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Tereza Litsa

Content Marketing  - 
 
I love using GIFs and I'm always happy to examine how brands use them in their content marketing strategy!
GIFs are nothing new, but their use is more popular than ever. Here's why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics Interchange Format, was introduced back in 1987 by Steve Wilhite of CompuServe as a new way to present a moving ...
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Luiz Centenaro's profile photoTereza Litsa's profile photo
4 comments
 
That's really useful! +Luiz Centenaro 
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Kevin OBrien

Content Marketing  - 
 
I've had some limited initial success with StartA Fire. What's your thoughts on using platforms that put overlays on the content you share? 

Do you find any engagement?
Maximizing one’s efforts on social media, is a recurring theme I hear from small business owners. For those wise business owners who are currently curating good content on social media, there is a free social media tool that helps to enhance your curating efforts called Start A Fire. Start A Fire is a free tool …
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Albert Parol's profile photoLaTanya Millhouse's profile photoAlan Loi's profile photoSunita Ji's profile photo
 
🎓🎓🎓
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Ελενα Καλέμα

Content Marketing  - 
 
I haven't read such a great article about content for a while. Yes it promotes a book but the information it provides are valuable
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Alan Loi's profile photoHungryeye online classified's profile photo
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Paul Armstrong

Content Marketing  - 
 
Penned this for Forbes after listening to Snapchat's VP of Content, Nick Bell, some interesting stats and possibilities...

#snapchat #marketing #social #mobile #photo
Brands need to understand Snapchat fast but there's lots standing in the way, right? Wrong. VP of Content for Snaphat, Nick Bell, has clear advice to make smarter decisions before getting burned on this year's must-have new platform.
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Billy Mahoney's profile photoCasey Dhaliwal's profile photoR.T. Gibbs's profile photoHungryeye online classified's profile photo
 
Great post! Still trying to figure out what to do with this platform and this was really helpful! Thanks for writing and sharing!
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Ben Brausen

Content Marketing  - 
 
Getting influencers onboard is easy.

If you know the best way to approach outreach, you can increase the sign-on rate substantially. Here's how you can get more buy-in from your influencers.
Getting influencers to sign-on to your influencer marketing projects can pose challenges. Here's how to overcome them and get influencer buy-in.
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Chandu  Bisoi's profile photoSubbaraj Subbaraj's profile photoJenny Blackburn's profile photosweta chakraborty's profile photo
2 comments
 
Ugh. Looks like I have a ton of fake profiles to ban, by the looks of the previous comments (now deleted) and +1s. Argh.
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Tom Bukacek

Content Marketing  - 
 
Certain social media users have huge followers in their respective industries, an endorsement from them about your brand or product can sometimes be more powerful than running an advert or campaign.


Learn how to use social media influencers to brand and sell your products!
Why using Social Media Influencers To Brand And Sell Your Products can sometimes be more powerful than running an advert or campaign.
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Gopal Shah's profile photoAqsa Iqbal's profile photoRajakumar Rajakumar's profile photoTresors Studio's profile photo
 
Social media influencers are your one way ticket to stardom! Build and leverage these relations. 
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Bill Gassett
moderator

Content Marketing  - 
 
How to Create Viral Content That Brings Business!
Here is a fantastic round-up from 43 experts who bring tips and advice on how to actually get real business from your content!

This is a really well put together article from some really well known folks who are doing what it takes daily.

I guarantee you will pick up a few great nuggets from this one!

H/T to +Bill Achola for taking the time to put together this great piece.

#socialmedia #socialmediamarketing #socialmediatips  
43 experts reveal how they generate leads through creating contagious Viral Content
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Phoebe Tunn's profile photoWigbert Boell's profile photoMulu Janger's profile photoGalla Subbarao's profile photo
2 comments
 
There are a ton of great contributions for sure +Adrienne Hollis !
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Mike Poynton

Content Marketing  - 
 
REMEMBER: SOCIAL MEDIA IS ABOUT PEOPLE! I saw this wonderful ad for Graubünden Tourism the other day and besides almost making me burst into tears, it triggered in me this short +Social Media Today post.

While we all can't deny that the science of analytics and insights are critical for measuring the success of social media campaigns, we need to remind ourselves that behind all of those numbers and statistics are real, live people. And for me, people are kinda simple. I think as digital marketers we owe our clients and their audiences to put ourselves in their place for a little while, and look at the world through their eyes. This video is inspiring and does just that. And the things that make it so successful carry over naturally to social marketing. Hope you enjoy!

(Hope I did that right, +Andrij Harasewych ;-)

#marketing   #socialmedia   #smm   #socmed   #digitalmarketing  
Graubünden Tourism put a video poster at Zürich's main railway station, linking one of the most hectic places in Switzerland with one of its most peaceful in real-time. W
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Marketing de Vanguardia's profile photoSocial Labor Group's profile photoNmakama Sunday's profile photoJohn Ryan's profile photo
3 comments
 
Ha! Saw this not too long ago. Seems like a pretty awesome job for the mountain man :)
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Andrij “Andrew” Harasewych
owner

Content Marketing  - 
 
What really resonates with people on mobile?
Mobile Video Advertising: Making Unskippable Ads from Think With Google goes into what they found out when studying the difference in viewer retention between mobile and desktop ads.

Some Takeaways:
Opportunity 1: The Unexpected may be powerful. People will stay with you.
Opportunity 2: Take the time for your story. Don't just jam in your brand before they skip.
Opportunity 3: It doesn't need to look like an ad to move your brand.

https://youtu.be/6HHgzEGwil4

Read more (please read this!): https://www.thinkwithgoogle.com/experiments/mobile-video-advertising-making-unskippable-ads.html
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Virtual Working Office Services Inc.'s profile photoDavid Boutin's profile photoR.T. Gibbs's profile photoJohn Ryan's profile photo
3 comments
 
But MOST ads I see throughout my day are made to look like advertising, rather than telling a story. Advertisers still need to learn ;)
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Walter Lim

Content Marketing  - 
 
Inbound Marketing: A Beginner's Guide

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. 

The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.

Inbound Marketing covers the fundamentals of inbound marketing, and how one can “get found using Google, Social Media and Blogs”. 

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas.

Learn more on the basics of Inbound Marketing here:

http://coolerinsights.com/2015/06/inbound-marketing-101-beginners-guide/ 

#InboundMarketing #ContentMarketing #DigitalMarketing
Keen to use inbound marketing to improve your marketing ROI? Learn the ABCs of inbound marketing from the founders of HubSpot here.
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John D Saunders

Content Marketing  - 
 
We've been using a free tool to help streamline web development for our clients.  Check it out in our newest video blog  - www.bit.ly/ezmockups #digitalmarketing #webdesign
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Aida Dumaog's profile photoJohn D Saunders's profile photoHungryeye online classified's profile photo
5 comments
 
I'm from Miami
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Host-beneficiary marketing is actually a simple and relatively inexpensive process that will deliver solid results if you follow a few basic rules
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Alan Loi's profile photoHungryeye online classified's profile photo
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2 comments

Tereza Litsa

Content Marketing  - 
 
How do you define appealing visual content?
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David Paro's profile photoMARKETCOOP's profile photo
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Bill Gassett
moderator

Content Marketing  - 
 
Best Social Media Groups For The Real Estate Industry
One of the best ways to dramatically increase the traffic to your blog is by utilizing social media groups.

This is especially true if you do not have a large number of followers. The best social media groups can dramatically increase the visibility of your blog.

In the article you will see some of the best social media groups to join for anyone in the real estate industry.

Whether you are a Realtor, mortgage broker, attorney, home inspector or other type of contractor these groups are exceptional!

See the best groups within Google+, Facebook, Linkedin, and Pinterest.

If you find the article helpful please consider sharing socially.

#contentmarketing #socialmediamarketing #socialmediatips  
See the best real estate social media groups for a Realtor to get more visibility for their blog. Facebook, Google+, Pinterest & Linkedin groups.
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viraj joshi's profile photoNo Bounds Digital's profile photoPoint Social Media Solutions's profile photo
3 comments
 
You,r my ideal my teacher 
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Bill Gassett
moderator

Content Marketing  - 
 
Have You Used Learni.st For Your Content Marketing?
Do you enjoy Pinterest and creating boards that center around your interests? If you are like me you probably use Pinterest to market your blog content.

If you are looking for another place to curate your content check out Learni.st which runs on the same concept as Pinterest.

You can check out the board I just created on top real estate articles.

Take a look and enjoy!

#socialmediamarketing #contentmarketing #socialmedia  
See some of the best real estate content found in the internet from multiple top bloggers.
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Firdous Ahmad's profile photoBãshkã Burãlē's profile photoPogiron Cide's profile photoTriloki Yadav's profile photo
8 comments
 
Yes exactly. Works well for me because much of my real estate writing is about teaching people things related to my business +Gary Sharpe 
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MediaVision

Content Marketing  - 
 
Creating Content That Targets Customers at Every Stage of the Sales Funnel

Content continues to be the lifeblood of marketing activities across all mediums and platforms, be it traditional or digital. It is now more important than ever to look at exactly what the buying cycle is and how ‪#‎content‬ is able to engage specific audience personas. Driving them through the sales funnel, and ultimately, to purchase, use and share your product or service.

Learn more here: http://ow.ly/V1ofv

What does effective content look like throughout the different stages of the sales funnel?
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Phoebe Tunn's profile photoAnna Rodrigues's profile photoDan Chihos's profile photoMike Fenn's profile photo
 
oa
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Walter Lim

Content Marketing  - 
 
4 Critical Mistakes Made in Content Marketing

Great article on content marketing that is worth sharing and resharing.

Here is the executive summary version:

1) Write for a very specific person. I’m more interested in what Alice has written for Bob than what she’s written for everybody.

2) Solve a very specific problem. If it doesn’t sound like a problem, then it’s not a problem and I don’t have to do anything about it.

3) Begin where others have left off. If it already exists in a different form elsewhere, why should I care? Show me something different.

4) Judiciously limit your research time. You have limited time. Spend less time collecting additional data (you still need some!) and more time focusing on the story you want to tell. Who is it for, and how is it going to move them? Start there.

http://www.referralcandy.com/blog/minimum-viable-content-marketing-4-mistakes-you-make/ 

#ContentMarketing 
Doing content marketing with limited resources means having to prioritize and make tradeoffs. Here's some lessons we've learnt, to save you some trouble.
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RCR Reviews's profile photoTJade Rippinagle's profile photo
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Walter Lim

Content Marketing  - 
 
Native Advertising: What You Need To Know

What is native advertising or native ads? How can content marketers make use of native ads?

According to Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.

That’s not all.

69 percent of marketers believe “native advertising is valuable”. 70 percent of Internet users prefer to learn about new products through content than traditional ads. 

A staggering three-quarters of US publishers offer native advertising options.

But what exactly are they and how do we work with them? 

Find out more in my latest blog post: 

http://coolerinsights.com/2015/08/native-advertising-what-you-need-to-know
What is native advertising or native ads? How can content marketers make use of native ads? Learn all about the different forms of native ads here.
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Mike Poynton's profile photoWalter Lim's profile photo
2 comments
 
+Mike Poynton Thanks for sharing your results! I think it would be interesting to use these insights to be more strategic when we buy sponsored ads for clients. Will bear that in mind. 
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Gary Sharpe

Content Marketing  - 
 
As I continue to develop strategies and ideas for how online businesses can exploit the power of the Carii platform, I thought it would be worth taking stock and summarizing the advantages of Carii discussed so far.

Carii is an emergent online social networking website which is based on inter-linked communities and on a philosophy of supporting and enabling its users.

For businesses in particular, the Carii platform now represents significant new opportunities for enhancing customer engagement, communications and relations.

Businesses can use Carii communities to build and manage a wide variety of online tools with very little overhead. The system Carii offers is very versatile and flexible.

Applications range from creating a business website, to blogs, discussion forums, libraries, private dialogue areas, portfolios, online courses...

By exploiting the platform's affiliation technology, businesses can inter-link numerous online tools, effectively creating a centralized ecosystem for all their online content.

Businesses can use Carii to create a central hub, drawing customers in from multiple external source, via sharing content generated on Carii outwardly to social media.

Carii has multi-level public vs private control and includes the ability to have private dialogues with specified individuals.

Carii provides simple and easy ways to create email contact lists allowing businesses to invite customers to join their communities or to follow posts, updates and news.

Businesses are able to monetize their own content in a variety of ways, from attracting sponsors to charging membership fees for access to restricted tools.

Carii has powerful media handling tools such as a carousel feature, allowing  the inclusion of multiple photos, videos and files in any combination, in a single post.

Carii can support animated graphics, which can enhance the engagement on posts and provides a mechanism for providing significant supplementary information infographically.

Here is how the flagship demonstration is shaping up, you can join any of these community toolboxes to follow the threads of interest to you.
https://www.carii.com/#/BlueDogScientificHome/news
https://www.carii.com/#/AboutBlueDogScientific/news
https://www.carii.com/#/TestimonialsforBlueDogScientific/news
https://www.carii.com/#/BlueDogScientificsCommunity/news
https://www.carii.com/#/TheBlueDogScientificBlog/news
https://www.carii.com/#/BlueDogScientificsLinkedIn/news
https://www.carii.com/#/BlueDogScientificPortfolio/news
https://www.carii.com/#/DigitalChaperoneProject/news
https://www.carii.com/#/SocialMediaforBusiness/news
https://www.carii.com/#/LinkedInGroupsCariiCommunities/news
https://www.carii.com/#/BlueDogScientificsMiningResearch/news
As I continue to develop strategies and ideas for how online businesses can exploit the power of the Carii platform, I thought it would be worth taking stock and summarizing the advantages of Carii discussed so far. Carii is an emergent online social networking website which is based on inter-linked communities and on a philosophy of supporting and enabling its users. For businesses in particular, the Carii platform now represents significant n...
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Gary Sharpe's profile photoAaron Segal's profile photoVijay Kumar's profile photo
2 comments
 
Looks like it's coming along well. Congrats 
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