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David Boutin

Facebook  - 
 
While several studies prove that visual content is more engaging, you still need to create and share the right visual content for your audience.

Basic marketing techniques involve people seeing and interacting with your logo, content and product. The more exposure people have with your brand, the more it will be at the front of their minds when they are in need of your product or service.

By sharing images of employees, motivating quotes and local events, you are building a positive reputation with your audience. You are sending messages about your work environment and values.

Here are four ways to use custom, branded images to engage your audience and grow your brand awareness.

http://lab3marketing.com/how-to-increase-social-media-engagement-with-branded-images/
Studies prove that visual content is stands out and is engaging. Here are four great ways to use custom, branded images to increase social media engagement.
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Gary Sharpe's profile photoDavid Boutin's profile photoDavid Turner's profile photo
4 comments
 
Thanks for chiming in, +Gary Sharpe. That's definitely what we're going for with our images; it's a work in progress but it's starting to come together. 
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Jerry Daykin

Facebook  - 
 
Facebook is getting a new (if rather familiar) logo... what do you think? http://venturebeat.com/2015/07/01/this-is-facebooks-new-logo/
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Dinesh Chaminda's profile photoYoosaf  Yoosaf's profile photoViswa  Damoder's profile photoPrem Gorasiya's profile photo
9 comments
 
I remember in 1996 having a buddy design a logo for our online venture, I stood over his shoulder and together we came up with something in about 30 minutes that was "good enough" (I liked it).  As the company grew it was always a back seat priority to get a "professional logo" and four years, 100 mocks, 2 design firms,  and $50,000 later (and a bunch of arguing) a "New & Improved " logo was decided upon.  Checkmark.  Shortly after that I confessed to my co-founder that I actually didn't care for the new logo, and liked our original logo the most out everything we had seen. He quietly agreed. Turns out the joke was on us.  What I learned then, and the point to all of this is - YOU WILL NEVER ACHIEVE CONSENSUS ON A LOGO DESIGN.  As an owner you must choose the one that YOU like, and accept that some people will not agree in your decision.  Logos do not make or break a company - to the contrary - The company makes the logo.  Of course, much like logos, this is just one persons opinion.  I'd sure be interested in knowing if Zuckerburg spearheaded this; or was pressured by the "graphics artists".  One thing is for certain.. If there was anything lacking in the original facebook logo - it sure didn't seem to slow the business down much, did it?
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Steven Cole

Facebook  - 
 
Facebook Newsfeed Changes

TL;DR version - Create content that gains attention rather than likes and shares. 

Read More: http://newsroom.fb.com/news/2015/06/news-feed-fyi-taking-into-account-time-spent-on-stories/
We are updating News Feed's ranking to factor in how much time you spend viewing a story in your News Feed.
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Gary Sharpe's profile photoSURENDRAN valoorakayil സുരേന്ദ്രൻ വളൂരകായിൽ's profile photo
 
Thanks - this is the answer to the question I had raised over in the SMD community about why I was suddenly seeing the reach of paid boosts being decimated then.
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If you've struggled to connect with your customer base, just know you're not alone. But the point is, if you don't have a fan-base who will you engage with? To grow your Facebook audience it requires time and effort, and in this article they've mentioned 8 tips which will guarantee you results!

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Do you want a bigger Facebook audience? In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.
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laurie martin's profile photoMissy Varner's profile photo
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Facebook Advanced Location Targeting

Hello! I've been out of action for a little while from G+ due to a change in my profile followed by a lack in motivation, but I'm trying to start chugging again.

I just put this piece together for +Social Media Examiner - on Facebook advanced targeting.

Essentially, you can now target users based on not just their city, country and state - but also based on... a street address. Yes, we marketers are very creepy. :)

I've etched out the possibilities of this in the article and how local businesses (as well as regional, international ones) can benefit from this. 

Anyone else played around with it yet?
Do you advertise on Facebook? This article shares how to use Facebook's advanced location targeting to drive engagement for your business.
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Gary Sharpe's profile photoTransparent Hands's profile photoEl Paso Texas Legal Help Center's profile photodownloader code's profile photo
3 comments
 
google.com/+TransparentHandsLTD
hi frnds please follow this page
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Luiz Centenaro
moderator

Facebook  - 
 
12 Facebook Tactics Working Right Now

The team +Buffer scoured the web to find out what's working on Facebook right now---all the tactics, new additions and post types you need to know today. h/t +Courtney Seiter 

1. Post native videos
2. Share quote photos
3. Target your organic posts
4. Engage your CTA button
5. Try dark posts
6. Zero in on your key topics
7. Up your posting frequency
8. Get creative with Trending Topics
9. Study your negative feedback
10. Keep testing
11. 3-D ads
12. Cinemagraphs

See some amazing examples @ https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
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4 Pillars Consulting's profile photoSha Ron's profile photoChasidy Keller's profile photoPhilippe TREBAUL's profile photo
4 comments
 
+Alexandra Levit I don't like to play to play either but I work with some clients that sell over $5k in products a day investing solely in Facebook Advertising. 

I am going to venture more into Facebook Adv with some of these strategies.

cc: +Courtney Seiter +Buffer +CYBERsprout +Andrij Harasewych 
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Are you looking for ways to improve your Facebook marketing? Facebook can be a tough place for brands to make their mark, due to the amount of noise on the platform. Make use of these 7 free Facebook tools, which will give your page a leg up and also increase your productivity!

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Are you looking for ways to enhance your Facebook marketing? This article shares seven free Facebook tools marketers need to succeed.
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Jack Le Moine's profile photoanti guru's profile photoJason Mowen's profile photoChasidy Keller's profile photo
 
I have downloaded the AdEspresso's examples. They are really good. Thanks for sharing.
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Mike McGrail

Facebook  - 
 
You can now add a CTA (call to action) button to your Facebook Page header. You should get the option to add it next time you log-in to your business page. I'm not actually sure how much effect it will have as only 1% of people return to the actual page after liking, but will be interesting to monitor! I recommend you add a Google tagged link to it so you can tell the on-site effect of a click.
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Luiz Centenaro's profile photoGary Sharpe's profile photoTalk Media's profile photo
7 comments
 
I have had three on my mining photos and video page with a "watch now" CtA! This is an example of one where I have paid ads which include in themselves a CtA to visit the Page itself. So I am getting people visiting the page itself in this case instead of interact with individual posts in their hometream.
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Gary Sharpe

Facebook  - 
 
Still on the Facebook advertising strategy theme. I think +Andrij Harasewych might like the sciencey aspect to part of this long post, which I have replicated here:

Facebook Ads are not just for Marketing, they are also an amazingly powerful Market Research Tool. One could argue a FB Business Page is principally a major Research Tool, which just happens to result in more and more returns on investment along the way.

Why?
Because Facebook ads are so cheap.
Because they are infinitely tunable and changeable.
Because they can be targeted like a laser beam at a very specific demographic or used like a blunderbuss.
Because they give you back very rich data in almost real time.
Because you can change one thing at a time, test and measure the outcomes, and make the next change intelligently, based on all you have gleaned so far.
Did I say it is a Market Research Tool? Anyone with an Applied Mathematics background like me will recognize from the above description that a FB Page is actually, in effect, Optimization Software.
Or
Facebook Page = Rapid Computation Engine which allows you to Optimize your Returns.
Here's how it works.
Your Task is to maximize your target numbers (Page Likes from engaged and interested parties, Click Thrus, Video Views or Conversions?) while minimizing your Spend and your Time & Effort.
Your Weapons of Choice are your Content (type of Ad, the Graphic, the Text, etc.), the Ad's Demographics and Keywords.
Input your choice into your Facebook Program and it prints out the Outputs: those numbers which measure the success for that particular choice of Weapons.
Or in other words, give FB your best guess and it will tell you how good your guess was.
This article is an extract from an introductory section I am writing for an online course which shows and explains, using detailed analysis of real case studies, how the concepts described here can really work. Here we go. Facebook Ads are not just for Marketing, they are also an amazingly ...
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Gary Sharpe's profile photoCarmen Franco's profile photoKristen Ingram's profile photoChristopher C's profile photo
5 comments
 
Forget it ignorant 
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Ryan Hanley

Facebook  - 
 
Is it Time to Become Bullish on Facebook?
Despite the negative press around organic reach, +Jon Loomer believes there opportunity for those willing to buy in.

I haven't always been the biggest believer in Facebook, but Jon has done a good job of showing me the light.

Where do you stand on Facebook Marketing?

#facebook   #facebookmarketing   #facebookmarketers  
This week we learn how to be good at Facebook Marketing with Jon Loomer, creator of the Facebook Mastery training series. Listen right here...
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Andrij “Andrew” Harasewych's profile photoYaina Samuels's profile photoVivek Modi's profile photoJAN J-MŌBĪLE Ē. HITE's profile photo
2 comments
 
Great stuff - you've got the right person here for Facebook advertising. None better than +Jon Loomer around.
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Luiz Centenaro
moderator

Facebook  - 
 
Hey +Social Media Strategy Community

I wanted to share the results of an Instagram Marketing Contest. Once you build a following on Instagram they are VERY engaged and it's a great platform to run a contest on.

With very little planning it was a great success, read the deets and see the analytics @ http://luizcentenaro.com/roi-hosting-contest-instagram/

Have you tried an Instagram contest? Any ideas on how to make our next one even better?
Instagram Marketing has blown up according to engagement metrics, here are the analytics behind the first contest our brand held.
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Luiz Centenaro's profile photoJohn Dietrich's profile photoR.T. Gibbs's profile photo
14 comments
 
My guess is that people aren't sure of Instagram yet +Luiz Centenaro, but I'm with you..there's real opportunity there for sure! 
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Brian Jensen

Facebook  - 
 
Is Facebook Rewarding Fast Responses By Admins?

It appears Facebook is testing a new icon that rewards the fastest responding Facebook admins that responded to 90% or more messages within a 5 minute period.

#facebookmarketing  
A new indicator may reward Facebook administrators that are quick on the draw with their responses.
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Noisy Little Monkey's profile photoLuiz Centenaro's profile photo
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Katie Miles

Facebook  - 
 
We’ve all had the questions surrounding timing and frequency of social media when working to build a profitable blog or business online. What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? I’m going to share with you what I’ve learned on the best practices for the absolute ideal timing and frequency. 

  #bloggingtips   #socialmediatips #socialmedia  
Have you had these questions about social media: What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? See what I've learned on the best practices for the absolute ideal timing and frequency.
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Digital Insights's profile photoTosh Schurz's profile photoI AM ROYALE's profile photoR.T. Gibbs's profile photo
2 comments
 
Great post Katie, but I agree with +Sean Olson you must post when you have something valuable to add to your audiences. But consistency is the key! 
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"Facebook’s video traffic has reached 4 billion daily views, making the social network YouTube’s first real rival in online video—and an even tougher contender in the battle for digital ad dollars...

Seemingly overnight, video uploading and viewing have exploded on Facebook, where users now watch 4 billion video streams a day, quadruple what they watched a year ago." 

#socialMediaMarketing  
Facebook's video traffic has reached 4 billion daily views, making the social network YouTube's first real rival in online video—and an even tougher contender in the battle for digital ad dollars.
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ThisOtherGuy's profile photoLevi Miller's profile photoJoan Tankersley's profile photoJohn Dahlia's profile photo
6 comments
 
I need to learn more about this!
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Facebook updated its algorithm so users see less content about useless, irrelevant information and more content that friends shared/posted, family members posted/shared and content that is relevant to that unique user -- depending on things they "like" and information that they provide on their Facebook profile page, such as activities, hobbies, favorite movies/artists/television shows that then Facebook uses and sells to companies/marketers.

"Posts from friends will carry even more weight than posts from pages in the latest update to Facebook’s News Feed algorithm, and stories about friends liking or commenting on posts will be de-emphasized.

Product manager @Max Eulenstein and user-experience researcher Lauren Scissors detailed three changes to the social network’s News Feed algorithm in a Newsroom post, stressing that the moves were made in response to feedback from users." 


#facebook  
Posts from friends will carry even more weight than posts from pages in the latest update to Facebook’s News Feed algorithm, and stories about friends liking or commenting on posts will be de-emphasized.
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Andrij “Andrew” Harasewych's profile photoSNMinc WebGems's profile photoBUBBA O'Donnell's profile photoPaul Sengkhammee (Sengkhammee.P IT)'s profile photo
6 comments
 
Although, FB says they wish to give better user experience, they want  business to choose to advertise. Indirectly they wish to generate more revenue through advertisement. 
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Facebook has over 1.3 Billion active users, user data and targeting options; which will help you place your content right in front of your target audience. Facebook is an appealing advertising platform for marketers, don't believe me? Take a look at the 10 reasons mentioned in this article, which will inspire action.

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Facebook is a great source of web traffic for your business that can increase sales. Here are 10 reasons you should be implementing Facebook advertising.
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Grant Croxton's profile photoNathan Schoell's profile photoBruno Azevedo's profile photoChasidy Keller's profile photo
2 comments
 
Nice
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CYBERsprout

Facebook  - 
 
Facebook Ad Relevance Score

It's great to get direct feedback from the social media platform instead of a 3rd party that has to make assumptions based on tests. However, I hope this isn't Facebook pushing "pay to play" further and reducing organic reach.

https://www.facebook.com/business/a/ads-relevance-score
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Una Kostandinovic's profile photoSarah Perez's profile photo
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Facebook has a very large user-base, naturally it attracts a ton of brands to target their audiences. There is more to marketing than just have a presence and sending out 2-3 posts a day, it is all about doing it right so it will help you create buzz and stand out! Take a look at these 9 brands mentioned in this article, that are nailing Facebook marketing and businesses can learn a thing or two from them. 
Any brand can market on Facebook, but which ones are doing it well?
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RaulTiru.com's profile photoSocial Media Marketing 4 YOU's profile photo
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Instagram is one of the most powerful tools on social media to promote your businesses! If used correctly, it can increase your engagement, followers, sales and provide many more benefits. But for that, you need craft a effective plan which helps you promote your business effectively on this platform.
Do you use Instagram to promote your business? This article shares four tips for successfully promoting your products and services on Instagram.
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Kathy Uebler's profile photoBrian Lang's profile photoTalk Media's profile photoSocial Media Marketing 4 YOU's profile photo
 
+Digital Insights Instagram is really becoming quite the leader. Facebook better watch their backs :p 
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I normally do not like using #facebook  for business because its algorithm can be gamed. However, facebook made some improvements. As of January 12, 2015: Facebook has provided some new stats and tips on using video, including these:

In just one year, the number of video posts per person has increased 75% globally and 94% in the US.
The amount of video from people and brands in the News Feed has increased 3.6x year-over-year.
Since June 2014, Facebook has averaged more than 1 billion video views every day.
On average, more than 50% of people who come to Facebook every day in the US watch at least one video daily.
76% of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.

This article provides you with a great understanding of facebook algorithm and how to promote your #brand  

How are you using Facebook as a marketer? 
A newly-updated collection of all the factors that go into the Facebook News Feed algorithm to determine whether or not your content gets seen.
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Debra Williams's profile photoKm Bappi's profile photoComedy Movies's profile photoNICOLE TRANDEL's profile photo
8 comments
 
Facebook is always a mystery to me. No matter how I try to "game" the system and work on what I feel may result in better engagement, it surprises me. I think it works far better as a platform for friendship and entertainment/time killing than for serious brand or influence building.
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