Data Will Get Bigger As Homes Become Smarter
Back in 2011, I wrote about data shedding its geeky persona and emerging as a valued component in every marketing agency. Since then, data has become a fully-fledged member of the marketing mix, informing campaigns from the ground up with crucial customer insights. Data drives targeted creative output and with it, return on investment.
Technology moves fast and we’re now seeing everyday objects becoming interactive platforms for branded communications.
The household appliance
Come on - who really thought Amazon Dash was an April Fools joke? I did - why would I need a whole load of buttons around my house?
Well, it seems the retail giant is trailing in the US and is now extending the concept by offering manufactures of internet-enabled household appliances such as coffee machines and printers the ability to embed functionality within the devices to automatically reorder goods when supplies run low - all we now need is for the Amazon drone to be synced up with the home-bot so as to receive the parcel, unpack it and install it. That said - if the home-bot gets it wrong we could all be drinking printer ink instead of a morning coffee! Wouldn’t that be a nice treat!!?
Read the full article here - http://goo.gl/45U6ji
Posted by Dave Gurney of alchemetrics.co.uk#smarthome #data