Moss Clement

LinkedIn  - 
What if you could have an amazing ROI by following a fairly simple formula?
I feel like LinkedIn is a social media platform that receives a fair amount of attention but is still overshadowed by other networks such as Facebook, Twitter,
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Steve Faber

LinkedIn  - 
Your LinkedIn Profile is Killing Your Business if You're Not Answering These 3 Questions Correctly

#LinkedIn with its 400 million members is one of the world's most target rich environments, especially for those in the B2B arena. You could well find your next client, job, or JV partner there, but only if your profile speaks to what they're looking for.
Does yours?

Here is how to sharpen up your LinkedIn profile to make it virtually grab your best prospects, and separate you from the hundreds of thousands of others with similar skillsets (your competitors).

If you're on LinkedIn, and you should be, here's what your profile must do to maximize effectiveness and grab you new business.

If you are NOT on LinkedIn, why not?
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Gary Sharpe

LinkedIn  - 
What LinkedIn Messaging Might Have Been.
There is an awful lot of chatter on the Network about the new forced-upon-us-like-it-or-not LinkedIn Messaging. Some like it, some hate it with a passion.
But what no-one seems to be doing in all this noise is listening or researching.
This is why I feel I should now step in to the debate to inform the Discussion by providing expert knowledge. I've been listening to the noise and it would seem to me that no-one is even asking the right basic questions.
1. Does this represent state-of-the-art or even come close to modern standards of messaging technology?
2. By what yard-stick should we measure our arguments about whether it is "good" or "bad"?
The answer to 1. is NO.
The answer to 2. is NOT Facebook.
These answers are definitive statements.
Let me show you what a fully functional 2015-level messaging technology looks like. Here, then, is the yard-stick with which you must measure, whether you love or hate what LinkedIn have "given" us.
Ben Brausen's profile photo
Seems a bit of a waste of time to sit and wish for something else. I'd prefer to spend my time finding ways to utilize the current offering in the best way possible instead.

I'll be happy to pass the comments along to the LinkedIn team though. We work with them closely on changes needed on the site and have been able to get a number of additions made, such as dark posts and additional paid options.
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The first video in a series that teaches you how to use LinkedIn for Lead Generation. #linkedinmarketing   #linkedin   #linkedintips   #leadgeneration   #socialmediamarketing   #socialmedia   #socialmediatips  
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Gary Sharpe

LinkedIn  - 
How to Advetise Anywhere on LinkedIn [and Social Media] for Free.
This post describes how the ubiquitous existence of youtube video players across the LinkedIn space [and on other platforms] together with youtube merchandize cards - which allow embedded links in videos direct to "buy now" buttons-  now make it possible to create engaging content with not-in-your-face direct advert links to be posted on LinkedIn [and most other places] for absolutely free. The post further describes the advantage of this technique over paid-for-ads.
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Gary Sharpe

LinkedIn  - 
The Algorithm for the LinkedIn Newsfeed/Posts Cracked.
[nb:- to prevent over-postings, I have removed yesterdays post in favor of this one as I believe this is very clear cut and tells the story much better]:

At the start of 2015 I probably had half the number of followers I do now. Yet I have seen no change in the readership levels of my Posts.
I can look at other peoples post too and see they are not progressing either, although they have massively increased their followers.

Yesterday I did this exercise. For all my posts I calculated  this number:


It was always more or less the same number, around 6-11.

I asked other people to do it for their own posts. The same outcome.
Clearly recorded views are fixed. Do it on your own posts please. Make sure you prove this to yourself.

Then provide us your numbers.

Two possibilities: the "view" number is made up on the basis of the engagements (which is what I thought was the case until yesterday); the algorithm for the newsfeed is such that the post is only shown to people, until there has been a fixed number of clicks on it. Then it disappears from sight.

It is the second which is the case. To test this we posted 14 of our own blog posts to the newsfeed and recorded what happened. Here are the results in the attached graphics.

This should clearly show to you that any items in the newsfeed are only given a limited outing. Note the very sharp drop off of the spike. The number  of views are all in very similar range and the lifetime of views is very finite.

The person posting this to their newsfeed has some 15,000 followers.
I am pretty certain that if I do the same with just 1600 followers the outcomes will  be very similar. I will try it. Please if you have your own blog whereby you can record where views come from, try sharing to the newsfeed and so what happens. Remember any comments or likes or shares of your newsfeed posts should give it more exposure, so there is a need to account for this.

So there you have it. This is how the newsfeed algorithm works: each update is farmed out or prioritized until it has been clicked on by a limited numbers of people and then it is gone.

The only way it can get more airtime is if another newsfeed update is generated. This can occur by one of three ways.
A comment.
A like.
A share.

That's it. So "engagement" = "views" is true, but it is totally manufactured to be that way.

So now ask yourself this. Why don't we progress as we get more followers? We are told that when we post our articles all our followers are notified. Can this be true?

What's disturbing us now is that we have mounting evidence that registered comments on posts are also limited.
Gary Sharpe's profile photoNatasha Aidinyantz's profile photo
Thanks for the post +Gary Sharpe. Starting to experiment with my own LinkedIn now
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Gary Sharpe

LinkedIn  - 
Why LinkedIn Is Putting You at Serious Risk and What You Need To Do About It. this really is important for anyone with a linkedin account - the risks of this to  users' reputations should not be understated.

This is very important. LinkedIn have switched on a new feature which puts anyone at serious risk of cybercrimes, reputational damage and other forms of unintended consequences. It is very important that you go into Privacy and Settings on your linkedin profile and switch off

"Privacy Controls

Turn on/off your news mention broadcasts

as soon as possible. Unfortunately this is only a partial solution as you will remain vulnerable through your network, so please pass this message onto to your close connections too. The article in the link at the top explains clearly why this really is LinkedIn losing the plot completely.
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Gary Sharpe

LinkedIn  - 
A More Challenging Piece for you this morning.

There are reportedly 350,000,000 people on LinkedIn. Can you write down as a fraction, how many of these are, in the final analysis, ever likely to become a customer for your product or service? Its a number so small its silly.

Perhaps its the question that is silly? OK, how many connections do you have on LinkedIn? 500, 1000, more? Can you write down, in all honesty, how many of these are ever likely to become your customer? Not sure? Never thought about it that way.

Then let me ask you this. How many of your connections *are * your customers?

The answer for me is I currently have 3 LinkedIn connections who I deal with regularly as clients. Three in 1600. Three in 350,000,000. Now. I estimate that at the very most perhaps 50 are in the "category ever likely to become my customer". To put this in context, my business has the capacity to service 1 or 2 more companies, because as a solopreneur,  my business is based on my time, which has its limits.

So let me ask you this question: how many conversions of people on LinkedIn to customers would you need for the time & effort you, or your company as a whole, spend on LinkedIn to make it worthwhile? What is this value compared to you follower numbers?

The question is: have we lost sight of our customers in becoming so social that we care more about random followers than that small fraction of people on social who will ever become our customers?

Why do we care if non-customers, competitors, time wasters or tyre kickers give us their opinions or read our posts?
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Gary Sharpe

LinkedIn  - 
I have been talking to several other LinkedIn Aficionados of late and what has come up every time is how we are all eternally surprised by how a lot businesses do not really understand LinkedIn (from our perspectives).

It's actually worse than that, because I have encountered first hand how getting LinkedIn wrong can not only damage businesses, it can actually damaging people. Really. I would like to present two anecdotes for your consideration.

The first is what prompted me to write this very post. Someone contacted me for help after reading one of my posts and then looking at my profile. They clearly identified with this in the summary part of my profile at that time:

"How are you going to stand out from this crowd?  By doing the same as everyone else?  Are you using LinkedIn for your business or is it using you?"

[It is perhaps worth noting that this lead, from my perspective, generated from a post and profile, does demonstrate that strategic use of LinkedIn can still work].

The correspondent indicated that they were desperate and had been spending many hours a day trying to get LinkedIn to work for them and, after a year at it, they now felt "burned out". Unfortunately, the predicament is reflected in their profile and company page. "Trying too hard" is just as damaging on LinkedIn as not putting the time in regularly, because people will see straight through it. Desperation doesn't sell. Confidence in yourself or your business, a deep knowledge and a passion for it is what sells, in my view. Interest and curiosity generation.

This reminded me of another encounter earlier in the year. I met with someone who wanted help precisely because they felt their LinkedIn activity was out of control. Unfortunately, the only help they wanted was how to increase views on their posts. They felt it would make their time investment more worthwhile. They too were trapped in a rut of investing hours into a LinkedIn strategy that wasn't working, despite admitting that this was having implications for home life and despite the fact that they felt they had no control over it.

Indeed, when it comes to LinkedIn use, I have seen many become victim of the "myth of invested time" - that false feeling that when you have invested a lot of time into something which isn't working, the only way out is to keep investing more and more time it until it works. When the real answer is to stop, think and go back to the drawing board.

But rip it up and start again strategies hold so much fear for people, that often no amount of logical argument can dissuade them from their course. This can be made worse when at some time in the past LinkedIn had generated one big sale. Then faith that eventually something must give again tends to become unshakeable. Just because you've won the lottery once, does not mean it is likely to happen again.

My advice is this. If you are investing more than half an hour a day on LinkedIn activity and you are not seeing significant and regular returns for this, then stop and go back to that drawing board. If you are spending more than an hour a day and not getting contracts or jobs, then stop and seek advice.

That wise fellow Albert Einstein might advise you in somewhat stronger terms.
"Insanity: doing the same thing over and over again and expecting different results."

Originally published on
Hazard of LinkedIn.
How LinkedIn Can Be Bad For Health  (Really).
#linkedin #fail #socialfatigue  
I have been talking to several other LinkedIn Aficionados of late and what has come up every time is how we are all eternally surprised by how a lot businesses do not really understand LinkedIn (from our perspectives). It's actually worse than that, because I have encountered first hand how getting LinkedIn wrong can not only damage businesses, it can actually damaging people. Really. I would like to present two anecdotes for your consideration...
Prime Design Solutions, Inc.'s profile photoGary Sharpe's profile photo
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Gary Sharpe

LinkedIn  - 
I read an article recently that discussed how LinkedIn has become a profit making machine through exploiting the user generated content and the user's data. One thing in particular struck me and set my alarm bells ringing:

Simply put, LinkedIn gets to play both sides of the job market as it undergoes a structural shift toward social media.

This confirms what many of us feared, that LI is no longer a business orientated, professional networking website, but is being driven to be just another form of Facebook-esque "Social Media".

There is no doubt that such a move away from Professionalism as the core value of the network can only be detrimental to  Businesses using it.

Well, LinkedIn is the Users and, in the final analysis, it is up to us what LinkedIn will become through the ways we choose to use it and opt to behave there.

For me, LinkedIn could still a great place to spend time building my business network & customer base. As a long time contributor to LinkedIn, it seems to me that many small businesses, start-up companies and not-for-profit organizations are losing sight of why they are there. I am also seeing businesses being lead into practices which could be detrimental for them, both by LinkedIn themselves and by Social Media "Marketeers". Here are five thoughts about this..
5 Thoughts About LinkedIn.
5 Views of LinkedIn.

Snippet.  This confirms what many of us feared, that LI is no longer a business orientated, professional networking website, but is being driven to be just another form of Facebook-esque "Social Media". There is no doubt that such a move away from Professionalism as the core value of the network can only be detrimental to  Businesses using it...

#linkedin #b2b #b2bmarketing  
I read an article recently that discussed how LinkedIn has become a profit making machine through exploiting the user generated content and the user's data. One thing in particular struck me and set my alarm bells ringing:Simply put, LinkedIn gets to play both sides of the job market as it undergoes a structural shift toward social media.This confirms what many of us feared, that LI is no longer a business orientated, professional networking webs...
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Prospecting has always been about YOU finding THEM, but that's changed. Now it's THEM telling you HOW to engage, and WHAT to talk about.
Cyril Ballakistan's profile photo
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I think you may find it useful!
Do you know how to write an invitation message on LinkedIn using the mobile app?
It's a bit hidden but you can do it (and you should do it!).
This is the first video of a series called "APPy Days" where we will share some of the coolest mobile apps we use for business and also some useful tips on how to use them effectively.
We already have a long list, but please let us know what would be your favorite topic or app for the next video.

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Gary Sharpe

LinkedIn  - 
Best LinkedIn Secrets Ever?
As LinkedIn has become ever more complex and baroque, a lot hidden features and innovative ways to leverage the platform have arisen. Here I provide a number of fresh and novel ways to exploit the functionality of the platform. Of particular note, the use of the projects section to provide simple list of live link headings has proven quite popular and you will now find on quite a few profiles!
Angela Randall's profile photoBusiness Support Network's profile photo
thanks for sharing 
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Gary Sharpe

LinkedIn  - 
While we talk here mainly about strategy targeted at small to medium enterprise, we don't often consider strategies on specific platforms specifically for big businesses.
Well, I thought I would have a crack at it and see what happens. Here I give my thoughts on why big businesses, in the main, are nowhere near using LinkedIn optimally.
LinkedIn for Corporations.
It never ceases to amaze me how large corporations are missing out by not exploiting anywhere near optimally the LinkedIn Platform
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Gary Sharpe

LinkedIn  - 
Research into LinkedIn's Newsfeed and Publications
OK, this is a "big news" one. I've dug deep into how LinkedIn works, and it might surprise you. Here's an executive summary of this Publication:
1. Proper organic growth of Published articles on LinkedIn is impossible.
2. Only one copy of a link to a Published article exists in any one's Newsfeed at any one time - 10 updates created by engagements do not mean 10 chances that a connected user will see the post. Just one.
3. Each update in the newsfeed gathers around 10 views after which it has essentially gone.
4. Each update in the newsfeed lasts only a day.
5. To keep the chain going, a new engagement is required before the update runs out of views.
6. There is no strong correlation between an engager's number of followers and the impact their engagement has.
7. Click thrus from social media to Publication links do count, but only if the viewer is a LinkedIn user and only if they are logged in when they click.
8. Since non-users or non-logged in users cannot engage on a linkedin publication, their view not only does count, but they cannot drive new views from users either.
9. Therefore, LinkedIn Publications are articially restricting growth in major ways, but also the view count on these posts are significantly underestimated.
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Gary Sharpe

LinkedIn  - 
Security and Privacy Risks of LinkedIn. Did you know that LinkedIn lists "Top 25" profiles of people under virtually any criteria you can think of? Not only that, but these lists can be X-rayed through incognito google searches - meaning that anyone, anywhere in the world can privately search and access the data in these listings ?

Let's say, for the sake of argument, we were searching for "Research Chemists". Here's what I found. Try entering this into Google search, in a private or incognito browsing window, or when logged off from LinkedIn: "Research Chemist"
I think that even the first page of results will speak for itself. The way this works is these lists are generated from keywords on LinkedIn Users' full Profiles. Unfortunately, this has rendered everyone's profile details largely public.

For example, regardless of the privacy settings on your public profile, you can show up on these lists even if the operative keywords are only contained within the private parts of your profile.  I have been able to find, for example, people in, or who have been in, the US Special Forces, even though this information cannot be gleaned from their public profile. That is: it is possible to search LinkedIn's database for people in sensitive areas without requiring a LinkedIn account whatsoever nor being identifiable or easily locatable in any way.

Conversely, if you search for specific people using this technique, they will show up in lists and in contexts with which they actually have nothing to do with. This is due to isolated keywords on their profile being taken out of context. So LinkedIn is also  publicly associating people with quite sensitive areas incorrectly.

It should also be noted that the search will find and associate you with your profile keywords whether or not you are actually in the Top 25 list or not. That is, the LinkedIn algorithm first searches through all profiles for the keywords, then reports and then only at click thru generates a Top 25 list based on some metrics of LinkedIn's choosing.

Something else you need to know is that what you see on Top 25 profile result page is different if you are viewing while logged in compared to when logged out of LinkedIn. Bizarrely, you tend to get more information on the logged out view and moreoever, from here it is easy to view full profiles, while profile views from the logged in browser blocks view of 3rd connections for LinkedIn Users with free accounts.

The final piece of this jigsaw is that through incognito searches it is possible to scrape the URLs of LinkedIn Profiles 25 at a time. With these and a temporary fake account, LinkedIn has made it a simple matter to scrape full profiles from LinkedIn, including photo IDs.
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Is InMail worth it? Here are 3 reasons it may not be.
LinkedIn says InMail is a sliver-bullet. But is it a good investment for you, in your specific situation? Sometimes yes, other times no. Think twice if you:

1) have a current email response rate less than 40%
2) need appointments, calls or demos in the near term -- more than anything else
3) are using a one-message approach to clients who are happy with the status quo.

In these cases, InMail may not be the best starting point. Make sure you're asking yourself these questions when deciding to invest in LinkedIn Sales Navigator or buying more InMail messages in general.

For example... do you send one email in hopes of earning an appointment with customers who are satisfied with the staus quo? Do most prospects require time to realize they need what you're selling? InMail may not be a good fit. 

I often see sellers using a single email approach when courting prospects who need more time to recognize they have a problem worth acting on. This won't work. Be careful!

Instead, use a sequence of “short burst” emails. First, give prospects the chance to engage in a short e-mail conversation about their pain, fear or goal. By using a sequenced approach you will attract prospects to the idea of talking to you. Literally.

This way you can help the prospect come to the realization you want them to have. 

The best way to provoke replies from buyers who don't think they need what you're selling (but DO) is to:

- plant a seed of doubt that irritates them enough to reply
- validate an uncertainty or fear in a way they cannot resist acting on
- prove they may not be doing everything possible to achieve a goal or avoid a dangerous risk

What do you think?

I go into more detail here >>
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David Boutin

LinkedIn  - 
So I've been discussing around the web the pros and cons of repurposing content on LinkedIn Publisher platform. 

The consensus seems to be that there likely won't be any SEO penalty for duplicate content, especially if you link to where it originally appeared, nor any real SEO benefit.

The biggest con seemed to be that the LinkedIn post may outrank your content on your own site because of its page authority.

Anyone have any thoughts on this? Anyone actually tried it and could share your results? 
Jeff Molander's profile photoGary Sharpe's profile photo
Certainly agree that LinkedIn ads are way overpriced! Talk about profiteering.
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Gary Sharpe

LinkedIn  - 
❇Recommendations❇ for Making More of Your LinkedIn ✓Recommendations✓.


... having used LinkedIn to garner a set of glowing Recommendations, what do we do with them? Mostly, we are keeping them hidden away!

Here, I argue that we just aren't making our Recommendations work for us. Instead, we post and publish and comment and tweet so that people might view our Profiles and get to see all the other great things people are saying about us.

That's the wrong way round. We need to get Recommendations out and about, off our Profiles, to make them do the hard work for us, to drive people to our posts and websites - and back again to see the other sections of our Profiles too.

In my view, the Recommendation could - or should - be a major driving force.

In this article I present ways in which this can be achieved - and give an examples of what happened when I tried it...
❇Recommendations❇ for ✓Recommendations✓ on LinkedIn.
How to Make More of Recommendations on LinkedIn. A very important aspect of a great LinkedIn Profile is not what we say about ourselves, but what other people are saying about us. Good Recommendations (of the genuine type) in a Profile can be quite high imp...
Steven Rose, Jr.'s profile photoGary Sharpe's profile photo
I've started sharing to Facebook using a account... I'll report back on this technique when I have enough data!
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So I recently published a blog post after a very successful social media campaign with one of our clients. I put a lot of hard work into creating a 100 Day #LinkedIn  challenge that you can give your sales team to immediately increase their #SocialMedia  activity, help them harness the power of #SocialSelling  and show them how to shorten deal times. 

I have created a PDF download here that you can get completely free and a guide on how to project manage the LinkedIn challenge. Good luck and please let me know if you need any help.
Gumilar Fardhani's profile photoClay Ayers's profile photo
Excellent advice!
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