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EVOKE PR Network

Corporate Communications  - 
 
In his new blog Henk Vaars of +EVOKE PR Network member Mediadunes discusses the trend towards DIY #video  production. What is your opinion on this?
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Iain S Bruce

Corporate Communications  - 
 
 
Well worth a read. If you want less hype and more numbers, Big Data will define the next five years.
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David Phillips

Corporate Communications  - 
 
The use of online PR as opposed to a press confernce
 
Guest post by +Michael White 
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Rory Mason's profile photoBart Verhulst's profile photo
2 comments
 
Why not they are quick, easy to use and most importantly cheep to set up, plus you can stream it online within seconds of the hangout finishing....
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Jon Clements

Corporate Communications  - 
 
 
Read at leisure...
This week's blog post from Metamorphic PR on #changecommunications  
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Beamon Beamom's profile photo
 
The aspect of this article that has inspired me further is the author articulating our human response to insight on virtually every level of our being. Which for defines our work, or at least presses us to see, and communicate poetically; not so much as defined by trends, but as our talents are able to craft insights that encourage us beyond the trend. Or as I use often: Beam meaningful.
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Brian Adams

Corporate Communications  - 
 
Can a semi-comical note stop a crisis as Groupon loses its leader?
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David Phillips

Corporate Communications  - 
 
If you know what people want know about your organisation, you are well on the way to knowing what they know and what they don't engage with.
Of course we do know. We know the words they use when trying to interact with the organisation because they use search.
We know very precisely what is most significant among stakeholders/constituencies by way of corporate brand values, products, services and corporate practice (and much more).
Using freely available Big Data tools provided by Google all this capability is yours.
Just start with Adword tools and work out from there.
It is that easy.

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Brian Adams

Corporate Communications  - 
 
The PS4 launches without the PS4?
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Rose Begonia's profile photoBrian Adams's profile photo
3 comments
 
+Brian Adams That is a great way to describe it!
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Jon Clements

Corporate Communications  - 
 
PR Media Blog: great guest blog post by business ethics consultant, Duncan Minty, on "top down" business ethics.
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Jon Clements

Corporate Communications  - 
 
A little bedtime reading for those interested in corporate reputation...
Researched and prepared for my CIPR Chartered PR practitioner accreditation, but previously unpublished.
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Stuart Bruce
owner

Corporate Communications  - 
 
Great video I've been using when delivering online PR training for ages to show how corporate communications videos can be just as compelling, if not more so, than viral brand videos.
 
(Mon02) I am embarassed to admit that 21 million people saw this before me, but this is cool.

(Shared using #DoShare)
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Keith Critchett's profile photoDerek Peacock's profile photo
2 comments
 
Crazy thing is that this is possible now.
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Rory Mason

Corporate Communications  - 
 
When celebrities share products on social media is it a genuine endorsement or pure advertisement? http://nyti.ms/111sfAc
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Rory Mason's profile photoRose Begonia's profile photo
2 comments
 
+Rose Begonia I agree and to a large part I don't really mind what a celebrity does. I'm not fickle enough to buy a pair of trainers just because +Wayne Rooney owns them! 
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Deepa Vyas

Corporate Communications  - 
 
Driver knocks down cyclist and then tweets about the incident! 

http://4cm.co.uk/blog/turning-a-social-media-crisis-into-a-disaster/

What could her employer have done better?  
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Angel Singleton-West's profile photo
 
Excellent article...thanks for sharing.
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Jon Clements

Corporate Communications  - 
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Jon Clements's profile photoStephen Johnson's profile photo
5 comments
 
love that comment 'true dat' very American I picked it up holidaying in Boston - Iain you have my respect and +1
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Jon Clements

Corporate Communications  - 
 
Jon Clements originally shared:
 
The importance of communicating change effectively...
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Wall Street Branding's profile photoJon Clements's profile photo
3 comments
 
Thanks very much to both +Nicholas Brooks and +Wall Street Branding for your generous comments. Glad you liked it!
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Iain S Bruce

Corporate Communications  - 
 
Interesting piece here on the effectiveness of Google Ads, which it seems users are actually mistaking for 'real' search results.
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Iain S Bruce's profile photoLittle Marsi's profile photo
3 comments
 
That's really helpful Ian, thanks. 
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Rachel Miller

Corporate Communications  - 
 
Thought I'd share this article by Amanda Coleman, Head of Corp Comms at Greater Manchester Police, on using social media in a disaster, after she spoke at Disaster 2.0 this week. I think this community will find the project interesting if you've not come across it before, Rachel
  
http://www.rachmiller.com/how-to-use-social-media-in-a-disaster/
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David Phillips

Corporate Communications  - 
 
Is PR philosophy?

It is not merely unnecessary for a CEO to spend time considering ethics, politics or sociology, but even a disadvantage. Rather a CEO should take the advice of public relations professionals.  Then he would fulfil his fiducial duties with good outcomes, not with good words.


It was Aristotle who wrote that it is:-
... not merely unnecessary for a king to be a philosopher, but even a disadvantage. Rather a king should take the advice of true philosophers. Then he would fill his reign with good deeds, not with good words.
(in On Kingship)
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Nuno da Silva Jorge's profile photoDavid Phillips's profile photo
3 comments
 
Really nice quote from Aristotle. I'm tempted to ask the question: do we need more philosophy in PR? I always believed we do.
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Rachel Miller

Corporate Communications  - 
 
Seeing as this is a community for Corporate Communications, thought I'd encourage you all to consider applying for the CIPR Inside awards, recognising internal communications.

Deadline for applications is 24 Dec: http://www.rachmiller.com/what-have-you-done-today/ #internalcomms  
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Derek Peacock's profile photo
 
my company community communicates using rap music videos r for brands www.myrapaudition.com
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