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John Damron
moderator

Content  - 
 
A great article by Consultwebs content editor, +Gregory Froom, JD. What are your thoughts? Is your law firm's website speaking to the correct audience? 
Writing effective, engaging content that speaks to your audience is a critical element in law firm web marketing.
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Casey Meraz

Discussion  - 
 
Join me for my Webinar on September 9th and find out where potential clients are looking for attorneys online. #seo   #webinar  
How Consumers are Searching for Attorneys Online. Date: Sep 9, 2015 12:00 PM MDT Join Casey Meraz as he takes a deep dive to show you how potential clients are searching for attorneys online. Today 3 out of 4 consumers use the internet in their search for an attorney.
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Kathy Dam

Discussion  - 
 
What's more important for your law firm? Website user experience or SEO?

#UX #SEO
Learn 5 ways you can improve your website's user experience while also helping your search rankings.
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We're an internet marketing company for lawyers and this month we are giving away 60 minutes of free website updates: http://bit.ly/1No5aPB
Win a full website audit and one hour of free work in just two steps!
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Capture All

Social Media  - 
 
Cloud Computing & Social Media – A Lawyer's Guide to Regulatory & Ethical Obligations

See more at: https://www.moorelegaltechnology.co.uk/cloud-computing-social-media-lawyers-guide.html#sthash.TH1Pr1Qb.dpuf
Cloud Computing & Social Media Marketing in Legal Services – Maria Javed's Dissertation: A Practitioner's Guide to Regulatory & Ethical Obligations
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John Damron
moderator

Discussion  - 
 
A question law firms ask me all the time...
Trying to work out how much you should be investing in getting new cases for your law practice? Ken Hardison has the answer!
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It’s true that you can run your +AdWords campaigns yourself. However, your ads will be better optimized, your budget better spent, in the hands of an AdWords professional. So, why is working with a Google Partner better than the average AdWords company? Here are 5 reasons: http://www.discovercanadianlawyers.ca/5-benefits-google-partner-google-adwords/
What’s the difference between an AdWords specialist and a certified Google Partner? And what are the benefits of working with a Google Partner on AdWords?
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Kathy Dam

Discussion  - 
 
How do you use content marketing to demonstrate your law firm's expertise?

#LegalMarketing #Marketing
Prove your strength in your field and generate more referrals for your firm.
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Nancy Myrland

Discussion  - 
 
For those lawyers who are skeptical of marketing and business development because your business comes from referrals and word-of-mouth, this is for you. 

#lawyers   #legalmarketing   #referrals  
  Do you know anyone like this? They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they…
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About this community

Welcome to the Law Firm Marketing Community. We are passionate about helping law firms maximize their ROI on marketing dollars and making smart decisions to stay ahead in online marketing. Join the discussion today.
 
This is a great read and this actually happened to us. We paid $40K for impressions to get less than 400 clicks to a local agency! Live and learn. Awesome post from Moz.com on #digitalmarketing #fraud 
Online advertising is often based around the idea of an "impression," but few of us actually know what that means. We assume it means some sort of interaction with a human being, but as it turns out, we're quite wrong. Today we dive into some staggering statistics with Samuel Scott.
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Lawyers: Want to know how to win ZMOT in Google AdWords?
 
Lessons from +LawyerLocate.ca Inc.  +Google Canada Event: #ZMOT

Before an individual wants-to-hire a lawyer (ZMOT moment), something happens to them that they want-to-know more about, want-to-do something about, or want-to-buy something to fix. It’s your job (or ours if you hire us for +AdWords) to understand and monetize these moments.
ZMOT is that moment someone searches Google for your services. Micro-moments are the actions/thoughts that trigger ZMOT. How does it relate to Canadian law?
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Check out our latest blog about lawyer’s needing Public Relations to help manage the media during intense litigation and to help create a positive brand image for their firm!
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Clicc Media Inc

Social Media  - 
 
Is Google Noticing Your Video?

A Simple Guide to Optimizing Your Marketing Videos for Ranking Success

http://cliccmedia.com/is-google-noticing-your-video/

#youtube   #youtubetips  
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Kathy Dam

Discussion  - 
 
How do you balance offline and online marketing?

#InboundMarketing #OnlineMarketing
Has your technology firm hit a plateau? Learn how to increase your firm's visibility and develop new business.
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LeadRival

Conversion Optimization  - 
 
8 Strategic Ways to Market Your Law Firm This Summer http://bit.ly/1MK2vQU
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Kathy Dam

Discussion  - 
 
What referral marketing idea works best for your law firm?

#ReferralMarketing #LegalMarketing
Trying to generate more referrals? Here are our top 7 ways to improve your firm's referral marketing strategy.
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2015 Best Legal Blog Contest is underway! Nominate your favorite blogs here: https://www.theexpertinstitute.com/blog-contest/
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Perceptio

Discussion  - 
 
 
Looking to grow your firm and wondering how you can improve your client acquisition efforts? Our new eBook, "An Executive Guide to Client Acquisition for Law Firms," explores:

- Numbers and Statistics on approaches that work and those that don't
- How your firm can stay ahead of the competition
- A glimpse at what other law firms are doing to gain market share
- Exactly what you need for success

Download your copy today!

http://hubs.ly/y0_Pqb0
"An Executive Guide to Client Acquisition for Law Firms" provides an overview of how prospects look for firms and how your firm can improve your programs and get more clients.
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PRIME Legal SEO

Website Optimization  - 
 
#LegalSEO  and #internetmarketing  seem to be complex mysteries that lawyers cannot solve. Surely, being a college-educated professional, this has to be something that you should easily understand, but it’s not. And I’m here to tell you why. 

http://primelegalseo.com/2015/07/legal-seo-and-internet-marketing/
Legal SEO and Internet Marketing seem to be complex mysteries that lawyers cannot solve. Find out why that it is and what you can do to change that.
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