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Bill Gassett
moderator

Content Marketing  - 
 
Best Social Media Groups For The Real Estate Industry
One of the best ways to dramatically increase the traffic to your blog is by utilizing social media groups.

This is especially true if you do not have a large number of followers. The best social media groups can dramatically increase the visibility of your blog.

In the article you will see some of the best social media groups to join for anyone in the real estate industry.

Whether you are a Realtor, mortgage broker, attorney, home inspector or other type of contractor these groups are exceptional!

See the best groups within Google+, Facebook, Linkedin, and Pinterest.

If you find the article helpful please consider sharing socially.

#contentmarketing #socialmediamarketing #socialmediatips  
See the best real estate social media groups for a Realtor to get more visibility for their blog. Facebook, Google+, Pinterest & Linkedin groups.
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Bill Gassett's profile photoviraj joshi's profile photoNo Bounds Digital's profile photo
3 comments
 
You,r my ideal my teacher 
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Bill Gassett
moderator

Content Marketing  - 
 
Have You Used Learni.st For Your Content Marketing?
Do you enjoy Pinterest and creating boards that center around your interests? If you are like me you probably use Pinterest to market your blog content.

If you are looking for another place to curate your content check out Learni.st which runs on the same concept as Pinterest.

You can check out the board I just created on top real estate articles.

Take a look and enjoy!

#socialmediamarketing #contentmarketing #socialmedia  
See some of the best real estate content found in the internet from multiple top bloggers.
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Firdous Ahmad's profile photoBãshkã Burãlē's profile photoPogiron Cide's profile photoTriloki Yadav's profile photo
8 comments
 
Yes exactly. Works well for me because much of my real estate writing is about teaching people things related to my business +Gary Sharpe 
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Bill Gassett
moderator

Content Marketing  - 
 
How to Create Viral Content That Brings Business!
Here is a fantastic round-up from 43 experts who bring tips and advice on how to actually get real business from your content!

This is a really well put together article from some really well known folks who are doing what it takes daily.

I guarantee you will pick up a few great nuggets from this one!

H/T to +Bill Achola for taking the time to put together this great piece.

#socialmedia #socialmediamarketing #socialmediatips  
43 experts reveal how they generate leads through creating contagious Viral Content
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Violet Candles's profile photoPhoebe Tunn's profile photoWigbert Boell's profile photoMulu Janger's profile photo
2 comments
 
There are a ton of great contributions for sure +Adrienne Hollis !
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Walter Lim

Content Marketing  - 
 
Native Advertising: What You Need To Know

What is native advertising or native ads? How can content marketers make use of native ads?

According to Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.

That’s not all.

69 percent of marketers believe “native advertising is valuable”. 70 percent of Internet users prefer to learn about new products through content than traditional ads. 

A staggering three-quarters of US publishers offer native advertising options.

But what exactly are they and how do we work with them? 

Find out more in my latest blog post: 

http://coolerinsights.com/2015/08/native-advertising-what-you-need-to-know
What is native advertising or native ads? How can content marketers make use of native ads? Learn all about the different forms of native ads here.
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Mike Poynton's profile photoWalter Lim's profile photo
2 comments
 
+Mike Poynton Thanks for sharing your results! I think it would be interesting to use these insights to be more strategic when we buy sponsored ads for clients. Will bear that in mind. 
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Gary Sharpe

Content Marketing  - 
 
As I continue to develop strategies and ideas for how online businesses can exploit the power of the Carii platform, I thought it would be worth taking stock and summarizing the advantages of Carii discussed so far.

Carii is an emergent online social networking website which is based on inter-linked communities and on a philosophy of supporting and enabling its users.

For businesses in particular, the Carii platform now represents significant new opportunities for enhancing customer engagement, communications and relations.

Businesses can use Carii communities to build and manage a wide variety of online tools with very little overhead. The system Carii offers is very versatile and flexible.

Applications range from creating a business website, to blogs, discussion forums, libraries, private dialogue areas, portfolios, online courses...

By exploiting the platform's affiliation technology, businesses can inter-link numerous online tools, effectively creating a centralized ecosystem for all their online content.

Businesses can use Carii to create a central hub, drawing customers in from multiple external source, via sharing content generated on Carii outwardly to social media.

Carii has multi-level public vs private control and includes the ability to have private dialogues with specified individuals.

Carii provides simple and easy ways to create email contact lists allowing businesses to invite customers to join their communities or to follow posts, updates and news.

Businesses are able to monetize their own content in a variety of ways, from attracting sponsors to charging membership fees for access to restricted tools.

Carii has powerful media handling tools such as a carousel feature, allowing  the inclusion of multiple photos, videos and files in any combination, in a single post.

Carii can support animated graphics, which can enhance the engagement on posts and provides a mechanism for providing significant supplementary information infographically.

Here is how the flagship demonstration is shaping up, you can join any of these community toolboxes to follow the threads of interest to you.
https://www.carii.com/#/BlueDogScientificHome/news
https://www.carii.com/#/AboutBlueDogScientific/news
https://www.carii.com/#/TestimonialsforBlueDogScientific/news
https://www.carii.com/#/BlueDogScientificsCommunity/news
https://www.carii.com/#/TheBlueDogScientificBlog/news
https://www.carii.com/#/BlueDogScientificsLinkedIn/news
https://www.carii.com/#/BlueDogScientificPortfolio/news
https://www.carii.com/#/DigitalChaperoneProject/news
https://www.carii.com/#/SocialMediaforBusiness/news
https://www.carii.com/#/LinkedInGroupsCariiCommunities/news
https://www.carii.com/#/BlueDogScientificsMiningResearch/news
As I continue to develop strategies and ideas for how online businesses can exploit the power of the Carii platform, I thought it would be worth taking stock and summarizing the advantages of Carii discussed so far. Carii is an emergent online social networking website which is based on inter-linked communities and on a philosophy of supporting and enabling its users. For businesses in particular, the Carii platform now represents significant n...
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Gary Sharpe's profile photoAaron Segal's profile photoVijay Kumar's profile photo
2 comments
 
Looks like it's coming along well. Congrats 
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Walter Lim

Content Marketing  - 
 
Inbound Marketing: A Beginner's Guide

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. 

The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.

Inbound Marketing covers the fundamentals of inbound marketing, and how one can “get found using Google, Social Media and Blogs”. 

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas.

Learn more on the basics of Inbound Marketing here:

http://coolerinsights.com/2015/06/inbound-marketing-101-beginners-guide/ 

#InboundMarketing #ContentMarketing #DigitalMarketing
Keen to use inbound marketing to improve your marketing ROI? Learn the ABCs of inbound marketing from the founders of HubSpot here.
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Bryenn Lopez-Bierwirth

Content Marketing  - 
 
Great piece by Rob Manning on how brands craft social strategies to build powerful customer relationships.

Why is building a powerful customer relationship online important? Because well-crafted and well-implemented social strategies keep brands relevant, generate social chatter and create gold for marketers: strong brand advocates.

Having strong brand advocates pushes your brand into the conversation, without forcing yourself. That's something that money can't buy, only authenticity and trust, which is accomplished by being powerfully strategic in your social strategies. 

I'll give you another reason why brand advocates should always be on your radar, because 92% of people trust brand advocates. So when brand advocates are cheering on your company then 92 out of 100 people will listen and go check out your business. 92! On the flip side, this is also why you can't ignore and should be cognizant of who are your biggest brand advocates, because as much as they can help you, they can also destroy you if you ignore them and leave them unsatisfied. 
Build trust with your target audience, and soon you'll have an army spreading your message.
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Leonard Bailey Jr's profile photoPhilippe TREBAUL's profile photoOnder Turan's profile photoBusiness Support Network's profile photo
 
+Jon Schull +Lionel Mitelpunkt We've done some of this. Lionel, I hope you can help us do more strategizing of all kinds. :)
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anti guru
moderator

Content Marketing  - 
 
Coming up with a Live Streaming Strategy?
Which platform to choose? Some would have you believe there are only two options, and only for iOS at that. Actually - there is one option for live streaming that has been out since 2013 - is on both Android and iOS, and even allows for creators to monetize their content, just like YouTube. Hang w/ isn't going anywhere yet.

More features than you can shake a stick at.

Already know about Hang w/?

Hang w/ Viewer's Guide: andrij.co/blog/hang-with-viewer-guide/

Hang w/ Creator's Guide: andrij.co/blog/hang-with-creator-guide/

http://andrij.co/blog/hang-with
Sure, you know Meerkat and Periscope - but Hang w/ has been busy, quietly building an active and engaged user base of over two million users.
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Bill Gassett
moderator

Content Marketing  - 
 
Use Storify For Killer Content Marketing
Have you used Storify to get more online visibility?
If not this social sharing platform is worth a try! The beauty of +Storify is taking a piece of content you have written and creating a fantastic resource around the topic.

You of course will make your content front and center but to make your resource the best it can be you should add others who have written about  the same subject.

This will not only make your page better but by letting others know you have sourced their content the chances of them sharing is much greater.

Take a look at this quick Linkedin post I put together explaining Storify. Click on the link to see the Storify page for Massachusetts real estate.

#contentmarketing #socialmediatips #storify  
Have you heard of the social site called Storify? If not this is something you should check out right away. Why? Storify is a great place to get a new set of eye balls on your content!Don't we all strive to have our content seen by more people? Most bloggers I know work to create the most compelling content and then once their master piece is created they begin marketing it.What is neat about Storify is you can take an article you have written an...
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Min. Larry D Cornelius Sr's profile photoVivek Modi's profile photoSocial Media Enthusiasts's profile photoRebecca Jordan's profile photo
12 comments
 
I think you will really enjoy it +Brian Lang !
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Ayesha Ambreen

Content Marketing  - 
 
Do you know what is more important on social media? Yes, content curation. But do you know how to do it to gain maximum exposure? Chime in with your tips and feedback.

#socialmedia #socialmediatips #strategies  
Due to social media outreach and consumerization, we are now exposed to more information than we were ever before. And sifting through this massive load of information and reaching out to the target audience is not a child's play for the brands. The brands yearning for engagement on different social media channels can tell how rigorous social media can be for them at times. It gets dirtier as you delve more and more into the social catharsis. But...
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Juan Carlos Franco Oropeza's profile photoDavid Mann's profile photoKarolin Schulze's profile photoChasidy Keller's profile photo
5 comments
 
This is an awesome article!

I find content curation on Instagram works really well. Especially when tag the person's content you're sharing.

Actually, there's a South African brand who takes sharing to the next level, Nifty250.  They literally share their profile. They let fans take over their Instagram profile for a weekend. Naturally, it's called The Weekend Take-Over. They have seen a lot of engagement from that.
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Ben Brausen

Content Marketing  - 
 
Getting influencers onboard is easy.

If you know the best way to approach outreach, you can increase the sign-on rate substantially. Here's how you can get more buy-in from your influencers.
Getting influencers to sign-on to your influencer marketing projects can pose challenges. Here's how to overcome them and get influencer buy-in.
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Chandu  Bisoi's profile photoSubbaraj Subbaraj's profile photoJenny Blackburn's profile photosweta chakraborty's profile photo
2 comments
 
Ugh. Looks like I have a ton of fake profiles to ban, by the looks of the previous comments (now deleted) and +1s. Argh.
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Tom Bukacek

Content Marketing  - 
 
Certain social media users have huge followers in their respective industries, an endorsement from them about your brand or product can sometimes be more powerful than running an advert or campaign.


Learn how to use social media influencers to brand and sell your products!
Why using Social Media Influencers To Brand And Sell Your Products can sometimes be more powerful than running an advert or campaign.
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Gopal Shah's profile photoAqsa Iqbal's profile photoPrakash Mouriya's profile photoRajakumar Rajakumar's profile photo
 
Social media influencers are your one way ticket to stardom! Build and leverage these relations. 
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MediaVision

Content Marketing  - 
 
Creating Content That Targets Customers at Every Stage of the Sales Funnel

Content continues to be the lifeblood of marketing activities across all mediums and platforms, be it traditional or digital. It is now more important than ever to look at exactly what the buying cycle is and how ‪#‎content‬ is able to engage specific audience personas. Driving them through the sales funnel, and ultimately, to purchase, use and share your product or service.

Learn more here: http://ow.ly/V1ofv

What does effective content look like throughout the different stages of the sales funnel?
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Phoebe Tunn's profile photoAnna Rodrigues's profile photo
 
oa
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Walter Lim

Content Marketing  - 
 
4 Critical Mistakes Made in Content Marketing

Great article on content marketing that is worth sharing and resharing.

Here is the executive summary version:

1) Write for a very specific person. I’m more interested in what Alice has written for Bob than what she’s written for everybody.

2) Solve a very specific problem. If it doesn’t sound like a problem, then it’s not a problem and I don’t have to do anything about it.

3) Begin where others have left off. If it already exists in a different form elsewhere, why should I care? Show me something different.

4) Judiciously limit your research time. You have limited time. Spend less time collecting additional data (you still need some!) and more time focusing on the story you want to tell. Who is it for, and how is it going to move them? Start there.

http://www.referralcandy.com/blog/minimum-viable-content-marketing-4-mistakes-you-make/ 

#ContentMarketing 
Doing content marketing with limited resources means having to prioritize and make tradeoffs. Here's some lessons we've learnt, to save you some trouble.
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Mike Poynton

Content Marketing  - 
 
REMEMBER: SOCIAL MEDIA IS ABOUT PEOPLE! I saw this wonderful ad for Graubünden Tourism the other day and besides almost making me burst into tears, it triggered in me this short +Social Media Today post.

While we all can't deny that the science of analytics and insights are critical for measuring the success of social media campaigns, we need to remind ourselves that behind all of those numbers and statistics are real, live people. And for me, people are kinda simple. I think as digital marketers we owe our clients and their audiences to put ourselves in their place for a little while, and look at the world through their eyes. This video is inspiring and does just that. And the things that make it so successful carry over naturally to social marketing. Hope you enjoy!

(Hope I did that right, +Andrij Harasewych ;-)

#marketing   #socialmedia   #smm   #socmed   #digitalmarketing  
Graubünden Tourism put a video poster at Zürich's main railway station, linking one of the most hectic places in Switzerland with one of its most peaceful in real-time. W
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Marketing de Vanguardia's profile photoSocial Labor Group's profile photoNmakama Sunday's profile photoJohn Ryan's profile photo
3 comments
 
Ha! Saw this not too long ago. Seems like a pretty awesome job for the mountain man :)
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Andrij “Andrew” Harasewych
owner

Content Marketing  - 
 
What really resonates with people on mobile?
Mobile Video Advertising: Making Unskippable Ads from Think With Google goes into what they found out when studying the difference in viewer retention between mobile and desktop ads.

Some Takeaways:
Opportunity 1: The Unexpected may be powerful. People will stay with you.
Opportunity 2: Take the time for your story. Don't just jam in your brand before they skip.
Opportunity 3: It doesn't need to look like an ad to move your brand.

https://youtu.be/6HHgzEGwil4

Read more (please read this!): https://www.thinkwithgoogle.com/experiments/mobile-video-advertising-making-unskippable-ads.html
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Virtual Working Office Services Inc.'s profile photoDavid Boutin's profile photoR.T. Gibbs's profile photoJohn Ryan's profile photo
3 comments
 
But MOST ads I see throughout my day are made to look like advertising, rather than telling a story. Advertisers still need to learn ;)
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Jerry Daykin

Content Marketing  - 
 
What are the best bits of brand content you've seen in response to the #RoyalBaby?

I've seen plenty trying but few really standing out... What about you? Are people tired of brands trying to jump on every event? And are brands even really understanding why they should/how they need to activate?

I wrote a blog with some of my thoughts but would love to debate yours!
As you're probably aware a new Royal Princess was born in the UK this week - it certainly hasn't escaped the attention of brands who were (predictably) quick to jump on the announcement.The birth of a baby is one of the more predictable examples of so called 'real time' marketing, and brands have had the best part of nine months to sharpen their creative... but was it worth it? The Drum has a good round up of brand examples here, so instead here ...
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Jerry Daykin's profile photoAvtar Ram Singh's profile photoPaul Sengkhammee (Sengkhammee.P IT)'s profile photo
4 comments
 
I knew I thought you were a smart guy for a reason +Jerry Daykin.
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Steven Cole

Content Marketing  - 
 
HOT TOPIC - Influencer Marketing

As Influencer marketing seems to be bubbling up into a trend at the moment I thought I would (re)share this post I wrote last summer on working with influencers.

I have worked with UK influencers, mainly YouTube vloggers and some bloggers on charity, political and commercial brand campaigns - here is a link to a wash up video of one such campaign where I worked with multiple influencers https://www.youtube.com/watch?v=wB6TdGqPTMA 

This post is very entry level and broad, but as the topic is getting popular I will be writing on it again with some more up to date case studies.

The main things to remember when creating a strategy using influencers: 

* Do lots and lots of research on their content verticals and which are the most successful.
* Don't encroach on their creative integrity.
* Create obligations to amplify your message to their audience and get he most from your campaign.

Read More: http://colehousedigital.com/influencer-marketing-the-ultimate-guide/ 
Influencer marketing definition: Why influencer marketing? Influencer marketing is simply tapping into someone elses audience that you feel
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Digital Insights's profile photoChasidy Keller's profile photo
 
Influencers are your celebrities on social media, you need to find them and connect with them. 
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Digital Insights

Content Marketing  - 
 
A lot of times the headlines, become a deciding factor for whether your audiences should read your content or not! Thus it is of vital importance, that you spend appropriate time crafting the perfect headline for your copy. To help you get started, in this article they've shared 4 ways that will help you create the perfect headline to entice your readers.

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Shared for free via +Do Share
Do your headlines capture the attention of the right people? This article shares four ways to craft stronger headlines to engage your readers.
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glenntguillory.com's profile photoLeAnn Reyes's profile photoCristian Alexis Macedo's profile photoChasidy Keller's profile photo
4 comments
 
Thanks for the shareD +Digital Insights! I recommend the KingSumo tool for optimizing headlines. It's a great CRO tool!
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Jerry Daykin

Content Marketing  - 
 
Have you guys begun looking at Personalised Marketing at Scale yet?

It really fascinates me that we can start reaching consumers with content that's personally relevant to who they are, where they are and what they're doing... as long as we don't get too creepy! It's one of the big things that digital/social channels will be able to do a lot faster than traditional TV can.

What do you think? I've highlighted a few basic steps/thoughts for those interested in giving it a try on my #DigitalSense blog:
Personalised Marketing at Scale is fast becoming the newest* digital marketing trend but whilst increasingly everyone is talking about it, few brands are truly delivering on the promise yet - here's how to start.In essence it's the ability to reach different consumers with different creative messages, rather than having to have a single TV advert that everyone sees. It means you can subtly tailor your executions based on demographics, interests, ...
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