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Digital Marketing Strategist
Thomas Publishing - New York, NY
Thomas Publishing is looking for a Digital Marketing Strategist to join their team.
In this fast-paced agency-style role, the incumbent serves as a digital marketing strategist and new media marketing expert for manufacturing businesses both large and small – providing vision, strategy and daily oversight of campaigns.
What you’ll do as our Digital Marketing Strategist
As a digital marketing strategist, you’ll manage the development, delivery and execution of customized digital marketing efforts for clients that address sales, marketing and lead nurturing funnel goals.
Leverage social media, SEO, SEM, eMail, content development, advertising, and more.
Direct activities for specific accounts on a daily basis:
Act as main customer contact.
Organize and prioritize projects with cross functional teams for Social Media, SEO, SEM, eMail, and content creation.
Set project timelines and milestones.
Manage all database segmentation to accurately target audiences.
Recommend and implement new ideas and innovations to improve each digital channel as well as customer account performance.
Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.
Manage campaign performance reports and share results across teams to ensure constant program evolution.
The digital marketing strategist leads their campaigns but also collaborates with internal stakeholders to maximize marketing efforts while reinforcing customer brand, presence and voice.
Partner closely with sales team on project kickoffs.
3-5 years experience setting marketing strategy for B2B businesses
Deep knowledge of digital/new media marketing techniques.
Experience in a digital marketing strategist or similar role required
Creative thinker, who is an assertive problem solver with an analytical mind
Experience targeting specific goals, focused metrics and KPIs when setting strategy.
High proficiency with best practices for SEO, social media, email marketing, and blog writing
Knowledge of Hubspot and the manufacturing industry a strong plus.
Job Type: Full-time
best practices for SEO, social media, email marketing, and blog writing: 3 years
setting marketing strategy for B2B businesses: 3 years
Marketing: 3 years