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Bill Slawski

Rich and structured snippets  - 
 
Careful with plugins for structured data
In the past month or so, there has been an uptick in the number of manual actions seen around
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Grace Massa Langlois's profile photoTyler Harding's profile photoBarbara Starr's profile photoCarl Turechek's profile photo
5 comments
 
Must be bad for the text to code ratio as well, if that's still a factor. It seems wp sites have a good bit of HTML to start with. Thanks for the info!
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Stuart Brown

Rich and structured snippets  - 
 
Hi, with some great help from +Martin Hepp (edit - re-reading that I realise it was actually +Jarno van Driel who provided most of the advice!) I marked up a product using UnitPriceSpecification, as below.

"offers":[{
"@type":"Offer",
"availability":"http://schema.org/InStock",
"name":"1GB and 600 Minutes",
"description":"All-you-can-eat texts",
"priceSpecification":[{
"@type":"UnitPriceSpecification",
"name":"monthly cost",
"billingIncrement":"1",
"price":"26.00",
"priceCurrency":"GBP",
"unitCode":"MON"
},{
"@type":"PriceSpecification",
"name":"upfront cost",
"price":"49.00",
"priceCurrency":"GBP"
}]
}]

However as anticipated Rich Snippets do not currently support this property. Does anyone know if there are other ways to model the above in a way Rich Snippets will accept? Essentially it models a one-off upfront price and then a recurring monthly charge for a defined period.
Schema.org Enumeration Value: InStock - Indicates that the item is in stock.
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Aaron Bradley
owner

Discussion  - 
 
"Semantic markup will absolutely be an important tool in our marketing toolbox for the next five years or more"

So opines esteemed SEO +Mike Arnesen in his interview with +Todd Mintz for +SEMpdx's SearchFest 2016.

"What semantic markup allows us to do as SEOs and webmasters (is that a term we’re all still using?) is assist Google (and other engines, of course) in gaining that understanding. Through applying semantic markup and linking it back to recognized vocabularies, we’re providing clues about the true nature of the entities that our webpages discuss and/or represent."

I wish more SEOs were able to speak so accurately and authoritatively about semantic SEO!

Sadly I won't be able to make SearchFest this year, but have a great session Mike! (What will you be speaking about? Don't see you on the agenda yet.)

#semanticseo #semanticsearch #structureddatamarkup
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Hill Web Creations's profile photoRandy Milanovic's profile photoPeter Hatherley's profile photoMargaret Warren's profile photo
 
Thanks for posting the details +Aaron Bradley - maybe I can squeeze in attending.
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Tools to track universal search
I'm looking for tools, which can track both of:
→ which kinds of universal search are triggered by certain keyword
→ which URLs rank in those universal search results
Any recommendation is highly welcome!
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Evgeniy Orlov's profile photoJohn Britsios (Webnauts)'s profile photo
6 comments
 
Maybe I did not get the question right? If so, my apolologies.
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Jeannie Hill

Discussion  - 
 
Expecting Changes in Semantic Search with John Giannandreas as New Google Search Leader

After a long stint as Google’s search chief, and 46 years of employment at Google, Anit Singhal announced yesterday on Google+ that he is moving on.  Semantic search is likely to change dramatically.

 After he stated, “Feb 26 will be my last day at Google”, it was quickly announced that John Giannandrea would take up the helm of Google Search.

We can all agree that 46 years with a company is a remarkable accomplishment and congratulate Singhal as he steps into a new time in life, focusing on philanthropy. As new leadership often means momentous refocusing, SEO professionals wonder how earned search may change as Giannandrea assumes this position, and if the change will generate ripples across the tech world as a whole.

Amit went on to say that “search is stronger than ever, and will only get better in the hands of an outstanding set of senior leaders who are already running the show day-to-day.” John Giannandrea, who has been the forerunner overseeing artificial intelligence, such as in Google Algorithm RankBrain, has been employed at Google for six years and is currently the VP of engineering.

What changes do you expect?

#GogoleSearch   #JohnGiannandreas   #semnaticsearchmarketinng  

Read more about what has changed in Google Search and what is likely to change under the leadership of John Giannandreas.
http://www.hillwebcreations.com/john-giannandrea-heads-google-search-machine-learning/
Google search sift to machine learning headed by John Giannandreas. Google search shifts to Machine Learning to better evaluate
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michal mart's profile photoJeannie Hill's profile photo
6 comments
 
+michal mart - very odd but true. I have just tried to make updates again. I have moved my domain to a more secure platform on Bluehost and am in the process of moving to HTTPS. Oddly, and Bluehost has apologized, my entire site has rolled back, even to the base template, loosing all my edits and CSS customization. Several times, it seems. BTW - could you recommend a web host that is less problematic?
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Aaron Bradley
owner

schema.org  - 
 
Google now supports JSON-LD for the generation of review and product rich snippets, types previously requiring microdata or RDFa markup.
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Dan Brickley's profile photoBarbara Starr's profile photoTyler Harding's profile photoJohn Britsios (Webnauts)'s profile photo
 
To be read as "Google now supports" rather than "Google Now" supports...
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Kyle Sutton

Structured data markup  - 
 
Happy to see this, finally!
 
Announcing JSON-LD support for Reviews and Products structured data markup.

Along with the launch of support for JSON-LD for Reviews and Products structured data markup, we've cleaned up some of our application logic.  For example, requirements for explicit reviewed item and correct property name values are now enforced. Check your markup in the Structured Data Testing Tool ( https://developers.google.com/structured-data/testing-tool/ ) and Search Console Structured Data Dashboard ( https://support.google.com/webmasters/answer/2650907 ) to see if your site is impacted by these changes.  For more information about how to format Reviews and Products markup to comply with Google's validation rules, see the documentation at https://developers.google.com/structured-data/

We hope these changes make it easier to use structured data on your side!
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Leeza Rodriguez

Google Knowledge Graph and Knowledge Vault  - 
 
Google Search Chief Amit Singhal to retire at end of February. Metaweb founder, John Giannandrea will assume his role as VP of Engineering.  Metaweb was the original version of Freebase, and purchased by Google in 2010.  Freebase=KG.  

The elevation of Giannandrea represents a further emphasis on the importance of artificial intelligence to Google

 #AI #MachineLearning  
Google said its longtime search chief Amit Singhal is retiring and will be replaced by John Giannandrea, an executive who has worked on machine intelligence efforts.
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Leeza Rodriguez's profile photoBarbara Starr's profile photo
 
I looked up Giannandrea's LI profile to learn that he was an engineer at General Magic back in the early 90's.  That brought major flashbacks for me!

For a brief time during the 90's era of dial up modems and PRE-flat rate AOL pricing General Magic was the darling of Wall Street. They worked on technology for 'software agents' which at that time was ~the closest thing to AI that anybody on Wall Street could fathom.  They were just ahead of their time. Anybody who owned the stock (me) lost $. After it's failure, Forbes later described it as 'the most important dead company in Silicon Valley'. Lots of talent emerged from General Magic and went on to do amazing things. The list is getting longer...
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Hill Web Creations

Structured data markup  - 
 
Google Search Console Points to the Value of Structured Data

Notice this line: "Structured data – Label your structured content to help users find pages relevant to their search."

You will find it in the Google Webmaster Guidelines. Additionally, Google is giving Web Masters and Semantic Search Marketing Consultants a lot of new information.

https://support.google.com/webmasters/answer/6259634

While we write content around what users want, clearly,  the Google Bot needs to understand what it is without visibly looking at the page. Google's page on structured data says: "Structured data markup is a standard way to annotate your content so machines can understand it.

Read more about marking up your website with current best practices for adding structured data.


http://www.hillwebcreations.com/google-structured-data-update/
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Hill Web Creations's profile photoAndroid Lovers - Apps, Google & Mobile Tech's profile photoSEO's profile photo
2 comments
 
Thanks +SEO !
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Stuart Brown

Rich and structured snippets  - 
 
Hi. I'm trialling some schema.org json-ld on some product pages e.g. http://www.three.co.uk/Discover/Devices/HTC/One_M9?featuretab=Outstanding%20design&memory=32&colour=Silver but I notice that the rich snippets tool has started showing errors regarding how I have implemented my ratings

Multiple reviews should be accompanied by an aggregate rating.

Going back through the docs https://developers.google.com/structured-data/rich-snippets/reviews?hl=en_GB and https://schema.org/Rating I'm not sure I agree! In my use case here I think am marking up a number of individuals' reviews correctly. An aggregate review would be to remove reference to each individual's review and instead provide an overall rating.

Can anyone advise what / if I am doing wrong here?
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.
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David Deering's profile photoStuart Brown's profile photo
4 comments
 
+David Deering duh, I wasn't looking up there!  Thanks for pointing it out.  Sorry!
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Aaron Bradley
owner

schema.org  - 
 
"@type": "AggregateRating"

+Jennifer Slegg reports on new sightings of JSON-LD-powered ratings and review rich snippets in the wild.

Not the first of such sightings (and I've seen them for other types, too), but it certainly does look as though Google is committed to going down the JSON-LD path for more types of rich snippets.

To which I, and many others, say ... hooray!

#schemaorg #jsonld #richsnippets #reviews #ratings
Google is now supporting ratings and reviews in JSON-LD format in the Google search results. It is supporting JSON-LD for both the search results and review listings shown in the knowledge panel. Ramesh Singh sent me these screenshots where they were testing JSON-LD implementation on their site to test when Google would begin picking up …
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David Deering's profile photoGianluca Campo's profile photo
 
Great to hear.  I hope it's a permanent change.
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About this community

A community for the discussion of topics at the intersection of search engine marketing and semantic web technologies This includes - but is not limited to - schema.org and means of marking up HTML with structured data, such as microdata, RDFa and JSON-LD. While "search marketing" is part of this community's name, discussions about digital marketing and the semantic web outside of the context of SEO and PPC are also welcome and encouraged. New to this Community? Select "Introductions" as the post type and tell us something about yourself! Want to share code examples? We like jsbin.com (but use what you like). Share the word! Short link for this Community: http://bit.ly/semsearch #schema #schemaorg #rdfa #microdata #knowledgegraph #jsonld

Stuart Brown

Discussion  - 
 
A free course on Linked Data and the Semantic Web
https://www.futurelearn.com/courses/linked-data
Learn the power of Linked Data, explore how it’s revolutionising the web and get to grips with it by writing queries in SPARQL.
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Douglas Fils's profile photoMarkus Rödl's profile photo
2 comments
 
Haha :)
I already feel your negative vibes :P

Reading "You will learn how you can use Linked Data technologies and more than that you’ll learn how to write queries in SPARQL, so you can use these technologies in your own work." I do think that there is room for being positive about it because there is no equalization of Linked Data and SPARQL.
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Ryan Rodden

schema.org  - 
 
Hello all - question about using web vocabularies and the various options available.

I noticed when visiting http://www.productontology.org/ that they indicate that schema.org defines "addtionalType" with their service in mind and therefore I have been using it.

In other situations such as using "sameAs" or "genre," I have seen people reference http://wiki.dbpedia.org/ and http://vocab.getty.edu/.

Because "ontology," to me, has a different meaning than "sameAs" (which I take more literally) I have been using dbpedia to reference vocabularies when using "sameAs."

Any insight as to the effectiveness of any vocab versus another? Is it too early to know? It seems that in applying this correctly you could give a huge boost to your thematic relevance but I've yet to see any majors bumps from it. Still early though...
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Aaron Bradley's profile photoRyan Rodden's profile photo
2 comments
 
Thanks Aaron. I figured since the dbpedia pages etc. seem to serve as "bot food" they would be an ideal choice over just pointing to a wikipedia page or an IMDB page.

This would especially be the case when declaring an additionalType, as a nicely organized semantic database would seem to serve best.
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Omi Sido

Discussion  - 
 
+John Mueller announcing that Google have added "JSON-LD support for Reviews and Products structured data markup. 

Have you noticed the smile on my face?  :-) 
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Aaron Bradley's profile photo
 
Thanks +Omi Sido. Reported on this when it first happened...
http://bit.ly/1SIbyDP
... including two earlier posts on this Community. :)


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Aaron Bradley
owner

Google Knowledge Graph and Knowledge Vault  - 
 
A Knowledge Panel generated from a news item

Thought this was interesting. A Google search for "Sam Chachoua" generated the result you see at top. But as per the attribution, the accompanying Knowledge Panel doesn't come from Wikipedia or Wikidata data, but from a Sun Times news article only three days old.

Which got me to wondering whether this was some sort of override for what would normally be pulled from the Knowledge Graph, but by using the KG Search API I was able to determine it is indeed what Google spits out in response to a query for his name.

No huge takeaway here except for the obvious observation that content from a topical web page can, apparently, be used by Google to populate a knowledge panel.
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Jennifer Slegg (Jenstar)'s profile photoJeannie Hill's profile photo
3 comments
 
Taken from Google Structured Data page, I wonder if this falls somewhere under "new experiences".
Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now.
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Aaron Bradley
owner

schema.org  - 
 
This frankly adds very little to what I've already posted on the subject, but since I went to the trouble of creating the og:image... :)
Google now supports JSON-LD for the generation of review and product rich snippets, types previously requiring microdata or RDFa markup.
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Kyle Sutton's profile photoAaron Bradley's profile photoLuiz Centenaro's profile photo
3 comments
 
Ha, thanks +Matt Jackson and +Kyle Sutton ... and I did try to add context to the announcement in my post as well. :)
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Aaron Bradley
owner

schema.org  - 
 
It's official: Google now supports JSON-LD for schema.org Product and Review Types

Following on several sightings of the wild of JSON-LD product and review rich snippets, +John Mueller has just announced Google's "launch of support for JSON-LD for Reviews and Products structured data markup".

Coinciding with this major and very welcome change, the Structured Data Testing Tool has also been updated to reflect a cleaned-up "application logic" - "For example, requirements for explicit reviewed item and correct property name values are now enforced."

UPDATE - I've posted on this here: http://bit.ly/1SIbyDP

#jsonld #schema #schemaorg #structureddata #richsnippets

cc: +Grace Massa Langlois +Martin Hepp +Gregg Kellogg / +Gregg Kellogg
 
Announcing JSON-LD support for Reviews and Products structured data markup.

Along with the launch of support for JSON-LD for Reviews and Products structured data markup, we've cleaned up some of our application logic.  For example, requirements for explicit reviewed item and correct property name values are now enforced. Check your markup in the Structured Data Testing Tool ( https://developers.google.com/structured-data/testing-tool/ ) and Search Console Structured Data Dashboard ( https://support.google.com/webmasters/answer/2650907 ) to see if your site is impacted by these changes.  For more information about how to format Reviews and Products markup to comply with Google's validation rules, see the documentation at https://developers.google.com/structured-data/

We hope these changes make it easier to use structured data on your side!
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Matt Jackson's profile photoJohn Britsios (Webnauts)'s profile photo
 
Question: has anyone experience with setting up Google Site Search?

I get an error message: "Error
This search engine has schema.org types associated with it, which is not allowed for Google Site Search. Learn more

Please remove all schema.org types associated with this search engine in order to be able to convert it to Google Site Search"

Then when I click for more information, I get this screen:

Any recommnendations if one must choose between using schema types and Google's site search?
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Hill Web Creations's profile photoAaron Bradley's profile photo
3 comments
 
+Hill Web Creations Depends on your use case.  If customization of results and add-free results are a consideration Google Site Search is preferable to a Custom Search Engine, but CSE can do pretty much the same things if you don't want to pony up the bucks for GSS.
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Aaron Bradley
owner

schema.org  - 
 
When will 19th-century lawmakers give this one a rest?

Whaaat ... 21st century? Sorry, Luddites always give the appearance of being from another time.
If you want to link to a website in France, you would need to get explicit permission from the rights holder”, if two Parliament Members in France are successful in their proposal amendment. The idea was proposed but rejected by the Legislative Commission, but it is brought back again. Socialist Karine Berger and Valérie Rabault …
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Aaron Bradley
owner

schema.org  - 
 
Reverse modelling of character in schema.org

Is there a way (probably using Role) that one can reverse model the "character" attribute so you can say X person is a character in "Y" CreativeWork? Say that "Jason Bourne" is a character in the book "The Borne Identity".

I say "reverse model" because declaring "character" details of a "CreativeWork" is straightforward; what I'm trying to do is annotate a Person type. I.e. accomplish the equivalent of what "characterIn" (expected type CreativeWork) would do if it existed (like "memberOf" allows you to say X person is a member of Y organization).

On a somewhat related note (that might best be taken up on the schema.org Github or list) does anyone have any insight on why "character" is restricted to fictional persons?

IMO it should extend to fictional or real people, just as the Game property "gameLocation" is a "Real or fictional location of the game..." Strictly speaking, one can now say of the movie "Silence of the Lambs" includes the character "Hannibal Lecter", but not that "Nixon" includes the character "Richard Nixon".
Schema.org Property: character - Fictional person connected with a creative work.
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Dan Scott's profile photoGregg Kellogg's profile photo
12 comments
 
Yeah, the Structured Data Linter will do the same thing, as that is the proper interpretation of @reverse.

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