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How to Leverage Cold Email In Your Influencer Outreach Strategy

Fantastic piece by +Sujan Patel

Step 1: Find the Influencers
Step 2: Follow Them on Social
Step 3: Reach Out Via Email

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The 7 Building Blocks of Winning Facebook Advertisements

Ah… Facebook advertisements!

Love them or loathe them, these ubiquitous native ads are a must have for brands considering social media marketing, especially since Facebook has reduced organic reach for Facebook pages to practically zero.

There is a lot of art and science in creating winning Facebook ads.

Here on Cooler Insights, I previously wrote about the basics of Facebook advertising, tackled the subject of image selection and copywriting, and highlighted Digital Marketer CEO Ryan Deiss’s tips on crafting influential ads, while guest writer Victoria Greene illustrated some important advertising strategies on Facebook.

Today, I am going to introduce you to a new concept called the Facebook Ad Builder.

Taken from the Ultimate Guide to Facebook Advertising by Perry Marshall, Keith Krance, and Thomas Meloche, it is solid framework for us to follow.

Let us look at each of the building blocks, together with some examples which I’ve culled from my own Facebook feed as well as other sources.

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How to Deal with Social Media Trolls & Creeps

At 5pm ET over on Facebook, the 360 Marketing Squad is doing a special episode on how to deal with trolls & creeps - negativity and privacy concerns on social media.

Tune in live:

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Should we still care about social media for our businesses?

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Top 3 Social Media Marketing Mistakes Made By Companies

You know what puzzles me about businesses in Singapore?

The fact that many are still ignoring social media.

Or claiming that social media marketing doesn’t work because they’ve tried it and it didn’t work.

Or that their customers aren’t on Instagram, Facebook, LinkedIn, YouTube, or Pinterest.

What I find strangely ironical is that they often spew such remarks while scrolling through their news feeds on Facebook, sharing a video on WhatsApp, or watching a YouTube video!

Just in case you don’t already know (although I’m sure you do), Singapore has one of the world’s most Internet and social savvy population.

So what is happening here?

Why aren’t many Singapore companies and brands succeeding on Facebook, Instagram, LinkedIn, Twitter, YouTube and other social media channels?

I believe that there are three important reasons why they fail in social media marketing.

Read what these are, and how you can fix them here:

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Consumers are the driving force of an organization. Consumption of content via digital channels means marketers can no longer ignore customers and their wants. In today's competitive marketplace, consumers can quickly find a more reliable and up to date brand.
Connect with us to know more and get a free consultation at or write us at

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Have you heard? Long form content is dead.

Or is it...
Is Long Form Content Dead?
Is Long Form Content Dead?

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Read this to learn how to manage social media for multiple clients. #marketing #socialmedia #socialmediamarketing

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How To Nail The Instagram Sales Funnel (And Why It Matters)

Instagram is one of the biggest social platforms around, with a user base of more than one billion at the last count.

Savvy brands everywhere are cottoning on to its massive potential, with businesses from a range of industries using it to communicate with and engage their consumers to drive up sales.

But your sales funnel for Instagram will look a little different to funnels for your other channels.

To help you perfect your Instagram sales funnel (and to find out why it matters), read on…

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