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In the view of the cutthroat competition and volatile market, one can’t depend on the age-old ‘build and populate’ strategy for a mobile app. It no longer works because there are hundreds of other apps pushing hard for a large market share. It is the game of ‘survival of the fittest’. Thus, you have to be on the toes to catch maximum eyeballs. Though there is no foolproof and guaranteed way of beating the competition, these ways certainly increase the change of making a fortune.  Experts suggest a several ways of promoting your apps in App Store. Here are a few incredible tips:

Find the target market first

You need to find and categorize the real customers before you popularize it. Remember, it is not a wise thing today to do a generalized marketing because it loses the impact. In the virtual world, people look for specific things that fulfill their needs. For example, a mobile app giving beauty and skin tips should be targeted to women that are 30+. There is no point in promoting it to teens or youth. Only pre-identified segments produce incredible results because they hit at the right place at the right time. Indiscriminate promotion may affect the downloading decision of potential buyers adversely.

Use as many touch points as possible

Experts say that before you spend bucks on promotion, use the maximum possible touch points first. Explore the existing opportunities before searching for the new ones. Emails, websites or social media network can be highly effective.  QR Code is a widely used technique which a useful one. Remember, today mobile phone itself is a media center. Hence, you can leverage it for promoting the app.  Understand their behavior and then make use of real-world entities.

SEO is useful here too!

How is it possible ignoring the most-effective and fascinating thing of attaining high visibility on the Internet? Search Engine Optimization or SEO is highly useful in promoting the mobile app also. Use link building, back linking or affiliate marketing to enhance penetration. Those who are looking for similar apps must know about your product. Hire a professional agency if you are not well-versed with it. There isn’t a need for spending exorbitant money. A reasonably good agency can also bring phenomenal results.  It is a game of skill, subject matter knowledge and promoting the things wisely and thoughtfully.

These tips are useful and handy for making the app a grand success!

The app store keyword search is one of the most common ways by which people find out the new apps in the app stores.

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It is quite obvious that clients aren’t aware of App Store Optimization or ASO, but there are several application developers who also don’t know anything about it. However, it is as critical as a SEO or Search Engine Optimization for a website. When an App store is visible to many viewers when they search, it is a high probability that people select it for downloading or purchasing an application. Like SEO, keywords are important in ASO as well. There are various tips to choose keywords for app store optimization that help in arriving at the best ones. Before we look at the salient features of it, let’s understand what a keyword is and why is it important?

Understanding a keyword

A keyword is nothing, but a single word or a phrase that a potential customer (or a casual viewer who may or may not turn into a customer) types while looking for an application. It is quite obvious that these words are relevant and related to an application or game offered by your App Store. Hence, it is very much possible to anticipate them and wisely spread in the content, promotional messages, App title and so on. When users search by giving these keywords, it is a high probability that search engine crawlers know about your page and the link appears in the first few search results.

What makes a keyword “good”?

A keyword that has the largest probability of getting typed by viewers is a good keyword. It is quite easy to determine it. Today, there are various tools available on the Internet to find good keyword ideas. One can talk to the experts and obtain a list. They can also give tips to choose keywords for app store optimization. Looking at the competitor website is also an effective idea. You find the most likely searched keywords and rephrase them as per your needs.  Look at the page statistics so that you can find the most often used keywords and their frequency. It helps in deciding the most effective words specific to your website.

Points to Ponder

1. A keyword has to be at least two characters.

2. Keywords are separated by commas, not white spaces.

3. Even if users search for a combination of keywords, they hit your webpage.

4. Words like “Free” or your company name is added automatically.

5. Keyword optimization is a perpetual process that needs refinement and correction always.

App store optimization is not a big task if you follow the some tips to choose the app store keywords before you start the promotion activities.

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As billions of applications already make the major app stores crowded and every year thousands of new apps add to it, making an app visible is a gigantic task.  Mobile app publishers face tremendous trouble in highlighting it in front of the right audience at the right time. Here comes the role of App store search optimization, the magical technique of attracting several eyeballs.  It is a methodical way of optimizing an app to achieve higher rank in the search result. The higher an app ranks, the more apparent it is to those who are interested in it. The visibility gets directly converted into increased traffic to the app page. The primary goal of the optimization is to pull more crowds to the app’s page so that people download it.

Deciding right keywords is highly important for bringing a large number of viewers to your app. That’s why ASO experts put maximum efforts for understanding the phrases users use while searching a particular app.

Why App store search optimization becomes critical today?

Statistics reveals that about two-third of apps are searched through app stores. The probability of downloading an app is quite high, when users search it quickly. It means when an app is not optimized for search ranking; it loses a lot of potential business. As there are hundreds other similar applications standing in the queue, users conveniently pick up the next one.

Primary and secondary factors of effective ASO

Two factors are primarily important while deciding App store search optimization strategy. Firstly, the title must contain a keyword that is used in the maximum search traffic. A thorough research is required to find out the top ones. It isn’t a good thing to keep it frequently changing. As the app achieves higher ranks and gets more reviews, it becomes popular in the virtual world. Hence, frequent changes in the title affect the consistency. Secondly, keep the track of most searched keywords. Look at the competitors closely to compare your performance on a periodic basis. Keep them regularly optimized.

There are a few secondary factors that are also important in determining the ways of maintaining high ranks. Total number of downloads, reviews, feedback and ratings are also critical. Though these parameters are difficult to control, there can be ways of keeping them high. Incentivizing users may help in achieving higher ranks.

App store search optimization is very much essential for grabbing maximum business in the highly competitive world. It assures high ROI and an excellent throughput!

Doing app store search optimization is imperative if you want your apps to succeed in the app market.

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Isn’t it frustrating to see your app, which you evidently got developed after a lot of hard work and considerable investment, finds no place in the app store? It sure is, but the good news is that you can change the scenario, instead of getting bogged down by competition and circumstances! App store keyword optimization is the answer to this, and thereby is the most effective way to be searchable among your target audience.

Hire a professional

A noteworthy aspect is that you can easily hire a professional service provider for this right from the moment you start developing this app. Firstly, this professional agency will have a dedicated strategy for your specific app, and for that, would ask for elaborate details about your app. Right from the app name to its description to how it was developed, every bit of information you provide will help the agency experts frame right strategy for its app store optimization.

If desirable, the app store keyword optimization experts may suggest modifications. For example, it is better to have a keyword centric, crisp and catchy name as it would be easier optimized than any other name. If you missed this aspect earlier, you might catch it up with their involvement. Another significant element here is that the app name should be smart enough to describe what it is about. Optimization specialists would look at it from that perspective too!

Keyword choice, the critical aspect

Again, a lot of stress is on the keyword choice. Smartly chosen keywords leverage the objective of your app optimization everywhere – in social media, in forum comments, in reviews and all other online places where people mingle. For this purpose, you need to incorporate adequate and extensive research. You certainly leave all that to the app store optimization provider because the agency has experts for that purpose. Using the most app favoring keywords followed by their right usage in floating the content on various online platforms aptly powers up your app store keyword optimization campaign.

In other words, when you involve a professional and reliable app store keyword optimization agency right from the first day, you minimize your work and maximize the benefit. In addition, you save yourself from a lot of hassle and have all the good reasons to see your app amongst top positions on app stores. Most importantly you are rest assured that the optimization campaign of your app is in the most dependable hands. Hence, it should quickly find the target audience without preying to the stiff competition.

App store SEO or popularly known ASO is an important factor for your success of apps. Whatever useful or beneficial your apps is, but if you fail to reach the good number of audience it is of no use. So plan your apps promotion accordingly when you are developing an app. App Store SEO is one of major methods of mobile apps promotion. This can give you required boost for your mobile apps in the pool of apps in the store. Number of downloads from the store is the true measure of your apps popularity.

Before you decide on promotion of your apps, you need to first choose the keywords for app store optimization very carefully since keywords are the skeleton of the promotion.

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With thousands of apps getting developed every day, the profession of app development is a competitive field. Hence if you want to achieve success as an app developer, you also need to know how to succeed in marketing your app. While it is necessary to focus on the development aspect of an app, unless marketed properly it will be worthless. For this reason, you also need to focus on coming up with strategic marketing tactics to reach to your target audience and sell your app. In fact, strategic marketing can turn your app from simply an app to a major brand in itself.

The main thing behind the success of any app is the concept that drives it. It is necessary to come up with a great idea even though this might seem to be a challenging task. Creating an app that is based on an innovative idea will increase its chances of getting sold. Numerous apps are present in the market that caters to practically all types of tasks in the digital world, and this leads to tough competition. So if you are planning to develop an app that is based on a preexisting idea, make sure that you carry out some extensive research for it and develop a strategic plan to reinvent the app and make yours unique.

Ask yourself the following questions:

·         What is lacking in the current apps of a particular type?
·         How can the app be improved?
·         In what ways can the app be made more interactive?

Whether or not you start with a big or small budget, make sure you invest in a social media strategy as this will help you to generate expanding market interest for your app. Social media platforms make you more human by capturing the personal aspect of your brand. It also acts as an excellent communication tool, thereby providing you a platform through which you can connect easily with your end users.

In order to make sure that your mobile app is getting all the exposure it requires, you need to understand well how app stores operate. The Google Play Store and Apple App Store are different from each other in a multitude of ways. To market an app successfully, you need to remember that ranking in Google Play Store is determined by usage. On the other hand, the ranking for an app in Apple App Store can be improved greatly through ad-driven links.   

For the success of any apps store seo, latest app store seo techniques need to be followed for your apps.

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A well marketed mobile apps generates good revenue for the developer. The more your apps is popular, the more is the revenue you generate. Now the question is how to achieve the popularity for your apps? The answer is ASO or app store optimization techniques. Generally, once an apps is developed, the next thing people will do is publish it in apps store like Google Play Store, iTunes or windows app store. Many people conclude the job at this stage itself and they think this is ultimatum. Those people suffer a lot when their apps go unnoticed or invisible for the people in app store.

How to market your apps?

When you have developed your apps, don’t think your job is over. You have completed only 70% of the work. The rest 30% is all about the promotion of the apps. But the fact is that this 30% of the job holds the key in your app’s success. Many people who ignore the ASO APP store optimization will realize its importance very late. So it is very essential for the developer to take promotion of the apps very seriously with equal importance. Only then the developers can survive in apps business.    

What is App Store Optimization (ASO)?

ASO is the technique of strategically promoting the mobile applications in any online app store to enhance the visibility of the app. All it means is the apps should be found when the users search with the specific keywords. This visibility then leads to downloads. The number of downloads will then translate into popularity and revenue generation. That’s all you need at the end! The approach of ASO app store optimization is predefined and remains same for all promoters. But only thing is the effectiveness of the promotion, implementation matters.

Who does ASO?

An apps developer may or may not be aware of apps promotion techniques. There are professionals who are dedicated and expert in ASO app store optimization services. They can be an established company or freelancers. They would have successfully promoted many apps in online store. These people understand the competition in the market for your apps, find out the audience class and chalk out a plan for promotion. Please note that app store optimization can’t be done very fast. It definitely needs specific period of time. Moreover, it is a continuous process and not a single time job. Patience, perseverance and strategy are the three key points for successfully promote an apps.
Find out the best ASO App Store Optimization techniques and strategies from Optimizemyapps team. Having promoted hundreds of apps online, they can make your apps a successful one.

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With the growing use of mobile devices, the development of apps is growing at a tremendous pace. As mobiles are quite easy to access and they offer a host of features that are the same as traditional desktop computers, smart phones are becoming more and more popular as the time goes by. Smart phones operate quickly and they are also quite time saving. As there is now a surge in the use of mobile devices, software programmers and developers are now focusing on creating mobile versions of the applications that are commonly used in desktops. In fact, as thousands of apps are being made every day, there are now more apps for mobiles than the desktop apps. This has ultimately led to a huge boom in the app market and has resulted in intense competition in various app stores like iTunes store and Google Play Store. The developers of apps are leaning more towards the creation of apps for mobiles than for their desktop versions.

While developing apps is one thing, the success of that app depends on how well you can promote it in the market. Technical knowledge on some programming languages can allow an individual to develop apps that perform certain important functions. However, when you release an app in the app store, you will find that there are hundreds and thousands of apps in the same category that are prepared by other companies. In order to attract sufficient attention in the app store and promote your app in the app store, you need to develop a proper app store SEO strategy. Without being noticed in the app store, you cannot expect to earn any revenue or profit out of it. Getting noticed by more and more number of people will increase the overall number of downloads of your app, which will in turn bring you greater profits.

There are a number of people at present who have taken up the task of app store SEO as a hobby. While they earn a sufficient sum from their expertise, it is not their main job. By delving into the world of app store SEO, they can keep themselves abreast of the latest developments in the world of technology while sharpening their skills of coming up with enhanced techniques of app optimization. Even working with them is an experience that is different from traditional full time app store SEO experts as they have a highly experimental approach to their work.  

For optimizing your apps, choosing the app store keywords is very important. You need to understand and analyze these keywords first.
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