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Alessandra Malvermi

Public Relations  - 
 
5 practical tips for an online, SEO-driven, PR strategy by +Uwe Schmidt , current president of the +PRGN: Public Relations Global Network  and CEO of my German partner  +IC AG Public Relations Hamburg | #PR #SEO #OnlinePR  
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Rory Mason

Public Relations  - 
 
Does 'Online PR' exist any more?

That's the question asked by +Econsultancy's +Ian McKee. Personally I agree with what Ian is saying, that the as digital has evolved over the years, the lines between traditional and digital PR have blurred meaning that we all now do PR. 

I'd love to hear your thoughts on the article. 

http://econsultancy.com/blog/64281-there-s-no-such-thing-as-online-pr?utm_medium=feeds&utm_source=blog&utm_reader=feedly
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Wendy Marx's profile photoRory Mason's profile photo
3 comments
 
Thanks for your comments +Wendy Marx  and +Bill Smith. I also agree that the blurring lines between PR and marketing is something very interesting indeed. I for one never really understood why they are so separate anyway. Truly great Marketing and PR campaigns always go hand in hand and the separating of the two in my experience leads to silo thinking. 
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Rory Mason

Public Relations  - 
 
This is a nice infographic about how journalists use social.

However I couldn't disagree more that journalists should be contacted only by email. In my experience the best way to get coverage is to pick up the phone and discuss the story first, then send an email.

What does everyone else think? 

http://www.prdaily.com/Main/Articles/15819.aspx#
Only 25 percent of journalists like to be contacted via social media, but 81 percent use it to find sources. Here's your guide to reporters' online habits and preferences.
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Natasha Clark's profile photoPR Doctor's profile photo
8 comments
 
No, you're all too in the "now". If you're in PR you need an actual "real" working relationship with journalists. Take it from someone with 30 years' experience (17 on dailies and the rest in PR - and for he past three years back to subbing one day a week on a Sunday paper). Lighten up +Claire Thompson 
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Jon Clements

Public Relations  - 
 
 
Blog post: beware Greeks bearing gifts; unless it's the gift of rhetoric for #PR   and #marketingcommunications ...
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Bart Verhulst

Public Relations  - 
 
Great article on how the London Borough of Hackney reaches out to press, visitors, locals and tops the search charts through their online newsroom.
Using a PressPage platform, Hackney grabs news coverage and offers a splashy site for tourists.
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Peter Sigrist

Public Relations  - 
 
PR professionals need a better understanding of development, design and data geekery
Accelerating changes in the UK media landscape by Tom Rouse; PR professionals need fluency in development, data and measurement by Peter Sigrist; In media land, social is the new normal by Peter Sigrist; Design Matters: Why flat design is all the rage by Aaron Griffiths; The return of the ...
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Jon Clements

Public Relations  - 
 
 
Welcome to Q4 - time to start planning your #publicrelations  and #communications  for next year (if not sooner!)
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Jon Clements

Public Relations  - 
 
An important post on the influence of Google+,  c/o SEOMoz...
 
Google drops the +1 hammer! G+ is the second most important ranking factor according to +Moz  bit.ly/1aqN11r
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Iain S Bruce

Public Relations  - 
 
 
Hey guys, I have an #epic   #survey  I'd like your help with. Does adding #awesome  adjectives to your headlines make for higher levels of engagement? It may sound obvious, but I'm after some statistics. +1 the comments below on the following headlines you'd prefer to click on/share/like.
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Julio Romo

Public Relations  - 
 
Twitter is experiencing some growing pains. How it reacted in the UK to it's #Trollgate crisis highlights how it's not in control of it's own reputation and why, with it's much awaited IPO on the horizon, it needs to ditch it's start-up image and behave like an grown-up international company.
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Chris Norton

Public Relations  - 
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Jon Clements

Public Relations  - 
 
Jon Clements originally shared:
 
Top 5 #PR   and #marketingcommunications   blog posts at Metamorphic PR in 2013...

That was then; what next?
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Thanks +Michelle Cade !
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Mat Morrison

Public Relations  - 
 
I had a l-o-n-g chat with +Arun Sudhaman about the role of PR agencies and content marketing and data analytics and paid media and the Upworthification of journalism and stuff
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Mat Morrison's profile photoJon Clements's profile photoGerald Heneghan's profile photo
3 comments
 
Thanks Mat.
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Natasha Clark

Public Relations  - 
 
I am the publisher of Lioness, the leading magazine for female entrepreneurs. Do your clients offer services and/or products that would benefit our female entrepreneur readers? Add us to your press list! Our email is info@thelionessgroup.com.
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Jon Clements

Public Relations  - 
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Rose Begonia

Public Relations  - 
 
Does anyone have advice on how to successfully pitch journalists over the phone? I don't know these journalists that I'm pitching, but I have to phone pitch them.

Any advice given will be greatly appreciated :)
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Ray Allger's profile photoRose Begonia's profile photo
2 comments
 
Thanks, +Ray Allger! Great advice :)
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Iain S Bruce

Public Relations  - 
 
Thought this might be of interest. Does anyone else have experience of boosting participation by borrowing from the geek lexicon?
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Nicholas Brooks

Public Relations  - 
 
If you're considering employing an intern then read the comments from one of our 4CM interns, written after a 12 month placement.  Number one condition: pay them!  http://4cm.co.uk/blog/the-value-of-an-intern-to-you/
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