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SEO GAMBLER

Content Marketing Tips  - 
Hiring an SEO expert is very different from hiring a secretary or a doctor. Explore what you should really be looking for when hiring an SEO professional.
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Neil Ferree
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Content Marketing Tips  - 
 
Which Metric is More Important?

Total Visits
Time on Site
Bounce Rate
USA Ranking

At the end of the day, who really cares about

how many come, how long they stay, if they see 1 or 10 pages and where you are in the USA website ranking pecking order if you phone doesn't ring the cash register?
 
10 Social Media Marketing Blogs You Should Follow
A +SlideShare by +Neil Ferree with tips on improving your blog by following blogs using SEO/SEM Metrics of Alexa vs Similar Web comparing:

 1) Total Visits
2) Duration
3) Page Views
4) Bounce Rate and 6 other Categories used to Rate a Social Media Marketing Blog.

See it here: http://slidesha.re/1o9Jdp7
Pin it for later: http://www.pinterest.com/pin/190066046748719111/

#socialmedia #socialmediamarketing
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Neil Ferree
owner

Content Marketing Tips  - 
 
This is what your next nextgen content marketing strategy should include? 
 
Content Marketing Concepts taken to the Next Level

The 62 slides in this SS deck by +Lee Odden will inform and educate and (should) motivate you to get serious about how to execute a nextgen content marketing strategy to grow your business.

h/t +TopRank Online Marketing 

#contentmarketing   #contentmarketingstrategy   #jnferree  
Presentation on how to co-create social content with brand and industry influencers by Lee Odden of TopRank Marketing.
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Neil Ferree
owner

Content Marketing Tips  - 
 
LMGTFY
Let Me Google that for You

This animated Google Search routine on the Fly has the potential to help get your marketing message to stand out under the right circumstances?
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Neil Ferree
owner

Content Marketing Tips  - 
 
Content Aggregator site like Rebel Mouse and Twylah and Paper.li are not as fine tuned as say Scoop.it and Curata but they do a decent job of scanning the web for your content and packaging like they do here!

#RebelMouse   #contentmarketing   #jnferree  
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Neil Ferree
owner

Content Marketing Tips  - 
 
Content Marketing and Social SEO go hand-in-hand these days.

Given the recent massive growth in content marketing in both B2B & B2C market segments, one would think there would be many more Google+ profiles that contain content marketing in their skill set?

As is stands Q1 in 2014 these are the Top People on Google Plus that have Content Marketing in their skillset.

#contentmarketing   #jnferree  
 
Top Google+ Profiles for Content Marketing

Of the 180 million Google+ profiles that GPlusData has indexed there are only 2,061 profiles that contain content marketing

Link to GPlusData search results
http://www.gplusdata.com/search/keyword-Content%20Marketing/mode-all

This number seems extremely low given the impact content marketing has on Google organic rankings or am I missing something?

#contentmarketing   #GplusData   #jnferree  
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Neil Ferree
owner

Content Marketing Tips  - 
 
Google Webmaster Tools + Scoop.it 5 Minute Visits
 
Why Scoop.it is Key to My Content Marketing

Anytime a visitor spends more than 5 minutes on my site I must be doing something right.

A quick trip to Webmaster Tools  inspecting the links to your site under the Search Traffic Tab shows me the number of links originating from my Scoop.it Topics.

I don't stress out too much anymore on getting links. Rather, I focus on finding sharing content that resonates with my social connections.

In this scenario, the content I curate via Scoop.it and then syndicate to my other social profiles that drives traffic back to my main website.

Web Traffic is good, Knowing what type of content is responsible for driving this web traffic is what I was wanting to discover. My logic says content that gets a visitor to spend more than 5 minute duration on my site would be wise to emphasize and expand upon. 

What's not apparent in these 2 screen grabs is the source of the traffic. That's where my Social SEO Consulting comes into play.

If you want to Discuss How to Launch a Successful Social Content Marketing Campaign using Scoop.it
http://bit.ly/JNFvCita

ping +Social Media Marketing Plus 

#scoopit   #contentmarketing  
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Neil Ferree's profile photoJeffrey Lapin's profile photo
2 comments
 
+Neil Ferree It does.

You and I have had many discussions about ScoopIt and the other curation tools. ScoopIt works great although it lacks Google Authorship. The main problem I have with ScoopIt is that it does not look as slick as FlipBoard or some of the other similar tools. However, in my WMT ScoopIt is way above these other curation tools.
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Neil Ferree
owner

Content Marketing Tips  - 
 
Get Free Pinterest Followers, Repins and Likes
 
Pinwoot Get Free Pinterest Followers, Repins and Likes

If you use imagery in your IM mix you should give Pinwoot a test drive and see if your Followers, Repins and Likes Spikes as advertised?

#pinwoot  
Use Pinwoot to get discovered by thousands of Pinterest users and gain Pinterest followers and hundreds of likes for you pins, quickly for free.
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Neil Ferree
owner

Content Marketing Tips  - 
 
Custom Gmail Folders and Filters lets you track and manage your incoming social signals where you have a public profile to grow your online visibility (reach) and zoom in on which new social connection you could/should spend time building that digital relationship.

#DiYCM   #cmtip   #socialmedia  

This Flickr Set social media footprint (minimum)
Content Curate and Syndicate Layer Scoop.it
Social Profile Optimization
Social Signals in Gmail
Edit settings on each profile get an alert/signal as they happen
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Neil Ferree
owner

Content Marketing Tips  - 
 
Google HOA Events for Business

Google Hangouts are becoming more useful and impact the WebEx and Webinar space in a big way.

What I find interesting is the social link wheel rolling in this piece. 
Here's the social link wheel in motion that I'm talking about.

Since I have +Eric Enge in my SEO Circle and I've known +Ronnie Bincer since my early days of Google+ and since I've been a big fan of +martin shervington for obvious reasons, then I know the guys who want to get better at Hangouts on Air will want to improve their content marketing system using HOA Events.

The real challenge is to Bring Your Future Customers to GPlus so your HOA Event content has a nice filtered following.

#socialseo  +Social Media Marketing Plus 
 
How to build valuable relationships using HOA Events (CIRCLE BUILD and EVENT)

Would you like to use Public Hangouts on Air to identify and engage with your target audience?
Well, myself and +Ronnie Bincer are putting on event on this Friday at 12pm EST: How to create a HOA Event to encourage Engagement Before, During and After your HOA

We plan to cover as much of the following as we can in an hour:
How to properly Create a HOA Event
Use the "Details" area of the Event to achieve your goals
Properly Invite people and communities to the Event
Encourage Event Comments and Sharing of the Event Before the show
Send out Reminders to Guest based on Attendance Status
Connect the HOA Video feed to the Event (making is a HOA Event)
Use Hangout Toolbox v.2 to self identify and Guide the Focus of the Show
Utilize the Event Comments as part of the show
Bring Comments on screen with Comment Tracker stand-alone App
Save Comments for later review
Engage After the Event
Identify people via comments that fit your target audience
Engage with them in comments, add to circles
Invite to future events, via circles
Invite to future events and Event’s Message Options
Repeat to build valuable relationships using HOA Events

Why are we doing all this for free?
This is a promotion for Ronnie's Hangout Helper Mastery programme which you may like to know I've joined myself as a paying member as I need to keep up my skills too. And no, I am not on commission :)

Sound good?
Well, it gets better if you say 'yes' you want to attend then I will a) build a circle of people who are looking to use Hangouts professionally and b) Ronnie will send this circle a special set of resources put together from the event. Hope to see you then.
And this phrase below sums up so much about Hangouts - it easy when you know how to do it!
#hangouts   #ns   #commmunity  
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Neil Ferree
owner

Content Marketing Tips  - 
 
How many touches does it take your readers to touch your content before they click your test-drive button?
Neil Ferree originally shared:
 
Content Marketing Myth

If it takes a Primo SEO Shop like Moz 7½ touches before someone will click their 30 Day Free Trial Button?

How many touches will it take someone to find, see , read and share your content before they hit your buy button?

Fast Forward to 4:58 for the punchline

Link to this week's WBF
http://goo.gl/SWOQgo

ping +Social Media Marketing Plus 

#contentmarketing   #myth   #NoShitSherlock   #jnferree  
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Neil Ferree

Content Marketing Tips  - 
 
Shoppable Hangout

Real-time commerce via the Shoppable Hangout where all you need is a site with a shopping cart.

#shoppablehangout   #shoppablehangouts  
 
Here is the YouTube link: 
Shoppable Hangouts with Google's Ria Tobaccowala

The Google Plus team has been in tests with Shoppable Hangouts.  Join Google's +Ria Tobaccowala and +Ronnie Bincer and I as we talk about how they work, and whatever it is that Google can share about their plans for them.

The show will be at 3 PM EDT (Boston time) on Thursday March 27th. Say YES to this invite to make sure you get access to the video at show time or later.  The YouTube link will also be shared here for mobile viewers.

Please share the event and/or invite others!
This Hangout On Air is hosted by Eric Enge. The live video broadcast will begin soon.
Q&A
Preview
Live
Shoppable Hangouts with Google's Ria Tobaccowala
Thu, March 27, 2014, 3:00 PM
Hangouts On Air - Broadcast for free

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Neil Ferree
owner

Content Marketing Tips  - 
 
Social Dashboard in Gmail
 
I like the new Gmail Theme Google sent me today. 

The color coded Gmail folders look OK in Sydney 
All Mail folder renders the social triggers as before
Are there too many green social signals folders ?

#contentmarketing   #colorcodedfolders   #gmail  by #jnferree  
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Neil Ferree
owner

Content Marketing Tips  - 
 
Social Content Marketing

According to +Cynthia Hartwig "We all have to write and we all have to write well" if we want to compete nowadays and from my perch she's dead on the marker!
 
Social Content Marketing has changed Everything

Two Pens teaches business people how to write for social media and create an authentic social media identity.

h/t +Cynthia Hartwig 

ping +Cynthia K Seymour +Charlotte Christian 
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Neil Ferree
owner

Content Marketing Tips  - 
 
Does your G+ Brand Page need more attention?

If you've been thinking about taking your content marketing campaigns to the next level, this new feature set from Scoop.it might be exactly what you need to get there.

#scoopit   #contentmarketing   #jnferree  
 
Scoop.it for Google+ Brand Pages goes Live

If you're like me, your G+ Personal Page has 10x times as many followers are your G+ Business Page → right?

In my case, my G+ personal page has a little over 31,000 followers whereas my Business Page has a little over 2,500 followers which is even more than 10x times.

That all changed today, now that I can share content from my Scoop.it page directly to my G+ Business Page the same way I do Facebook, LinkedIn and Twitter without missing a beat. 

This article explains in more details this new feature function set.

#contentmarketing   #scoopit   #jnferree   #ferreemoney  
While the +1 button will still be present on previously published scoops to let you or your readers share to Google+ profiles, this new feature allows you to connect your Google+ account to Scoop.it to make your Google+ Company page a sharing option for any of your scoops in a similar way to your existing sharing options. As we’ve seen with Facebook or LinkedIn pages, we trust that this will make it much easier to feed your Google+ pages with me...
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Love this +Neil Ferree - I know mine does!
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Neil Ferree
owner

Content Marketing Tips  - 
 
I get this free 14 day trial offer from B2B Content Engine every so often. Most of my clients are B2C so I've not pulled the trigger yet.

Will probably test drive this deal soon to see how it compares to my already stout Scoop.it to Plus to LI to Fb to Twitter syndication routine?

#contentmarketing   #jnferree  
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Neil Ferree
owner

Content Marketing Tips  - 
 
How to Share your YouTube Video Direcetly to Scoop.it

Your Scoop.it Topics and Stories just became more social friendly! 
 
Google+ and YouTube Comments and Scoop.it

Now that Google+ and YouTube Comments have been integrated we have the option to share our content to the Public or Select G+ Circles.

I just discovered that we can also Scoop YouTube videos from straight from YouTube to our Scoop.it Topics. I thought I was on top of how to maximize the Scoop.it CC engine. Goes to show that you can learn something new every day if you don't take your eye off the ball.

Link to original Scoop.it video
http://youtu.be/Bnr6QKKcsII

Video Marketing is a major staple in any sound SMM strategy and this new Scoop.it social share option opens up a few nice doors.

#scoopit   #videomarketing   #socialshares  

ping +Martin W. Smith 
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Neil Ferree's profile photo
 
This is the screen shot of Scoop.it share on youTube +Randy Bauer does your YT channel have this also?
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Neil Ferree
owner

Content Marketing Tips  - 
 
This shared post from schedule blog tweets tips with a ping alert to +Social Media Marketing Plus coming from my personal profile +Neil Ferree and synd to my G+ Community for reference 

#cmtip   #socialmedia   #community  
 
As a way to increase engagement on Twitter and encourage more traffic through to my blog, I have begun to schedule and auto-tweet old, evergreen content from my site. Here's a step-by-step guide to show you how I do it in just a few minutes a week, and at for zero cost.  Click here: http://bit.ly/scheduleoldblogtweets
Why schedule and automatically tweet old blog content? If you want to continue to grow a steady Twitter following, encourage more replies and RTs, and increase traffic to your blog, then posting regular tweets containing links through to your best content is a must. However, carrying out this work manually can be a laborious task. In this post, I'll show you one method of automatically posting a continuous stream of schedule...
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Neil Ferree
owner

Content Marketing Tips  - 
 
Why I Make My Slideshare Decks Downloadable

Some marketers prefer not to enable the download option on their Slideshare decks. I'm not one of those guys. I prefer to let people download my deck so if they so choose, they can embed my deck onto their site which 1) makes them look good 2) bring me more traffic 3) helps me amp my perceived expertise.

Link to Deck http://goo.gl/M9Hxis

I've tested my theory both ways and downloadable works better. In this case, the deck has gotten 35,000+ views and 21,000 views have come from sites other than SlideShare and that's a good thing.

#slideshare   #deck   #linkwheel   #socialshares  
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Kapil Jekishan's profile photoNeil Ferree's profile photo
2 comments
 
Couldn't agree with you more +Kapil Jekishan 
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Neil Ferree
owner

Content Marketing Tips  - 
 
Google+ Social Media Contest

The Do's and Don'ts #contest  on Google+

You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality

“You may display a link on Google+ to a separate site where your Promotion is hosted so long as you (and not Google) are solely responsible for your Promotion and for compliance with all applicable federal, state and local laws, rules and regulations in the jurisdiction(s) where your Promotion is offered or promoted.”

#circlemagic   #circlemaster   #jnferree   #cmtip  
 
Have you used Google+ for social media contests? 

Check out how these 3 brands are KILLIN' it on Google+ http://bit.ly/GContests 

+Converse +Pepsi +Google Glass  #googleplustips   #socialmediatips  
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