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Search Engine Positioning in Three Steps

In the modern day and age, more and more companies are doing business online. One of the best methods of promoting your website is by search engines. In this article, we’ll explain what exactly is search engine positioning. Also three steps you need to take to increase your position among the search engines.
What is search engine positioning?

Search engine positioning is the process where you or someone you hired, tries to raise the rankings of your website using different techniques like link building. Having a high ranking can guarantee you plenty of visitors to your website delivered naturally by the search engines.

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PPC Search Engine Internet Marketing

PPC search engine internet marketing isn’t new. Since Google and the major search engines started including advertising space on their search results pages internet and affiliate marketers have been taking advantage of the opportunity to get in front of their target markets when potential customers are searching for targeted information. Owing to increasing competitiveness in the industry, however, the cost per click (CPC) for purchasing advertising space has increased dramatically since the early days. This has made PPC search engine internet marketing prohibitive for many new marketers and dangerous for the uninitiated.

The basic premise behind PPC search engine internet marketing is the idea that search engine users are entering targeted search terms or keywords into the SE interface looking for information that is relevant to a merchant’s products or services. The focus of the search is particularly important and relates to the level of targeting that an advertiser wants to hone in on to make their campaigns effective. The more targeted a user’s search is the more chance that the marketer will make a sale if that user clicks through to their website.

The cost of pay per click advertising seems low to the uninitiated, with some clicks valued at only $ 0.10 in many instances. However, there are many popular search terms that can cost upwards of $ 10 for a click on the first page of the search results and even with the lower priced clicks the volume of clicks that can accumulate over time can mean that the cost rises quickly. For low priced products, particularly information products, the return on investment can prove to be very low in some instances.

Because of these factors there is a lot of stiff competition for the top spots and the cheaper clicks with advanced strategies and deep pockets coming into play among the top dogs in the business. In particular, it is now common for PPC marketers to use complex software to spy on their competition and see the kind of campaigns that they are running. Some of these software programs are available to the general public. Some, like PPC Web Spy published by Bryxen Software are available free with the option to upgrade to a premium subscription and some are more prohibitively expensive. For example, PPC Bully 2.0 recently released for over $ 1000 and was sold out with over 1000 marketers quickly grabbing the rights to use the software.
WIth increasing competition it is important that new internet marketers experimenting with PPC realise that simply building Adwords on the fly is not a safe strategy. Lots of market and keyword research as well as competitor analysis is required. And it is often good to know that you have large reserves of money available to fund testing and improvement to get the most benefit from this form of promotion.

If you want to make money online with PPC search engine internet marketing it is advisable above all to gather all the information you can and participate in extensive training before embarking on the challenge. This is not to say that you shouldn’t pursue it at all. It can be very profitable. It’s just important with PPC search engine internet marketing to make sure you do it right.

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10 Ways to Get More Unique Content for Your Blog

In some ways, the great war of content is reaching its climax. Google set the ground rules and let webmasters play, and the arms race of escalation has reached a peak. No longer is it about the volume of content; it’s about the quality and the variety. You need to branch out while you maintain that volume, creating interesting content to hook new readers and keep old readers around.

What sorts of content can you create? Here are a few broad categories, and several ideas within.

1. Write a List Post

List posts are easy. Pick a number, like “10.” Pick a topic, like “ways to get more unique content for your blog.” Then do a little research, figure out ten ways to do that thing, write them down, flesh them out and you’re good to go.

You can write list posts in a completely freeform way. Any number from 5 to 100 is perfectly viable, as long as you have the data to back it up. The smaller the number, the more you need to write about each post. You don’t want to make a simple checklist with no explanations and only include five items; that’s a thin article.

You can also go one step up and make a meta list; a list of the best lists you can find. Or, if you find that niche is too saturated, go full-Onion and create a list of the best lists of lists you can find. If nothing else, the novelty of it will get you noticed.

2. Create an Infographic

Infographics, by contrast, are much more difficult to create. They require research, statistics and, above all, graphic design. You need a talented graphic designer if you want your infographic to succeed.
The problem with infographics is that so many people make them nowadays that the quality bar has gone way up. If you’re just pasting pie charts into a textured background and listing a few statistics, you’re going to have to surround that graphic with excellent context for it to succeed.

Of course, infographics are made to be shared and embedded without additional context. If you’re relying on context, you’re limiting your viral capabilities.

3. Create an Evergreen Guide

Guides and tutorials don’t really have great viral potential, unless you’re the one producing a troubleshooting guide for brand new content, like fixing bugs in a new release game or software. However, they are exceedingly long-lived. Creating a good tutorial with graphics for each step will earn you a place in the top of the Google results for that problem for as long as your guide remains relevant, and possibly long after.

The trick to a successful guide is keeping it up to date as software changes. If software updates and makes your guide obsolete, note that in your introduction. If a new, similar bug is introduced, work in instructions to solve that as well.

4. Liveblog an Event

Events happen every week, though they aren’t necessarily major. They can be anything from a concert to a seminar to a major convention. Sometimes, multiple events take place during the same weekend, leading to readers who couldn’t attend but want to. This is where a liveblog comes in.

5 Strategies That Should Be In Your White Hat Link Building Campaign Strategies That Should Be In Your White Hat Link Building… Gaining a competitive edge for your business online requires a…
A liveblog – also run through Twitter, if you want – is a frequently updated post containing your actions and impressions throughout the day. These are often found in trade shows where being the first one to provide data on a new product can be a huge boon.

5. Create a Roundup

A weekly or monthly industry roundup can be a recurring feature and gives you a great foundation for an ongoing source of readers and value. You just need to pick a topic for your industry.

For example, in SEO, several blogs provide roundups on ongoing developments in search. You might also create a roundup with the most popular or useful posts in your industry, or the best new guides, or the hottest trends. It takes a lot of monitoring to keep on top of the industry, but it can bring in quite a bit of value over time as you build the feature.

6. Interview Someone Special

Interviews are a great way to build credibility when you interview someone with name recognition. They’re also a great way to bring unique content to your blog. The hard part is coming up with questions to ask that haven’t been covered already.

One interesting variation on the interview is a podcast discussion. Rather than a strict question and answer format, come up with a few topics of discussion, a few pointed questions and guide the conversation in those directions. Record the whole thing, edit it down later, and publish the audio as a podcast. You can also take excerpts and create the typical Q&A format for an interview post as well.

7. Curate User Content

As you build a community, you can begin to use their content on your blog. You can do this in a few ways.

Compile the most helpful comments or forum posts and feature them in a dedicated post.

Ask if your users have questions and do your best to answer them.
Identify readers who have blogs and feature their content.

Of course, this doesn’t work if you don’t already have a base of engaged users, so you’re going to need to work on that first.

8. Do Them One Better

This one is simple; look for content that is trending or has an established place as a good piece of content ranking high in the search. Then do what they did, but do it better. Your competition writes a piece titled the 10 Top Tools for Tracking Traitors, you write one with 20 resource. Someone makes a superficial infographic, you dig into the data and make one that presents conclusions and actionable insights. Anything they can do, you can do better.

Just be careful not to plagiarize anything while you’re making this sort of content. Don’t copy their lists wholesale; add something of value and uniqueness to them.

9. Compile an Ultimate Guide

There are all kinds of shallow resources for different aspects of your industry. Marketers have dozens of posts about the sales funnel, about Facebook advertising, about how to use other social media platforms, about PPC and much more. You can reference and compile all of them into one massive ultimate guide.

If you have enough content for each segment, you can create individual posts for each topic and then link them together with one overarching table of contents, like this.

10. Ask for Guest Posts

Sometimes, your inspiration runs out. Rather than deal with coming up with yet another blog post about yet another topic, why not reach out to your fellow bloggers? Everyone likes guest posts, when done properly, as a form of exposure. Just don’t abuse them for links and you’ll be fine.

Search Engine Optimization – Quick Easy Ways To Increase Your Page Rankings

The keys to increasing your website traffic and maximizing profits are here, including important tools and directions. Read on for more useful SEO tips.
Consider how long they have been in business, and their experience. If you decide to use an SEO expert, be sure to have a written contract clearly stating the terms of your agreement before any work is done, and understand any risks that may be involved.
You can create a robot text file. txt file and placing it into the root directory. This will keep search engines from gaining access to the files you choose not to display.
Don’t use dynamic queries if you can avoid it. A URL like may not even be indexed. Certain language can confuse a search engine, which is why each URL should have a meaningful name, as well as pertinent keywords.
If you are wanting to make the most of search engine optimization, then you need a site map describing your website. Site maps make it significantly easier for search engine crawlers and spiders to access every webpage on your website. If your site is large, consider multiple maps. In general, try not to have more than 100 links on each map.
Honest and accurate description tags are essential to draw visitors from search engines to your website. This will help improve your SEO. Avoid making your tag longer than 30 words. Don’t put more than 100KB of content on your description page if you can avoid it.
It may seem kind of obvious, but make sure to register your site with the major search engines. People think this happens on its own. Take the time to regularly check and see that your website is easily found and everything is in order. This will help to maximize your search results.
Want to use SEO to help make your site visible? If so, videos, along with a nice video sitemap, can be used. Make use of videos as a way to introduce your staff and perform product demonstrations. Keep the video posted on your site with proper labeling using keywords. Google Webmaster Tools will allow you to submit your URL. Then, post the videos on Metacafe, YouTube, Yahoo and various other video websites. Now, you just wait for the customers to begin knocking down your door.
Invest in adbrite, adwords or other advertising options. DIY SEO does not always produce the jump in rankings you want. Ad sites specialize in gleaning traffic for you. Using advertising can help your site grow.
To attract people to your site, you must think about the keywords they would use to search for and find the site, and then ensure you use the keywords often on your site’s pages. Make sure they’re inserted in the right places though, or they will not do you any good. Make sure the key words in your title are relevant to the information on that page.
After reading this information, you should be aware of items to adjust on your site. Implement the tips you have learned to enhance your online presence.
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