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From typewriters and the Blackberry (remember those?) to Apple gadgets, technology in law firms has come a long way.
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Lindsay Griffiths

Social Media  - 
 
LMA members: In the Social Media SIG's May webinar, we're featuring speakers from four of the Annual Conference's Social & Digital Marketing sessions! Register today: http://bit.ly/1KuDG7L
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Laura Shepard

Website Optimization  - 
 
The online world is currently in the midst of one of its periodic upheavals due to one of the major players rolling over in bed. This time it is Google that has announced a significant new update to its search algorithm, which is causing consternation for online marketers everywhere. The news media have dubbed Google’s algorithm update as “Mobilegeddon” because it entails a significant shift in giving ranking preference to sites that are mobile-responsive.

So what does this change mean for law firms?

"Is Your Website Optimized for Mobile? It Better Be!" http://ow.ly/McFvL
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John Damron
moderator

Website Optimization  - 
 
If you think your law firm's website is "done," think again
Law firm websites operate as virtual offices. It's a digital shingle for practicing attorneys. And it's an asset that will never finished developing.
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Great article. Your website is a living thing. 
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Nancy Myrland

Discussion  - 
 
[New] Lawyers: Client Names In Pitches...To List or Not To List? 
#LetsAskNancy  
 
My #LetsAskNancy post today addresses the question: Lawyers: Client Names In Pitches…To List or Not To List? 
Let's Ask Nancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  It is a natural tendency to want to show your past…
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Perceptio

Discussion  - 
 
New on our blog! Gain insight into and a better understanding of the roles that SEO, Content Marketing and Social Media play in Inbound Marketing. And while you're at it, get a clearer understanding of what Inbound Marketing really is.

SEO, Content Marketing, Social Media and the Meaning of Inbound http://hubs.ly/y0Ksmk0
SEO, Content Marketing, Social Media...how do they all fit??? And what is the meaning of Inbound Marketing anyway? Let's find out!
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Didi Zheleva

Social Media  - 
 
Important New Google Update is Coming Our Way (and what it means for your small business) http://in2.so/1GTI9SL #GoogleUpdate #ResponsiveWebDesign #AdaptiveWebDesign
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Great article on personal branding through Facebook.
“Everything you do in public, your behavior, appearance, things you say and even people you associate with, every act is done with self-promotion in mind.” I thought it was a bit of an over
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Best practices for website optimization
Web optimization is a vital part of web development and maintenance but also something often overlooked by webmasters. Just think of
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About this community

Welcome to the Law Firm Marketing Community. We are passionate about helping law firms maximize their ROI on marketing dollars and making smart decisions to stay ahead in online marketing. Join the discussion today.

Laura Shepard

Social Media  - 
 
How is it that the legal profession remains so staunch in its resistance to collaborative technology? More and more I am beginning to realize that the real explanation has little to do with technology, no matter what the prevailing trends and fashion in the tech world happen to be at any given time. The fault is not within the software code. It is within us as lawyers, in the way we think and interact with our colleagues and clients.

What is your firm's experience with collaborative technology?

"Collaboration – The fault is in us not the code" http://ow.ly/Mm1XA
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Kathy Dam

Discussion  - 
 
What are the biggest email marketing mistakes you've seen?

#LegalMarketing
Find out the do’s and don’ts that will help you break free from the “should I?” or “shouldn’t I?” questions about email marketing.
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The Accident Team

Social Media  - 
 
Would love to know people's tips for building a FB presence? We’re passionate about justice as well as building and being part of a strong legal community online. Would feel privileged if you can support us on FB, and if you have a legal page of your own, we will like it too, of course: http://goo.gl/ePCKVR
The Accident Team
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Three strategies to increase your insights. If you do your homework, tomorrow will be a better day for your analytics. #socialmedia 
These three tasks can help you increase your social media reach and create a foundation for staying in the game on slow days.
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Agreed. When we post photos of our events, or even just goofing in the office, they always have higher impressions and engagement. Must be because we're so good lookin',
ha!
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Perceptio

Discussion  - 
 
Client acquisition isn't what it used to be. But are you up to speed on how much things have changed? In our latest blog post, we explore 5 stats that really caught our interest about customer mindset and client acquisition.

5 Amazing Stats About Client Acquisition http://hubs.ly/y0KRV90
An in depth look at some amazing statistics that provide insight into the customer mindset that should be shaping your client acquisition strategy.
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Kathy Dam

Discussion  - 
 
What role does your law firm's website play in being able to generate referrals?

#MarketingStrategy #ReferralMarketing
A website is an essential element of your of your marketing toolkit. Learn the importance of a strong online presence in this SlideShare presentation.
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David Smith

Discussion  - 
 
How One Creative Personal Injury Lawyer Is Getting Clients Without Being A Sleezeball... 

https://www.youtube.com/watch?v=W_DJMWT1QT4
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John Damron
moderator

Discussion  - 
 
Great article for attorneys thinking about updating their websites
Five useful tips and tricks on how to get the most out of your law firm photographs from experienced law firm website consultants.
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http://www.martinwrenlaw.com/ - they have great bio photos  - it makes all the difference.
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Kathy Dam

Discussion  - 
 
What do all law firm marketing directors need to know to build a powerful firm brand?

#LegalMarketing #InboundMarketing
Learn how to make your brand stronger for higher growth and profitability
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Laura Shepard

Social Media  - 
 
I strongly believe that paid media has no role in a legal marketer’s digital tool box. The reason comes down to trust and authenticity. A lawyer’s role as a trusted advisor is at the cornerstone of the attorney-client relationship. Clients trust the advice that their attorneys give them throughout the course of their relationship. The only way to gain the trust of a client (or a prospect for that matter) is to EARN it. Earning trust is the single most important element in any relationship, but especially when it comes to lawyers and their clients.

What do you think? Does paid media have a place in legal marketing? 

"Why Paid Social Does Not Work for Law Firms" http://ow.ly/LBemk
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We've experienced similar experiences with Facebook ads. The general populations doesn't care to "like" a lawyers page. Having/needing a lawyer isn't something people want to brag about. 
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Happy #BeKindToLawyersDay!! We think #lawyers  who 'get' online marketing are a special bunch!
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