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Bo Ferri

Structured data markup  - 
 
have anyone of you heard or seen a schema.org JSON-LD editor/creator, i.e., an editor that knows the schema.org classes and their properties etc. and make suggestions and auto-completion, while creating the markup? #JSONLD   #SchemaOrg   #SSEO   #SemanticMarkup  
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Brian Garnick's profile photoBo Ferri's profile photo
9 comments
 
Hi +Bo Ferri​ we should also mention Structured Data Markup Helper in GWT. Not exactly the kind of tool you asked about but worthy of mention.
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Aaron Bradley
owner

Structured data markup  - 
 
"This isn’t exactly new news"

Indeed.  Nor is it news that when search engines better understand your content, that content has superior visibility in search results.

TL;DR?  It's not the markup itself, but what the markup describes.

#structureddata   #semnaticseo  
The question came up in today’s Google Webmaster Office Hours about how Google handles sites that use structured markup versus those that don’t, and whether sites that use it get any kind of extra ranking boost when it comes to Google’s search results. Google’s John Mueller confirms that they do not consider the use of …
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Smartphones's profile photoSEO's profile photoRobert Kost's profile photoAbdelhalim Hamadi's profile photo
28 comments
 
Hi +Denver Prophit Jr.​, I know if the event markup was correctly implemented on that site, that it would probably show up in search results for it. I can't say that if it was added to the other sites that the event markup would show up for the horse show site in Google's results.
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Bo Ferri

Discussion  - 
 
Are there any good (living) examples (real websites) available for semantic markup (schema.org etc.) at (IT) company websites? - e.g. Corporation -> Offer -> Service -> Technology (company XY offers YZ services that makes use of ZA technologies (target group AB benefits from these services/solutions))
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Jarno van Driel's profile photoBo Ferri's profile photo
9 comments
 
oh, cool. thanks a lot. didn't know this (now I see that it is even mentioned in the description of schemaorg:Product). then I'm fine for now (except of the living real world examples (I was initially asking for) ;) ).
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Aaron Bradley
owner

schema.org  - 
 
I've tested exactly zero of these, but I'd love the opportunity to do so - both because I'm frequently asked my advice on WordPress plugins for schema.org, and because what plugins I have previously tried were always found wanting.

So any follow-up welcome here - to the comments hie!
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Christopher Regan's profile photoBo Ferri's profile photoMicah Fisher-Kirshner's profile photo
2 comments
 
After a first test round, I would tend to agree on +Christopher Regan statement above. In general, they are all not really ready to produce a knowledge graph out of your websites content, rather then they are mainly able to produce simple, mainly not-(well-)connected snippets for single pages of your website.
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Hi all!

In Yandex we launched the Structured data validator API. It automates validation of semantic markup and supports microdata, JSON-LD, RDFa and microfomats.

You can use it for various tasks, such as:
- developing CMS plugins;
- automating microformat validation for large quantities of pages;
- extracting structured data from websites to use it in your own projects.

More information here https://tech.yandex.com/validator/.

If you will have any questions about our API, please write them here, let's discuss!
The Structured data validator API automates validation of semantic markup.
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Jan-Willem Bobbink's profile photoAaron Bradley's profile photo
3 comments
 
Thanks +Deliya Makhmutova!  I've added it to the tool list here:
http://bit.ly/structureddatatools
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Jeewan Garg

Discussion  - 
 
How these result (see image) are appearing.
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Bill Slawski's profile photo
 
Hi +Jeewan Garg

You can add schema.org vocabulary to your page, which will result in your phone number showing up on a query like that one.  See the instructions at:

https://developers.google.com/structured-data/customize/contact-points?rd=1

As the page says:

When Google next crawls the page, its indexing algorithms will process the phone numbers from your markup and make them eligible to be used in search results. You can ask Google to crawl the page by following the instructions here. Please note that this process may take up to a week.
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Barbara Starr

Discussion  - 
 
Bing announced an api to both their knowledge graph and their  action graph today.

My apologies for posting about this announcement on the part of Bing more than once, but I am still trying to grok the full magnitude as to what may lie behind it.

Yes, Microsoft announced their knowledge graph api before Google did, but they are not releasing it until the fall. On the minus side, trying to sign up for api access gives me nothing more than a blank e-mail, addressed to partnerwithbing@microsoft.com, which I personally don’t find particularly thrilling or informative.

To quote their original announcement:

”Bing has over a billion entities (people, places, and things) and the number is growing every day. For those entities, we have over 21 billion associated facts, 18 billion links to key actions and over 5 billion relationships between entities.”

Would love to more thoughts on this announcement on the part of Bing

#knowledgegraph   #actiongraph   #bing   #api  
Today, Bing is announcing that its knowledge and action graph will be available to developers via a new API. With this new API, developers can enhance their apps by exposing rich data from the Bing knowledge and action graph directly in their apps. Whether you have a messaging app or a music app ...
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Kingsley Idehen's profile photoBarbara Starr's profile photoEdwin Jonk's profile photoOleg Baskov's profile photo
2 comments
 
+Kingsley Idehen - re: your comment on the action graph,  I fully agree and definitely curious to know more about those "18 billion links to key actions'.  I guess I am just going to have to sign up for api access.  
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Aaron Bradley
owner

Discussion  - 
 
Semantic search technology?  All Greek to me.

All Greek food, that is!  Community members avail themselves of a rare opportunity to eat, drink and talk semantic search together in San Jose after the second day of Smart Data.

Clockwise from left:  moi, +Bill Slawski, +Barbara Starr, +Richard Wallis, +Gregg Kellogg, +Leeza Rodriguez and +Jarno van Driel.

Opa!
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Thad Guidry's profile photoJarno van Driel's profile photoBill Slawski's profile photo
11 comments
 
 #NewOrleans would be an interesting location indeed.   :)
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Aaron Bradley
owner

Structured data markup  - 
 
"Semantically-enriched webpages generated substantially more search engine-referred traffic"

"... than than non- or less-enriched control groups did."

So found +Jarno van Driel, as detailed - and quantified with data in this fabulous deep-dive into his work on cosmeticsurg.net.

Bonus?  Cats.  Lots and lots of cats.

#structureddata   #schemaorg   #smartdataweek   #meow  
A story about how a website was semantically optimized by using schema.org and other protocols and how this lead to a Panda recovery and then some...
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Reggie Parson's profile photoBarbara Starr's profile photoRobert Sababady's profile photoOleg Baskov's profile photo
9 comments
 
"I've never thought of using an html id (#) this way"

Correction +Brian Garnick, <link itemprop="affiliation worksFor" href="#physician"> isn't referring to an @id but to an @itemid(a fragment identifier in this case).

The main reason why I referred to - an @itemid via a @href- as opposed to using - an @itemref that refers to an @id- as that this way I prevent a gazillion instances of the @itemref data to get copied throughout the graph.

By referring to an @itemid multiple times I ended up with only 1 instance of the business entities graph that got chained to the rest of the markup via different properties (depending on the relations that needed to be expressed).

So efficiency and cleanliness of the graph were the reasons for doing it as such - after all, why endlessly copy data is you can refer to 1 resource instead. 
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Richard Wallis

schema.org  - 
 
As +Aaron Bradley pre-announced.  

My Schema.org - Extending Benefits slides from the Smart Data Conference are now up on SlideShare http://www.slideshare.net/rjw/schemaorg-extending-benefits.

Overview of Schema.org and its [new] extension infrastructure e.g.. bib.schema.org/Audiobook & http://auto.schema.org/MotorizedBicycle.
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Aaron Bradley's profile photo
 
+Richard Wallis Great talk Richard!
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Aaron Bradley
owner

schema.org  - 
 
"There's a common thread here"

... says +Richard Wallis of his Smart Data presentation, "and that's schema.org".

A great deck where Richard describes the history of schema.org (particularly as it pertains to bibliographic data) and its future (particularly as it pertains to schema.org extensions).
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wade saunders's profile photoTechnology News's profile photoSEO's profile photoDavide Vaccari's profile photo
 
And what a lively presentation it was. Our little part of the world would be greatly served with a lot more of this.

+Richard Wallis​ proves semantics clearly are anything but boring.
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About this community

A community for the discussion of topics at the intersection of search engine marketing and semantic web technologies This includes - but is not limited to - schema.org and means of marking up HTML with structured data, such as microdata, RDFa and JSON-LD. While "search marketing" is part of this community's name, discussions about digital marketing and the semantic web outside of the context of SEO and PPC are also welcome and encouraged. New to this Community? Select "Introductions" as the post type and tell us something about yourself! Want to share code examples? We like jsbin.com (but use what you like). Share the word! Short link for this Community: http://bit.ly/semsearch #schema #schemaorg #rdfa #microdata #knowledgegraph #jsonld

Aaron Bradley
owner

Rich and structured snippets  - 
 
"This can attract a lot of eyeballs and clicks"

So says +Glenn Gabe of featured snippets in this delicious deep-dive into the subject:  what featured snippets are, how to get 'em, how to retain 'em, and what to do if you lose 'em.

#featuredsnippets   #google   #semanticseo  
When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results.
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Jarno van Driel's profile photoHortense Soulier's profile photo
 
Interesting piece. It provides some insights which will be useful once I start doing some research into this during the coming months.
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Jomer Gregorio

Discussion  - 
 
Hey Everyone, just wanted to share a recent work we published. Critical comments are welcome in terms of accuracy :-)
Discover what is user intent, how it works and its importance to Semantic SEO. Must read for newbie, intermediate and advance SEO's!
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Wolfgang Anton Jagsch's profile photo
 
assume will directly link it on my blog
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Mike Atherton

Structured data markup  - 
 
Question time again! This time on cardinality in data modeling.

Should an relationship between two entities be defined from the perspective of each one in turn? Or should a single relationship be able to be read in either direction?

For example, An entity in my model is 'product' which has various associations including its availability in branches of a store.
So one (product) to many (branches).
But each branch stocks has their own inventory of different products, so one (branch) has many (products)

So is this a one-to-many relationship, a many-to-many relationship, two separate relationships, or something else entirely? 
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Jarno van Driel's profile photo
 
Welcome in the wonderful world of graphs +Mike Atherton, a world in which almost nothing walks a straight path.   :)

Now if you're able to keep things simple by modeling your graphs as if they're tree-models than things should be OK.

Though it doesn't matter whether a graph is or isn't a tree. Main difference being a cross referencing graph can be harder to build and/or query, but hey, that's the nature of the beast. In return cross referencing graphs often also tend to contain much more valuable data.

If you're contemplating cross referencing graphs than things tends to become complex easily. So be diligent, accurate and patient. Rushing things normally won't help you out in the long run.
 
Now whether or not you have a single or multiple domain situation doesn't really matter as you can perfectly well makes semantic statements about entities smeared out over multiple domains as well as those contained within a single domain.

Now if I try to build a model the way I understood your description I get something like this:
Product (#product-global-id)
    > offers
        > Offer
            > availableAtOrFrom
                > Organization
                    > makesOffer
                        > Offer
                            > availability
                                > enumeration
                            > itemOffered
                                > #product-global-id (refers to the product being offered by the organization)

And then add as many 'availableAtOrFrom' relations as you need to define.
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Richard Wallis

schema.org  - 
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Richard Wallis's profile photoJarno van Driel's profile photo
13 comments
 
Yeah I'm playing around with your ideas for a shortened version as well. Something I've been reaching out to several +Moz members about but alas nobody has responded to that (yet).

After all, many probably think our 'interest' for this stuff makes us pretty strange folk.   ;)

I'd love to get the topic out to a bigger audience though as SEOs/marketers clearly need to become more aware structured data helps beyond the 3 knowns (rich snippets, knowledge panel views and nice social media shares).

Hence the tons of cats that were an attempt at making a dry topic a bit more digestible while also providing some additional context (I even made it through without showing any markup???)

Wouldn't it be cool if +Moz let you and I do a series of webinars for 'm +Richard Wallis?   :)  
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Hello. This is my first post here. I'm little new to semantic search. I recently read this article. http://www.seoskeptic.com/a-websites-structured-data-success-story/. I also have a website in the similar lines, which is not gaining traffic. I would like to apply "schema markup" to this site. Can anybody give me straight-forward and simple tutorials to do this markup in Wordpress -  Visual editor or Text Editor. I don't want to use any Plugin. Also I'd like to markup all the tags available with a particular schema. I want infor about "Review","Article" and "BlogPosting" schemas.
A story about how a website was semantically optimized by using schema.org and other protocols and how this lead to a Panda recovery and then some...
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Palla Sridhar (DD)'s profile photoJarno van Driel's profile photo
17 comments
 
You should either Google a bit on the subject or get a Wordpress developer involved. I know the way we did it for cosmeticsurg.net was by modifying a tinyMCE configuration file, without changing any PHP.

But that's about as far as I can help you with this.
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Will this make it easier to pull data out and not just put it in?
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Aaron Bradley's profile photoBo Ferri's profile photoOleg Baskov's profile photo
2 comments
 
+Tony McCreath See also +Barbara Starr's take on the API - http://bit.ly/1JucpG1
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Dan Scott

schema.org  - 
 
schema.org and semantic search for the masses

Our local radio station has been doing a series of interviews with researchers at +Laurentian University - Université Laurentienne, and this morning was my turn!

I think they did a good job of summarizing what I was trying to say, and editing my babbling--heh! It's nice to expose some of the work we do to the general public in a hopefully intelligible way.

Aside: CBC uses OGP and Twitter metadata, which G+ puts to good use, but no schema.org to disambiguate the names of their interviewees, etc. Heh!
Systems librarian Dan Scott is searching for the best ways to ensure material from academic and cultural institutions shows up in search engines like Google.
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Dan Scott's profile photoAaron Bradley's profile photoFrank Gainsford's profile photoHart GA's profile photo
3 comments
 
+Dan Scott A Professor Aaron Bradley has long outranked me on Google, but  at least nobody has expressed the same acrimony for the good Dr. as you encountered for that other Dan Scott!
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Bryson Meunier

Discussion  - 
 
Hi everyone. Have been lurking in this community for a while but have two questions for the group that I haven't been able to find the answers for online. I know there are a lot of people here who know more than I do about structured data that might be able to help.

1. Our navigational search queries now have knowledge panels, but the name says "namespace: Vivid Seats" instead of just our brand. I sent feedback through the SERP, but is there a better way to get this changed?
2. Anyone know how to get the entity box that shows the brand name next to the search result title? Most of our competitors' boxes seem to have come from their Wikipedia entries, but we have a Wikipedia entry now and still no entity box.

Any help would be appreciated!
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Aaron Bradley's profile photoBryson Meunier's profile photo
2 comments
 
Thanks +Aaron Bradley​! Will give this a shot and report back. Glad I could bring a weird one to the group. :)
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Info for Startups
SEO strategies for business startups. Wednesday, August 19, 2015. First of all make great and high value content for your users that really serves their needs. If Google might die some day, you need other sources of website traffic too. So also build a strong corporate blog with a solid social ...
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