Buzz words are one of my least favorite things, but as buzz words go, I can appreciate the term “Data Lake.” It is one of the few buzz words that communicates a meaning very close to its intended definition. As you might imagine, with the advent of large scale data processing, there would be a need to name the location where lots of data resides, ergo, data lake. I personally prefer to call it a series of redundant commodity servers with Direct-Attached Storage, or hyperscale computing with large storage capacity, but I see the need for a shorter name. Also, the person that first coined the phrase could just have easily called it Data Ocean, but they were modest and settled for Data Lake. I like that.