Stream

Join this community to post or comment

Tim Colling

Discussion  - 
 
What About When A Company Uses The Wrong Type?

If you look at the markup for the website shown below, they are using the schema type "Physician" but they are in fact a completely non-medical companion caregiving agency. This brings to mind a few questions:

1. Is it likely to be helping them rank any higher for search terms that might be relevant, such as "senior care" or "geriatric care"?

2. If so, it's sort of like unfair competition, or, more to the point, webspam.

3. If so, does it matter whether we submit webspam reports on such cases to Google?

Just wondering.

http://www.heavenathomecare.com/
1
Aaron Bradley's profile photoJarno van Driel's profile photo
4 comments
 
4.9? Interesting solution: trying to prevent the algo's recognizing it as spam by not giving yourself an impossible to get maximum rating value - Quite smart actually. ;)
Add a comment...

Bharat Lohakare

Discussion  - 
 
So What are Google's plan check out - search results for Lyrics type keywords - +Aaron Bradley what is your opinion on this.
1
Aaron Bradley's profile photo
 
Variation on what is now an enduring theme for Google: provide users with the data they requested directly in the environment in which they requested it - here in Google search.

Acid test? Is it a better and/or richer user experience for those using a mobile phone to send a user to a website to have this information presented to the searcher, or can this information be adequately conveyed in-SERP? For lyrics it's the latter.
Add a comment...
 
Medical Search Technology Relies on Google Alphabet

The U.S. is learning more as to how artificial intelligence technologies such as machine learning play a major role in shaping daily life; apparently Google regards searches around medical symptoms as significant.

One aspect of Artificial intelligence is an effort to build machines and to advance technology using Google Alphabet that can learn from environments, from mishaps, and from real-life user experience.

A lot of research and testing goes into finding the right path and the right breakthrough.

Google CEO Sundar Pichai said in a company’s annual Founders’ Letter to stockholders back in April, “This is another important step toward creating artificial intelligence that can help us in everything from accomplishing our daily tasks and travels to eventually tackling even bigger challenges like climate change and cancer diagnosis.”

Full article is available at:

https://www.hillwebcreations.com/medical-search-technology-relies-on-google-alphabet-big-data/
Medical Search Technology Relies on Google Alphabet and Big Data. Google's new Medical Symptom Searches released for Mobile.
3
Hill Web Creations LLC's profile photo
 
Thanks +Joshua Glotzer. It has been rewarding to add success stories for clients in the medical field by semantically optimizing sites using schema.org and other SEO/SEM cutting edge best practices.
Fortunately, there is an explosion of great resources available on the web offering how-to information.
Google has made a significant commitment to further their search technology - it's already a big year!
https://research.google.com/
Add a comment...

Kenichi Suzuki

Structured data markup  - 
 
Today, +Aaron Bradley talked about what was new with markup and structured data at SMX. Some things was really new to me. :)
You can grab his slide deck here: http://goo.gl/tE9M2r
7
Add a comment...

Jarno van Driel
moderator

Structured data markup  - 
 
It's a new world record ladies and gentlemen

I don't know how +Aaron Bradley pulled it off but he presented this slide deck at #SMXadvanced  today in less than 30 minutes - something I don't see anybody come close to over the next couple of years (besides himself that is).

To quote +Portent:
"@aaranged just redefined "crash course" talking structured data markup on stage at #SMX " 
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: What's New With Markup & Structured Data. PRESENTATION: What's New With Mark…
18
2
Hill Web Creations LLC's profile photo
9 comments
 
I have gone through your full presentation - very impressive +Aaron Bradley! 
Add a comment...

Benu Aggarwal

Structured data markup  - 
 
Hi, 
  We have our pages marked with schemas via JSON-LD but search console - Search appearance > Rich Cards does not seem to read them. These are for events and wondering why google cannot find them. Our pages are tested on rich snippet testing tool and all looks good
 
2
Hill Web Creations LLC's profile photo
2 comments
 
Many share the same circumstances +Benu Aggarwal. In my experience, rich cards are showing up on Accelerated Mobile Pages.

"Structured data markup allows Google to present your content more prominently in search results. For example, AMP articles that include the appropriate markup properties may be shown within a carousel."


https://support.google.com/webmasters/answer/6340290?hl=en
Add a comment...

Aaron Bradley
owner

schema.org  - 
 
JSON-LD and Google Tag Manager: BFF

A detailed post from +Chris Goddard on how to generate schema.org in JSON-LD using Google Tag Manager.

Nice to see the groundwork set by +Mike Arnesen ("the Arnesen method") being further developed by others!

#schemaorg   #jsonld   #googletagmanager  
Implementing Schema used to require a lot of changes to your site's markup, but the JSON-LD format created a great alternative to adding microdata to a page with minimal code. This post details how to make it even easier to dynamically generate Schema.org/JSON-LD tags for your site using Google Tag Manager.
11
Markus Lanthaler's profile photo
10 comments
 
(Damn you Markus Lanthaler, Niklas Lindström, Manu Sporny, Gregg Kellogg and Dave Longley for having authored a syntax that's so useful that it makes it difficult to turn one's back on it, even when there's reasons one might want to do so

Haha... thanks :-)
Add a comment...

Omi Sido

Discussion  - 
 
Hi Guys,

This is a news article with a recipe inside.
Would you mark this article with structured data for News or Recipe?
Or both?
Showstopping melting dome puddings that see chocolate orbs melt under a stream of chocolate sauce are storming the internet so Emily Hodgkin, 24, from London, put the method to the test.
2
Jarno van Driel's profile photo
8 comments
 
Oh, and I suggest you look at the JSON-LD itself and not the SDTT's output. Because I refer a lot to fragment identifiers the SDTT's output seems huge because it duplicates a lot of the info that's been specified only once in the JSON-LD.
Add a comment...

Kenichi Suzuki

Rich and structured snippets  - 
 
I have no idea why image property is required in breadcrumbs. :(
https://developers.google.com/search/docs/data-types/breadcrumbs#type_definitions

+Dan Brickley Would you tell me the reason?
4
Bernd Krammer's profile photoKenichi Suzuki's profile photo
12 comments
 
+Aaron Bradley +Jarno van Driel +Bernd Krammer 
I talked about it with Gary yesterday. He said it looked like an mistake but he was not sure. He's waiting for a clarification from the team. So, stay tuned.
Add a comment...

Aaron Bradley
owner

Discussion  - 
 
EXTRA: rule-based text categorization for news publishers

Interesting initiative from the International Press Telecommunications Council (IPTC) to develop an "open source software library for rules-based classification of text."

_ EXTRA is an open source, rules-based, classification system for annotating news documents with high-quality subject tags, regardless of language. Such tags allow publishers to deliver a variety of valuable services including content recommendations, improved advertising targeting and subject-specific content streams, such as alerts and topic pages._

Unlike hand-tagging, EXTRA’s rules-based system will allow publishers to tag their news content with consistent tags, at speed and at scale. Unlike statistical approaches, which often require numerous annotated examples, EXTRA’s rules-based system allows publishers to rapidly adapt to breaking news and low-frequency topics.

IPTC's +Stuart Myles is leading the charge on this initiative, and encourages interested parties to get involved. You can see his brief deck on the project here:
http://www.slideshare.net/smyles/iptc-extra-open-source-rules-classification

There's a Google component to this as well, insofar as initial development efforts are being funded by Digital News Initiative Innovation Fund (http://bit.ly/1ZRntAK), to the tune of €50,000.
IPTC EXTRA - The EXTraction Rules Apparatus. EXTRA is an open source software library for rules-based classification of text. EXTRA is being developed by the IPTC, with initial work being funded by a grant from the Digital News Initiative. Learn more about EXTRA and how you can get involved!
2
Michael Andrews's profile photo
 
I'll be curious if the output of the taxonomy will be in NewsML-G2 XML format, or something else.
Add a comment...

About this community

A community for the discussion of topics at the intersection of search engine marketing and semantic web technologies This includes - but is not limited to - schema.org and means of marking up HTML with structured data, such as microdata, RDFa and JSON-LD. While "search marketing" is part of this community's name, discussions about digital marketing and the semantic web outside of the context of SEO and PPC are also welcome and encouraged. New to this Community? Select "Introductions" as the post type and tell us something about yourself! Want to share code examples? We like jsbin.com (but use what you like). Share the word! Short link for this Community: http://bit.ly/semsearch #schema #schemaorg #rdfa #microdata #knowledgegraph #jsonld

Tim Colling

Discussion  - 
 
In Home Caregiving Service Business

I know how to create localBusiness markup for a business of this type with respect to its location, etc, but I'm at a loss as to how to create the markup for describing the service that it offers and the area that it serves. Could someone help with an example of that?
1
Tim Colling's profile photoJarno van Driel's profile photo
13 comments
 
You're welcome +Tim Colling​.
Add a comment...
 
Anyone suggestions on how to markup a service area for a website that matches Babysitters and Parents; the one I found interesting is:

http://schema.org/ChildCare

But that one is connected to http://schema.org/LocalBusiness but in this case it should / could be either http://schema.org/Organization (of which http://schema.org/LocalBusiness is a part) or https://schema.org/WebSite.

I'm a bit lost on which one to use on different localities.
Any suggestions?
Schema.org Type: ChildCare - A Childcare center.
1
Gregg Kellogg's profile photoHill Web Creations LLC's profile photo
10 comments
 
Thank you +Gregg Kellogg for your response and details.

That gives me a lot to check out.

You are right, and I have long been frustrated with my WP theme adding a <p> at will and where I do not want it. Nor has working with the developers fixed the double headline issue. I am currently in progress with updating my own site to AMP and hope that accomplishes many update tasks all in one go.

Is there a ready work-a-round that you can recommend until I can make that jump?

I did not see such a complete error message when I ran the test. I wonder why and will re-try it.

Your skilled guidance is much appreciated.
Add a comment...

GMR Web Team

Google Knowledge Graph and Knowledge Vault  - 
 
Rankbrain is a machine learning algorithm that Google uses to deliver better search results.

+Search Engine Land answers some of the most frequently asked questions surrounding this unique algo.
 
FAQ: All about the new Google RankBrain algorithm

Google's using a machine learning technology called RankBrain and discussions surrounding this has been around from October 2015.

We don't know everything as to how it works or how exactly it makes the search results better. +Danny Sullivan covers some of the most important questions and answers in this article _

as seen on +Search Engine Land
Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it so far.
2
Add a comment...

Aaron Bradley
owner

Structured data markup  - 
 
Key Structured Data Events

The other artifact from my #SMX presentation today.

This Google Sheet lists dates for each structured data development relevant to search engines, along with announcement links, reference links and discussion links.

Ping me if you find any errors or omissions. This is a resource I hope to keep updated.
Drive
Key Structured Data EventsMain Table Item, Announcement Date, Effective Date, Announcement URL 1, Announcement URL 2, Reference URL 1, Reference URL 2, Discussion URL 1, Discussion URL 2, Vocabulary or Standard, Syntax( es) or Format( s), Organization, Notes Google introduces rich snippets( review and people rich snipp...
7
1
Hill Web Creations LLC's profile photoAaron Bradley's profile photo
5 comments
 
"will RankBrain ... will have any impact on using Wikidata links in schema LocalBusiness and/or ProfessionalServices?"

None whatsoever.

"Seems that this has historically been used a lot for categorization, which has changes in terms of best practices."

I don't know the antecedent for "this" in the above sentence. If RankBrain that is not the case - that is not what RankBrain does. See:

The RankBrain Survival Guide
http://www.blindfiveyearold.com/rankbrain-survival-guide
Add a comment...

Steven Pope

Introductions  - 
 
can't wait to learn more from you guys. 
1
Jarno van Driel's profile photo
4 comments
 
"Now to convince my company how important it is to implement..."

A pain we all know all too well +Steven Pope. You're definitely not alone in this. :) 
Add a comment...

Stuart Brown

Rich and structured snippets  - 
 
Hi.

I have had success with a test reviews of a Corporation generating rich snippets when using JSON-LD. I am now interested in rolling out more widely.

The reviews are for the company as an entity (a service provider) and I guess therefore it might be appropriate to apply to every page on the site that isn't a product page (which carries reviews of individual products).

I'm wondering if this is the right approach to take however. Google guidelines say reviews should 'refer clearly to product or service' and 'review specific item not a category'. Would I be breaching these rules?
1
Jarno van Driel's profile photo
 
Personally I wouldn't add the Organization data + reviews to every page unless it's chained to the main entity via for example a "publisher" or "seller" property.

Reason being that having only the Organization data present on the page doesn't help Google better understand the main topic - which surely the Organization isn't for every page.
Add a comment...

Douglas Fils

schema.org  - 
 
Update on schema.org and web components

So far it's not looking good. Google indexed my site but found no structured data. I even logged into MS and tried their tool. Same results, no data found.

So far the only things that is finding the schema.org in http://glcomponents.tech/glperson.html is the OpenLink chrome extension that +Aaron Bradley referenced me to.

I assume this is because Chrome pulls down and process the the HTML5 imports and runs the JS to make the resulting DOM + Shadow DOM available then for the extension to parse.

The remote processing sites are not doing the JS and HTML imports to find the schema.org microdata in the web component. +Dan Brickley does this sound like what is likely happening? 
GeoLink WebComponent Person. A simple example of using web component approach to encapsulate GeoLink graph information into an easy to instance element. Such an element could be added to multiple pages to expose details on a resource that are outside of the hosts data and mission but still of ...
2
Thad Guidry's profile photo
6 comments
 
Not sure if SDTT even parses SCRIPT inside a TD, you'd have to ask them... http://stackoverflow.com/questions/3658279/can-i-have-script-tag-inside-table

UPDATE: It does seem to parse the SCRIPT just fine ...

<html><body><main>
<table style="margin:10px;width:80%" class="table table-condensed table-hover style-scope glperson-element">
<tbody class="style-scope glperson-element"><tr class="style-scope glperson-element"><td class="style-scope glperson-element"> Ivano Aiello

<script type="application/ld+json" class="style-scope glperson-element">
{
"@context": "http://schema.org",
"@type": "Person",
"name": "Ivano Aiello"
}
</script>


</td></tr>
<tr class="style-scope glperson-element"><td class="style-scope glperson-element"> More at <a target="_blank" class="style-scope glperson-element" href="http://data.rvdata.us/id/person/108196"> http://data.rvdata.us/id/person/108196 </a> </td></tr>
<!--<tr><td> [[item.sameas.value]]</td></tr>-->
</tbody></table></main></body></html>

But you can change that to generate Microdata DIV(s) instead of using a TABLE and a SCRIPT inside ? Ideally, its best to think HTML5 ways :) instead of HTML 4. I typically do this... when you have simple tabular data, sure use a Table, but if your just trying to layout something nicely, use CSS layout controls and handlers instead with simple DIVs and SPANs. If your doing DATA things... use Data https://www.w3.org/TR/html5/text-level-semantics.html#the-data-element

+Douglas Fils I agree it looks like SDTT is not pulling in the HTML import.
Add a comment...
 
News of Google Research in Europe Hits Headlines

Google’s commitment to research in Machine Intelligence is the power many of the products that users can find online, purchase and enjoy using.

This means numbers in the hundreds of millions of people a day - from Translate to Photo Search to Smart Reply for Inbox.
Read the full announcement:
https://research.googleblog.com/2016/06/announcing-google-research-europe.html
2
1
Hill Web Creations LLC's profile photo
2 comments
 
+Mark antonio Watson - appreciate your sharing this post. This seems to yet another example of how committed Google is to Machine Intelligence.

An October 2015 article in +TechCrunch  brought forward news of Google investing in machine intelligence in Europe at that point.

"The search giant, through its German division Google Germany, has made an investment in the German Research Centre for Artificial Intelligence (the DFKI), a nonprofit institute where some 450 scientists, academics and others work on projects in areas like language technology, embedded intelligence, augmented reality, knowledge management, and mulitmedia analysis and data mining.

You may enjoy the read:
https://techcrunch.com/2015/10/07/google-invests-in-dfki-an-artificial-intelligence-research-center-in-germany/amp/
Add a comment...

Aaron Bradley
owner

Linked Data and Open Linked Data  - 
 
"A pivotal shift pivotal shift in Technical SEO ... to open data strategies"

Be still my heart: an article with "open data" and "SEO" in the title!

A very forward-thinking rumination from +Pete Campbell on the future of "the web" in a mobile world. He concludes:

"I believe we need to start talking to brands about their open data strategy. Advising them on how they can market their products, services and brand proposition by taking this data – whether that’s through a JSON-Based REST API or otherwise – and increase it’s visibility through third-party applications and platforms that have community they can tap into."

Indeed. I know this will resonate with +Jarno van Driel as well, as he and I have often talked of the shift from the web of documents to its doppelgänger, "the web" as a assemblage of interconnected APIs.

#opendata   #seo   #mobile  
According to Pete Campbell, the future of SEO will revolve around advising brands on their open data strategy via apps that leverage open data through API's
7
5
Michael Andrews's profile photoAaron Bradley's profile photo
10 comments
 
+Michael Andrews From a content perspectrive, APIs aren't a location that can be tapped, but a distribution and serialization mechanism. Their use doesn't preclude using them for publishing in the traditional sense (i.e. to a indexable and permalinked web location), but extends their usefulness to other applications (mobile applications, domain-specific devices, distributed content platforms, etc.).
Add a comment...

Aaron Bradley
owner

Discussion  - 
 
Contextual Computing with Knowledge Graphs and the Web of Entities

Not-to-be missed free webinar from +Richard Wallis on Wed., 13 July @ 9:00 AM PT.

No leaf page so description of the session below; registration at the link:
http://smartdata2016.dataversity.net/

Structured web data enables us to communicate to search engine algorithms the things that humans understand implicitly. Using Schema.org, over 12 million sites are already enabling their pages in this way, and as this onward drive continues, a new web is emerging: the Web of Entities. Knowledge Graphs use these entities to power new contextual applications and capabilities. By mapping the entity types identified in questions and queries, to instances of them in their knowledge graphs, we can create applications that provide seamless customer interactions and experiences. But where next? The exponentially growing Web of Entities has the potential to lead the way to Cognitive Computing, using pattern recognition to mimic the way the human brain works.

#knowledgegraphs   #entities   #schemaorg
7
Hill Web Creations LLC's profile photo
 
Great line-up of speakers and topics. Looking forward to it!
Add a comment...