structured data use on Jan. 15, 2015, the company's previous stance that "Google will ignore content that isn't visible to human users" was considerably modified.

Instead, the revised guidelines stated merely that structured data should accurately reflect the content of a given page.

"High-quality structured data must not create a misleading or deceptive experience for search users. It should be an up-to-date and accurate reflection of the topic and content already found on the page, such as text, images, and videos."

Apparently the words "webmaster guidelines" and "nuance" don't belong close to one another, an on March 13, 2015 Google revised the title of the section that spoke about the use machine-readable metadata to include (and, indeed, lead with) "Non-visible data", and re-invoked it's stricture against the markup of non-visible content:

"Typically Google will not display content that isn't visible to the end user. In other words, you generally shouldn't mark up content that is not visible to users. [...] The meta tag should not be used to hide content that is not visible to users in any form, since it might create misleading or deceptive search experience."

There's still some nuance still present in the qualifiers employed - "typically Google will not display...", "you generally shouldn't mark up", "in any form" - but the message is clear:  provide structured data for visible content only.

Exceptions are allowed, but they currently remain so explicitly called out as to underline the point about visible content (in speaking of review best/worst ratings, for example, the guidelines say - as they always have in this latest round - "in general Google will not display content that isn't visible to the end user, but when the best and/or worst ratings aren't present on the page, using meta with bestRating or worstRating is allowed.").

Many webmasters had hoped that the loosening of the guidelines on "invisible markup" meant that Google was going to be more flexible in this regard, and in particular more accepting of JSON-LD-provided data that didn't exist as visible content on a page.  While these revised guidelines don't rule out the provision of such non-visible data, they do indicate that this sort of data provision remains an exception requiring an explicit dispensation from Google.

#structureddata   #google   #visiblecontent   #jsonld  
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Anant Mendiratta's profile photoGregor Arentz's profile photoGiuseppe Schettino's profile photoSarah Martisek's profile photo
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Agreed +Aaron Bradley .....You make a valid point and it is extremely easy to end up with Head-Data Spam 2.0 so....you're right. 

:-)
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This morning I was looking through my analytics from last week: people are searching for funny things. Would be really awesome from Google if they built an API to tap into their knowledge graphs :)
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Aaron Bradley
owner

Discussion  - 
 
Not every day that a company runs what's basically a taxonomy competition. :)
Kaggle is a platform for data prediction competitions. Companies, organizations and researchers post their data and have it scrutinized by the world's best statisticians.
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First last call:  schema.org extension proposal

+Ramanathan Guha wrote today on public-vocabs:

"The various discussions around this extension proposal seem to have reached quiescence. I am hoping this is more because the questions were answered than because of boredom."

"We would like to proceed with the implementation of this proposal. If there are strong objections, now would be the right time to raise them."

The proposal in question can be seen at the call-out link, with discussion of same via "next in thread."

+Dan Brickley Pointed to the list message b/c I couldn't find anything in the repository - am I correct in assessing there's no GitHub issue or other non-list page for this (yet)?

#schemaorg   #vocabularies   #extensions  
From : Guha Date : Fri, 13 Feb 2015 13:34:13 -0800. Message-ID : To : W3C Vocabularies Cc : Sandro Hawke , Tim Berners-Lee , Ralph Swick ...
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Aaron Bradley
owner

Discussion  - 
 
Looks like an interesting session - thanks for sharing +Jason Darrell!
 
Semantic Publishing for News & Media: Enhancing Content and Audience Engagement

This should be an interesting Webinar, hosted by +Ontotext's head of Media and Publishing, Borislav Popov.

The webinar, to be held on March 26th via WebEx, will relate:
"…how news & media publishers can use semantic publishing technology to more efficiently generate content while increasing audience engagement through personalisation and recommendations.
"This webinar will discuss how publishers can:
apply semantic technology to contemporary news and media publishing workflows;
make use of contextual authoring – automatic recommendations of relevant content and data to the journalist;
automatically enrich content with categories, topics and concepts;
curate semantic metadata for continuous improvement of text analytics quality;
define dynamic topic pages and other aggregate content products;
personalise content based on user behaviour profiling."

Time: 11:00am ET | 8:00am PT | 15:00 GMT

I've registered; hope to see y'all there, if that sort of thing floats your boat. 
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Wolfgang Anton Jagsch's profile photoJason Darrell (Zebedeerox)'s profile photoOleg Baskov's profile photo
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See you there if you can make it, +Aaron Bradley. Thanks for the re-share/shout out, bud.
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"If he’s not fishing, he’s mending his nets." *

Another St. Paddy's day treat served up at the Locito San Diego Meetup!

Direct answers, structured snippets, rich snippets and Knowledge-Based Trust (KBT) were all on the agenda for Bill's very up-to-date talk on matters semantic-y and SEO-y.

* An Irish saying that means someone is very organized - and Bill takes an organized approach to SEO.  And while that's true I know it's not explicitly related to the subject here - but I had to incorporate some Irish aphorism into this post!

#semanticseo   #semanticsearch   #richsnippets   #directanswers  
SEO and the Semantic Web - the evolution of search results.
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Wolfgang Anton Jagsch's profile photo
 
another rush of great info for all heads
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Jan-Willem Bobbink

Google Knowledge Graph and Knowledge Vault  - 
 
Tried to get more people educated on Google's Knowledge Graph during SMX Munich today, enjoy my slides and blogpost :)
Insights, tips & tricks about the inner workings of Google's Knowledge Graph. Can you optimise the additional information Google is returning in the SERPs?
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Jan-Willem Bobbink's profile photoTim Sweeney's profile photoHasan Deniz's profile photoHakan Demir's profile photo
2 comments
 
I was in the luxurious position of getting a 50 minuten slot. But I could have been talking for a complete morning based on the knowledge in those slides :)
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Jan-Willem Bobbink

Google Knowledge Graph and Knowledge Vault  - 
 
In response to the latest developments around Google's Knowledge Based Trust papers: http://www.reubenbinns.com/blog/searching-for-truthiness-part-2-knowledge-based-trust/ Searching for Truthiness, Part 2: Knowledge-Based Trust 
In the last post I explored two approaches to making computers do smart things, in particular relating to search engines. The knowledge representation approach (affiliated with traditional AI and the semantic web) involves creating ontologies, defining objects and relations, and getting software ...
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Oleg Baskov's profile photo
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