Stream

 
+Harvard Business Review has a great article on the "risks" that social media poses for young, and surprisingly, old workers. 

Do you remember the old adage: "You're only as good as your word"? Well, your word is only a click away from going from a respected professional to a damaged name that has gone bankrupt in terms of respect and job security. 

I know the internal struggle that you have with yourself on whether you should accept your coworkers, let alone a supervisor, invite to share your "private" social media pages. This article does a fascinating job at labeling each of these problems and giving solutions in the most professional and respectable, because that's how you should want to be perceived among your peers as, ways. 

Don't ever forget that you're your own brand. 
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Tosh Schurz's profile photoNelson Berrios's profile photo
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Aaron Segal
moderator

Branding  - 
 
The difference between conversation and narrative is representative of the difference between people's interests and identities.

h/t +Hans Youngmann​
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...
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Ace Moneey's profile photoAjayi olugbenga's profile photoComedy Movies's profile photoMiko たみこ's profile photo
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thanks for sharing +Aaron Segal 
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I came across this great blog post by +Kelly Hungerford and thought it was seemingly fitting to advocate the power of communities in a community of marketers and alike. 

The era of marginalized discounts is dying and the rise of transparency, personable brands connecting on platforms with community members and creating "feel good" moments -- emotional connections --  for customers is the new fuel for gaining consumers attention and retention.
Today a vast part of brand awareness and business success points directly to online communities and consumer advocates shaping brands, driving growth and increasing revenue. But if brand advocates ...
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Allen Quinn's profile photoBryenn Bierwirth's profile photoNicole Wight's profile photoComedy Movies's profile photo
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+Allen Quinn I can tell you've gotten it all figured out, Allen! Very right you are. Thanks for your feedback. It's a great article, I agree. 
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Friendemic

Branding  - 
 
Did you know that Millennials will have a combined purchasing power of $2.45 trillion by 2015? Naturally, you want a slice of that pie. Here are some takeaways from one of our account managers blog! What would you add for #9?
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al m's profile photoDj Ba Bore's profile photoJeff Rasor's profile photoNicole Wight's profile photo
 
This is helpful and very concise :) Thanks 
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The era of “likes” is over for businesses. If it ever was truly an accurate gauge of how your social media strategy was working, Facebook officially killed it when it changed who saw your brand’s posts.
While having a strong number of followers on social networks is still important, the process of turning followers into customers requires digging deeper and acting on the more nuanced social cues that your customers are sending you.
So here are some helpful ways to understand your followers and have the ability to turn followers into customers.

#socialmediastrategy #socialmediamarketing #customerloyalty  
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Hi, all! First time poster here. 

Anyone have suggestions, links, or advice for shutting down a brand on social media?

This is really the only thing I've found: 
http://www.crackerjackmarketing.com/blog/bid/170813/How-to-Close-A-Social-Media-Account

It's helpful, but I'd love your input if you have any. I may be revamping and streamlining some things, and I'd like to go about it the right way. 

Thanks! 
Don't just stop using your social media accounts. There's a right and wrong way to exit a social platform gracefully.
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Brant Bell's profile photoFatemeh Fakhraie's profile photo
2 comments
 
Thanks, +Brant Bell!
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Twitter Gets Into the Remarketing Game

Well, there you have it. Twitter just announced that they're going to allow remarketing tags to be used on your website so that you can target those users with your tweets as well.

So since you weren't already flooding these people on Facebook, Google GDN and in their e-mail, you can now do so on Twitter as well! 

How much is too much, really?

For marketers, this is a decent enough move and just another platform for you to target your audience. When I think of this as an end user, I really don't want to see the same company targeting me EVERY SINGLE PLACE I GO. It's like they're going to follow me around with a flyer everywhere I go.

My question is this, would you consider not using a particular remarketing platform on purpose? Would you think that, you know what, I don't want to flood my customer with my marketing material 24x7 on every platform they are - because that increases the chances of them blocking me or getting pissed off with me.

I could honestly consider this. Anyone else on board with this thought?
A new way to create tailored audiences directly within the Twitter Ads UI.
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Oli Hill's profile photoZbra Studios's profile photo
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I think that's a wise decision +Avtar Ram Singh - "brand overload" is definitely a possibility. For example, a few days ago I looked at a product on Amazon, but ended up buying it somewhere else. Everywhere I went for the next few days, I was followed by this ad for a product on Amazon that I no longer needed - which was more than a little irritating. Obviously there's no way I'm going to ditch Amazon, because I do a lot of my shopping there, but what if it was a smaller brand? That might be enough to push any consumer away, surely.

In any case, thanks for posting this - I'd missed the announcement, so it's good to know it's another option, at least.
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David Amerland
moderator

Branding  - 
 
4 'Simple' Rules

When it comes to branding and customer loyalty basics are important. Four seemingly simple steps is all that's required most times. I wrote about in on Forbes. 
Businesses are like countries. A country becomes desirable to live in because of a wide variety of factors. Those factors form its ecosystem. Nobody would cite the fact that they love Starbucks coffee as their sole reason for moving to America. And in the same way, no consumer will recommend a brand, just because they bought a product once...
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TechSmith's profile photoSprout Social's profile photoDenver Prophit Jr.'s profile photo
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You're a bunch of rockstars, +TechSmith team! Setting a great example for social customer care. 
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With the rise of big data and social networks that collect demographic data points on Internet users every second they are on the web, there are so many more opportunities for marketers to get their hands on useful information that will help them target consumers more effectively.
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How do you deal with critics on your social networks?  Oddly enough, some brands ignore the negative comments and only respond to the positive.  But now, as more and more people turn to social media to discuss a brand experience, we must all deal with the positive and negative.

It's not enough to just respond, but it's best if you allocate a team member to respond personally to each complaint and remain positive while doing so.  This may be easier said than done, but it's becoming a must in all social media strategies.

#socialnetworks   #onlinecritics   #socialmediaresponse  
The opinion of online consumers has become just as much a part of a brand’s image as the image it projects for itself. 
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Irene McConnell's profile photoMajeski Law, LLC's profile photoElviria Valdaz's profile photoAlessia Campoli's profile photo
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Yes, that's exactly what good professional community managers do. The bottom line is that people want to be listened to and acknowledged - simple as that. 
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People often under estimate the value in having a clear consistent brand. It can be as simple as a logo, color palette or font type making your sight instantly recognizable.Five helpful and simple tips to transition your brand to #SocialMedia increasing awareness and engagement.

http://www.huffingtonpost.com/zach-kitschke/five-graphic-design-tips-_b_5184978.html
Learning the basics of graphic design will help you create stand-out posts for your Facebook page, spread the word with engaging blog graphics and generate pinnable content. There are a few fundamental rules which will help you to create professi...
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Steve Faber's profile photoQasim Eisa's profile photoNaziya Danish's profile photo
 
+Sandy Jacolow nice share, thanks. Consistent branding has huge value for an organization. It leads to faster growth and greater reach, because a recognizable, consistent brand facilitates the decision making process.

Why? Potential customers don't need to re-evaluate you, they just need to apply their existing brand perception. They associate certain characteristic with your brand. When they see your branding, they instantly transfer those to whatever it's on.
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Think of this community as a marketing showroom.
Open to businesses and marketers alike, we want to show off the best of what you can offer. Not just everything you publish, but the best stuff you publish. Advanced marketing techniques and tips, guides, case studies, and more. Originality valued over repetition.

To Join: Please fill out the form at joinSMS.smhangout.com to join the community. We apologize for the extra step, but with hundreds of requests to join each day, this seems necessary to help those that are truly worthy to "skip the queue," so to speak.

Have a help request, basic discussion topic, or question for the group? Be sure to head to discuss.smhangout.com to post these. We try to avoid the simple Q&A in this community, in order to keep the quality as high as possible and reduce repetition.

Tips for New Members:

Become familiar with the Community Guidelines policy.smhangout.com
We’ve outlined some simple rules to maintain a safe space to connect with other businesses. We didn't come to these rules on a whim. These are after using Google+ for nearly five years, while running these communities for two. The rules are based on marketing best practices - to help our community have the highest level quality while also helping you maximize your own engagement. Take the posting lessons you learn from the guidelines here - and apply them to your posts in other places - and you'll see engagement steadily increase.

Check in regularly and share valuable content when needed. Sharing of course is not the best way to engage members here. There are great discussions popping up in the community every day. Stop by regularly, chime in, and engage with other members' discussions in order to build trust and authority on a subject.

Search or Browse for posts that interest you. Use the community search feature on your computers and larger tablets (for now, browse categories using your iPhone or Android Google+ app). There are many posts from the past that will aid you in your marketing strategy greatly. Before you post - be sure to search or browse the community to be sure no one has posted something similar.

Don't be discouraged if your post is moderated. There are many reasons a post may be moderated, and if you have any questions at all, feel free to contact us http://smhangout.com/contact - We will be happy to explain. In order to expedite your help request - be sure to include a direct link to the post in question (if you delete it, we can't tell you why). 

Posts that are moderated are not always meant as a judgement call on the quality of the content being linked, but due to either lack of interaction with the rest of the community, a poorly described or framed Google+ post, or because we have had a large number of posts on the same subject in a short period of time. Again, if you have any questions, feel free to contact us (or me, personally).

Follow and Join Our Tribe!
http://triberr.com/pages/tribe-overview.php?tid=53077

Additional +Social Media Strategy Community Links:
Google Plus Page: plus.smhangout.com
Community Board on Pinterest: pinterest.smhangout.com
@smhangouts on Twitter: twitter.smhangout.com
Facebook Page: facebook.smhangout.com

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Have you watched +Social Media Hangout before?
Please review us on imdb.smhangout.com and/or itunes.smhangout.com!

If you have any questions or concerns about a post, feel free to mention one of our moderators into the post! Oh, and of course, be sure to circle them as well. Every single one of them posts some absolutely excellent content to Google+, and is worth following (or mention them into your public posts on topics they cover - topic lists for each mod coming soon to this post):
+Aaron Segal +Andrij Harasewych +Avtar Ram Singh +Ben Fisher +Bill Gassett +Carrie-Anne Foster +David Amerland +Eric Enge +James Dearsley +Jessica Smith +Kay Kulkarni +Kristin Drysdale +Luiz Centenaro +Mark Traphagen +Nigel Ohrum +Wade Harman 
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34 comments
 
Getting your business noticed. Thank you +David Amerland for this excellent info graphic on the best actions to use in Social Media advertising, promotions , #branding and #marketing The advantages of sharing and the tools, resources and activities that make all the difference for the most beneficial effect for your business to be seen online.
 
Simple Truths

If you are a company, brand or person there is simply no other way to establish authority on the web than to engage in all these activities. 

Two things emerge from this: First the degree to which each contributes to what you do and who you are will be different because your aim, context, intent background and experience will be different.

Second, when there are so many steps to take the opportunity to completely fake it and get away with it becomes very remote.

You really need to be the real thing.

#branding   
#marketing  
38 comments on original post
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Neuvation, LLC's profile photoPerfectjob Home's profile photoHiroja Shibe's profile photoAkshma Kaushik's profile photo
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+David Amerland onto this one now...
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Many of you will be aware of Facebook's fight against the Ebola. If you already haven't seen a message that informs you about donating money to fight the disease you are to see it pretty soon, today I saw mine.

At the same moment I thought that it's a good thing that companies as big as Facebook involve themselves fighting against social difficulties such as this. Those acts reflects their humanity.

"Humanity" what a powerful word. That very same word made me think. What company wouldn't love to be seen as a company that is moved by a hazardous situation and decides to involve itself in the fight an become part of the solution?

So Charity program or Branding Strategy? What do you think? I would love to know your point of view.

#brandingstrategy  
Facebook is urging users to donate to Ebola charities with the launch of a 'donate now' button in the coming weeks
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Kirsty Hollands's profile photoRaul Rivera Hurle's profile photoLashondra Graves #Social Media, #Marketing, #lgme's profile photo
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Thanks to +Mijo! Brands +Jerry Daykin and +Kirsty Hollands for adding your point of view.
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Ever wish there was a way to implement your branding on the curated content links you share? Sniply does this very trick.

Sniply is a powerful, yet simple way to get drive conversions through the content you share. Who doesn't like the sound of that?
Sniply is one of those social media apps that feels like you're cheating. Sniply is easy to use and capable of being a powerful weapon for social media.
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How well-designed visual content reinforces your brand's identity
One way to rise above the noise on social media is to consistently integrate your brand into your visuals. 5 experts explain how.

Just as visitors to your website make decisions about your company based upon its visual appeal, usability, and the quality of the content it contains, the same thing happens in microcosm with every piece of visual content you publish on social media channels. Well-crafted visuals can help you build trust, differentiate your company, and grow your business. Conversely, poorly-conceived visual content can damage your audience’s perceptions of your brand.

In this article on the +Content Marketing Institute website, 5 visual content experts answer these questions:

- How important is it for bloggers and thought leaders to develop a distinctive visual brand?

- What kind of a difference has strong, distinctive branding made for your business?

- Why don’t more bloggers adopt this kind of approach?

- How did you come up with the motif for your business and your visual social media posts to promote it? 

- How do you handle producing artwork for each blog post and social media image?

This comprehensive article closes with key takeaways you can use to develop stronger branding of your visual content.

Read it now http://contentmarketinginstitute.com/2014/08/visual-content-signature-brand-look/

Pin it for later: http://www.pinterest.com/pin/177118197820686071/
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Darren Pike's profile photoKm Bappi's profile photoShazina subhan's profile photoHI Designs's profile photo
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Thank you so much for this! It really helps to sell graphic designers to companies where they think they can do their logo and branding themselves.
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How do you find brand loyalists on social media?

I recently started helping a client who has done little to build their social media presence until now. They're asking me where they can find their brand loyalists and advocates. What do I tell them?

A recent study says that 78% of consumers are not loyal to any particular brand (stat found here: http://blogs.salesforce.com/company/2014/06/apple-iwatch-brand-loyalty.html) That means you have to find your company's portion of that 22% of consumers who's loyal to your brand. How can we as marketers find them?
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Good point, I agree.
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3 Simple Tactics To Double Social Engagement
Fantastic article that provides a strategy (with examples) of how to add some brand personality to your social media marketing. They call it the Brand Personality Social Tactic, and they noted a 110% increase in engagement on their clients posts.

I think branding is something that many social users (including myself) don't fully understand, especially when it comes to executing a branding campaign. But this article really lays it all out, and provides strategies and examples.

One of the best strategies to note is number 2: Creatively Show Off Services. This element of branding combines branding and advertising into one activity, and it's always great when you can promote your products in a non-salesy way. It basically entails brainstorming ways that you can discuss your product/services in a way that adds value to the customer, either in a fun, entertaining way or in a way that helps customers solve their problems and/or achieve their goals.

What social branding strategies have you employed and how did they work out?

Read More Here: http://www.jeffbullas.com/2014/05/22/this-one-tactic-can-double-your-facebook-engagement/
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Martha Burrows's profile photoroger keyserling's profile photoTheDrawShop's profile photoCharles Fowlds's profile photo
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+Avtar Ram Singh and +Indrajit Goswami,

Nothing really new here... But it offers several bits of important insight. I like that they quantify data around something as intangible/abstract as branding. And I like that they provide examples of how they go about branding themselves on social.

I think branding is one of those marketing activities that doesn't have direct or immediate impact on ROI or conversions or revenue. From an agency perspective, it's hard to convince many clients to invest in branding/rebranding efforts. But this article communicates the benefits well.
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Everybody is talking about the importance of #personal #branding, though most advice focuses on tactical elements of building a brand, such as building a blog, a Twitter following, etc.

My aim was to create a definitive personal branding resource, which starts with mindsets required for success, then shows you how to create a winning strategy - and only then moves on to the tactical elements.

Enjoy, and please let me know what you think.

Irene
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Denise Zonca's profile photoIrene McConnell's profile photoRick Roll's profile photo
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Thanks +Denise Zonca, glad you found it useful. 
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Google Plus Marketing: The Pull & Push
There are tons of different strategies that we can go by when it comes to using Google Plus.  But while most of us have different strategies, there is one thing that we can all agree on.  

Marketing and Branding are two different things.

Read the article here: http://www.wadeharman.com/blog/branding-push-google-plus-marketing/

+martin shervington (also mentioned in the article) has been a key element in helping me understand how branding actually works, and beat it all, +Dustin W. Stout kindly mentioned me last night in his run down of the speech +Jay Baer done at SMMW14 about how people were getting tired of the "look at me" strategy.

Push and Pull Marketing

This article really shows you why you should do each of these things and when the right time is to actually bring these ideas into your strategy here on Google Plus.  

Quote in the article

If you push a string it collapses in the middle, sometimes overlapping itself and basically represents chaos and disorder.  That is what pushing your followers too early can get you with your Google Plus marketing strategy.  Understanding when to push them is the key to being successful.

#Truth  

If you would like to be in my Blog Notification circles here on Google Plus, please let me know in the comment section and you will receive a notification every time I publish a post like this one, both in your email and here on Google Plus
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Ron Sela's profile photoDiana Micca's profile photoKaty Elle Blake's profile photonariam obama's profile photo
2 comments
 
Shoot.  I knew that +Kay Kulkarni I keep forgetting to do it.  Sorry, will change it
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