Gary Sharpe

LinkedIn  - 
Why LinkedIn's Web Developers and Web Designers should be ashamed of themselves.

The LinkedIn website is full of horrendous bugs. With the constant changes, bugs are being introduced much faster than they are being addressed.
On any other website or platform, web designers would be horrified if a user reports a bug. They would work night and day to fix it. Straight away.
Only on LinkedIn can users complain in large numbers about the broken system, and be fobbed off with not even particularly polite responses. Only on LinkedIn can major bugs be known about and never, ever fixed. Only on LinkedIn can the basics of good website design be ignored.
Indeed, those that know about such things will tell you that the LinkedIn website does not even met the most basic standards of Web Design and is completely unprofessional as piece of Web Development.
LinkedIn has become a joke. In user and expert forums everywhere we snigger about it. Indeed, bugs have come to be the expected norm.
But it's not a joke is it? It's a bloody disgrace.
LinkedIn markets itself as a business orientated, professional networking website. Bugs and broken systems therefore have real consequences and costs for companies and careers. This is not social media, its a serious business.
It would be a shameful situation even if it was free. But LinkedIn provides paid and "premium" services through it's website. This means they don't just have users, they have customers. In the UK we have trading standards and we have a concept of Duty of Care. I wonder if consumer protection bodies should seriously investigate?
The profession of Web Designer comes with standards too. Professionals have a duty to uphold those standards too.
If you are hiring web designers, and candidates have "LinkedIn" on their resume, then my advice is don't touch them with a barge pole. If you are a web designer looking for a job, then my advice is don't take one with LinkedIn if you want to keep reputation intact.
If you are a LinkedIn user or consumer, my advice is don't take this crap any longer. Don't request help, complain. Then publish your complaint all over the LinkedIn website  and those of it's rivals too.
The only way we can ever get this fixed is to shame them into fixing it.
And they should be ashamed of their disgraceful behavior to their users and customers.
LinkedIn's Web Developers and Web Designers should be ashamed of themselves.The LinkedIn website is full of horrendous bugs. With the constant changes, bugs are being introduced much faster than they are being addressed.On any other website or platform, web designers would be horrified if a user reports a bug. They would work night and day to fix it. Straight away.Only on LinkedIn can users complain in large numbers about the broken system, and b...
Gary Sharpe's profile photoJon Tromans's profile photoThe Center For Special Dentistry® - Dr. Jeffrey Dorfman, Director's profile photo
I must admit I find Linkedin 'awkward' to use and navigate.... not really spotted any bugs as such but I never spend long there.
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Gary Sharpe

LinkedIn  - 
How to Use LinkedIn for B2B Lead and Buzz Generation.

I've had a series of conversations in the past couple of days which made me ponder. It would seem to me that the Art of LinkedIn for B2B is in danger of getting lost or forgotten.

Consider posts in LinkedIn groups or in the newsfeed. Those which simply consist of a link and a short bit of text. How many of these do we actually click the link on in a day? On average? Unless you are an avid reader, the answer is likely to be between zero and one.

How many Groups do we visit regularly which consist mainly or only of such posts? I have some inkling to the answers to this one because I have measured it. In the large Social Media Marketing Groups my posts made me Top Contributor for a sustained period of months. The total membership of those Groups is well over 1 million people. How many click thru's on the average post do you think this translates to? 1000 or just 0.1% of members? Nope. 100? No, closer to 10.

The shocking truth of the matter is that relentless mechanical posts to LinkedIn are unlikely to generate leads or buzz for B2B services. My suggestion is that we do need to post creative, thought provoking, edgy, new, emotive, passionate, rocking-the-boat, challenging-the-status-quo articles, because unless we are prepared to stand out from the crowd, we will likely be lost in it.

Unless we are prepared to post in the newsfeed, in the groups and in Publications, articles which exist entirely there on LinkedIn, without links, without the Calls to Action to "now look at my stuff elsewhere", then my experience shows me it will be a long, long road.

So let's now refocus on why we are on LinkedIn as B2B service providers. We are there to generate contracts, right? Nothing more, nothing less. We are not professional bloggers, we have no physical products to sell on our websites, no "buy now" buttons. We do not, typically, need thousands of customers. Many of us just need a handful. So we are not going to LinkedIn to try to drive views elsewhere. We do not care about vanity numbers like views, like and shares at all, in the final analysis.

LinkedIn has changed, but the goal posts have not. The answer to "How to Use LinkedIn for B2B Lead and Buzz Generation" is that which Jeff Molander calls generation of interest and curiosity. Right here on LinkedIn.

I think this very recent email exchange with Denise Hayman-Loa , CEO of Carii, analyzing why some independent posts I had written about the new platform generated a lot of buzz and attention for it, sums it up:

"...the reason things worked so well, is, I believe, because what I was writing and posting about was free form, genuine and independent, done with integrity, but also improvised and opportunity driven. It was as much about me and part of my narrative as just talking about Carii. I think it is very hard to fake any of that and that's why it stood out."

"Totally agree and that is powerful".
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Gary Sharpe

LinkedIn  - 
Why Post Blind into the LinkedIn Newsfeed, When You Could be More Analytical About it?

I am really annoyed, like so many other users, that LinkedIn took away the little updates insight tool. You know, the one where you could see a post in the newsfeed grow from your own circle out into your connections' connections and beyond? I have been asking myself why? Now we are all posting blind into the newsfeed. This is no way to do online business - if you can;t assess what you are doing without data then as businesses, we really shouldn't be investing time in it.

Yet you may be surprised at how good the analytics are with company page posts. The stark difference is obvious and so is the motivation behind this taking with one hand while giving with the other. To tempt us towards that Sponsor-your-posts button. But forewarned is forearmed, and so making a note to avoid the obvious trap, I do recommend thinking about creating a company page and posting as your business not a an individual into the newsfeed. At least it's worth asking someone with a Page what the analytics look like and how it works, so you can assess for yourself if it's worth a go.

The other thing about hosting your posts on a Company Page is that they are permanent, viewable and browseable to visitors and followers alike, in an orderly, presentable way. How often have you browsed through someone else's updates? Never? If you have tried you will find a horrible mish mash of posts to the newsfeed, groups, pulse and likes, comments and shares on other peoples efforts. This is what people who, on the very rare occasion someone looks at your update list also sees of you. Not very effective way to present yourself. Probably a mix of business and pleasure. A company page is a way to keep a clean, and maintain, a presentable business record.

If you would like more info on company pages just drop me a note. It is something I am delving deep into right now and I will be writing about more in the upcoming days. Why? Because so many businesses have been negatively impacted by the powers-that-be at LinkedIn that it is important we find new strategies which work for us, the user base.
Jeff Molander (Social Selling Tips)'s profile photo
This is just another reason why you need to TAKE from LinkedIn. Expect nothing in return. Get people OFF of LinkedIn as soon as possible. Why? So you can measure. Obviously LinkedIn is grabbing for wallets and removing more and more lately. Groups, InMail, the upcoming "Sponsored InMail" (InMail that is more intrusive, will likely not provide better results and costs a lot more... in my opinion). 
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Bill Gassett

LinkedIn  - 
How to Crush it With Linkedin
While the headline of the article speaks to real estate agents the advice applies to any business using Linkedin.

There are some smart marketing things you should be doing if you want to use Linkedin as a tool to drive traffic back to your own site.

There are also things you should not do especially when it comes to groups.

Do you know what not to do? Do you know how some folks make Linkedin an excellent traffic source?

Take a look and find out. If you feel the article is helpful please consider socially sharing.

#linkedin #linkedinmarketing #linkedintips  
Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to...
Steve Faber's profile photoBill Gassett's profile photogtguilloryonline's profile photoLaura Sands's profile photo
+Steve Faber you are right it happens in every industry. I just don't get it how people think this is helping them.
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LinkedIn’s New InMail Policy Changes: What to do next
The new LinkedIn InMail policy change is in effect. Upset? Confused? InMail just got much more expensive for average sellers. However, top-performers are getting a nearly unlimited supply of InMail credits under the new policy. Just by making one small change to how InMail messages are written.

Yes, I said nearly unlimited. No, I’m not kidding, nor risking my integrity. You can do the same. I’ve done the research and tried this method myself.

There is a way to send 100 InMail messages and get 193 credits back. (for you to re-use again)

The LinkedIn InMail policy change (in plain English)
LinkedIn screwed up.

When InMail was introduced LinkedIn’s “guaranteed response” policy rewarded spammy messages. So, as of January, LinkedIn gives InMail credits (that you buy) back—BUT only for InMails that earn a response in 90 days.

► This is radically new ◄

LinkedIn’s old InMail policy rewarded sellers who were not successful with InMail. LinkedIn’s new InMail policy change rewards you (only) for writing messages that get strong response.

Under the old system:

- If you did not receive a response within a week, the InMail credit you purchased was given back

- LinkedIn said this policy “guaranteed you a response”

- Spam increased across LinkedIn since this policy rewards you for failing to earn response (whoops!)

For example, let’s say you purchased 50 InMails and sent them. A (poor) 10% response rate allowed you to earn credits and send over 400 InMails per month. Woah!

LinkedIn’s original policy increased the amount of spammy InMail messages being sent. The system rewarded it.

What LinkedIn’s new policy means to you
Going forward from January 2015 you:

- will receive one InMail credit back for each message receiving a response;

- have 90 days to earn that response; (get the credit back)
can re-use the money (credit) invested again … and again and again;

- will gain a credit every time a recipient marks your message “Not Interested;”

- remain at risk of being banned from using InMail if marked “Not Interested” too often.

Bottom line: NOW, every time you fail to get a reply your money is wasted—gone.

How to send 100 InMails and get 193 credits back
If you’re an average InMail user you’re seeing credits vanish lately.

But there is a way to send 100 InMail messages and get 93 returned to you. Or even 193 credits back. (for you to re-use again)

I explain how this works -- and how you can get started taking advantage in the full article. Or just hit me in comments below! 

#linkedintips   #socialselling   #linkedin   #salestips   #leadgeneration  
Frustrated with the 2015 LinkedIn InMail Policy Change? There is a way to send 100 InMail messages and get 193 credits back. Take this approach to writing..
Jeff Molander (Social Selling Tips)'s profile photoLuiz Centenaro's profile photo
Haha I am glad I am not the only one! Thanks for the bit of advice on titles I often overlook those! +Jeff Molander 
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Gary Sharpe

LinkedIn  - 
A strategy for LinkedIn profile optimization is to exploit the Projects section to put multiple single click Calls to Action into your profile [mine are right at the top of the re-arrangeable sections part of my LI profile]. Indeed, the projects section can be effectively reduced just to a priority list of what you want profile visitors to do... and the prompts for them to do it. ... and that can be almost anything you want ... the only limit really is your imagination. I give three example ideas in my video [needs a video link, +Andrij Harasewych, with your new cool dude photo, its too visual to put into words here]. These are: an auto-generated tweet from visitors to you direct from your profile, "go to" a talking business card. and establishing collaborative "circles" on LinkedIn. I would love to hear some more ideas too.
Andrij “Andrew” Harasewych's profile photoNina Deleon Guerrero's profile photo
Haha, yeah, I decided to put the suit and tie on break for now. Currently playing with and trying to pull RSS feeds from communities ;) Thought I had it running well last night, then realized it was a little broken.
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Gary Sharpe

LinkedIn  - 
How and Why to Become a LinkedIn Top Contributor.

In social media terms, LinkedIn was my first love. It used to be the place for engagement, discussions and business networking, lead generation etc. Sadly for me, it has lost its way (I've written extensively about this). Now google+ is king of the business networking and engagement media for me.

However, I still have a fondness in my heart for LinkedIn, and frankly, I'm still pretty darn good at it. So I thought I'd share these "secrets of my success" on why I am consistently still the top contributor across many social media and business related groups, and why its should be the ultimate aim of anyone engaging on LinkedIn (more than chasing views or click thrus) as this helps to give a very high profile.
The Secret of My Success: Why I'm at the Top (Right) of LinkedIn.
Whether you are on LinkedIn to play their numbers game just to see how many profile views you can get or whether you are there, like me, to win friends and influence people (isn't that what social networking is actually about?) then there is no finer place ...
Whether you are on LinkedIn to play their numbers game just to see how many profile views you can get or whether you are there, like me, to win friends and influence people (isn't that what social networking is actually about...
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I hope this guide can help you with Social Selling and serve as a guide in using different Social Media Platforms to Sell

The truth is , The most important skill needed with the new economy is the ability to sell, not only is this skill the most important tool for your survival, it is the only tool that you own that no one can take from you. Knowing how to sell is truly your only asset. We are all in the business of either selling products or services. However, more importantly, we are in the business of selling ourselves first.  In this guide I show you 4 steps you need to start Social Selling and how to bring it all together. 

Step #1: Social Listening:
Step #2: Educating:
Step #3: Prospecting:
Step #4: Positioning:

Please share this article , As I would like feedback and + so i can create more value for audiences that need it.
Jeffrey Gitomer, the author of “The sales bible” wrote in his book "If you make a sale, you earn a commission, if you built a relationship, you earn a fortune."The most important skill needed with
Andrij “Andrew” Harasewych's profile photoBernadette Chin Lee's profile photoPreethin Veigas's profile photoEllen Falsey's profile photo
I haven't met a single person who loves cold calling. I now think of it as I meet people cause I am awesome. If the conversation goes to what do I do...then I mention my business. 
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A strange way to spark more discussions with new prospects on LinkedIn
Stop making connection requests. Seriously. What if trying to connect is actually preventing you from getting response & appointments? (hint: it is)

Connecting SEEMS like a logical first step. But LinkedIn's goal is to protect people from un-solicited correspondence. Yours!

I know it feels right to use connection requests as a way to make contact—once you’ve identified a potential buyer’s profile. After all, there’s a big CONNECT button staring you in the face!

But connecting makes no sense from a process and relationship perspective. It can also get you banned.

Plus (if you're still reading) you know how IN-effective connecting with prospects is as a first step.

So what is the most effective way to approach potential buyers on LinkedIn? You won't hear this from LinkedIn "instant experts."

The answer will surprise AND help you get more leads on LinkedIn...

To your success,
Jeff Molander
Meet more buyers by not sendingconnection requests It is best to initiate contact off of LinkedIn first—then connect on LinkedIn to nurture the conversation forward. This takes full advantage of what connections give you. (and avoids risk of being restricted) Here's the skinny version. Being connected with prospects on LinkedIn is: less effective for earning …
Jeff Molander (Social Selling Tips)'s profile photoTavis Yeung's profile photoMatt Hayden's profile photo
+Matt Hayden Great thoughts. Attracting your target audience is always the better way to go. Agreed. Pull marketing.
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The #1 InMail writing mistake that kills response rates
Using LinkedIn InMail to try and get appointments? You are being rejected by 90–97% of perfectly good prospects. Here's what to do instead. Don't swing for the wall. 

It's not our fault. We've been given bad information by self-appointed LinkedIn "experts." 

But here's what these experts don't know (or won't tell you) about sales prospecting:

Any time you begin your sale by trying to get an appointment you are being rejected by 90 – 97% of perfectly good prospects. So says +Sharon Drew Morgen, inventor of the Buying Facilitation method.

Sharon's got 20 years of experience to back-up the statement.

The goal of your “first touch” InMail (or any email) message is to earn the right to have a discussion. Nothing else.

It’s exactly like an effective cold call.

It’s am InMail best practice that most sales reps don’t know about. It also works with standard email and is surprisingly simple.

The goal of an effective InMail message is NOT to get a meeting. Swinging for the wall (trying to force an appointment) will kill response rate.

Instead, use an InMail message to provoke a, “can you tell me more?” from a potential buyer. Use the chance to push on a pain—or surface an unknown fact the prospect needs to know about before they can make an informed decision.

Get on the radar of all decision-makers by asking for permission to facilitate, not discuss need.

What do you think?
Is your LinkedIn InMail response rate a problem? LinkedIn 'gurus' often don't know (themselves) the LinkedIn InMail best practices! Surprisingly, not asking
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Gary Sharpe

LinkedIn  - 
How Small Business Networks Can Game the LinkedIn Newsfeed.

Here's how it works. When you post to the newsfeed, in principal only your 1st connections and followers can see your post. Not many of them will see it because the post is competing for the very limited attention of each connection with hundreds of other posts. However, if someone interacts with the post, then this interaction together with the original post can appear on the newsfeed of that user's followers too. So big businesses can concentrate the power of their employees on LinkedIn by getting them all to interact on a post and widen it's circulation enormously.

That this works we know, because when we had the little newsfeed update analytics tool, I measured this "Power Group" idea. When I just posted normally to the newsfeed, I was averaging just twenty views per post. When I choose the right informal group of interlocutors who I knew would be amenable to joining in a conversation on a topic, those posts were getting viewerships in the high hundreds.

I still use this technique to great effect. I do it by using a informal collaboration of LinkedIn Users who I know to be responsive, by occasionally bringing them into a conversation with mentions using the @ symbol.

However, there is nothing to stop small business networks nor medium size businesses more strategically planning newsfeed posts and campaigns. All they need to do is formulate processes whereby multiple parties agree to interact with or share specific posts. In other words, particularly for network groups like BNI, 4N, JCI, FSB, CBI more strategic use of the LinkedIn newsfeed is possible by forming collaborative posting "Power Groups", allowing them to beat big businesses at their own game
Bill Gassett's profile photoBusiness Support Network's profile photoJustin Clarich's profile photo
Great post. Thanks for sharing
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Is your LinkedIn summary provoking leads? These are.
Thanks and congratulations,  +David Tomen of Swiftcurrent,  +Blake Henegan of Optimus Sourcing Ltd and +kelly watt of FARO Technologies. 

In sales?

The job of your professional headline and Summary section is to:

♦ earn attention
♦ spark curiosity in prospects so you can
♦ earn a response (a lead)

Sometimes you need to give prospects a little nudge … a little push. This creates inertia you can work with.

Avoid using the Summary section like most people do: As a summary of your experience. Instead, strike a balance between your personal experience and these 5 elements:

1 - What you do.
2 - Who you do it for. (your target customer)
3 - How you can help.
4 - How you what you do differently.
(why customers should choose you)
5 - Exit points.
(words that encourage & direct prospects to LEAVE your profile)

Do you practice this? Let me know! I'm always looking for new examples & ideas to learn from.

#linkedintips   #socialselling   #salestips   #b2bsales                               
Time to read: 3 minutes. Here is a quick guide to creating your LinkedIn summary. I’ll include tips you probably haven’t heard before … and give you 3 summary examples for sales professionals. Take these tips and structure your profile summary to provoke more response from prospects. This will help nudge your prospect on LinkedIn. Your new Summary: Simple,Continue Reading...
Javier Sanabria's profile photoJeff Molander (Social Selling Tips)'s profile photoVivek Modi's profile photo
Interesting thought +Javier Sanabria. Indeed, stimulate is a good word choice. I'm pretty firm in my position that trust is not created on social platforms and digital media. It is merely able to be reflected back to those we wish to influence. Trust is the outcome of deeds, not words. Just my 2 cents. And I don't know that I'm arguing the point with you or Simon. I appreciate your causing me to learn more about him. Thanks for your solid idea!
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Gary Sharpe

LinkedIn  - 
Could you be primed to give your LinkedIn Publications a boost?

Perhaps you are set to give your Publications a second life?

If you have never tried this, then this could be a gem of a tip. If you already figured this out and are already regularly searching for yourself on twitter - well, how very vain of you - sorry, not much for you here!

I recently did a twitter search on my own name (yes, very vain of me, I know) - no not my handle '@DrGarySharpe', but my actual name: 'gary sharpe'. I found a tome of missed opportunities. Lots of reader's twitter shares of my own LinkedIn Publications which have no mention of my handle. These were missed because the handle is what generates notifications to the user. Indeed, my name is not necessarily even in the tweets themselves - the search includes what's in the link summaries or twitter cards too it seems.

In the multi-media post I give two consecutive examples. One of them (by shear chance, honestly, features +Andrij Harasewych)

Did I say "missed opportunity"? Not really. A banked opportunity.

Because if you, like me, didn't know about this trick, then you have a great opportunity to do this:
1. Favorite and Retweet all of these you find.
2. Reply and give a thankyou to the tweeter.
3. Retweet and favorite any replies to your replies.
This essentially gives your Publications new exposure as well as raising both your own and the tweeter's profiles with each others followers.
Of course, it's not just LinkedIn Publications, I've found missed twitter shares from MosaicHub, Google+ and my blogger blog too.

Try it yourself and let me know if you get a good boost from this tip too.
Lift Off!
How to Give Your LinkedIn Publications a Boost

A gem of a tip if you are a LinkedIn Publisher and haven't tried this twitter trick before.

#linkedintips #linkedinpulse #twitter #bluedogci  
Could you be primed to give your LinkedIn Publications a boost? Perhaps you are set to give your Publications a second life?If you have never tried this, then this could be a gem of a tip. If you already figured this out and are already regularly searching for yourself on twitter - well, how very vain of you - sorry, not much for you here!I recently did a twitter search on my own name (yes, very vain of me, I know) - no not my handle '@DrGaryShar...
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Aaron Segal's profile photoGary Sharpe's profile photoSocial Media Marketing 4 YOU's profile photo
Thankyou +Aaron Segal 
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What has your experience been like with #Linkedin and as marketers, what do you personally feel is the best thing we can each be doing right now to maximize our ROI?
Maximize your time spent on Linkedin to help improve your ROI. Learn what you should be doing & not be doing with everything from your profile image to giving endorsements.
Brian Lang's profile photoMarisa Sanfilippo's profile photo
Thanks +Brian Lang ! I feel like at one point Linkedin status updates were more visible. Perhaps this is a reason why.
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Luiz Centenaro

LinkedIn  - 
How We Increased LinkedIn Ads CTR 152 Percent

A great post from +Audrey Bloemer who is a digital marketer at +SEER Interactive. ht: +Wil Reynolds 

3 quick tips:

1. Launch with at least 8 ads per campaign. (SEER account managers generally see the most success when launching anywhere from 8-15 ads) and letting LinkedIn work it’s magic. 

2. Target LinkedIn Groups that are relevant to your audience.

3. Bid Up –at SEER we generally recommend bidding anywhere from the highest recommended CPC to 2x the recommended CPC.

Read the rest @

Have you tried LinkedIn ads, if so what kind of results are you seeing?
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Gary Sharpe

LinkedIn  - 
It seems that a lot of users, service providers  and moderators on linked in could do with some reminders and refreshers on the User Agreement they contractually accepted. An important part of any businesses strategy is to ensure you work within these contractual obligations and, to my mind, any training or advice given by service providers should emphasize the importance of this.
I recently encountered a couple of people in LinkedIn groups claiming to be LinkedIn experts and LinkedIn trainers, who not only were to my mind giving out poor advice, but also clearly breaching the terms of the LinkedIn Use...
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I hope this small guide can help you in Social Selling 

The truth is, a professional headshot on LinkedIn is critical to the perception you are giving your viewers. LinkedIn as of 2014 has over 300 + Million registered users. This means your headshot is often the first thing that your viewer see within the first three seconds which creates their professional perception of you. 

In this guide I share with  you 5 tips how to give a great first impression using your LinkedIn headshot so you can prospect more effectively. 

These are the 5 tips I go over to make an impactful linkedIn headshot

Tip #1: Get Professional Photographer
Tip #2: Watch Your Body Language
Tip #3: Dress The Part You Want
Tip #4: Ditch the Phone
Tip #5: Avoid Group Pictures

Please share this article , As I would like feedback and + so i can create more value for audiences that are learning how to survive in the digital era. 
Matt Gingell's profile photoPan Global Group's profile photoTeodoro Alonso-Fernandez's profile photo
Thanks for sharing. Very useful. +Ronald D Curiel 
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How to write an effective InMail: 7 of my best templates
Frustrated with LinkedIn InMail prospecting? Messages going un-responded to? I recently discovered how to write more responsive InMail (and email) messages. I’ll share how to provoke potential buyers to reply—by writing in a specific way.

This gives you a response and the chance to qualify them. Here’s the technique and a few templates to get more response.

Forget about the appointment for a moment
I’m serious. Once I stopped asking for an appointment everything changed.

Be careful. Don’t lose track of the more important, basic goal: Earning permission to start a dialogue. Forget about the appointment on your "first touch."

Especially if you’re selling something a potential buyer doesn’t know they need—yet. Or if you’re selling a service that requires a longer sales-cycle, consulting or education to “prime” the customer to buy.

It seems obvious but in practice we often veer away from this goal. Sometimes within the first few sentences of the email! We say too much, too fast to the prospect.

This clouds your request to talk. (at all, not on the phone!)

So here’s how to write the most effective InMail template for sales introductions. Actually, it’s more like a formula than cut-and-paste template. Will it work for you, in your setting? Yes. Because it’s built for flexibility.

I was inspired by +Gregory Ciotti when creating this approach. 

Greg says, “If there is one thing that busy people value above all else, it’s brevity.”

The Killer B’s: Brief, blunt, basic
It’s a common sense, effective template: Being brief, blunt and basic. Yet few of us practice it.

And that’s a huge mistake.

Because buyers scan their inboxes the same way. No exceptions. They want to know:

- Who is emailing me? (Is this spam?)
- What do they want?
- How long will this take?

By addressing this reality directly you’ll get yourself noticed (opened) and responded to more often.

Template 1 of 7
Here is one of the best-performing subject line and templates I've got—for the most difficult prospects.

Buyers who don't (yet) know they need your product—OR—buyers who are happy with the status quo.

TIP 1:
Asking for appointments kills response rates. Avoid this in your "first touch" email. If you forget and DO ask for a call? You WILL get rejected by 90 - 97% of perfectly good prospects (who simply are not ready to talk yet). Be warned!

TIP 2:
The goal of your "first touch" InMail/email is to be granted permission to keep talking. Nothing else.

It's exactly like an effective cold call.


Subject: Let's decide?

Hi, [prospect first name].
Are you adding new capability to your ____________ [insert area of business your product addresses] at any time soon or in future? I work with organizations like _____ [prospect's business] to make sure ___________ [insert goal].

Would you like to quickly explore, via email, if a larger conversation makes sense? Please let me know what you decide, [prospect first name]?

Thanks for considering,
[your name]

--- EXAMPLE ---

Let's say I'm pitching Chase Bank's VP of Sales for the small business product division.

Subject: Let's decide?

Hi, Phil.
Are you adding new capability to Cigna's sales training in the future? I work with organizations like yours to help sales reps drive new business using social platforms. I'm sure you have excellent sales training in place. Just wondering if you're looking to build on on that success.

Please let me know what you decide, Phil?

Thanks for considering,
Jeff Molander


This can be used with regular email and LinkedIn's InMail. Good luck. Let me know how it works for you ok?

Photo credit: Sebastian Wiertz
#linkedintips   #linkedin   #inmail   #socialselling   #socialsellingtips  
I recently discovered how to write an effective InMail. Here's the technique and 7 of the best InMail templates I know of. They're proven, effective ...
ali pourvasei's profile photoJeff Molander (Social Selling Tips)'s profile photo
+ali pourvasei Thanks for the thoughts. Go get 'em! (let me know the results?)
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Banned by LinkedIn: How connecting can get you banned
It's true. The most dangerous (yet common) LinkedIn mistake sales professionals make is connecting with new prospects.

Beware: You can be banned by LinkedIn for requesting connections with prospects you don't (yet) know.

Yet I still see "experts" recommending making connections.

Being temporarily banned by LinkedIn is common. Ask around. You'll be surprised. Or maybe it's happened to you?

Are you at risk of being banned by LinkedIn?
Possibly. Here's the rub: 
If your connection requests are not accepted by prospects often enough LinkedIn will remove your ability to make connection requests.

What defines "often enough?" LinkedIn doesn't give us hard-fast rules.

However, if you're connecting with prospects and selecting Colleague, Classmate, Friend, Groups or "We've done business together" as a means to get past LinkedIn's rule you are taking a risk. 

Taking the less-than-totally-honest approach increases the chance your request gets marked "Ignore" by the prospect. This increases your negative score with LinkedIn.

Bye the way, it can take MONTHS to get back in good graces with LinkedIn.

All of that said, I'm convinced you DON'T need a connection to new prospects anyway ...

#socialselling   #linkedin   #linkedintips   #linkedinsales  
Tiffany Hayden's profile photoJeff Molander (Social Selling Tips)'s profile photoJan Vandemoortele's profile photonomkhosi khumalo's profile photo
Hi, +Tiffany Hayden. LinkedIn makes many things difficult to see. It's the way of the Internet. Always shinannagans and coercion. You cannot know your acceptance ratio, actually. LinkedIn doesn't publish it or publish guidelines on a "threshold." Helpful hu? :) No, I don't believe you get any message back if they deny you, or ignore. Heh. Many ebooks should be written. There's a lot of MIS-information out there on the Web about this subject!
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