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Neil Ferree
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Thumbtack Recovers from Penalty

Even though Google lead the $100 Million round of funding for Thumbtack, the SE giant didn't play favorites when "iffy" linking tactics were uncovered by the SE community.

http://www.bloomberg.com/news/articles/2014-08-20/google-capital-leads-100-million-investment-in-thumbtack

if you own a small business, this SMB Directory is a good place to showcase your service offerings to those who want and need to retain your services.

#smallbusiness   #directory  
 
Thumbtack Penalty Went Poof

A Google search social seo consultant los angeles and surprising my Thumbtack listing went from the basement to the penthouse a lot sooner than I expected. Seems the shady linking practice and penalties leveled at Thumbtack have been removed? 

https://www.google.com/#newwindow=1&q=social+seo+consultant+los+angeles

Anytime one of our digital assets ranks on page 1 of Google above the fold is a good thing. Once Thumbtack figures out a way to better qualify those SMB's looking for Consultant's like me, maybe then these incoming queries will be worth looking into?

#thumbtack   #penalty   #removed   #ns  
I provide Social SEO Consulting Services to the Small Business Community. My Custom Content Marketing System will increase your online visibility...
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How to Inspire Readers to Share Your Stuff for #smallbusiness #marketing
You value social shares, right? I don’t want to hear about how vanity metrics are worthless; Getting more followers should have a positive effect and inspiring them to share your content i
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Neil Ferree
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Neil Ferree originally shared to Social Media and SEO:
 
8,376 Local Businesses Connected on Alignable this Week

Meet and connect with other local business owners around town. Recommend your favorites and build your trusted network.

Prior to co-founding Alignable, Eric was SVP Sales & Business Development at Constant Contact for 10 1⁄2 years where he led the company’s go to market efforts growing the business from start-up stage to 400,000 customers and $200MM in revenue.

#alignable   #localbusiness   #socialmedia  
89% of small business use content marketing to increase their online visibility and brand awareness. I design and deploy custom content marketing systems for the small business community.
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Samantha Panni

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Crucial factors which you need to keep in mind while optimizing your website for search engines.
#searchengineoptimization   #searchenginerankings  
http://goo.gl/1yDZaQ
Crucial factors which you need to keep in mind while optimizing your website for search engines
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Neil Ferree
owner

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Structured Data Testing Tool

You don't have to be a code jockey to run this Google scan to test your site for structured data on any page.

I would disregard the people who claim G+ is dead. many thanks to +Attorney Rankings for adding value to my G+ stream on these kind of techie tips & tricks.
 
Structured Data Testing Tool by Google

How to Test if Structured Data is Present on a Web Page. The type of structured data available and different industry uses has ensured that webmasters must now ensure data is not only accurate but also having a positive impact on a site’s performance.

Google has a handy structured data-testing tool. With the tool, you can fetch a URL (simple copy and paste), see examples of the different structured data code, and validate structured data code that exists on a page.

https://developers.google.com/structured-data/testing-tool/

h/t +Attorney Rankings for the OP on how to do this

#structured   #data   #testing   #tool  
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A DiY Content Marketing System begins with a social media audit. Consistency counts, Images Matter and having a plan of attack will be rewarded by Google and your social connections.

Having a content marketing hub helps on multiple levels. Knowing your most popular Tweets via Buffer app will help you confirm what works and what doesn't.

There's quite a few moving parts to this DiY system, and that's why knowing someone like me comes in handy at the early stages.

#contentmarketing   #contentmarketingtips   #contentmarketingstrategy  
 
DiY Content Marketing System by Neil Ferree #contentmarketing by http://buff.ly/1OIka87 via SlideShare
Pornographic; Defamatory; Illegal/Unlawful; Spam; Other Violations. Thanks for flagging this SlideShare! Oops! An error has occurred. 1 of 15. Like this ? Why not share! Share; Email. The Sweet Science Of Virality by Upworthy 166088 views · Why Content Marketing Fails by Rand Fishkin 904961 ...
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Neil Ferree
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How to create an effective content marketing strategy and get your online audience to connect with your material?

+Irfan Ahmad originally shared:

10 Easy Steps to Crafting a Successful Content Strategy

Former United States Senator, businessman and lawyer, Rick Santorum was quoted as saying, “In the pursuit of bottom line profits in exchange for producing content, distributing that content and marketing that content to inappropriate audiences, that's a problem for me.” This statement is an excellent analysis of a successful online #ContentMarketingStrategy.

One could also compare it to the age-old philosophy, if a tree falls in the forest, and no one is there to hear it, does it still make a noise? If you put content out on the internet and no one is reading it, does it really matter?

So how can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor:

Read it all here: http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html

#infographic  courtesy of: Demandmedia

#contentmarketing   #contentmarketingtips   #contentstrategy
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Neil Ferree
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Twitter Activity Report via Commun.it

Our Twitter stream might be tattered with all sorts of bot activity but when you engage with people on a person-to-person level, good things can happen. 

There's no shortage of Twitter management tools. Commun.it is one of those tools that's easy to use and the reports are pretty handy.

https://twitter.com/FerreeMoney

#twitter   #activity   #report
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Neil Ferree
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Finding quality social media content is easy once you know where to look?
 
Scoop.it Suggestion Engine is Super Useful
http://www.scoop.it/t/google-project-vs-facebook

In the same way Buzzsumo shows you which articles have been shared on the social web (by social network) the Scoop.it suggestion engine shows you the same thing, only different. In this case, it shows you how many times an article has been shared on FB, Twitter, LI and Google+

KNowing what content is popular on a given social channel gives you a sense of how this content will resonate with your target audience.

#scoopit   #suggestion   #engine  
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Neil Ferree
owner

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You can't manage what you can't measure. This article by +David Kutcher goes a long way towards helping clear the fog with GA

#ns  
 
How to use Google Analytics and WMT like a Boss

Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. There is something within our human nature that causes us to get focused on benchmarks and progress reports, causing us to get sucked into data while trying to make sense of it, or completely glazing over it.

#googleanalytics   #WMT   #ns  
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Tweeting, Pinning, Liking, Plussing, Sharing: 50+ Best Social Media Marketing Tools for Business
Social media management tools are essential as they make it easy to schedule posts and communicate with followers and fans. But finding the best tool for your business need can be an overwhelming task as there are hundreds of...
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20 Social Media Marketing Tips From the Pros for #contentmarketing #tips
Would you like to improve your social media marketing? This article shares 20 ways to get results with social media marketing.
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Neil Ferree
owner

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How to Videos on the Rise

◄ how to manage your social media presence
https://youtu.be/F2D7WDwxy88

◄ how to build a content marketing system
https://youtu.be/PrySJMfbtB0

◄ how to become a content marketing ninja  http://goo.gl/4pdhcB

#videomarketing  
 
Yes, teach & you will find an audience -> YouTube “How-To” Video Searches Up 70%, With Over 100M Hours Viewed In 2015 #video  
Google says most popular "how-to" searches include home-improvement, beauty and cooking related videos.
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How to use Hashtag with your Social Marketing

This is an OK article on how to use #hashtags  in your social media marketing on T, FB, Inst and Plus. I did a mini-test to see of G+ could help ID what hashtags were related to a baseline hashtag and here's what I came up with for #smallbusiness  marketing.

#SmallBusiness
#Business
#Entrepreneur
#SmallBiz
#Startup
#Marketing
#Success
#SocialMedia
#SME
#DigitalMarketing
#Businesses
#ContentMarketing
#BusinessTips
#WorkFromHome
#SmallBusinessTips
#SmallBusinessMarketing
#Tips
#SEO
#Facebook
#SMEs
#Starting

I did the same thing for #trafficticket  vs #SpeedingTicket  and the results were similar in which hashtags showed up the most.

#hashtag   #marketing  
 
Here’s How to Use Hashtags on Twitter, Facebook, Instagram AND Google+ http://buff.ly/1J4dsHY for #small business #marketing
Wondering how to use hashtags on the major social networks? No problem. Here's an ultimate guide to hashtags on Twitter, Facebook, Instagram & Google+.
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Neil Ferree
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B2B Stats for 2015
 
20 Most Important Stats from the 2015 B2B Content Marketing Report: http://buff.ly/1GqRbXv via Social Media B2B
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*_Great Post, Very Useful. Thanks! +Neil Ferree​ you are a #contentmarketingninja #ferreemoney 
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Neil Ferree
owner

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Technique #3: Time your posts

You can’t post on these social networks whenever you want. Why? Because your followers may not be there when you are posting, which means they won’t see your status updates or posts.

So, when should you post? Well, you shouldn’t just rely on generic data, telling you that 8 a.m. or 3 p.m. is the best time to post.

Instead, you should use the following free tools by Simply Measured to determine when most of your followers are online. From Google Plus to Twitter and Instagram, they will analyze all of your social profiles and tell you when to post.

Once you have the data from Simply Measured, you will know when to post. This is why you are seeing a lot of these Instagram models posting at certain times, e.g., 6 p.m. It’s not because that is when they are free—it’s because they figured out that the majority of their followers are on that social network during that time.
Do you use Instagram? If you do, you probably notice a ton of pictures of half-naked models. Most people react negatively to these images; for example, t
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Pinterest can be an effective social marketing media channel for almost any SMB. Verifying yoursite is key to make this happen.
 
Pinterest Website Verification

Learn how to verify your website on Pinterest using the meta tag method!

#pinterest   #verification
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Neil Ferree
owner

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How strong are your Digital Marketing Skills?
How strong are your digital marketing skills? Take our 15 minute FREE Digital Diagnostic and benchmark your skills against your professional competition.
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Neil Ferree
owner

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Internet Marketing Service near Rancho Palos Verdes

It's probably too soon to tell how severely our website will sink in the SERP's once April 21st rolls around. Suffice to say, being mobile friendly and the implications that come with it will surely impact whether we show up on Page 1 or Page 101 and if our local listing makes the 3-5-7 pack (or not)?

#localseo   #mobilegeddon  
 
Internet Marketing Service Rancho Palos Verdes

I got invited to speak @ BNI Meeting w/ group of small business owners in Rancho Palos Verdes. There's a good chance they will ask what they should do to get found locally for their money keyword phrases.

Prepping for the meet, I figured I would show them a couple of longtail keyword phrases that I've targeted for my local listing.

◄ internet marketing service rancho palos verdes
http://goo.gl/PRWfUC
◄ how to manage your social media presence
http://goo.gl/xedQ3P
◄ content marketing ninja
http://goo.gl/pbS9sM

The manner in which SEO, Social Media and Content Marketing are so closely intertwined makes is challenging for an SMB to map, model and deploy a SMM & CM strategy w/out going nuts and wasting a lot of time and resources in the process.

Come April 21st and the turmoil mobilegeddon is going to cause for the SMB community is why guys like +Michael Cordova with their mobile web dev skills are going to be in high demand.

#BNI   #SMB   #mobilegeddon   #internetmarketing   #palosverdes  
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Neil Ferree
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Its call ZMOT (zero moment of truth) its when the buyer is ready to click the buy button and they've done their homework so now all they have to do is remember you and your value prop.

#zmot   #smallbusiness   #marketing  
 
25 Stats Content Marketers Need to Know http://buff.ly/1ClKJdn via Contently
We've put together 25 of the best recent stats to reflect on the present and future of content marketing.
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