Stream

Jeff Molander

• SM - LinkedIn  - 
 
What to post on LinkedIn updates: A surprising answer
Want to provoke followers to respond on LinkedIn? Focus more on HOW you post. What to post on LinkedIn updates is irrelevant. The best way to get people talking is knowing HOW to post. 

Start by asking why
Getting read, shared and responded to on #linkedin  takes  a process. This is what I've learned, the hard way!

If you start by asking, “why am I about to post this?” you force yourself to focus on the most important part of LinkedIn prospecting.

Process.

When you ask, “why am I about to post this update, what do I want the customer to do when they see it?” you’re forced to consider possible answers. For example, you want customers to:

- share and like an article (weak)
- respond to a video by signing-up for a white paper (stronger)
- react: call or email to learn more about a solution (strongest)

Asking “why?” draws attention to weak points in your LinkedIn prospecting approach. 

Forget relevant content, focus on curiosity
Relevant content is like water. You ain't got relevancy? You're dead. Sharing something helpful about customers' pain, fears, goals or desires is LinkedIn 101.

The difference between wasting time with LinkedIn prospecting—and generating leads—is sparking buyers’ curiosity in what you can do for them.

This is how to get them to respond to your updates.

Ignore the best practices
By the time a practice becomes widely accepted it's not effective. Thus, I've stopped curating content. Now I focus more on HOW to share the content that gets buyers responding.

Most of us share content on LinkedIn—without giving thought to how. We’re told to engage with relevant content. We “curate” articles from external experts. We share videos and white papers created by our marketing teams.

But are your LinkedIn updates grabbing customers? Are potential buyers responding—hungry to talk with you about transacting?

If not it’s probably because you’re over-focusing on what to post and when. Instead, focus on how.

Start here
Focus like a laser on how you structure words to grab attention, hold it and spark a reaction. Ask yourself these questions to get started.

“Does what I post:

- Contain a call-to-action? 
- Lead to more content containing a call-to-action?
- Have a headline that screams ‘useful, urgent, unique’ (enough to grab attention)
- Connect to a lead capture & nurturing sequence?”

These are just a few easy ways to get started. If you’d like more tips just ask!
What to post on LinkedIn updates is irrelevant. The best way to get prospects talking about buying is knowing HOW to post updates on LinkedIn. Here's how.
5
3
Jason How's profile photoJeff Molander's profile photosonia kircher's profile photoSanghamitra Karmakar's profile photo
3 comments
 
Hi +Jason How. I've done my best to explain exactly what I (and my students) are doing. I don't have research data ready to share -- and none of my students are, yet, willing to discuss publicly... that I know of. That said, I have students in France, Australia, US and they're all quite happy w/ results they're seeing. They are reporting increases of 20-30% click-through rates. But remember, they are starting from ZERO in most cases.

For the most part, the low hanging fruit is headlines & lead paragraphs. Re-write them when sharing. Follow classic copywriting techniques:

a) Get to the point immediately, 
b) have something new (and useful) to say and
c) don’t say too much too fast. Be a little mysterious. 

This tends to provoke response. Also, use of curiosity words and trigger words based on a particular market.

Oh -- and AVOIDING words like:
- valuable
- important
- ground-breaking
- impressive
- real-time
- superior

Overall, 95% of folks have NO process in place... no expected outcome beyond, maybe, getting Liked or shared... or "staying in touch."

They simply post to post. Time wasting!

Check this out. +Susan Tatum calls it "brand maintenance." 
http://www.theconversioncompany.com/why-most-b2b-linkedin-programs-fail-to-generate-leads

Hope this helps.
Add a comment...
 
Is LinkedIn Sales Navigator worth the money? Why?
LinkedIn Sales Navigator IS worth the money. But only if you have a way to get potential buyers curios about you in ways that spark questions. Here is that way.

A 3-step approach
It works like this:
1) Spark curiosity;
2) provoke buyers to act (become a lead);
3) connect that curiosity to what you sell.

Fact is, 95 percent of sellers asking for connections are promising access to their network. 

But nobody cares about your network

They care about themselves -- solving their problems, achieving goals and overcoming challenges.  

That's why stating a reason the other side will benefit (from connecting) works.

Ask yourself, what is the:

► Pain you'll remedy?
► Hurdle you'll help them clear?
► Risk you'll help them avoid?
► Short-cut to more success you'll give the prospect?

The answer is your ticket to grabbing attention and getting into a selling-focused conversation.

How to spark a sales-focused conversation, FAST
Want to start discussion with a potential buyer? State a reason in your connection request or shortly afterward.

When you write, make it:

► beneficial,
► worthwhile and
► crystal clear to them.

What you “put into” LinkedIn Premium, InMail or Sales Navigator makes the difference. 

State the reason (you want them to act/connect) AND set expectation for the prospect. Tell the buyer how and when they’ll benefit.

Make your promise something worthwhile. Distinct. Unusually useful. Credible.

Then, follow through on your promise.

How to Connect: A Template
The following connection request example can be used as a template. It was written for a student of mine. He’s a sales training coach.

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Greetings, [First name]. I’d like to decide if connecting on LinkedIn will benefit both of us. Are you seeking effective ways to boost sales managers’ productivity? This is my specialty. Based on what I’m reading on your profile, connecting may open the door to mutual opportunity. Would you like to quickly explore? Thanks for considering, [First name].

All the best,
Sam Smith 
Sales Manager Productivity Coach
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Of course, you may not want to reveal a specific benefit (to connecting) up front. Or you may not (yet) know their pain. Thus, you might not know what benefit to promise.

No problem. Just hold back a bit and provoke the prospect to tell you their pain!

(I discuss how to do this in the below article)

What do you think? Is this working for you -- or do you have a better approach?
Is LinkedIn Sales Navigator worth it? YES. But only if you have an effective, repeatable way to get connections talking about what you're selling. Here is..
9
1
Rentals United's profile photoNadine Brown's profile photo
2 comments
 
How do you get linked in sales navigator?
Add a comment...
 
Different Ways to Engage on LinkedIn

I like this practical article by +Sarah Santacroce not only because of the great tips, but because she includes an actual example of each one "in the wild," clearly explains the benefit, and even gives an estimated "time to perform."

#socialmedia #linkedin #linkedintips 
29
7
David Cant's profile photoSarah Santacroce's profile photoDila Dinc's profile photomichael logan's profile photo
3 comments
 
My pleasure +David Cant. Glad you found it useful! 
Add a comment...
 
How to write LinkedIn messages that get RESPONSE
Prove, Entice and Compel. When prospecting for connections, buyers or both:

1) Prove you've done homework on the prospect
2) Get them curious about your words (entice them) and ...
3) Ask for an immediate response.

The difference between earning the delete key--or getting response--is rising above the crap in a prospect's inbox. Here's how to get going right now...

A step-by-step guide
Start by writing LinkedIn messages that:

1) Are short (three to four sentences max) and focus on what they most want to hear.

2) Immediately prove your words are worth reading. 

3) Ask for what you want (a response) BUT in a way that creates a little bit of curiosity.

BTW, I explained this in a short 15-minute class (here is the replay video):
http://www.makesocialmediasell.com/landing/summit/

Fact is, sending email is too easy. That's why we've got to do homework on prospects---then prove it to them, fast.

Your email must scream "my message is not random."
(it's not spam!)

Think about it...
Think about how YOU use email. When someone contacts you in a way that shows they already invested time, how do you feel, what do you do?

Are you more or less inclined to respond when asked?

Ask them to decide
When asking for a connection request, ask prospects to decide.

When pitching a group member on having a conversation, give them a reason to wonder, "Hey, is there a relevant discussion to have here?"

Use trigger words
Start using trigger words to get more response and assess deal potential faster.

The technique I teach my social selling students speeds-up prospecting and increases seller productivity. Basically, it's all about structuring the email subject line and words within the message to trigger better response.

Prospects connect via LinkedIn, then self-select themselves as hot, warm or cold leads.

Curiosity words to use:

unusual

odd

simple technique

different

one small thing

surprising

Words that suggest solutions to problems...

risk

danger

damages

unwanted results

alarming

What do you think?

Let me know if you have questions about this technique ... or if you're using it successfully? Here in comments or use the above link to ask me on Thursday during the mini-training!

#linkedintips   #socialselling   #SalesSummit  
17
2
John Scheidell's profile photoJeff Molander's profile photoTheDrawShop's profile photo
14 comments
 
+Mary Ann Laughlin This is the conversation where I asked you for permission. Thank you for allowing. So you were able to increase the pot for all collaborators (that you were able to actually speak with as a result of the tactics I teach) ... AND you would be willing to talk about your actual story with me? That's fantastic. Would you consider a short Skype or phone interview in the next few weeks? I'm always looking to profile success stories. I would aim to make it a 10-15 minute chat. Very focused. I know your time is valuable. Thanks for considering.
Add a comment...

Everypost

• SM - LinkedIn  - 
 
After #LinkedIn  released their top 10 company pages, we took a look to see what made those pages standout.  After, we compiled a top 10 list on how to optimize your company page.  

Biggest tip - letting your industry expertise shine online.
13
5
Rob Zalewski's profile photoSigEp MD Zeta's profile photo
Add a comment...

Rini Das

• SM - LinkedIn  - 
 
Another reason to give up on LinkedIn and move on.
It seems LinkedIn took away the "Activities" section from Member Profile.
Why on earth, would a social network take away the opportunity to see activity history of someone that one is networking with? 
LOL!
Did LinkedIn Management team ever wonder what/who/when could such dynamic data/information possibly be of relevance to anyone? Answer: Everyone, All the time and most used.
I guess they never asked.
Well! more power to Google+. Move to Google+
#nq #ns
9
1
Print Industry Network's profile photoRelevanza Inc's profile photoChelsei Henderson's profile photo
15 comments
 
LinkedIn page is no comparison to G+ Page. Companies can do a lot more with G+ pages.

For now, they are still the most dominant network for job seekers and recruiters. I predict two things will happen to undercut their leading position.

One, as companies establish more pervasive presence on G+, job seekers will come.

Two, Google will have to upgrade the profile section for better organization of CV material.

When these these two things happen, G+ will completely dominate the social space, just like they did in search, and now mobile.

#socialmedia
Add a comment...

Nigel Ohrum
moderator

• SM - LinkedIn  - 
 
Question for the community:

"What LinkedIn tools can you not live without?"

I'm one of those individuals that doesn't utilize LinkedIn to it's full potential. That's because I've never found a tool for the social network that I really liked. Going to take a look at a few of these.  +Ian Cleary
16
2
Jason How's profile photoMichaela Kennedy's profile photoDennis Coble's profile photo
 
Guilty as charged - would like to see what Linkedin can bring in 2014.
Add a comment...

Jeff Molander

• SM - LinkedIn  - 
 
How to write a LinkedIn email template that gets customers talking
Need to write connection requests that get customers talking on LinkedIn? You're not alone. Most LinkedIn InMail (email) templates DO NOT WORK.

In fact, they sabotage you. Most templates:

- Accidentally help prospects decide to ignore your message!
- Fail to give a compelling reason for the reader to respond

Here is a fast, painless way to get more connection requests accepted AND get conversations going when using InMail, Group email or regular email messages.

The Goal
Get prospects so curious they cannot resist responding, accepting and asking questions.

The Strategy
Want remarkable results? Develop exceptional habits. Always apply copywriting techniques that create irresistible curiosity in you. 

Do This Right Now
Stop using the word "I" in your email messages. Your recipient is like you: selfish. We all are. It’s human nature.

When people show up in our lives we react by wondering, “what can this person do for me?”

Fact is, the other person doesn’t want to know about you or hear you referencing yourself. So, take the “you-ness” out. Nix the "I"s.

Be sure to avoid starting your message with the word “I." Also, when done crafting an email go back and see if you can pluck “I”s out of it.

A Quick Example
The below connection request InMail example is being passed around the Web as a “best practice” … but it’s a sure-fire way to get ignored. Watch out!
---------
Hi _______ (first name), 
As a member of the _______ (LinkedIn group) group, I wanted to introduce myself. I’m _____________(title or background) with _____________ (company) and wanted to connect with area professionals. If you are not open to connecting, please ignore this invite. Thanks!
---------
Terribly self-centered. Topping-it-off we invite the prospect to ignore us! Woah.

Hey, being polite is a great idea. But do yourself a favor. Be polite without inviting someone to ignore you!

So let’s apply our new habit:

1) Tallying-up the “I”s before we press send.
2) Decreasing the “I”s to increase response and generate focused conversations more effectively.

Let’s re-write the above LinkedIn InMail example as:

---------
Hi _______ (first name), 
We both participate in the __________ group and should know each other because __________ (insert specific, mutual benefit). How can my network of colleagues help advance your ambitions or bring you closer to goals? Thanks for considering the connection. I look forward to helping and hearing from you. 
---------

This improved version serves you better by:
1) Emphasizing the other person by removing most of the “I”s.

2) Giving the recipient a reason to reply. You’re clearly stating “the WHY.” 

3) “Bringing to life” an appealing idea: making your LinkedIn network available to advance their agenda.

4) Creating interest. By asking a question you compel the recipient to consider answering. By asking the question you encourage the thought, “gee, how can this person’s network serve me right now?”

Still with me? Check out the full article to discover my most effective, two-word Subject line. It works like a charm and I'm happy to share!

How are you using copywriting to get more serious conversations going on LinkedIn?
6
Jeff Molander's profile photoNigel Ohrum's profile photo
2 comments
 
Thanks for the feedback +Nigel Ohrum I'm glad to be helping you improve.
Add a comment...

Nigel Ohrum
moderator

• SM - LinkedIn  - 
 
 Showcase Pages for LinkedIn. Valuable or an additional (and probably unnecessary) way for LinkedIn to expand their advertising efforts?

Maybe too early to say, but these additional marketing steps taken by LinkedIn in recent months feels like something I'd expect from Facebook. A little "less clean" is how I would describe it.

On a positive note, I like the fact they are searchable. That's a plus.
+Nick Cicero 
9
4
Merel Smedes's profile photoMajeski Law, LLC's profile photoSocialMedia in Business Sweden's profile photoJennifer Taylor's profile photo
 
Thanks for sharing!
Add a comment...
 
Why LinkedIn Is The Preferred B2B Social Marketing Platform

Ok, I just said it here on Google Plus but the reality is that LinkedIn is currently the preferred social media platform of choice for most B2B marketers.

I recently posted about some research from the first Investis IQ Audience Insight report 2013, that showed most visitors to corporate websites from social media platforms came from LinkedIn.

This did create some controversy but resonated as the article was shared over 10,000 times on Social Media Today

In reality each social media platform has its merits, such as the scale of Facebook, the ability to distribute news quickly via Twitter and the significant growth in Google Plus and the SEO benefits it provides. In reality you would use all of these platforms, in my personal view the SEO benefits of Google Plus are very significant since B2B buyers frequently start with a search. However, when it comes to generating qualified leads and conversions most B2B marketers agree that LinkedIn is the current platform to use.

This article has a short set of slides on why I think B2B marketers prefer LinkedIn.

Ok, now you can shoot me down :)

#linkedinmarketing   #b2bmarketing  
4
2
mohammad al saadi's profile photoSilverback Social's profile photo
Add a comment...
 
LinkedIn is spamming your email contacts on your behalf?

Here I thought it was bad enough that some of our contacts spam us in direct messages about their wonderful courses, events, and new book. 

I wonder if this is the result from when you look for contacts from your email addresses, then you click yes when LinkedIn asks you to invite others to join?

Anyone experience this?

#linkedinmarketing   #linkedinspam   #linkedinemail  
You've worked hard to maintain a good online reputation. That means you're careful not to be constantly updating your social media streams with …
21
4
Sai Deng's profile photoSamia Ibrahim's profile photoDebbie Elicksen's profile photoSheli Bowman's profile photo
9 comments
 
Hi dear~ I'm a master student of fashion business management in the University of Westminster. Would do me a favor to help me finish my survey.It's about the influences of social media upon the fast fashion industry for my master degree dissertation. It will just take you few minutes, and then you can save my life! so please join it~I will be very appreciate! Thank you so much for your time again~ 
Have a nice day!!!!Thank you! 
https://www.surveymonkey.com/s/T7VVTFJ
How does social media influences fast fashion in the UK? 
Add a comment...

Marko Saric

• SM - LinkedIn  - 
 
Is LinkedIn’s Publishing Platform worth your time?

With Facebook's decreasing organic reach I'm looking ways to be less reliant on it and LinkedIn may be a great one (especially if you are in a professional field). I requested early access to the platform here http://specialedition.linkedin.com/publishing/ and got it after couple of weeks.

Within a day of publishing my second post there my article got 10,000+ views, 800+ likes, 65+ comments and 1,900+ social shares. My post was listed right next to an article from Richard Branson of Virgin. Not bad at all and could be worth exploring for you in your content marketing.

Quality of content is key as always and LinkedIn recommends you focus your content on:

> Challenges that you have faced
> Opportunities that you have seized
> Important current trends and possible future trends in your industry
> Your most memorable work experiences
> Lessons you have learned along the way
> Advice you would give to someone hoping to enter your field
> Advice you would give for career advancement in your function
> How you started in the field and what you would do if you had to start all over again
> Challenges for the future of your function

Have you explored LinkedIn's publishing platform yet?
11
Go Harder's profile photoSteven Cole's profile photo
8 comments
 
+Marko Saric I have had some really encouraging results from my first 5/6 posts on Linkedin, I am interested in how this would compare to the reach of something like Medium.  I really like the aesthetics of that platform but I'm not sure I would get the instant reach I have accumulated on Linkedin.  Have you used it yet at all?  If so, how dies it compare?
Add a comment...

Jeff Molander

• SM - LinkedIn  - 
 
Why sharing relevant content won't create sales leads.
Sharing relevant content on LinkedIn probably won't get customers talking with you about what you're selling. It's true. So I'm not going to waste your time preaching what I think will work for you.

Instead, I'll show you how folks like you are using LinkedIn to grow sales. Effectively.

And bye they way, I learned the hard way ... on my own and from others who figured it out on their own too.

I'm not afraid to tell you I failed on  #linkedin  ... and for longer than I care to admit. And I'll tell you WHY I failed.

I was doing what most sellers are doing on LinkedIn (with profiles, Groups and email messaging).

I believed that sharing relevant content on LinkedIn would create sales leads.

But it didn't.

Because (and this is my "and therefore" +Kristoffer Howes) being seen as an trusted expert by your customers is the GOAL ... it's the reward.

Being seen as an expert is the outcome of a successful strategy.

It's NOT the strategy!

Ok. So what is? At the highest level, there are two components:

1) Problem-solving and
2) Direct response copywriting. 
9
1
John Scheidell's profile photoLocal Social SEO Helper's profile photoMary Ann Laughlin's profile photo
6 comments
 
Thanks for the info +Jeff Molander
Add a comment...

Steve Faber

• SM - LinkedIn  - 
 
LinkedIn Forces Moderators to Bow Down

Sure, this could be just a whine fest from another sap caught up in the SWAM fiasco, BUT... consider this:

1) LinkedIn groups get thousands of spam posts daily, choking groups and ruining the user experience for everyone. That's an obvious problem that must be dealt with.

2) There is no clear definition of spam. One's spam is another's delicacy... just ask any Hawaiian. On one end of the spectrum, anyone who shares any link they have any sort of vested interest in, no matter how relevant and informative the post is, is a spammer. That's true if they work for a company mentioned in positive light, own said company, wrote the post, or it is on their blog/website. Others view spam as content unrelated, poorly presented, overly self-serving, or a combination thereof. 

3) A moderator of one group now regularly makes a decision for dozens of others, without their knowledge or consent, leading to potentially harmful ramifications where no one benefits. That's empowerment many moderators don't want, and don't want others to have, either.

4) A trusted group member can win hard earned auto approve status through a long history of valuable contributions within a group, but the moderator of a completely unrelated group, can still force the first group's moderator to place the member on moderated status.

5) Those ensnared have no way of knowing which group they ran afoul of, much less why. Considering many on LinkedIn are members of 20+ groups, many of which are related. This places a serious burden on one who may have made a small mistake, or as many have found out NONE AT ALL!

6) That's right, many have been placed in the status either by mistake or through a software glitch. They have only discovered this by contacting trusted group moderators or owners, who informed them that they should not have been placed in auto-mod status, but were, due to a LinkedIn or moderator error.

7) A competitor, former employer, or employee or anyone else who you've crossed paths with can ban you from LinkedIn groups commenting ad sharing at will, should they own a group you happen to have posted in at some time. Given many people don't know who owns a group they belong to, it's less far fetched than it would first seem.

Some have labeled the LinkedIn Site Wide Auto Moderation (SWAM) overly heavy handed and say it goes too far. Others fall into the “Whatever we have to do” camp. Wherever you find yourself on the SWAM debate, it bears consideration. 

Many groups have no well-defined posting guidelines, leaving moderators to define spam as did Ed Meese with porn in the 70's; the “Know it When I See it” test. 

In any case, when one group moderator can make a decision on the value of someone's work for every other, it is giving them far too much power and others too little. Will LinkedIn turn this around? They have now at least informed their members when they have stepped on toes by showing the dreaded, blue box on all their groups' status (Don't ask how I know this). 

That's better than their previous tactic, which was letting the group members discover for themselves their posts and comments were mysteriously failing to appear in a timely fashion, or at all.

Do you use LinkedIn regularly?
Have you been ensared in SWAM or know others who have? 
What are your ideas for dealing with this problem, or do you give it a second thought?

Thanks!
7
Steve Faber's profile photoZbra Studios's profile photo
3 comments
 
+Zbra Studios you're right, removing SWAM would be a seemingly easy fix. Mods would retain full control of their groups, they'd simply lose it for others'. #LinkedIn seems loathe to do this, for whatever reason. Personally it bothers me. I am a group member in a group whose moderator moderates everyone, and I'm the first one granted auto approve status, only to be placed back in the hell hole. It overrode the moderator in his own group. 
Add a comment...
 
So who's planning on publishing on LinkedIn? I'm currently still unsure what the benefits are. Is it like regular blogging or do I misunderstand the entire concept?

I think it might be an interesting addition for people like CEO's who don't have time to blog but still want to publish something occasionally.

Any thoughts?
8
1
Prerna Lal's profile photoMary Ann Laughlin's profile photoSage CRM's profile photo
8 comments
 
Olga, You are correct it is like having a big Rolodex good for contacts for business or I guess chatting. There is a lot of business opportunities if you work it right.
Add a comment...
 
How to: Get EVERY Ounce of Value From Your Linkedin Group
LinkedIn groups are a great way to network, build your business’ credibility and drive traffic, via social media. However, running one properly requires an investment of Time.

Here are 10 tips to help you set the agenda for your LinkedIn group, add real value through meaningful content and effectively work towards establishing yourself as a thought leader.

1. Check Your Competition. If someone is already doing something similar, consider exploring a niche area of your business, that is really going to add value and attract members?

2. Work The Title. Aside from a its search value, a carefully worded Title for your Linkedin Group must effectively communicate the value of joining your group.

3. Make Your Own Rules. Take a look around to see what other groups have set out as their ground rules. Use this opportunity to convey the importance of adding value to the group, primarily by staying on topic and being respectful.

4. Lead by Example. You must be the most active member. Be certain to share valuable information with the audience and ask questions that encourages discussion.

5. Feed Your Content. Use the results of Linkedin Group discussions to feed content you publish elsewhere. The information collected could provide a blog topic or infographic.

6. Grow Your Group. Aside from inviting people through your network, try an email introducing your group. Take this opportunity to convey what the benefits and value of joining is and provide a link to click-through.

7. Do Not be Too Salesy. It is about socializing, NOT selling.

8. Advertise Your Group. Share your group with all your B2B contacts. Include a link to it in your email signature, on your website and at the bottom of your personal/company blog.

9. Share Announcements With Your Group. Using LinkedIn's Group Announcements, you can set them up to be mailed directly to your members’ inbox, no more than once a week is recommended. Use this opportunity to share the week's most valuable and helpful content.

10. Be Prepared For The Long Haul. A LinkedIn Group is unlikely to result in immediate sales or any other tangible ROI. Instead, the value will come from establishing relationships, and using the opportunity to expand your company’s profile and establish yourself as an authority in your field.

Learn more: http://blog.hellosoutherly.com/10-steps-to-setting-up-your-own-linkedin-group.

h/t: +Southerly.

#linkedinmarketing   #linkedintips   #linkedingroups
37
9
Vinit Bolinjkar's profile photoMohammad khiran's profile photoSteve Brown's profile photoWeal Media's profile photo
11 comments
 
+Southerly Hi Jonathan, absolutely agree with your proactive point.

There will come a point where you've leveraged your network and group to the max on LinkedIn and you will end up making it open to public.

How am I so sure? I speak this through previous experience whereby we started with a tight-knit 50 people in a group and ended up going to 30,000 purely through referral. And then you can just imagine the spam that came along with it. I am always happy to be proven wrong though! ;) 
Add a comment...

Andy Foote

• SM - LinkedIn  - 
 
‘Top Contributor’ In LinkedIn Groups – Explained

There’s a populist saying “When everyone does better – everyone does better” and this is undoubtedly true and applicable to LinkedIn Groups. If you join a community and never contribute, the community suffers and ultimately so do you, there is an opportunity deficit. "Top Contributor" is LinkedIn trying to be that Teacher who picks on the quiet row at the back. 

http://www.linkedinsights.com/top-contributor-in-linkedin-groups-explained/

Will it work? I'd love to hear your thoughts….
10
Kay Kulkarni's profile photoAcelloria Digital Innovations Studio's profile photo
5 comments
 
While we love this new feature, you have to be careful in that you are actually contributing content of value, whether it's starting discussions or commenting on posts, rather than spamming groups.
Add a comment...

Lindsey Weintraub

• SM - LinkedIn  - 
 
Liking LinkedIn Company Updates From Your Individual Profile As A Manager
I manage a LinkedIn company page, and since LinkedIn made changes to the way company pages operate (allowing the page to act within groups, like posts, etc. as the company), I haven't been able to "like" any company updates from the company page feed (because it then registers it as the company liking its own updates).

 This means that in order to support my own company updates as an individual, I have to go through the hassle of digging through my own news feed to find it sort of "naturally," if you will. It drives me crazy because it feels like such a pain and waste of time. Has anyone else had this same problem? Any helpful tips or workarounds? Thanks! #LinkedIn
13
2
art's profile photoNathaniel DiDomenico's profile photoShore Branding's profile photoSimon Margetts's profile photo
3 comments
 
yeah. I feel the same way!
Add a comment...

Jeff Molander

• SM - LinkedIn  - 
 
Tired of sharing valuable content and not getting leads? Try this instead
"I have seen little (ok, I'm exaggerating) NO success using LinkedIn," says John Reeb of the Colorado Leadership Institute.

I know lots of good sales people like Mr. Reeb. They're sharing tons of valuable content.

The result for most of them?

Nada. Zippo. Nunca. Why?

Mr. Reeb says, "I have tried to add value to anyone who reads what I post ... so that they gain some kind of expertise or learning that helps them in their day-to-day work. Yet receive virtually no feedback nor any sales from it."

Sound familiar?

We've been told "share and they will come." But sharing valuable content on #LinkedIn won't help you find clients very reliably. What WILL may surprise you. It will give you a better approach to finding buyers.

Whether it's sharing on Twitter, Google+, Facebook, Pinterest or LinkedIn your lack of success may be stemming from a surprising mistake: Not using the TRUTH to your advantage.

Quick, right now... Think about the last time a seller told you a shocking truth.

You know, something sellers are not supposed to talk about with buyers. A business taboo.

How did knowing the truth make you FEEL—the moment it was revealed? Did you feel privileged? Were you surprised?

Did it grab your attention and make you want to hear more from the other side?

keep reading ►  http://www.makesocialmediasell.com/how-to-use-linkedin-to-find-clients/
14
5
Jeff Molander's profile photoRhianna Rita Starr's profile phototariq mian's profile photoPaul Martin's profile photo
7 comments
 
Thanks for sharing +Harris Social Media LLC and continued success! Yes, I agree. PROCESS is what it's all about. Looks like you have proven one there!!
Add a comment...

Kamilla Berdin

• SM - LinkedIn  - 
 
Social media is a great way to connect with people, but are you using it to get sales? This pod cast and blog post explain the ways to find your next business prospects on LinkedIn, including the use of some cool and hidden features.
How are you finding potential prospects? 
2
Add a comment...