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Gary Sharpe

LinkedIn  - 
 
Research into LinkedIn's Newsfeed and Publications
https://www.linkedin.com/pulse/research-linkedins-newsfeed-publications-gary-sharpe
OK, this is a "big news" one. I've dug deep into how LinkedIn works, and it might surprise you. Here's an executive summary of this Publication:
1. Proper organic growth of Published articles on LinkedIn is impossible.
2. Only one copy of a link to a Published article exists in any one's Newsfeed at any one time - 10 updates created by engagements do not mean 10 chances that a connected user will see the post. Just one.
3. Each update in the newsfeed gathers around 10 views after which it has essentially gone.
4. Each update in the newsfeed lasts only a day.
5. To keep the chain going, a new engagement is required before the update runs out of views.
6. There is no strong correlation between an engager's number of followers and the impact their engagement has.
7. Click thrus from social media to Publication links do count, but only if the viewer is a LinkedIn user and only if they are logged in when they click.
8. Since non-users or non-logged in users cannot engage on a linkedin publication, their view not only does count, but they cannot drive new views from users either.
9. Therefore, LinkedIn Publications are articially restricting growth in major ways, but also the view count on these posts are significantly underestimated.
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Gary Sharpe

LinkedIn  - 
 
Security and Privacy Risks of LinkedIn. Did you know that LinkedIn lists "Top 25" profiles of people under virtually any criteria you can think of? Not only that, but these lists can be X-rayed through incognito google searches - meaning that anyone, anywhere in the world can privately search and access the data in these listings ?

Let's say, for the sake of argument, we were searching for "Research Chemists". Here's what I found. Try entering this into Google search, in a private or incognito browsing window, or when logged off from LinkedIn:

site:linkedin.com/title "Research Chemist"
  
I think that even the first page of results will speak for itself. The way this works is these lists are generated from keywords on LinkedIn Users' full Profiles. Unfortunately, this has rendered everyone's profile details largely public.

For example, regardless of the privacy settings on your public profile, you can show up on these lists even if the operative keywords are only contained within the private parts of your profile.  I have been able to find, for example, people in, or who have been in, the US Special Forces, even though this information cannot be gleaned from their public profile. That is: it is possible to search LinkedIn's database for people in sensitive areas without requiring a LinkedIn account whatsoever nor being identifiable or easily locatable in any way.

Conversely, if you search for specific people using this technique, they will show up in lists and in contexts with which they actually have nothing to do with. This is due to isolated keywords on their profile being taken out of context. So LinkedIn is also  publicly associating people with quite sensitive areas incorrectly.

It should also be noted that the search will find and associate you with your profile keywords whether or not you are actually in the Top 25 list or not. That is, the LinkedIn algorithm first searches through all profiles for the keywords, then reports and then only at click thru generates a Top 25 list based on some metrics of LinkedIn's choosing.

Something else you need to know is that what you see on Top 25 profile result page is different if you are viewing while logged in compared to when logged out of LinkedIn. Bizarrely, you tend to get more information on the logged out view and moreoever, from here it is easy to view full profiles, while profile views from the logged in browser blocks view of 3rd connections for LinkedIn Users with free accounts.

The final piece of this jigsaw is that through incognito searches it is possible to scrape the URLs of LinkedIn Profiles 25 at a time. With these and a temporary fake account, LinkedIn has made it a simple matter to scrape full profiles from LinkedIn, including photo IDs.
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Is InMail worth it? Here are 3 reasons it may not be.
LinkedIn says InMail is a sliver-bullet. But is it a good investment for you, in your specific situation? Sometimes yes, other times no. Think twice if you:

1) have a current email response rate less than 40%
2) need appointments, calls or demos in the near term -- more than anything else
3) are using a one-message approach to clients who are happy with the status quo.

In these cases, InMail may not be the best starting point. Make sure you're asking yourself these questions when deciding to invest in LinkedIn Sales Navigator or buying more InMail messages in general.

For example... do you send one email in hopes of earning an appointment with customers who are satisfied with the staus quo? Do most prospects require time to realize they need what you're selling? InMail may not be a good fit. 

I often see sellers using a single email approach when courting prospects who need more time to recognize they have a problem worth acting on. This won't work. Be careful!

Instead, use a sequence of “short burst” emails. First, give prospects the chance to engage in a short e-mail conversation about their pain, fear or goal. By using a sequenced approach you will attract prospects to the idea of talking to you. Literally.

This way you can help the prospect come to the realization you want them to have. 

The best way to provoke replies from buyers who don't think they need what you're selling (but DO) is to:

- plant a seed of doubt that irritates them enough to reply
- validate an uncertainty or fear in a way they cannot resist acting on
- prove they may not be doing everything possible to achieve a goal or avoid a dangerous risk

What do you think?

I go into more detail here >>
http://www.makesocialmediasell.com/landing/inmail-worth-it/
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David Boutin

LinkedIn  - 
 
So I've been discussing around the web the pros and cons of repurposing content on LinkedIn Publisher platform. 

The consensus seems to be that there likely won't be any SEO penalty for duplicate content, especially if you like to where it originally appeared, nor any real SEO benefit.

The biggest con seemed to be that the LinkedIn post may outrank your content on your own site because of its page authority.

Anyone have any thoughts on this? Anyone actually tried it and could share your results? 
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Jeff Molander (Social Selling Tips)'s profile photoGary Sharpe's profile photo
22 comments
 
Certainly agree that LinkedIn ads are way overpriced! Talk about profiteering.
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Gary Sharpe

LinkedIn  - 
 
I have been talking to several other LinkedIn Aficionados of late and what has come up every time is how we are all eternally surprised by how a lot businesses do not really understand LinkedIn (from our perspectives).

It's actually worse than that, because I have encountered first hand how getting LinkedIn wrong can not only damage businesses, it can actually damaging people. Really. I would like to present two anecdotes for your consideration.

The first is what prompted me to write this very post. Someone contacted me for help after reading one of my posts and then looking at my profile. They clearly identified with this in the summary part of my profile at that time:

"How are you going to stand out from this crowd?  By doing the same as everyone else?  Are you using LinkedIn for your business or is it using you?"

[It is perhaps worth noting that this lead, from my perspective, generated from a post and profile, does demonstrate that strategic use of LinkedIn can still work].

The correspondent indicated that they were desperate and had been spending many hours a day trying to get LinkedIn to work for them and, after a year at it, they now felt "burned out". Unfortunately, the predicament is reflected in their profile and company page. "Trying too hard" is just as damaging on LinkedIn as not putting the time in regularly, because people will see straight through it. Desperation doesn't sell. Confidence in yourself or your business, a deep knowledge and a passion for it is what sells, in my view. Interest and curiosity generation.

This reminded me of another encounter earlier in the year. I met with someone who wanted help precisely because they felt their LinkedIn activity was out of control. Unfortunately, the only help they wanted was how to increase views on their posts. They felt it would make their time investment more worthwhile. They too were trapped in a rut of investing hours into a LinkedIn strategy that wasn't working, despite admitting that this was having implications for home life and despite the fact that they felt they had no control over it.

Indeed, when it comes to LinkedIn use, I have seen many become victim of the "myth of invested time" - that false feeling that when you have invested a lot of time into something which isn't working, the only way out is to keep investing more and more time it until it works. When the real answer is to stop, think and go back to the drawing board.

But rip it up and start again strategies hold so much fear for people, that often no amount of logical argument can dissuade them from their course. This can be made worse when at some time in the past LinkedIn had generated one big sale. Then faith that eventually something must give again tends to become unshakeable. Just because you've won the lottery once, does not mean it is likely to happen again.

My advice is this. If you are investing more than half an hour a day on LinkedIn activity and you are not seeing significant and regular returns for this, then stop and go back to that drawing board. If you are spending more than an hour a day and not getting contracts or jobs, then stop and seek advice.

That wise fellow Albert Einstein might advise you in somewhat stronger terms.
"Insanity: doing the same thing over and over again and expecting different results."

Originally published on http://bluedogscientific.blogspot.co.uk
 
Hazard of LinkedIn.
How LinkedIn Can Be Bad For Health  (Really).
#linkedin #fail #socialfatigue  
I have been talking to several other LinkedIn Aficionados of late and what has come up every time is how we are all eternally surprised by how a lot businesses do not really understand LinkedIn (from our perspectives). It's actually worse than that, because I have encountered first hand how getting LinkedIn wrong can not only damage businesses, it can actually damaging people. Really. I would like to present two anecdotes for your consideration...
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Prime Design Solutions, Inc.'s profile photoGary Sharpe's profile photo
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Gary Sharpe

LinkedIn  - 
 
I read an article recently that discussed how LinkedIn has become a profit making machine through exploiting the user generated content and the user's data. One thing in particular struck me and set my alarm bells ringing:

Simply put, LinkedIn gets to play both sides of the job market as it undergoes a structural shift toward social media.

This confirms what many of us feared, that LI is no longer a business orientated, professional networking website, but is being driven to be just another form of Facebook-esque "Social Media".

There is no doubt that such a move away from Professionalism as the core value of the network can only be detrimental to  Businesses using it.

Well, LinkedIn is the Users and, in the final analysis, it is up to us what LinkedIn will become through the ways we choose to use it and opt to behave there.

For me, LinkedIn could still a great place to spend time building my business network & customer base. As a long time contributor to LinkedIn, it seems to me that many small businesses, start-up companies and not-for-profit organizations are losing sight of why they are there. I am also seeing businesses being lead into practices which could be detrimental for them, both by LinkedIn themselves and by Social Media "Marketeers". Here are five thoughts about this..
 
5 Thoughts About LinkedIn.
5 Views of LinkedIn.

Snippet.  This confirms what many of us feared, that LI is no longer a business orientated, professional networking website, but is being driven to be just another form of Facebook-esque "Social Media". There is no doubt that such a move away from Professionalism as the core value of the network can only be detrimental to  Businesses using it...

#linkedin #b2b #b2bmarketing  
I read an article recently that discussed how LinkedIn has become a profit making machine through exploiting the user generated content and the user's data. One thing in particular struck me and set my alarm bells ringing:Simply put, LinkedIn gets to play both sides of the job market as it undergoes a structural shift toward social media.This confirms what many of us feared, that LI is no longer a business orientated, professional networking webs...
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Gary Sharpe

LinkedIn  - 
 
How Small Business Networks Can Game the LinkedIn Newsfeed.

Here's how it works. When you post to the newsfeed, in principal only your 1st connections and followers can see your post. Not many of them will see it because the post is competing for the very limited attention of each connection with hundreds of other posts. However, if someone interacts with the post, then this interaction together with the original post can appear on the newsfeed of that user's followers too. So big businesses can concentrate the power of their employees on LinkedIn by getting them all to interact on a post and widen it's circulation enormously.

That this works we know, because when we had the little newsfeed update analytics tool, I measured this "Power Group" idea. When I just posted normally to the newsfeed, I was averaging just twenty views per post. When I choose the right informal group of interlocutors who I knew would be amenable to joining in a conversation on a topic, those posts were getting viewerships in the high hundreds.

I still use this technique to great effect. I do it by using a informal collaboration of LinkedIn Users who I know to be responsive, by occasionally bringing them into a conversation with mentions using the @ symbol.

However, there is nothing to stop small business networks nor medium size businesses more strategically planning newsfeed posts and campaigns. All they need to do is formulate processes whereby multiple parties agree to interact with or share specific posts. In other words, particularly for network groups like BNI, 4N, JCI, FSB, CBI more strategic use of the LinkedIn newsfeed is possible by forming collaborative posting "Power Groups", allowing them to beat big businesses at their own game
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Bill Gassett's profile photoBusiness Support Network's profile photoJustin Clarich's profile photo
2 comments
 
Great post. Thanks for sharing
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Is your LinkedIn summary provoking leads? These are.
Thanks and congratulations,  +David Tomen of Swiftcurrent,  +Blake Henegan of Optimus Sourcing Ltd and +kelly watt of FARO Technologies. 

In sales?

The job of your professional headline and Summary section is to:

♦ earn attention
♦ spark curiosity in prospects so you can
♦ earn a response (a lead)

Sometimes you need to give prospects a little nudge … a little push. This creates inertia you can work with.

Avoid using the Summary section like most people do: As a summary of your experience. Instead, strike a balance between your personal experience and these 5 elements:

1 - What you do.
2 - Who you do it for. (your target customer)
3 - How you can help.
4 - How you what you do differently.
(why customers should choose you)
5 - Exit points.
(words that encourage & direct prospects to LEAVE your profile)

Do you practice this? Let me know! I'm always looking for new examples & ideas to learn from.

#linkedintips   #socialselling   #salestips   #b2bsales                               
Time to read: 3 minutes. Here is a quick guide to creating your LinkedIn summary. I’ll include tips you probably haven’t heard before … and give you 3 summary examples for sales professionals. Take these tips and structure your profile summary to provoke more response from prospects. This will help nudge your prospect on LinkedIn. Your new Summary: Simple,Continue Reading...
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Javier Sanabria's profile photoJeff Molander (Social Selling Tips)'s profile photoVivek Modi's profile photo
9 comments
 
Interesting thought +Javier Sanabria. Indeed, stimulate is a good word choice. I'm pretty firm in my position that trust is not created on social platforms and digital media. It is merely able to be reflected back to those we wish to influence. Trust is the outcome of deeds, not words. Just my 2 cents. And I don't know that I'm arguing the point with you or Simon. I appreciate your causing me to learn more about him. Thanks for your solid idea!
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Gary Sharpe

LinkedIn  - 
 
Could you be primed to give your LinkedIn Publications a boost?

Perhaps you are set to give your Publications a second life?

If you have never tried this, then this could be a gem of a tip. If you already figured this out and are already regularly searching for yourself on twitter - well, how very vain of you - sorry, not much for you here!

I recently did a twitter search on my own name (yes, very vain of me, I know) - no not my handle '@DrGarySharpe', but my actual name: 'gary sharpe'. I found a tome of missed opportunities. Lots of reader's twitter shares of my own LinkedIn Publications which have no mention of my handle. These were missed because the handle is what generates notifications to the user. Indeed, my name is not necessarily even in the tweets themselves - the search includes what's in the link summaries or twitter cards too it seems.

In the multi-media post I give two consecutive examples. One of them (by shear chance, honestly, features +Andrij Harasewych)

Did I say "missed opportunity"? Not really. A banked opportunity.

Because if you, like me, didn't know about this trick, then you have a great opportunity to do this:
1. Favorite and Retweet all of these you find.
2. Reply and give a thankyou to the tweeter.
3. Retweet and favorite any replies to your replies.
This essentially gives your Publications new exposure as well as raising both your own and the tweeter's profiles with each others followers.
Of course, it's not just LinkedIn Publications, I've found missed twitter shares from MosaicHub, Google+ and my blogger blog too.

Try it yourself and let me know if you get a good boost from this tip too.
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Lift Off!
 
How to Give Your LinkedIn Publications a Boost

A gem of a tip if you are a LinkedIn Publisher and haven't tried this twitter trick before.

#linkedintips #linkedinpulse #twitter #bluedogci  
Could you be primed to give your LinkedIn Publications a boost? Perhaps you are set to give your Publications a second life?If you have never tried this, then this could be a gem of a tip. If you already figured this out and are already regularly searching for yourself on twitter - well, how very vain of you - sorry, not much for you here!I recently did a twitter search on my own name (yes, very vain of me, I know) - no not my handle '@DrGaryShar...
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Aaron Segal's profile photoGary Sharpe's profile photoSocial Media Marketing 4 YOU's profile photo
5 comments
 
Thankyou +Aaron Segal 
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What has your experience been like with #Linkedin and as marketers, what do you personally feel is the best thing we can each be doing right now to maximize our ROI?
Maximize your time spent on Linkedin to help improve your ROI. Learn what you should be doing & not be doing with everything from your profile image to giving endorsements.
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Brian Lang's profile photoMarisa Sanfilippo's profile photo
4 comments
 
Thanks +Brian Lang ! I feel like at one point Linkedin status updates were more visible. Perhaps this is a reason why.
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Gary Sharpe

LinkedIn  - 
 
The Algorithm for the LinkedIn Newsfeed/Posts Cracked.
[nb:- to prevent over-postings, I have removed yesterdays post in favor of this one as I believe this is very clear cut and tells the story much better]:

At the start of 2015 I probably had half the number of followers I do now. Yet I have seen no change in the readership levels of my Posts.
I can look at other peoples post too and see they are not progressing either, although they have massively increased their followers.

Yesterday I did this exercise. For all my posts I calculated  this number:

(likes+shares+comments)/views.

It was always more or less the same number, around 6-11.

I asked other people to do it for their own posts. The same outcome.
Clearly recorded views are fixed. Do it on your own posts please. Make sure you prove this to yourself.

Then provide us your numbers.

Two possibilities: the "view" number is made up on the basis of the engagements (which is what I thought was the case until yesterday); the algorithm for the newsfeed is such that the post is only shown to people, until there has been a fixed number of clicks on it. Then it disappears from sight.

It is the second which is the case. To test this we posted 14 of our own blog posts to the newsfeed and recorded what happened. Here are the results in the attached graphics.

This should clearly show to you that any items in the newsfeed are only given a limited outing. Note the very sharp drop off of the spike. The number  of views are all in very similar range and the lifetime of views is very finite.

The person posting this to their newsfeed has some 15,000 followers.
I am pretty certain that if I do the same with just 1600 followers the outcomes will  be very similar. I will try it. Please if you have your own blog whereby you can record where views come from, try sharing to the newsfeed and so what happens. Remember any comments or likes or shares of your newsfeed posts should give it more exposure, so there is a need to account for this.

So there you have it. This is how the newsfeed algorithm works: each update is farmed out or prioritized until it has been clicked on by a limited numbers of people and then it is gone.

The only way it can get more airtime is if another newsfeed update is generated. This can occur by one of three ways.
A comment.
A like.
A share.

That's it. So "engagement" = "views" is true, but it is totally manufactured to be that way.

So now ask yourself this. Why don't we progress as we get more followers? We are told that when we post our articles all our followers are notified. Can this be true?

What's disturbing us now is that we have mounting evidence that registered comments on posts are also limited.
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Gary Sharpe's profile photoNatasha Aidinyantz's profile photo
3 comments
 
Thanks for the post +Gary Sharpe. Starting to experiment with my own LinkedIn now
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Gary Sharpe

LinkedIn  - 
 
Why LinkedIn Is Putting You at Serious Risk and What You Need To Do About It. https://www.linkedin.com/pulse/very-serious-implications-linkedins-news-gary-sharpe this really is important for anyone with a linkedin account - the risks of this to  users' reputations should not be understated.

This is very important. LinkedIn have switched on a new feature which puts anyone at serious risk of cybercrimes, reputational damage and other forms of unintended consequences. It is very important that you go into Privacy and Settings on your linkedin profile and switch off

"Privacy Controls

Turn on/off your news mention broadcasts

as soon as possible. Unfortunately this is only a partial solution as you will remain vulnerable through your network, so please pass this message onto to your close connections too. The article in the link at the top explains clearly why this really is LinkedIn losing the plot completely.
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Gary Sharpe

LinkedIn  - 
 
A More Challenging Piece for you this morning.

There are reportedly 350,000,000 people on LinkedIn. Can you write down as a fraction, how many of these are, in the final analysis, ever likely to become a customer for your product or service? Its a number so small its silly.

Perhaps its the question that is silly? OK, how many connections do you have on LinkedIn? 500, 1000, more? Can you write down, in all honesty, how many of these are ever likely to become your customer? Not sure? Never thought about it that way.

Then let me ask you this. How many of your connections *are * your customers?

The answer for me is I currently have 3 LinkedIn connections who I deal with regularly as clients. Three in 1600. Three in 350,000,000. Now. I estimate that at the very most perhaps 50 are in the "category ever likely to become my customer". To put this in context, my business has the capacity to service 1 or 2 more companies, because as a solopreneur,  my business is based on my time, which has its limits.

So let me ask you this question: how many conversions of people on LinkedIn to customers would you need for the time & effort you, or your company as a whole, spend on LinkedIn to make it worthwhile? What is this value compared to you follower numbers?

The question is: have we lost sight of our customers in becoming so social that we care more about random followers than that small fraction of people on social who will ever become our customers?

Why do we care if non-customers, competitors, time wasters or tyre kickers give us their opinions or read our posts?
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Gary Sharpe

LinkedIn  - 
 
❇Recommendations❇ for Making More of Your LinkedIn ✓Recommendations✓.

So...

... having used LinkedIn to garner a set of glowing Recommendations, what do we do with them? Mostly, we are keeping them hidden away!

Here, I argue that we just aren't making our Recommendations work for us. Instead, we post and publish and comment and tweet so that people might view our Profiles and get to see all the other great things people are saying about us.

That's the wrong way round. We need to get Recommendations out and about, off our Profiles, to make them do the hard work for us, to drive people to our posts and websites - and back again to see the other sections of our Profiles too.

In my view, the Recommendation could - or should - be a major driving force.

In this article I present ways in which this can be achieved - and give an examples of what happened when I tried it...
 
❇Recommendations❇ for ✓Recommendations✓ on LinkedIn.
How to Make More of Recommendations on LinkedIn. A very important aspect of a great LinkedIn Profile is not what we say about ourselves, but what other people are saying about us. Good Recommendations (of the genuine type) in a Profile can be quite high imp...
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Steven Rose, Jr.'s profile photoGary Sharpe's profile photoSURENDRAN valoorakayil സുരേന്ദ്രൻ വളൂരകായിൽ's profile photo
10 comments
 
I've started sharing to Facebook using a bit.ly account... I'll report back on this technique when I have enough data!
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So I recently published a blog post after a very successful social media campaign with one of our clients. I put a lot of hard work into creating a 100 Day #LinkedIn  challenge that you can give your sales team to immediately increase their #SocialMedia  activity, help them harness the power of #SocialSelling  and show them how to shorten deal times. 

I have created a PDF download here that you can get completely free and a guide on how to project manage the LinkedIn challenge. Good luck and please let me know if you need any help.
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Gumilar Fardhani's profile photoClay Ayers's profile photo
6 comments
 
Excellent advice!
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Gary Sharpe

LinkedIn  - 
 
Why LinkedIn's Web Developers and Web Designers should be ashamed of themselves.

The LinkedIn website is full of horrendous bugs. With the constant changes, bugs are being introduced much faster than they are being addressed.
On any other website or platform, web designers would be horrified if a user reports a bug. They would work night and day to fix it. Straight away.
Only on LinkedIn can users complain in large numbers about the broken system, and be fobbed off with not even particularly polite responses. Only on LinkedIn can major bugs be known about and never, ever fixed. Only on LinkedIn can the basics of good website design be ignored.
Indeed, those that know about such things will tell you that the LinkedIn website does not even met the most basic standards of Web Design and is completely unprofessional as piece of Web Development.
LinkedIn has become a joke. In user and expert forums everywhere we snigger about it. Indeed, bugs have come to be the expected norm.
But it's not a joke is it? It's a bloody disgrace.
LinkedIn markets itself as a business orientated, professional networking website. Bugs and broken systems therefore have real consequences and costs for companies and careers. This is not social media, its a serious business.
It would be a shameful situation even if it was free. But LinkedIn provides paid and "premium" services through it's website. This means they don't just have users, they have customers. In the UK we have trading standards and we have a concept of Duty of Care. I wonder if consumer protection bodies should seriously investigate?
The profession of Web Designer comes with standards too. Professionals have a duty to uphold those standards too.
If you are hiring web designers, and candidates have "LinkedIn" on their resume, then my advice is don't touch them with a barge pole. If you are a web designer looking for a job, then my advice is don't take one with LinkedIn if you want to keep reputation intact.
If you are a LinkedIn user or consumer, my advice is don't take this crap any longer. Don't request help, complain. Then publish your complaint all over the LinkedIn website  and those of it's rivals too.
The only way we can ever get this fixed is to shame them into fixing it.
And they should be ashamed of their disgraceful behavior to their users and customers.
LinkedIn's Web Developers and Web Designers should be ashamed of themselves.The LinkedIn website is full of horrendous bugs. With the constant changes, bugs are being introduced much faster than they are being addressed.On any other website or platform, web designers would be horrified if a user reports a bug. They would work night and day to fix it. Straight away.Only on LinkedIn can users complain in large numbers about the broken system, and b...
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Gary Sharpe's profile photoJon Tromans's profile photo
6 comments
 
I must admit I find Linkedin 'awkward' to use and navigate.... not really spotted any bugs as such but I never spend long there.
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Gary Sharpe

LinkedIn  - 
 
How to Use LinkedIn for B2B Lead and Buzz Generation.

I've had a series of conversations in the past couple of days which made me ponder. It would seem to me that the Art of LinkedIn for B2B is in danger of getting lost or forgotten.

Consider posts in LinkedIn groups or in the newsfeed. Those which simply consist of a link and a short bit of text. How many of these do we actually click the link on in a day? On average? Unless you are an avid reader, the answer is likely to be between zero and one.

How many Groups do we visit regularly which consist mainly or only of such posts? I have some inkling to the answers to this one because I have measured it. In the large Social Media Marketing Groups my posts made me Top Contributor for a sustained period of months. The total membership of those Groups is well over 1 million people. How many click thru's on the average post do you think this translates to? 1000 or just 0.1% of members? Nope. 100? No, closer to 10.

The shocking truth of the matter is that relentless mechanical posts to LinkedIn are unlikely to generate leads or buzz for B2B services. My suggestion is that we do need to post creative, thought provoking, edgy, new, emotive, passionate, rocking-the-boat, challenging-the-status-quo articles, because unless we are prepared to stand out from the crowd, we will likely be lost in it.

Unless we are prepared to post in the newsfeed, in the groups and in Publications, articles which exist entirely there on LinkedIn, without links, without the Calls to Action to "now look at my stuff elsewhere", then my experience shows me it will be a long, long road.

So let's now refocus on why we are on LinkedIn as B2B service providers. We are there to generate contracts, right? Nothing more, nothing less. We are not professional bloggers, we have no physical products to sell on our websites, no "buy now" buttons. We do not, typically, need thousands of customers. Many of us just need a handful. So we are not going to LinkedIn to try to drive views elsewhere. We do not care about vanity numbers like views, like and shares at all, in the final analysis.

LinkedIn has changed, but the goal posts have not. The answer to "How to Use LinkedIn for B2B Lead and Buzz Generation" is that which Jeff Molander calls generation of interest and curiosity. Right here on LinkedIn.

I think this very recent email exchange with Denise Hayman-Loa , CEO of Carii, analyzing why some independent posts I had written about the new platform generated a lot of buzz and attention for it, sums it up:

"...the reason things worked so well, is, I believe, because what I was writing and posting about was free form, genuine and independent, done with integrity, but also improvised and opportunity driven. It was as much about me and part of my narrative as just talking about Carii. I think it is very hard to fake any of that and that's why it stood out."

"Totally agree and that is powerful".
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Gary Sharpe

LinkedIn  - 
 
Why Post Blind into the LinkedIn Newsfeed, When You Could be More Analytical About it?

I am really annoyed, like so many other users, that LinkedIn took away the little updates insight tool. You know, the one where you could see a post in the newsfeed grow from your own circle out into your connections' connections and beyond? I have been asking myself why? Now we are all posting blind into the newsfeed. This is no way to do online business - if you can;t assess what you are doing without data then as businesses, we really shouldn't be investing time in it.

Yet you may be surprised at how good the analytics are with company page posts. The stark difference is obvious and so is the motivation behind this taking with one hand while giving with the other. To tempt us towards that Sponsor-your-posts button. But forewarned is forearmed, and so making a note to avoid the obvious trap, I do recommend thinking about creating a company page and posting as your business not a an individual into the newsfeed. At least it's worth asking someone with a Page what the analytics look like and how it works, so you can assess for yourself if it's worth a go.

The other thing about hosting your posts on a Company Page is that they are permanent, viewable and browseable to visitors and followers alike, in an orderly, presentable way. How often have you browsed through someone else's updates? Never? If you have tried you will find a horrible mish mash of posts to the newsfeed, groups, pulse and likes, comments and shares on other peoples efforts. This is what people who, on the very rare occasion someone looks at your update list also sees of you. Not very effective way to present yourself. Probably a mix of business and pleasure. A company page is a way to keep a clean, and maintain, a presentable business record.

If you would like more info on company pages just drop me a note. It is something I am delving deep into right now and I will be writing about more in the upcoming days. Why? Because so many businesses have been negatively impacted by the powers-that-be at LinkedIn that it is important we find new strategies which work for us, the user base.
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Jeff Molander (Social Selling Tips)'s profile photo
 
This is just another reason why you need to TAKE from LinkedIn. Expect nothing in return. Get people OFF of LinkedIn as soon as possible. Why? So you can measure. Obviously LinkedIn is grabbing for wallets and removing more and more lately. Groups, InMail, the upcoming "Sponsored InMail" (InMail that is more intrusive, will likely not provide better results and costs a lot more... in my opinion). 
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Bill Gassett
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LinkedIn  - 
 
How to Crush it With Linkedin
While the headline of the article speaks to real estate agents the advice applies to any business using Linkedin.

There are some smart marketing things you should be doing if you want to use Linkedin as a tool to drive traffic back to your own site.

There are also things you should not do especially when it comes to groups.

Do you know what not to do? Do you know how some folks make Linkedin an excellent traffic source?

Take a look and find out. If you feel the article is helpful please consider socially sharing.

#linkedin #linkedinmarketing #linkedintips  
Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to...
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Steve Faber's profile photoBill Gassett's profile photogtguilloryonline's profile photoLaura Sands's profile photo
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+Steve Faber you are right it happens in every industry. I just don't get it how people think this is helping them.
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