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Wivo

• Market Research  - 
 
Shareaholic released a report today covering referral traffic data from the eight largest social media sites in Q1 2014.

In short, Facebook, Pinterest, Twitter, StumbleUpon, Reddit, and Google+ all gained, while YouTube and LinkedIn lost.
Social discovery and sharing platform Shareaholic today released a report covering referral traffic data from the eight largest social media sites in Q1 2014. In short, Facebook, Pinterest, ...
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laurent c's profile photoDominique Karadjian's profile photoAndrij Harasewych's profile photoEdith Page's profile photo
 
Please remember, this is not a broadcasting community, in order to post in the future, we need to see some engagement on other people's posts in the community (we just want to see give and take). Welcome. Policy.smhangout.com
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Nigel Ohrum
moderator

• Market Research  - 
 
"Over two-thirds of millennials buy via multiple channels.

77% of Facebook users purchase both online and in-stores.
66% of Twitter users purchase both online and in-stores.
63% of Pinterest users purchase both online and in-store

Over one third of millennials purchases more than half of their products via smartphone and tablet devices." +Heidi Cohen 

Makes a great case for businesses and brands to be mobile friendly and have presence on multiple social media channels.
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Sam Michel's profile photo
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Mark Traphagen
owner

• Market Research  - 
 
Experience vs Memory in Social Media Marketing

Just watched this +TED video recommended by +AJ Kohn. While it speaks about our overall perception of happiness, I think it has profound implications for social media marketers, because by the nature of what we do, we work in both the realms of experience and of memory.

That is, in our social media engagements, we are having and creating experiences, very often in real time, with others. And sometimes those experiences, in the moment don't go as we would desire. There might be misunderstanding or even conflict. We worry that we've "blown" it with this person, and they will likely never become a prospect, let a alone a customer.

But the research shown by the presenter in this video shows that our experiential happiness is quite different from our remembered happiness. That is, our experience in the moment can be one thing, but that does not necessarily dictate what our memory of the overall experience will be.

And, the presenter tells us, it is remembered happiness that makes the decisions.

One of the key predictors for how an experience will be remembered is how it ends. Research shows that for groups of people who go through an unpleasant experience, those who have less unpleasantness toward the end will have more "memory happiness" toward the experience than those who experienced unpleasantness right up to the end of their experience.

The Implication for Social Media Marketers
I think this translates to our encounters and engagements on social media. How we end an engagement is likely how it will be remembered. If you get into an unpleasant engagement with someone, seek to end it as well as you can. If you can bring some positive resolution, it is more likely that the other person will remember the whole experience more positively, and thus end up being positive toward you and your brand.

We've probably all experienced this, if we think about it. Maybe you've contacted a customer service representative about a missing reservation. At first she seems unable to help you. She tries various resources but is not getting you satisfaction. You're growing more irritated by the minute. Then suddenly, hey presto! she finds a solution, and actually upgrades your reservation. Yay!

Chances are good that your memory of the encounter will be positive, and you will have a positive feeling toward that brand, and perhaps even recommend it to others.

How you end your engagements may be more important than anything that happens during your engagements. Memory makes the decisions!
 
The Riddle of Experience vs Memory

Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness.

This is fascinating stuff and something that I've thought about before being introduced to this topic. One thing that stands out is the idea that 'the remembering self makes the decisions'. This dovetails nicely with my latest post on how to win the attention auction (http://bit.ly/theattentionauction).

#memory   #psychology   #marketing  
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Majeski Law, LLC's profile photoAndrij Harasewych's profile photoBryan Fleming's profile photoStill Ripah's profile photo
3 comments
 
Experiencing self is 3 seconds.... Hmmmm
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Moms Control Spending in Majority of Households
According to this infographic, if you are a B2C marketer your most important target market is Moms.

For example, DYK:

> 60% of women control half of the personal wealth in the United States.
> Moms spend $2.4 Trillion annually.
> One in every five people online is a Mom.
> 90% of Moms have their smart phone within reach when shopping and watching TV.

View the original infographic here: http://i2.wp.com/www.themainstreetanalyst.com/wp-content/uploads/2013/12/Consumer-Spending-Moms-In-Charge-0512.png.

h/t: +Vitus Feldmann.

#infographic   #socialmediamarketing   #mobilemarketing   #moms
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Majeski Law, LLC's profile photoJim Heinen's profile photo
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Joe Dunlavy

• Market Research  - 
 
'Liking' something on Facebook does not lead to meaningful support for charities

A new study from the university of British Columbia shows that people who engage in a free way on social media do not follow up with meaningful support (like a donation).  I wonder if the extra 'like' gets the charity more attention in the long run from other potential donors.  

(Link goes to university publication.  Article is available for download there for $14.00) 
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Best Buddy Media's profile photoDebbie Hoover's profile photo
 
That's right! Its better to help those charities personally than 'liking' in facebook.
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Do you use Social Media Monitoring Tools and have trouble figuring out how to build complicated Boolean Search Queries? We co-hosted a webinar with +Brandwatch based on our White Paper. The Importance of the Boolean Search Query in Social Media Monitoring Tools. In our latest blog post, we've put together a recap and takeaways from the webinar,  what types of people  attended and some of the feedback we've received. We've also provided links to the free recording of the webinar and slide deck. Check it out and let us know what you think.

#socialmediamonitoring #socialmediamonitoringtools 
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Jannette Wing Pazer's profile photoJulie Hebda's profile photo
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Walter Lim

• Market Research  - 
 
According to this report (for US population)...
- Facebook is aging;
- Twitter and Tumblr are fast growing teen hangouts;
- 70% of users on Google+ are dudes; and
- Pinterest attracts mostly babes with 84% females;

OK, time for all demographic marketers to take note and roll out their strategies according to their target markets!
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toni bridges's profile photoAIRR Media's profile photoJoe Blow's profile photoRank Us's profile photo
5 comments
 
Very interesting info
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Digital Fabriq

• Market Research  - 
 
"The moral of the story is that when it comes to the spread of information, anger is more powerful than other emotions."

This appears to be true for Chinese social network weibo. What about other networks however and does it vary per country?

Culturally, europeans are very different, say, from Asians who are also different from Latino Americans etc. Could it be that anger therefore is not universally the emotion that spreads the word faster?
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William Ellis's profile photo
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Jerry Low

• Market Research  - 
 
Being present on social media networks is no longer an option.

How do you find good content to share with your audiences? How do you measure (and improve) your reach in your networks? What are the tools to use? These are the questions to answer if you wish to stay productive and efficient in social media marketing.

Here's an in-depth review between Swayy and Scoop.it written by +Sharon Hurley Hall. Must read if you are looking for a social sharing and analytics tool.
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Andrij Harasewych's profile photo230 Interactive's profile photoRank Us's profile photo
7 comments
 
Of course it's not a option anymore... not being on Social Media is to be lost and be never heard of. A very threatening prospect.
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Lindsey Weintraub

• Market Research  - 
 
Social Media is on a pedestal - everyone has an opinion about it. Some people say, "it's dead,"  or "it's just a fad," or "it's just for young people." These 100 stats will prove that's simply not true. Social Media isn't going anywhere. If anything, it will become more engrained as a basic way of interacting with other individuals and brands. I think one of the reasons why people are incredulous about Social Media is because you only get these kind of results when you do it right. The stats prove though that the reward can be great for those who execute properly. These 100 stats cover: lead generation and conversion, social influence on purchasing decisions, customer acquisition, referral traffic, video, advertising, sharing, networking, B2B, customer service, channel adoption, demographics, and mobile. 
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Patti Schwartz's profile photoParadiso Financial & Insurance Services LLC's profile photoRyan Goodman's profile photoAaron Watanabe's profile photo
18 comments
 
Social media is here to stay for the long haul.
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Which Social Networks Really Matter? [Video]
Before using precious time and financial resources on social media marketing, businesses want to know Which Social Networks Really Matter?

1. Search for your company's name or brand. This will help you to identify which of your existing social media profiles are already returning favorably in search results. This can help you get a head start on your social media efforts.

2. Search for keywords that are directly related to your business and/or brand. This will provides a good overview of your own social media presence and highlights the social areas where your business will need to participate in, in order to remain competitive.

3. Perform a search of  your local competition. This will provide a good overview of which social networks your competitors have been using, to effectively communicate with their Internet audience.

Find this video tutorial, as well as more Google+ tips and marketing advice at http://makethegrade.ca.

#smallbusinessmarketing   #socialmediamarketing   #wealquicktips
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Kristoffer Howes's profile photoAdam DiStefano's profile photoF. D. Rivera & Associates's profile photoKris McGee's profile photo
4 comments
 
Thank you +Kris McGee for your kind words and support. :-)
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Walter Lim

• Market Research  - 
 
Interesting findings on how tween girls use social media. Not surprisingly, 81% of kids between ages of 12 and 17 use social media. Moreover...

- The most popular social networking site for tweens? YouTube, used by 45% of girls age 6 to 12 in one survey.
- 38% of kids between 8 and 12 use Facebook. 35% think of it as a site for parents, not kids.
- 44% of girls surveyed between the ages of 8 and 12 use Instagram, and 23% say it’s their favorite app.

Useful for those of us keen to reach this emerging market.
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Shane Kirk's profile photoPursuit of Epic's profile photoPatrice-Anne Rutledge's profile photoChandler's Roofing's profile photo
5 comments
 
This is very interesting +Walter Lim.  Thanks for sharing. 
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This great research from the NYT breaks down why people share stuff. For anyone who has read "Contagious" (if you haven't you totally should!), this is a great companion. 

This study uncovers:

* Primary motivations for sharing
* Six sharing personas
* Essential steps for marketers aiming to get their content shared
* Impact of sharing on Information Management
* Cycle of sharing
* Enduring role of e-mail in the age of social media

Would really like to hear your thoughts on how these findings relate to the work you do!
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Jake Parent's profile photoMajeski Law, LLC's profile photoelizabeth obih-frank's profile photo
2 comments
 
+elizabeth obih-frank I think you're spot on with that. Nobody is exactly one thing so figuring out the mix is key.  

About why people share or don't, have you had the chance to check out +Jonah Berger's great book "Contagious" (http://amzn.to/IIlFHX)? He looks into that very question in a pretty amazing way.  
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Just found this superb infographic that demonstrates the demographics of each social media platform's audience. I also say it's best to master just 1 or 2 before expanding onto others, not sure what everyone else thinks of that?

http://www.business2community.com/social-media/choose-right-social-media-platform-0679588
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Alex Johnson's profile photoBill van de Graaff's profile photoBIGprofile's profile photo
5 comments
 
+BIGprofile Definitely! No point wasting time on certain platforms if you aren't getting your ROI. I've certainly had problems with leveraging Facebook in the B2B sector for example. I find difficult to get any sort of decent reach on it with your own content. Maybe that's just my own experience but I can certainly relate!
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Mobile growth trend continues - Smartphone Subscription to Grow 30 Percent by 2019.

Mobile phone subscriptions worldwide 9,3 billion in 2019 according to latest Ericsson report - http://www.ericsson.com/ericsson-mobility-report.
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Ranjeet Kumar's profile photoPedro Brou's profile photoRyan Best's profile photoAric Serna's profile photo
 
What's this about wanting to kno
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David Leonhardt

• Market Research  - 
 
So it turns out that we are talking mostly to men on G+, although that does not seem to be reflected in the faces I see below.  But according to these stats, LinkedIn and G+ are overwhelmingly male, and  Instagram and Pinterest are overwhelmingly female.   A few more interesting facts in the article, but for much more you have to fork out $499 (which I'm not about to do). http://www.businessinsider.com/a-primer-on-social-media-demographics-2013-9
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 I actually do not use the "goals" feature in Google Analytics because all of the sites that I currently manage do not feature landing pages, calls to action or are a part of specific marketing campaigns. That doesn't mean that I won't run into this in the future. So I can't really say how this has helped me. However other people can probably find some use of it. Especially since in my experience, explanations of the goals feature in Google Anayltics seem to be long winded and this article presents a pretty concise presentation.
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arooj ijaz's profile photocharlene oakley's profile photoFatemeh Fakhraie's profile photoНиколай Марченко's profile photo
 
This is something I'm dealing with, too--our current page doesn't have any landing pages after actions have been completed. 

I'm currently taking the free courses from Google Analytics Academy, which is incredibly helpful:  https://analyticsacademy.withgoogle.com/preview
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Steve Rayson

• Market Research  - 
 
Social Login Trends

Latest from Janrain shows that Google Plus gaining ground as social login of choice over the last 12 months. 

http://janrain.com/blog/social-login-trends-across-the-web-for-q2-2013/

I see some business sites like Amex Open Forum only use LinkedIn. I like LinkedIn and G+ as more difficult to create fake profiles.
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Deron Wagner's profile photoMazahir Mughal's profile photoGaluh Parantri's profile photosusan spilka's profile photo
6 comments
 
I have seen businesses require linkedin only social sign on primarily because what LinkedIn then gives you is their profile, such as organisation, role etc. many people use LinkedIn as a new form of contact database.
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Bill Gassett
moderator

• Market Research  - 
 
Find Out All Of Your Social Media Shares With Social Tally!

Have you ever wondered how your blog post or website was doing in all the various social media sites? Now you can in one place with this site called Social Tally. Enter your website and get your results!

#socialmedia #socialmediastatistics  
 
See All Your Social Media Shares In  One Place!

Have you ever wondered how many social shares you have received on either an individual blog post or even the home page of your website?

Now you can find out really easily with a site called Share Tally by +Brad Knutson! You can see the following social media shares all in one place:

Google +1's
Facebook likes & shares
Pinterest Pins
Twitter Tweets
Linkedin Shares
Stumbleupon
Reddit
Buffer
Delicious

The ULR to enter your website or blog is http://sharetally.co/

Take a look and see which of your blog posts are doing the best. You may be surprised at what you see!
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Zain Khan's profile photoJoY H's profile photo
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Social Media Stats: Top Networks For American Teens!
Marketing Charts

This is a great chart that can help small or mid-size businesses that are targeting teens, where they need to be spending more social time... but, that doesn't discard all the benefits (SEO and exposure) that they can get from Google Plus and even sites like Twitter and Pinterest.

Any thoughts?...

Excerpt
"Facebook is still the No. 1 most popular social network among teens; its use increased from 93% to 94% between 2011 and 2012. The next most popular social network last year was Twitter, which is used by 26% of teens. Another chart-topper, Myspace, saw drastic drop-off between 2011 and 2012, from 24% to just 7%."

Full post: http://goo.gl/l9QUvp 

By +Mashable 
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#socialmediastatistics   #socialmedia   #facebook   #googleplus  
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Xi Luo's profile photoAlec Gladkowski's profile photoJeremy Lopez's profile photoRy Lickliter's profile photo
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As a 16 year old I will say that Facebook has lost almost all of its appeal to the latter (15-17) portion of the of the ages. I, along with most of my friends, rarely (two maybe three times a month) log on to my Facebook account. I've been on Twitter for almost 3 years now, but that is where most teens are recently. 
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