MeasureCamp is an unconference, the schedule is created on the day and speakers are fellow attendees
See all
Members (596)
Nicolas Malo's profile photo
Measure Camp's profile photo
Temina Milovanovic's profile photo
Peter O'Neill's profile photo
Ben Gott's profile photo
John Woods's profile photo
Martin Woods's profile photo
Bharati Dalela (भारती दलेला)'s profile photo
Matt Clarke's profile photo
Nikki Stasyszyn's profile photo
Hugh Hopkins's profile photo
Hugh Gage's profile photo
Jamie Klein's profile photo
Mathilde Dechansiaud's profile photo
Daniel Howard's profile photo
Analytics Admin's profile photo
Paolo Di Marco's profile photo
Scott Lawson's profile photo
Jana Nádvorníková's profile photo
Barrie Moran's profile photo
Andrew Morris's profile photo
Tomer Laks's profile photo
Samia Abara's profile photo
Camille Delattre's profile photo

Stream

Kayleigh Rogers

Measurecamp  - 
 
Quick question about Adobe Analytics.

Does Adobe Analytics allow the collection of personally identifiable information? Such as email addresses, names etc.

What are the rules/consequences around this for Adobe Analytics? 
1
Phil Pearce's profile photoGuam Lelananthachat's profile photo
9 comments
 
Essentially, I believe Adobe Analytics gives us the ability to store whatever information we want, and hence has no safeguards in place to prevent you doing anything considered PII. However, this doesn't necessarily mean it is a good idea to store this information especially if the business industry that you belong to is highly regulated such as financial services, healthcare, etc. I don't remember if Adobe encrypt the data, but if there was ever a data breach, it could be pretty messy.

Before, the business even goes down this path, they need to determine and classify whether the information is considered PII, the risk and whether they can use that information to tie it someone. Whatever you end up doing this is the sort of thing you would run through your Legal and Risk counsel to determine whether this idea would even be approved from a compliance and regulatory point of view.


Add a comment...

Brice Bottegal

Measurecamp  - 
 
Hi all

I created a study called "A brief history of digital analytics".
You can find it here: http://bit.ly/2ct5Wi0 .

The purpose is to retrace the history of digital analytics, the main events that shaped its evolution and to try to predict the upcoming trends. It focuses on quantitative analysis of data for advertisers. It is intended for both beginners and advanced marketers - with strong or no technical skills at all - who wish to develop their digital analytics culture by (re)discovering its history.

Don't hesitate if you have feedback.

Thanks.

Brice
2
Damion Brown's profile photo
 
This is really sound, thanks for sharing Brice. Would I be able to use some of this in training courses to give people grounding in a different set of fundamentals?
Add a comment...

Nico Hesser

Measurecamp  - 
 
Agile Analytics @ MeasureCamp Berlin

Hi everybody,

I would love to have a discussion on agile analytics or agile methods in the analytics space at the MeasureCamp in Berlin. I was wondering if anybody else here would also be interested in talking about that?

Cheers,
Nico
2
1
Phil Pearce's profile photoNico Hesser's profile photo
4 comments
 
Thanks +Phil Pearce . Haven't quite finished with your slides but looks very interesting so far :-) I don't feel like I'm expert enough to lead a talk on this but I would definitely love to have a discussion and exchange of experiences on this.
Add a comment...

Alice Moore

Measurecamp  - 
 
I think we can all agree it was the best measure camp yet on Saturday, big thanks to the whole team!
Unfortunately lot of people seemed upset at the lack of Adobe Sessions this time around. So next time I will host a Mad Hatters tea party after the afternoon break. This will be an open discussion about Adobe Analytics and people can bring any issues or questions about the tool, or just your own experiences. Head-wear while encouraged will not be mandatory. See everyone again soon! 
2
Nick Redding's profile photoAlban Gérôme's profile photo
5 comments
 
Hi Alice, I use Adobe Analytics and DTM at work and only that. My topics are usually super niche, very technical so if that's only for Adobe Analytics on top of that then perhaps only 5 people would turn up. Having said that it's a fair point and I will try to do an Adobe Analytics session next time, perhaps in addition to my usually niche presentations.
Add a comment...

Nicolas Malo
moderator

Measurecamp  - 
 
The storify of another great #measurecamp London edition! Many thanks to team & sponsors & speakers & attendees! 
The 9th edition of MeasureCamp in London gathered 250+ part
6
Guiomar Gonzalez's profile photo
 
Thank you +Nicolas Malo, I'd rather be there but is great to read the storify ( and be so jealous) XD 
Add a comment...

Nicolas Malo
moderator

Measurecamp  - 
 
Heads up campers! Next #MeasureBowling on November 17th, 2016!
1
Add a comment...

Phil Pearce

Measurecamp  - 
 
I just updated my session cards list to include a new VR headset session & updated JSONLD slides...
https://www.slideshare.net/phildpearce/phils-measurecamp-session-card/
http://www.slideshare.net/phildpearce/supercharging-your-organic-ctr
Summary of MeasureCamp sessions I`ve run over the past 4 years. Links to presentations & recordings are in the cards. Thanks Phil.
1
Add a comment...

Nicolas Malo
moderator

Measurecamp  - 
 
MeasureCamp Nantes will take place on November 5th, 2016. Next ticket release at 3 PM on September 12th!
 ·  Translate
MeasureCamp est une “non-conférence” ouverte à tous les professionnels du Digital Analytics. Il n'y a pas de programme prédéfini : les sujets et talks sont proposés et votés le jour même. Tout participant peut devenir speaker s'il propose un sujet qui intéresse les autres participants !
1
1
Add a comment...

Keels

Measurecamp  - 
 
Any swear words for the swear jar? Say now or never. 
1
Grant Kemp's profile photoNicolas Malo's profile photo
3 comments
 
another good one : "Peter loves attribution"
Add a comment...

Alban Gérôme

Measurecamp  - 
 
Hi guys,

Quick question for the implementation experts out there. Google Analytics supports tracking requests based on an img tag, Ajax requests and navigator.sendBeacon (not every browser support this).

What about Adobe Analytics? I think they support only img tag-based requests still. Has anybody tried sending a tracking request with an Ajax call or navigator.sendBeacon? Did it work?

Thanks,

Alban
1
Add a comment...

Michael Hayes

Measurecamp  - 
 
Hi everyone,

GTM question: Does it matter who originally creates a GTM account?

GTM docs used to say that the original creator of a GTM account had a special non-transferable status, so it was best done by someone inside the company not by an agency.

I'm not sure I ever why this was important, but I've always stuck by this rule.

Does anyone know whether it still matters? Can't find any reference to it now.

Would simplify workflow if I created the account and container first then gave client full admin rights.

But I don't want to do so if it has some kind of unwanted side effect.

Thanks for your help!
2
Phil Pearce's profile photoMichael Hayes's profile photo
3 comments
 
+Phil Pearce That makes sense, thanks Phil!

Actually, I've just come across this which explains my earlier quote from the documentation:

"We recommend that end clients create their own accounts and then grant access to their agencies using “Add New User” in the user permissions feature. The reason for this is that they are the ones that know which parties are involved with each aspect of digital marketing for that advertiser. (I.e. Agency X could be running a search campaign, whereas Agency Y may be running a display campaign, all for the same advertiser).
Alternatively, if the agency wants to minimize work for the client, they can set up an account for the client, and then invite the client as an admin."

(from a Google PDF about using GTM with agencies: https://static.googleusercontent.com/media/www.google.com/en//tagmanager/pdfs/google-tag-manager-agency-factsheet.pdf)

So that's also reassures me that there is not technical reason for the client to set up the GTM account.
Add a comment...

Tony Lu

Measurecamp  - 
 
My Time Inc realtime dashboards at @MeasureCamp - http://goo.gl/nAzync Any questions please message me! 
2
Phil Pearce's profile photo
 
Very cool :)

People on the (now closed) realtime API group would be interested in this...
https://groups.google.com/forum/#!forum/google-analytics-realtime-api
https://github.com/andjosh
Add a comment...

Grant Kemp

Measurecamp  - 
 
Hi
Is there a collection of the presentations listed anywhere yet?
3
Add a comment...

Alban Gérôme

Measurecamp  - 
 
Hi guys,

This is my presentation on how to simplify most page interactions tracking using Kermit I presented this morning at MeasureCamp London.

Thanks to everyone who attended and keep your eyes peeled for updates.

http://www.slideshare.net/AlbanGrme/kermit-65407437
Easy page element interactions tagging with Kermit. Let the devs to it, save time to deliver more awesome work but keep an eye on those server calls!
1
Charles Meaden's profile photoAlban Gérôme's profile photo
2 comments
 
Thanks Charles, keep your eyes peeled as more is coming. I am adding support for passing a key instead of a value, Kermit does an internal lookup and sends the loot. I will support a couple of methods to do these lookups such as lazy loading the lookup data to keep Kermit small.
Add a comment...

Daniel Laidler

Measurecamp  - 
 
So this is happening. Thought I'd be the first to share.
1
Add a comment...

Grant Kemp

Measurecamp  - 
 
Hi Guys - I am tempted to do an session at MC talking about using Google analytics outside of the website but not sure I have enough to fll a 40min slot.

Whats the smallest slot length?

1
Simo Ahava's profile photoTamsin Mehew's profile photo
2 comments
 
The session doesn't have to be the same format for the full 30 min - you could start the session with a talk, and then have a group discussion about it afterwards.
Add a comment...

Phil Pearce

Measurecamp  - 
 
Is anyone doing a #DataStudio talk on Saturday? If yes, do you want to join forces?

Draft Slides (translated from OWOX a gacp in Russia):
http://www.slideshare.net/phildpearce/google-data-studio-first-impressions-measurecamp

Library:
http://datastudiogallery.appspot.com/

Quiz:
http://bit.ly/data-studio-quiz

Example reports I have been working on:
https://pbs.twimg.com/media/CqgF8iWWIAAGyFp.jpg
https://pbs.twimg.com/media/CqZtCvkXYAEnmba.jpg

Advanced tips:
- Predictions in charts
- Conditional formatting
- Filter widgets (alternative to advanced segments)
- Calculated functions library (e.g. If statements for metric filters)
- Blending 2 data sources hack - using YYYYMM in GoogleSheets
- Animating charts using gifs

Overcoming known issues:
- Installing a US proxy
- Currency defaulting to USD
- #NA and null values in GoogleSheets
- Portrait vs landscape report level setting (or lack of it)
- Accessing Google Search Console data
- Adding links to see next report tab

Videos:
https://www.youtube.com/playlist?list=PLFwbZ-mNsefWTL5EFcbmXCvPizGew9Jed
https://www.youtube.com/watch?v=5ixOnv1yVnk&list=PLFwbZ-mNsefWTL5EFcbmXCvPizGew9Jed&index=10



5
Phil Pearce's profile photoGerry White's profile photo
2 comments
 
Sadly +Al Wightman isn't attending, however I know he has been playing with it... Would be good if someone who is a Tableua users / MS Power BI Web user who can compare the various tools!

Add a comment...
 
Adobe analytics question,

how do I find out individual drop out rates for various fields within a form if said form has every field tracked.
2
Amrdeep Singh Athwal's profile photoBharati Dalela (भारती दलेला)'s profile photo
6 comments
 
Nope, you can integrate Adobe into DI (e.g. for Target campaigns) but cant bring heatmaps into Adobe tools. Have you tried visitor click map? That works very well and is free in Adobe!
Add a comment...
 
Does anyone know if you can fire a virtual page view within adobe dynamic tag manager. I have a feeling its no but thought i'd ask to make sure.
1
Roman Appeltauer's profile photoAmrdeep Singh Athwal's profile photo
7 comments
 
+Nicolas Malo thanks Nicholas I was wanting to fire something in DTM that would then flag a virtual page view in GA.
Add a comment...

David Dehnert

Measurecamp  - 
 
Data Nerds!
It's about time but finally the MeasureCamp has arrived Germany. The very first edition will be held in Berlin on October 8th! First ticket release will take place this Thursday (25 Aug) already. Be sure you get yours at 12:00 noon! http://berlin.measurecamp.org/registration/
5
Alban Gérôme's profile photoNicolas Malo's profile photo
2 comments
 
@ Alban, are you planning to attend MeasureCamp Nantes as well on Nov 5?
Add a comment...