Updated: The Three Branding Opportunities in the Local Knowledge Panel
Google is always testing new ways of organizing and presenting Search results, including Local Knowledge Panel results. Business owners must be aware of these changes, and of the benefits of claiming and optimizing their Google My Business listings.
In the following article, I discuss the three opportunities for business branding in the Local Knowledge Panel, including:Your Business LogoYour Map & Search PhotosYour Business Description
I've also updated the article to reflect the removal of Recent Posts on Google+
from Local Knowledge Panel results. Actively Posting to your Google+ Page might still be valuable in other ways, but is no longer of benefit for Local Knowledge Panel results. #LocalSEO #LocalSearch #Branding