How to Crush it With Linkedin
While the headline of the article speaks to real estate agents the advice applies to any business using Linkedin.

There are some smart marketing things you should be doing if you want to use Linkedin as a tool to drive traffic back to your own site.

There are also things you should not do especially when it comes to groups.

Do you know what not to do? Do you know how some folks make Linkedin an excellent traffic source?

Take a look and find out. If you feel the article is helpful please consider socially sharing.

#linkedin #linkedinmarketing #linkedintips  
Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to...
Steve Faber's profile photoBill Gassett's profile photogtguilloryonline's profile photoLaura Sands's profile photo
+Steve Faber you are right it happens in every industry. I just don't get it how people think this is helping them.
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LinkedIn’s New InMail Policy Changes: What to do next
The new LinkedIn InMail policy change is in effect. Upset? Confused? InMail just got much more expensive for average sellers. However, top-performers are getting a nearly unlimited supply of InMail credits under the new policy. Just by making one small change to how InMail messages are written.

Yes, I said nearly unlimited. No, I’m not kidding, nor risking my integrity. You can do the same. I’ve done the research and tried this method myself.

There is a way to send 100 InMail messages and get 193 credits back. (for you to re-use again)

The LinkedIn InMail policy change (in plain English)
LinkedIn screwed up.

When InMail was introduced LinkedIn’s “guaranteed response” policy rewarded spammy messages. So, as of January, LinkedIn gives InMail credits (that you buy) back—BUT only for InMails that earn a response in 90 days.

► This is radically new ◄

LinkedIn’s old InMail policy rewarded sellers who were not successful with InMail. LinkedIn’s new InMail policy change rewards you (only) for writing messages that get strong response.

Under the old system:

- If you did not receive a response within a week, the InMail credit you purchased was given back

- LinkedIn said this policy “guaranteed you a response”

- Spam increased across LinkedIn since this policy rewards you for failing to earn response (whoops!)

For example, let’s say you purchased 50 InMails and sent them. A (poor) 10% response rate allowed you to earn credits and send over 400 InMails per month. Woah!

LinkedIn’s original policy increased the amount of spammy InMail messages being sent. The system rewarded it.

What LinkedIn’s new policy means to you
Going forward from January 2015 you:

- will receive one InMail credit back for each message receiving a response;

- have 90 days to earn that response; (get the credit back)
can re-use the money (credit) invested again … and again and again;

- will gain a credit every time a recipient marks your message “Not Interested;”

- remain at risk of being banned from using InMail if marked “Not Interested” too often.

Bottom line: NOW, every time you fail to get a reply your money is wasted—gone.

How to send 100 InMails and get 193 credits back
If you’re an average InMail user you’re seeing credits vanish lately.

But there is a way to send 100 InMail messages and get 93 returned to you. Or even 193 credits back. (for you to re-use again)

I explain how this works -- and how you can get started taking advantage in the full article. Or just hit me in comments below! 

#linkedintips   #socialselling   #linkedin   #salestips   #leadgeneration  
Frustrated with the 2015 LinkedIn InMail Policy Change? There is a way to send 100 InMail messages and get 193 credits back. Take this approach to writing..
Jeff Molander's profile photoLuiz Centenaro's profile photo
Haha I am glad I am not the only one! Thanks for the bit of advice on titles I often overlook those! +Jeff Molander 
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A strategy for LinkedIn profile optimization is to exploit the Projects section to put multiple single click Calls to Action into your profile [mine are right at the top of the re-arrangeable sections part of my LI profile]. Indeed, the projects section can be effectively reduced just to a priority list of what you want profile visitors to do... and the prompts for them to do it. ... and that can be almost anything you want ... the only limit really is your imagination. I give three example ideas in my video [needs a video link, +Andrij Harasewych, with your new cool dude photo, its too visual to put into words here]. These are: an auto-generated tweet from visitors to you direct from your profile, "go to" a talking business card. and establishing collaborative "circles" on LinkedIn. I would love to hear some more ideas too.
Andrij Harasewych's profile photoNina Deleon Guerrero's profile photo
Haha, yeah, I decided to put the suit and tie on break for now. Currently playing with and trying to pull RSS feeds from communities ;) Thought I had it running well last night, then realized it was a little broken.
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I hope this small guide can help you in Social Selling 

The truth is, a professional headshot on LinkedIn is critical to the perception you are giving your viewers. LinkedIn as of 2014 has over 300 + Million registered users. This means your headshot is often the first thing that your viewer see within the first three seconds which creates their professional perception of you. 

In this guide I share with  you 5 tips how to give a great first impression using your LinkedIn headshot so you can prospect more effectively. 

These are the 5 tips I go over to make an impactful linkedIn headshot

Tip #1: Get Professional Photographer
Tip #2: Watch Your Body Language
Tip #3: Dress The Part You Want
Tip #4: Ditch the Phone
Tip #5: Avoid Group Pictures

Please share this article , As I would like feedback and + so i can create more value for audiences that are learning how to survive in the digital era. 
Matt Gingell's profile photoPan Global Group's profile photoTeodoro Alonso-Fernandez's profile photo
Thanks for sharing. Very useful. +Ronald D Curiel 
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How to write an effective InMail: 7 of my best templates
Frustrated with LinkedIn InMail prospecting? Messages going un-responded to? I recently discovered how to write more responsive InMail (and email) messages. I’ll share how to provoke potential buyers to reply—by writing in a specific way.

This gives you a response and the chance to qualify them. Here’s the technique and a few templates to get more response.

Forget about the appointment for a moment
I’m serious. Once I stopped asking for an appointment everything changed.

Be careful. Don’t lose track of the more important, basic goal: Earning permission to start a dialogue. Forget about the appointment on your "first touch."

Especially if you’re selling something a potential buyer doesn’t know they need—yet. Or if you’re selling a service that requires a longer sales-cycle, consulting or education to “prime” the customer to buy.

It seems obvious but in practice we often veer away from this goal. Sometimes within the first few sentences of the email! We say too much, too fast to the prospect.

This clouds your request to talk. (at all, not on the phone!)

So here’s how to write the most effective InMail template for sales introductions. Actually, it’s more like a formula than cut-and-paste template. Will it work for you, in your setting? Yes. Because it’s built for flexibility.

I was inspired by +Gregory Ciotti when creating this approach. 

Greg says, “If there is one thing that busy people value above all else, it’s brevity.”

The Killer B’s: Brief, blunt, basic
It’s a common sense, effective template: Being brief, blunt and basic. Yet few of us practice it.

And that’s a huge mistake.

Because buyers scan their inboxes the same way. No exceptions. They want to know:

- Who is emailing me? (Is this spam?)
- What do they want?
- How long will this take?

By addressing this reality directly you’ll get yourself noticed (opened) and responded to more often.

Template 1 of 7
Here is one of the best-performing subject line and templates I've got—for the most difficult prospects.

Buyers who don't (yet) know they need your product—OR—buyers who are happy with the status quo.

TIP 1:
Asking for appointments kills response rates. Avoid this in your "first touch" email. If you forget and DO ask for a call? You WILL get rejected by 90 - 97% of perfectly good prospects (who simply are not ready to talk yet). Be warned!

TIP 2:
The goal of your "first touch" InMail/email is to be granted permission to keep talking. Nothing else.

It's exactly like an effective cold call.


Subject: Let's decide?

Hi, [prospect first name].
Are you adding new capability to your ____________ [insert area of business your product addresses] at any time soon or in future? I work with organizations like _____ [prospect's business] to make sure ___________ [insert goal].

Would you like to quickly explore, via email, if a larger conversation makes sense? Please let me know what you decide, [prospect first name]?

Thanks for considering,
[your name]

--- EXAMPLE ---

Let's say I'm pitching Chase Bank's VP of Sales for the small business product division.

Subject: Let's decide?

Hi, Phil.
Are you adding new capability to Cigna's sales training in the future? I work with organizations like yours to help sales reps drive new business using social platforms. I'm sure you have excellent sales training in place. Just wondering if you're looking to build on on that success.

Please let me know what you decide, Phil?

Thanks for considering,
Jeff Molander


This can be used with regular email and LinkedIn's InMail. Good luck. Let me know how it works for you ok?

Photo credit: Sebastian Wiertz
#linkedintips   #linkedin   #inmail   #socialselling   #socialsellingtips  
I recently discovered how to write an effective InMail. Here's the technique and 7 of the best InMail templates I know of. They're proven, effective ...
ali pourvasei's profile photoJeff Molander's profile photo
+ali pourvasei Thanks for the thoughts. Go get 'em! (let me know the results?)
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Banned by LinkedIn: How connecting can get you banned
It's true. The most dangerous (yet common) LinkedIn mistake sales professionals make is connecting with new prospects.

Beware: You can be banned by LinkedIn for requesting connections with prospects you don't (yet) know.

Yet I still see "experts" recommending making connections.

Being temporarily banned by LinkedIn is common. Ask around. You'll be surprised. Or maybe it's happened to you?

Are you at risk of being banned by LinkedIn?
Possibly. Here's the rub: 
If your connection requests are not accepted by prospects often enough LinkedIn will remove your ability to make connection requests.

What defines "often enough?" LinkedIn doesn't give us hard-fast rules.

However, if you're connecting with prospects and selecting Colleague, Classmate, Friend, Groups or "We've done business together" as a means to get past LinkedIn's rule you are taking a risk. 

Taking the less-than-totally-honest approach increases the chance your request gets marked "Ignore" by the prospect. This increases your negative score with LinkedIn.

Bye the way, it can take MONTHS to get back in good graces with LinkedIn.

All of that said, I'm convinced you DON'T need a connection to new prospects anyway ...

#socialselling   #linkedin   #linkedintips   #linkedinsales  
Tiffany Hayden's profile photoJeff Molander's profile photoJan Vandemoortele's profile photonomkhosi khumalo's profile photo
Hi, +Tiffany Hayden. LinkedIn makes many things difficult to see. It's the way of the Internet. Always shinannagans and coercion. You cannot know your acceptance ratio, actually. LinkedIn doesn't publish it or publish guidelines on a "threshold." Helpful hu? :) No, I don't believe you get any message back if they deny you, or ignore. Heh. Many ebooks should be written. There's a lot of MIS-information out there on the Web about this subject!
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I just published a post with findings from my 30 day study of LinkedIn publishers that got featured on the Pulse. I discussed 10 metrics including:
1. What are the most popular topics and how do you choose a topic that can do well?
2. How long is the average Pulse featured article?
3. Percent of posts from influencers, first time writers, etc.
4. A widely believed myth about best day to publish

#linkedinpulse   #linkedinmarketing  
Getting featured in the Pulse through LinkedIn Publishing is a great way to gain exposure for your business. Here's how top writers are doing it.
Brian Lang's profile photoKlaus Rössler's profile photoSteve Faber's profile photoRoopali Parandekar's profile photo
Hi +Avtar Ram Singh  - I hear ya! I have a post like that in the works. I'll be sure to share it with you when it's published.
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Why “Showing Up In LinkedIn Search” May Not Be What You Think It Is
It's rare that I discover  #linkedin  experts as smart as Bruce Johnston. Bruce lays it out again in very plain language. Always keep in mind the most important factor in LinkedIn search:

Your connection proximity to the searcher 

When it comes to ranking strongly, this is actually more important than keyword optimization.

Bruce rightly says, "So why do people always talk about being found in LinkedIn search? There are two reasons that I can think of:

It preys on our fears of being left out. What if someone is searching for me to head up that new department at Google in Tahiti and I miss out because my profile is not optimized for search? 
Bruce Johnston's profile photoJeff Molander's profile photoCarolyn Capern's profile photo
+Bruce Johnston Thanks for sharing all of that insight, brotha! It has me thinking in new ways.
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LinkedIn is spamming your email contacts on your behalf?

Here I thought it was bad enough that some of our contacts spam us in direct messages about their wonderful courses, events, and new book. 

I wonder if this is the result from when you look for contacts from your email addresses, then you click yes when LinkedIn asks you to invite others to join?

Anyone experience this?

#linkedinmarketing   #linkedinspam   #linkedinemail  
You've worked hard to maintain a good online reputation. That means you're careful not to be constantly updating your social media streams with …
Debbie Elicksen's profile photoSheli Bowman's profile photoSamia Ibrahim's profile photoI want to help you today's profile photo
Hi dear~ I'm a master student of fashion business management in the University of Westminster. Would do me a favor to help me finish my survey.It's about the influences of social media upon the fast fashion industry for my master degree dissertation. It will just take you few minutes, and then you can save my life! so please join it~I will be very appreciate! Thank you so much for your time again~ 
Have a nice day!!!!Thank you!
How does social media influences fast fashion in the UK? 
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What has your experience been like with #Linkedin and as marketers, what do you personally feel is the best thing we can each be doing right now to maximize our ROI?
Maximize your time spent on Linkedin to help improve your ROI. Learn what you should be doing & not be doing with everything from your profile image to giving endorsements.
Brian Lang's profile photoMarisa Sanfilippo's profile photo
Thanks +Brian Lang ! I feel like at one point Linkedin status updates were more visible. Perhaps this is a reason why.
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Luiz Centenaro

LinkedIn  - 
How We Increased LinkedIn Ads CTR 152 Percent

A great post from +Audrey Bloemer who is a digital marketer at +SEER Interactive. ht: +Wil Reynolds 

3 quick tips:

1. Launch with at least 8 ads per campaign. (SEER account managers generally see the most success when launching anywhere from 8-15 ads) and letting LinkedIn work it’s magic. 

2. Target LinkedIn Groups that are relevant to your audience.

3. Bid Up –at SEER we generally recommend bidding anywhere from the highest recommended CPC to 2x the recommended CPC.

Read the rest @

Have you tried LinkedIn ads, if so what kind of results are you seeing?
Vanessa Earls's profile photoMehdi Jahanbakhsh's profile photo
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It seems that a lot of users, service providers  and moderators on linked in could do with some reminders and refreshers on the User Agreement they contractually accepted. An important part of any businesses strategy is to ensure you work within these contractual obligations and, to my mind, any training or advice given by service providers should emphasize the importance of this.
I recently encountered a couple of people in LinkedIn groups claiming to be LinkedIn experts and LinkedIn trainers, who not only were to my mind giving out poor advice, but also clearly breaching the terms of the LinkedIn Use...
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How and Why to Become a LinkedIn Top Contributor.

In social media terms, LinkedIn was my first love. It used to be the place for engagement, discussions and business networking, lead generation etc. Sadly for me, it has lost its way (I've written extensively about this). Now google+ is king of the business networking and engagement media for me.

However, I still have a fondness in my heart for LinkedIn, and frankly, I'm still pretty darn good at it. So I thought I'd share these "secrets of my success" on why I am consistently still the top contributor across many social media and business related groups, and why its should be the ultimate aim of anyone engaging on LinkedIn (more than chasing views or click thrus) as this helps to give a very high profile.
The Secret of My Success: Why I'm at the Top (Right) of LinkedIn.
Whether you are on LinkedIn to play their numbers game just to see how many profile views you can get or whether you are there, like me, to win friends and influence people (isn't that what social networking is actually about?) then there is no finer place ...
Whether you are on LinkedIn to play their numbers game just to see how many profile views you can get or whether you are there, like me, to win friends and influence people (isn't that what social networking is actually about...
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I hope this guide can help you with Social Selling and serve as a guide in using different Social Media Platforms to Sell

The truth is , The most important skill needed with the new economy is the ability to sell, not only is this skill the most important tool for your survival, it is the only tool that you own that no one can take from you. Knowing how to sell is truly your only asset. We are all in the business of either selling products or services. However, more importantly, we are in the business of selling ourselves first.  In this guide I show you 4 steps you need to start Social Selling and how to bring it all together. 

Step #1: Social Listening:
Step #2: Educating:
Step #3: Prospecting:
Step #4: Positioning:

Please share this article , As I would like feedback and + so i can create more value for audiences that need it.
Jeffrey Gitomer, the author of “The sales bible” wrote in his book "If you make a sale, you earn a commission, if you built a relationship, you earn a fortune."The most important skill needed with
Andrij Harasewych's profile photoBernadette Chin Lee's profile photoPreethin Veigas's profile photoEllen Falsey's profile photo
I haven't met a single person who loves cold calling. I now think of it as I meet people cause I am awesome. If the conversation goes to what do I do...then I mention my business. 
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A strange way to spark more discussions with new prospects on LinkedIn
Stop making connection requests. Seriously. What if trying to connect is actually preventing you from getting response & appointments? (hint: it is)

Connecting SEEMS like a logical first step. But LinkedIn's goal is to protect people from un-solicited correspondence. Yours!

I know it feels right to use connection requests as a way to make contact—once you’ve identified a potential buyer’s profile. After all, there’s a big CONNECT button staring you in the face!

But connecting makes no sense from a process and relationship perspective. It can also get you banned.

Plus (if you're still reading) you know how IN-effective connecting with prospects is as a first step.

So what is the most effective way to approach potential buyers on LinkedIn? You won't hear this from LinkedIn "instant experts."

The answer will surprise AND help you get more leads on LinkedIn...

To your success,
Jeff Molander
Meet more buyers by not sendingconnection requests It is best to initiate contact off of LinkedIn first—then connect on LinkedIn to nurture the conversation forward. This takes full advantage of what connections give you. (and avoids risk of being restricted) Here's the skinny version. Being connected with prospects on LinkedIn is: less effective for earning …
Jeff Molander's profile photoTavis Yeung's profile photoMatt Hayden's profile photo
+Matt Hayden Great thoughts. Attracting your target audience is always the better way to go. Agreed. Pull marketing.
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The #1 InMail writing mistake that kills response rates
Using LinkedIn InMail to try and get appointments? You are being rejected by 90–97% of perfectly good prospects. Here's what to do instead. Don't swing for the wall. 

It's not our fault. We've been given bad information by self-appointed LinkedIn "experts." 

But here's what these experts don't know (or won't tell you) about sales prospecting:

Any time you begin your sale by trying to get an appointment you are being rejected by 90 – 97% of perfectly good prospects. So says +Sharon Drew Morgen, inventor of the Buying Facilitation method.

Sharon's got 20 years of experience to back-up the statement.

The goal of your “first touch” InMail (or any email) message is to earn the right to have a discussion. Nothing else.

It’s exactly like an effective cold call.

It’s am InMail best practice that most sales reps don’t know about. It also works with standard email and is surprisingly simple.

The goal of an effective InMail message is NOT to get a meeting. Swinging for the wall (trying to force an appointment) will kill response rate.

Instead, use an InMail message to provoke a, “can you tell me more?” from a potential buyer. Use the chance to push on a pain—or surface an unknown fact the prospect needs to know about before they can make an informed decision.

Get on the radar of all decision-makers by asking for permission to facilitate, not discuss need.

What do you think?
Is your LinkedIn InMail response rate a problem? LinkedIn 'gurus' often don't know (themselves) the LinkedIn InMail best practices! Surprisingly, not asking
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How to fix the problem with InMail: A better template
The goal of a LinkedIn InMail is to provoke a potential buyer to ask, "can you tell me more?" Yet most InMail users are asking for too much, too fast. So here's a better, proven approach and template for your use.

Throttle back the goal
LinkedIn InMail can get you past "hello" with prospects ... BUT ... only if you have an effective, repeatable way to get buyers:

1) affirming ("yes, I need to act on this") or
2) inquiring ("can you tell me more about that?").

★ The goal of InMail is to earn the right to proceed. Nothing else. ★

Slow down your "first touch"
In the InMail example I diagnose and treat today (, Steve is going for the kill ... all in 1 email. He sent me an InMail that asked me to:

♦ Validate the idea of a discussion about his solution
♦ Invest time in learning about his service
♦ Understand his competitive advantage
♦ Refer him to the best decision-maker
♦ Consider a "free analysis" (a proposal for his services)
♦ Invest time on the phone with him

This is a common (yet ineffective) approach to writing LinkedIn InMail messages.

Why it doesn't work
The goal of an effective InMail is NOT to get a meeting or any of the above bullets. If you try to force these you'll fail. 

Instead, InMail is your chance to provoke a, "can you tell me more?" from a potential buyer.

This gets you in the game ... so you can step up to the plate.

What works: How to throttle back
An effective approach to InMail IS defined by your ability to get the meeting and earn consideration. Certainly. However, the sequence starts with asking for permission to have a discussion.


I'll diagnose and treat (provide a template) Steve's mistakes in the complete article.

What do you think of this technique? Do you find Steve's approach to be common in YOUR LinkedIn inbox?

#inmail   #linkedintips   #salestips   
Benjamin Mangold's profile photoJeff Molander's profile photoBruce MacPhail's profile photo
Thanks for sharing your experience and desires, +Benjamin Mangold. This is an interesting idea. What if you could put InMail into "buckets?" Use Gmail? If so, you're already familiar with why (and how) Google executed a very similar improvement to the Gmail experience. LinkedIn could do the same.

The "buckets" approach means InMail subscribers always delivered -- 100%. They may not get read but DO get delivered. 

Receivers of InMail get to choose what bucket they want to view, not view, when (if ever) etc. 

Maybe the folks at #LinkedIn  product dev are listening. This IS social media after all :)
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What to post on LinkedIn updates: A surprising answer
Want to provoke followers to respond on LinkedIn? Focus more on HOW you post. What to post on LinkedIn updates is irrelevant. The best way to get people talking is knowing HOW to post. 

Start by asking why
Getting read, shared and responded to on #linkedin  takes  a process. This is what I've learned, the hard way!

If you start by asking, “why am I about to post this?” you force yourself to focus on the most important part of LinkedIn prospecting.


When you ask, “why am I about to post this update, what do I want the customer to do when they see it?” you’re forced to consider possible answers. For example, you want customers to:

- share and like an article (weak)
- respond to a video by signing-up for a white paper (stronger)
- react: call or email to learn more about a solution (strongest)

Asking “why?” draws attention to weak points in your LinkedIn prospecting approach. 

Forget relevant content, focus on curiosity
Relevant content is like water. You ain't got relevancy? You're dead. Sharing something helpful about customers' pain, fears, goals or desires is LinkedIn 101.

The difference between wasting time with LinkedIn prospecting—and generating leads—is sparking buyers’ curiosity in what you can do for them.

This is how to get them to respond to your updates.

Ignore the best practices
By the time a practice becomes widely accepted it's not effective. Thus, I've stopped curating content. Now I focus more on HOW to share the content that gets buyers responding.

Most of us share content on LinkedIn—without giving thought to how. We’re told to engage with relevant content. We “curate” articles from external experts. We share videos and white papers created by our marketing teams.

But are your LinkedIn updates grabbing customers? Are potential buyers responding—hungry to talk with you about transacting?

If not it’s probably because you’re over-focusing on what to post and when. Instead, focus on how.

Start here
Focus like a laser on how you structure words to grab attention, hold it and spark a reaction. Ask yourself these questions to get started.

“Does what I post:

- Contain a call-to-action? 
- Lead to more content containing a call-to-action?
- Have a headline that screams ‘useful, urgent, unique’ (enough to grab attention)
- Connect to a lead capture & nurturing sequence?”

These are just a few easy ways to get started. If you’d like more tips just ask!
What to post on LinkedIn updates is irrelevant. The best way to get prospects talking about buying is knowing HOW to post updates on LinkedIn. Here's how.
Jeff Molander's profile photosonia kircher's profile photoJulian Eslick's profile photoSanghamitra Karmakar's profile photo
I'm glad I made some sense +David Kipke. Without your asking I don't know that it would be so obvious to me. It now has me wondering how I might be able help people like you... via a training product. The premise would need to be strong enough. Something like, "personal branding isn't enough."

Eg. "Let's say you have an established personal brand of X, Y, Z (trustworthiness, assertive, a good listener) ... now what? How can you exploit those traits in a systematic way? Answer: through an organized approach to interacting with potential employers or referrers." (and this approach requires copywriting and direct response marketing know-how)

Thanks again.
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Is LinkedIn Sales Navigator worth the money? Why?
LinkedIn Sales Navigator IS worth the money. But only if you have a way to get potential buyers curios about you in ways that spark questions. Here is that way.

A 3-step approach
It works like this:
1) Spark curiosity;
2) provoke buyers to act (become a lead);
3) connect that curiosity to what you sell.

Fact is, 95 percent of sellers asking for connections are promising access to their network. 

But nobody cares about your network

They care about themselves -- solving their problems, achieving goals and overcoming challenges.  

That's why stating a reason the other side will benefit (from connecting) works.

Ask yourself, what is the:

► Pain you'll remedy?
► Hurdle you'll help them clear?
► Risk you'll help them avoid?
► Short-cut to more success you'll give the prospect?

The answer is your ticket to grabbing attention and getting into a selling-focused conversation.

How to spark a sales-focused conversation, FAST
Want to start discussion with a potential buyer? State a reason in your connection request or shortly afterward.

When you write, make it:

► beneficial,
► worthwhile and
► crystal clear to them.

What you “put into” LinkedIn Premium, InMail or Sales Navigator makes the difference. 

State the reason (you want them to act/connect) AND set expectation for the prospect. Tell the buyer how and when they’ll benefit.

Make your promise something worthwhile. Distinct. Unusually useful. Credible.

Then, follow through on your promise.

How to Connect: A Template
The following connection request example can be used as a template. It was written for a student of mine. He’s a sales training coach.

Greetings, [First name]. I’d like to decide if connecting on LinkedIn will benefit both of us. Are you seeking effective ways to boost sales managers’ productivity? This is my specialty. Based on what I’m reading on your profile, connecting may open the door to mutual opportunity. Would you like to quickly explore? Thanks for considering, [First name].

All the best,
Sam Smith 
Sales Manager Productivity Coach

Of course, you may not want to reveal a specific benefit (to connecting) up front. Or you may not (yet) know their pain. Thus, you might not know what benefit to promise.

No problem. Just hold back a bit and provoke the prospect to tell you their pain!

(I discuss how to do this in the below article)

What do you think? Is this working for you -- or do you have a better approach?
Is LinkedIn Sales Navigator worth it? YES. But only if you have an effective, repeatable way to get connections talking about what you're selling. Here is..
Rentals United's profile photoNadine Brown's profile photo
How do you get linked in sales navigator?
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