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In his new blog Henk Vaars of +EVOKE PR Network member Mediadunes discusses the trend towards DIY #video  production. What is your opinion on this?

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When celebrities share products on social media is it a genuine endorsement or pure advertisement? http://nyti.ms/111sfAc
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Well worth a read. If you want less hype and more numbers, Big Data will define the next five years.

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Driver knocks down cyclist and then tweets about the incident! 

http://4cm.co.uk/blog/turning-a-social-media-crisis-into-a-disaster/

What could her employer have done better?  

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The use of online PR as opposed to a press confernce

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Can a semi-comical note stop a crisis as Groupon loses its leader?

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Interesting piece here on the effectiveness of Google Ads, which it seems users are actually mistaking for 'real' search results.
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