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+Stowe Boyd just posted a conversation he and I had as part of his IBM sponsored Socialogy series :-)

I greatly enjoyed the Attenzi story! I really like the story style - the conversations and little sidetracks make the relatively dry subject very much approachable.

Couple of comments:

The different spheres of influence make intuitive sense, however the material jumps right into it without giving much background, or details. I found myself guessing somewhat, since it was a new/different perspective for me. It did some digging though and found that this seems an additional endeavor of yours. Maybe additional references to that would have made it clearer for me.

Toward the end of the book, you describe how the results of the management meeting and follow on research were put into action. I would have liked more detail, especially how responsibilities had to be shifted across the enterprise. Changes like that must involve a number of people and functions. I am probably jumping the gun on this - it is all pretty recent, so we need to give it some time before we can make sense of any details that may emerge. 

Maybe there will be a follow-on story "Atttenzi - Lessons learned..." :))

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The 2nd edition of Attenzi is published in association with Social Media Today, and the book is currently featured on Social Media Today's homepage. :-)

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'Attenzi - a social business story' is extremely well written and I expect it to be the best social business book I read this year and certainly the most creative.

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2nd edition out today, in association with +Social Media Today.

And Robin Carey, Founder and CEO of Social Media Today, has written a new foreword to join the one by Adam Pisoni, co-founder and CTO, Microsoft Yammer.

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"I liked that social wasn’t just media, just another extension of the marketing mix, beholden to the world of increasing impressions and required conversion. Social for me is broader than that, the embodiment of what’s become my axiom and watchcry: 'All marketing is communication, but not all communication is marketing.'

Attenzi makes that point, creatively, succinctly.  Kudos, Mr. Sheldrake."

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"a new take on much discussed topic, giving a reader the chance to view it in a new light."

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The Attenzi story looks at how Eli and team begin to design operations around influence flows. You might then be interested in the latest guidance from WOMMA on the topic of influence. I'm happy to say that my company had influence in the guidebook's development.

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Do you help all the individuals associated with your organisation (employees, customers, partners, suppliers, shareholders, etc.) build richer, more productive relationships with each other and others, coalescing by need and desire, knowledge and capability, shared values and shared value?

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"Instead of writing a conventional book and selling it on amazon, Sheldrake has posted his story – and I can’t recommend it highly enough – online, free for anyone to download and read."

Thanks +Mash Patel, Founder and CEO of Kurtosys.
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