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Mike Poynton

Content Marketing  - 
 
REMEMBER: SOCIAL MEDIA IS ABOUT PEOPLE! I saw this wonderful ad for Graubünden Tourism the other day and besides almost making me burst into tears, it triggered in me this short +Social Media Today post.

While we all can't deny that the science of analytics and insights are critical for measuring the success of social media campaigns, we need to remind ourselves that behind all of those numbers and statistics are real, live people. And for me, people are kinda simple. I think as digital marketers we owe our clients and their audiences to put ourselves in their place for a little while, and look at the world through their eyes. This video is inspiring and does just that. And the things that make it so successful carry over naturally to social marketing. Hope you enjoy!

(Hope I did that right, +Andrij Harasewych ;-)

#marketing   #socialmedia   #smm   #socmed   #digitalmarketing  
Graubünden Tourism put a video poster at Zürich's main railway station, linking one of the most hectic places in Switzerland with one of its most peaceful in real-time. W
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3 comments
 
Ha! Saw this not too long ago. Seems like a pretty awesome job for the mountain man :)
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Andrij “Andrew” Harasewych
owner

Content Marketing  - 
 
What really resonates with people on mobile?
Mobile Video Advertising: Making Unskippable Ads from Think With Google goes into what they found out when studying the difference in viewer retention between mobile and desktop ads.

Some Takeaways:
Opportunity 1: The Unexpected may be powerful. People will stay with you.
Opportunity 2: Take the time for your story. Don't just jam in your brand before they skip.
Opportunity 3: It doesn't need to look like an ad to move your brand.

https://youtu.be/6HHgzEGwil4

Read more (please read this!): https://www.thinkwithgoogle.com/experiments/mobile-video-advertising-making-unskippable-ads.html
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3 comments
 
But MOST ads I see throughout my day are made to look like advertising, rather than telling a story. Advertisers still need to learn ;)
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Bryenn Lopez-Bierwirth

Content Marketing  - 
 
Great piece by Rob Manning on how brands craft social strategies to build powerful customer relationships.

Why is building a powerful customer relationship online important? Because well-crafted and well-implemented social strategies keep brands relevant, generate social chatter and create gold for marketers: strong brand advocates.

Having strong brand advocates pushes your brand into the conversation, without forcing yourself. That's something that money can't buy, only authenticity and trust, which is accomplished by being powerfully strategic in your social strategies. 

I'll give you another reason why brand advocates should always be on your radar, because 92% of people trust brand advocates. So when brand advocates are cheering on your company then 92 out of 100 people will listen and go check out your business. 92! On the flip side, this is also why you can't ignore and should be cognizant of who are your biggest brand advocates, because as much as they can help you, they can also destroy you if you ignore them and leave them unsatisfied. 
Build trust with your target audience, and soon you'll have an army spreading your message.
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Leonard Bailey Jr's profile photoPhilippe TREBAUL's profile photoBusiness Support Network's profile photoOnder Turan's profile photo
 
+Jon Schull +Lionel Mitelpunkt We've done some of this. Lionel, I hope you can help us do more strategizing of all kinds. :)
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anti guru
moderator

Content Marketing  - 
 
Coming up with a Live Streaming Strategy?
Which platform to choose? Some would have you believe there are only two options, and only for iOS at that. Actually - there is one option for live streaming that has been out since 2013 - is on both Android and iOS, and even allows for creators to monetize their content, just like YouTube. Hang w/ isn't going anywhere yet.

More features than you can shake a stick at.

Already know about Hang w/?

Hang w/ Viewer's Guide: andrij.co/blog/hang-with-viewer-guide/

Hang w/ Creator's Guide: andrij.co/blog/hang-with-creator-guide/

http://andrij.co/blog/hang-with
Sure, you know Meerkat and Periscope - but Hang w/ has been busy, quietly building an active and engaged user base of over two million users.
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Bill Gassett
moderator

Content Marketing  - 
 
Use Storify For Killer Content Marketing
Have you used Storify to get more online visibility?
If not this social sharing platform is worth a try! The beauty of +Storify is taking a piece of content you have written and creating a fantastic resource around the topic.

You of course will make your content front and center but to make your resource the best it can be you should add others who have written about  the same subject.

This will not only make your page better but by letting others know you have sourced their content the chances of them sharing is much greater.

Take a look at this quick Linkedin post I put together explaining Storify. Click on the link to see the Storify page for Massachusetts real estate.

#contentmarketing #socialmediatips #storify  
Have you heard of the social site called Storify? If not this is something you should check out right away. Why? Storify is a great place to get a new set of eye balls on your content!Don't we all strive to have our content seen by more people? Most bloggers I know work to create the most compelling content and then once their master piece is created they begin marketing it.What is neat about Storify is you can take an article you have written an...
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12 comments
 
I think you will really enjoy it +Brian Lang !
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Ayesha Ambreen

Content Marketing  - 
 
Do you know what is more important on social media? Yes, content curation. But do you know how to do it to gain maximum exposure? Chime in with your tips and feedback.

#socialmedia #socialmediatips #strategies  
Due to social media outreach and consumerization, we are now exposed to more information than we were ever before. And sifting through this massive load of information and reaching out to the target audience is not a child's play for the brands. The brands yearning for engagement on different social media channels can tell how rigorous social media can be for them at times. It gets dirtier as you delve more and more into the social catharsis. But...
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5 comments
 
This is an awesome article!

I find content curation on Instagram works really well. Especially when tag the person's content you're sharing.

Actually, there's a South African brand who takes sharing to the next level, Nifty250.  They literally share their profile. They let fans take over their Instagram profile for a weekend. Naturally, it's called The Weekend Take-Over. They have seen a lot of engagement from that.
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Steve Faber

Content Marketing  - 
 
Bridging Your Brand's Content Credibility Gap
Are you creating credible branded content, or doing more harm than good?

It's a two way street. Branded content is tasked with helping create credibility and position your organization as the go-to resource in your market. If it's not credible however, you may be shooting yourself in the foot.

No reason for that, so I put this together to help ensure your branded content is building trust instead of just consuming valuable resources. 

For something so vital, its better to bring in the big guns, so you've got
+Brian Honigman 
+Joe Pulizzi 
+Amy Higgins 
+Randy Frisch 

Along to help.

What are your keys to ensure your content's got cred?
Creating Credible Branded Content - It's vital for content marketing success. 6 experts reveal how to maximize branded content credibility.
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2 comments
 
+Steve Faber thanks for the great post! It's a good reminder that branded content doesn't mean talking about your brand itself, but is establishing the virtuous character of your brand through helpful action. In this case, we demonstrate brand values through actions, tone of voice, and experience (ie this brand is a helpful, trusted and delightful one) rather than try to shout out what you can offer ad nauseum. 
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Andrij “Andrew” Harasewych
owner

Content Marketing  - 
 
Create a fellowship with your readers.
Have you ever been so caught up in your writing that you sometimes resemble Smeagol, clutching your content to your chest and whispering, “My Precious”?

As +Wade Harman points out, content marketers many times share the same opportunity. Some will do great things, others will fail miserably. Don't let your content opportunity go to waste. Build a fellowship of community around you. Read on to find out how.

http://www.convinceandconvert.com/content-marketing/writing-for-an-audience/
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3 comments
 
Good Stuff!!
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Mike Barbre

Content Marketing  - 
 
In reality, did #Ello arrive DOA or does the "September Sensation" have a long-term place in your social media strategy? #DigitalDisaster ?
Already-forgotten, anti-Facebook social network Ello today launched the ability to share music and video clips in its feed, but that won't matter. Here in..
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H
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Professor Chaos

Content Marketing  - 
 
Do You Use #gamification in your social media strategy?

Core Drive Number 4 - Ownership and Possession

This is as simple as it gets - if you own something - you care about it, you want it to be perfect, you fight for it, you protect it.

This drive is related to virtual goods, currencies and the urge to accumulate wealth. On the other hand if you have invested a lot of time customizing something to your liking you are more likely to feel ownership towards it.

Our brains are quite complicated, but if you look from a certain perspective you might find things are actually quite simple. There are a lot and I mean A LOT of processes going on in our brains that makes us feel a bond with something or someone, but basically if you own something or you feel ownership over it you have much stronger bond, connection call it whatever you like (even if you don`t like the said thing).

Lets pretend you are in first grade school and give one of the children there a rusty toy, it will most likely just put it away and not care about it at all, that is until another child gets near the toy and want to play with it, at this exact moment the first child will start caring what is going on with the toy.

Another obvious example of Ownership and Possession :

Many people in their workplace feel that they are there doing something for their boss and they are not as productive as they can be. But if the company manages to install more ownership in their employees either by giving more control, or by giving them a piece of the pie ( making the success of the product, a success for the employee as well ), this is when people start working tirelessly for the idea.

There are basically two types of points that you can give to your users through gamification:

 - Status Points - Where people can see where they stand among other players and get a sense of how well they are doing. There are of course different types of status points ( for daily quest, challenges, overall progress and so on ), but these are just more advanced systems

 - Exchangeable Points - Where people can use them to get other valuable items, either in-game or in real life. Again there are some advanced systems that give players the chance to trade and send thеse valuables with people in or out of the system

 - Combination of both - Most well done gamified systems use a combination of both Status Points and Exchangeable Points

Gonna make a tiny step back and give one more example of how "*Ownership and Possession*" can manifest itself on the Web.

Whenever someone spends time customizing its avatar, profile, page, gallery it is because of that sense of ownership and the more time it spends the stronger the feeling.

Anyway keep in mind that all 8 core drives work together and you can not go all the way by just implementing one of it. There needs to be a balance cause if you make someone spends too much time customizing without giving him a Win-State (Goal) you will most likely lose him.

You can watch this 2 great educational videos:

 - Part 1 - goo.gl/pEySvT  - Part 2 - goo.gl/ADnI0L

As always I expect your comments, questions and critiques.

Best regards,
Professor Chaos

  #contentmarketing #socialmedia #socialmediamarketing  
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Gary Sharpe

Content Marketing  - 
 
As I continue to develop strategies and ideas for how online businesses can exploit the power of the Carii platform, I thought it would be worth taking stock and summarizing the advantages of Carii discussed so far.

Carii is an emergent online social networking website which is based on inter-linked communities and on a philosophy of supporting and enabling its users.

For businesses in particular, the Carii platform now represents significant new opportunities for enhancing customer engagement, communications and relations.

Businesses can use Carii communities to build and manage a wide variety of online tools with very little overhead. The system Carii offers is very versatile and flexible.

Applications range from creating a business website, to blogs, discussion forums, libraries, private dialogue areas, portfolios, online courses...

By exploiting the platform's affiliation technology, businesses can inter-link numerous online tools, effectively creating a centralized ecosystem for all their online content.

Businesses can use Carii to create a central hub, drawing customers in from multiple external source, via sharing content generated on Carii outwardly to social media.

Carii has multi-level public vs private control and includes the ability to have private dialogues with specified individuals.

Carii provides simple and easy ways to create email contact lists allowing businesses to invite customers to join their communities or to follow posts, updates and news.

Businesses are able to monetize their own content in a variety of ways, from attracting sponsors to charging membership fees for access to restricted tools.

Carii has powerful media handling tools such as a carousel feature, allowing  the inclusion of multiple photos, videos and files in any combination, in a single post.

Carii can support animated graphics, which can enhance the engagement on posts and provides a mechanism for providing significant supplementary information infographically.

Here is how the flagship demonstration is shaping up, you can join any of these community toolboxes to follow the threads of interest to you.
https://www.carii.com/#/BlueDogScientificHome/news
https://www.carii.com/#/AboutBlueDogScientific/news
https://www.carii.com/#/TestimonialsforBlueDogScientific/news
https://www.carii.com/#/BlueDogScientificsCommunity/news
https://www.carii.com/#/TheBlueDogScientificBlog/news
https://www.carii.com/#/BlueDogScientificsLinkedIn/news
https://www.carii.com/#/BlueDogScientificPortfolio/news
https://www.carii.com/#/DigitalChaperoneProject/news
https://www.carii.com/#/SocialMediaforBusiness/news
https://www.carii.com/#/LinkedInGroupsCariiCommunities/news
https://www.carii.com/#/BlueDogScientificsMiningResearch/news
As I continue to develop strategies and ideas for how online businesses can exploit the power of the Carii platform, I thought it would be worth taking stock and summarizing the advantages of Carii discussed so far. Carii is an emergent online social networking website which is based on inter-linked communities and on a philosophy of supporting and enabling its users. For businesses in particular, the Carii platform now represents significant n...
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2 comments
 
Looks like it's coming along well. Congrats 
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Walter Lim

Content Marketing  - 
 
Inbound Marketing: A Beginner's Guide

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. 

The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.

Inbound Marketing covers the fundamentals of inbound marketing, and how one can “get found using Google, Social Media and Blogs”. 

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas.

Learn more on the basics of Inbound Marketing here:

http://coolerinsights.com/2015/06/inbound-marketing-101-beginners-guide/ 

#InboundMarketing #ContentMarketing #DigitalMarketing
Keen to use inbound marketing to improve your marketing ROI? Learn the ABCs of inbound marketing from the founders of HubSpot here.
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Jerry Daykin

Content Marketing  - 
 
What are the best bits of brand content you've seen in response to the #RoyalBaby?

I've seen plenty trying but few really standing out... What about you? Are people tired of brands trying to jump on every event? And are brands even really understanding why they should/how they need to activate?

I wrote a blog with some of my thoughts but would love to debate yours!
As you're probably aware a new Royal Princess was born in the UK this week - it certainly hasn't escaped the attention of brands who were (predictably) quick to jump on the announcement.The birth of a baby is one of the more predictable examples of so called 'real time' marketing, and brands have had the best part of nine months to sharpen their creative... but was it worth it? The Drum has a good round up of brand examples here, so instead here ...
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4 comments
 
I knew I thought you were a smart guy for a reason +Jerry Daykin.
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Steven Cole

Content Marketing  - 
 
HOT TOPIC - Influencer Marketing

As Influencer marketing seems to be bubbling up into a trend at the moment I thought I would (re)share this post I wrote last summer on working with influencers.

I have worked with UK influencers, mainly YouTube vloggers and some bloggers on charity, political and commercial brand campaigns - here is a link to a wash up video of one such campaign where I worked with multiple influencers https://www.youtube.com/watch?v=wB6TdGqPTMA 

This post is very entry level and broad, but as the topic is getting popular I will be writing on it again with some more up to date case studies.

The main things to remember when creating a strategy using influencers: 

* Do lots and lots of research on their content verticals and which are the most successful.
* Don't encroach on their creative integrity.
* Create obligations to amplify your message to their audience and get he most from your campaign.

Read More: http://colehousedigital.com/influencer-marketing-the-ultimate-guide/ 
Influencer marketing definition: Why influencer marketing? Influencer marketing is simply tapping into someone elses audience that you feel
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Influencers are your celebrities on social media, you need to find them and connect with them. 
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Digital Insights

Content Marketing  - 
 
A lot of times the headlines, become a deciding factor for whether your audiences should read your content or not! Thus it is of vital importance, that you spend appropriate time crafting the perfect headline for your copy. To help you get started, in this article they've shared 4 ways that will help you create the perfect headline to entice your readers.

---

Shared for free via +Do Share
Do your headlines capture the attention of the right people? This article shares four ways to craft stronger headlines to engage your readers.
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4 comments
 
Thanks for the shareD +Digital Insights! I recommend the KingSumo tool for optimizing headlines. It's a great CRO tool!
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Jerry Daykin

Content Marketing  - 
 
Have you guys begun looking at Personalised Marketing at Scale yet?

It really fascinates me that we can start reaching consumers with content that's personally relevant to who they are, where they are and what they're doing... as long as we don't get too creepy! It's one of the big things that digital/social channels will be able to do a lot faster than traditional TV can.

What do you think? I've highlighted a few basic steps/thoughts for those interested in giving it a try on my #DigitalSense blog:
Personalised Marketing at Scale is fast becoming the newest* digital marketing trend but whilst increasingly everyone is talking about it, few brands are truly delivering on the promise yet - here's how to start.In essence it's the ability to reach different consumers with different creative messages, rather than having to have a single TV advert that everyone sees. It means you can subtly tailor your executions based on demographics, interests, ...
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Aaron Segal
moderator

Content Marketing  - 
 
Quick, interesting read on "native advertising". We're always trying to sell something, but getting users to engage in the media overload society we're in is becoming exponentially more difficult.

"The way you can spot native advertising is that it does not look like an advertisement or the old-fashioned advertorial. Instead it’s often sponsored useful content that does not read as an advertisement but as useful content in and of itself that the audience will likely enjoy and engage with."
Where Are We Seeing Native Advertising?
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CYBERsprout

Content Marketing  - 
 
Social Media Referals by Platform

Facebook is still well on top of the pile for social media referrals, but Pinterest and Tumblr are gaining ground while Twitter slips to 4th.

Tumblr and Pinterest are our two favorites among the group. Pinterest is incredibly functional beyond even the social aspect as a visual bookmark service. And Tumblr has a great hashtag system, built in queue scheduler, and easy functions for sharing other users' content. One reason both might be surging is their strong emphasis on visual content.

http://www.adweek.com/socialtimes/social-referral-traffic-2014/500148?red=at
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Sabrina Kizzie's profile photoLion Social's profile photoZubair Waris's profile photoChasidy Keller's profile photo
3 comments
 
Interesting stats, but at the end of the day social media is definitely not one size that fits all strategy! What may work for you, may not work me. 
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Mike Barbre

Content Marketing  - 
 
Do you have an image per paragraph ratio you employ to your blog, say one image per three paragraphs? Here's an interesting take on finding or creating your own images for your marketing content. 
#socialimagery #marketingcontent
The images you choose image can make the difference between someone clicking on a post or passing it up completely.
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4 comments
 
I thought it was really helpful too...I was struggling with it my self...
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Bryenn Lopez-Bierwirth

Content Marketing  - 
 
I feel like when we talk about social media, YouTube lags behind the rest that come to mind. Okay, so YouTube isn't top-of-mind, though it should be in the top three, but this doesn't mean you should ignore or discredit the power that it has amassed -- and how you can leverage it. 

When I was deciding what topic I should put this under, this community didn't even have a "YouTube" section. So that's the perception I want to break today with this article.

Three strategies that will boost any companies' SEO ranking, awareness and, ultimately, revenue. 

1) Become familiar with the platform and the "new celebrities" (hint: adverting and endorsement would be handy here)
2) Reimagine your digital content (think bigger than TV and be creative and unique here)
3) Make YouTube a "priority spend," not an after thought. 
With a billion people watching, the necessity of a plan for the network is clear.
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+Kay Kulkarni My pleasure. Thanks for the thought-provoking question. It's nice to get feedback like that. 

And you can be the change of that perception, just like Lauren Luke was. I'm rooting for you. 
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