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Avtar Ram Singh
moderator

• Market Research  - 
 
Can You Answer these 5 Questions that Marketers Just Can't Seem to Answer?

So today, after promising at the +Social Media Hangout, I dove into the data of the Social Marketer's Quiz [http://beta21.circussocial.com/smquiz] and decided to find a couple of data points that would be interesting to share.

The graphic attached, is the response to the question: Google Analytics tells you that 1,000 people came to a particular page on your website, and 250 of them went on to view another page from that page. What’s the bounce rate of the page?

38.83% of marketers were unable to calculate bounce rate based on a simple calculation, which leads to me basically believe that they don't understand the concept of bounce rate. 

There are four other questions in the quiz that I've highlighted that talk about other marketing principles that had some absolutely shocking results when asked in the quiz. Take a look, because I've basically also done a little analysis on:

1. The understanding of the concept of CTR (click through rate) and the ability to calculate it without a tool giving you the answer.

2. Understanding of the various roles that are available to staff on a Facebook page.

3. Principles of ethics, and how much trust you can place on your community manager.

4. The response marketers have to a drop in the amount of content / news / data available for them to share with their followers and what they decide to do when there isn't a lot happening in their industry.

Would love some discussion around this - what do you think the driving forces behind this are?

If you haven't taken the quiz yet, please do so! : http://beta21.circussocial.com/smquiz

CC: +Mark Traphagen / +Eric Enge  / +Andrij Harasewych  / +Kristoffer Howes  / +Jessica Smith  / +Kay Kulkarni  / +Wade Harman  / +Ben Fisher 

Full Source With Data Points for All Other Insights I Pulled Out for the 4 Questionshttp://beta21.circussocial.com/case-studies/5-questions-marketers-just-cant-get-right-in-the-smquiz/
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Marcel Litvak Feliks's profile photoJesse B's profile photoJonathan Nobbs's profile photoStacy Sanchez's profile photo
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The Analytics Round! ;) Yep, that one definitely is a little brain twister.
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The internet population at large is now at 2.4 billion people.

The world’s data pool is expanding at an astonishing rate with every click, share, like, and comment. With the business markets now paying closer attention than ever on online marketing potentiality, it is time for digital marketers to capture this data and convert it into sensible data sources. Understand today to make crucial decisions for the future. Take a quick glimpse at this infographic on how much data is generated every minute

Original blog post: http://www.domo.com/blog/2012/06/how-much-data-is-created-every-minute/

Via: +Domo 

#datamarketing   #businessintelligence   #socialmediamarketing  
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brittney mcdowell's profile photoJasmine Babcock's profile photoAyanda Dlamini's profile photoPhilippe Van Impe's profile photo
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It's mind-boggling.
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Which Social Networks Really Matter? [Video]
Before using precious time and financial resources on social media marketing, businesses want to know Which Social Networks Really Matter?

1. Search for your company's name or brand. This will help you to identify which of your existing social media profiles are already returning favorably in search results. This can help you get a head start on your social media efforts.

2. Search for keywords that are directly related to your business and/or brand. This will provides a good overview of your own social media presence and highlights the social areas where your business will need to participate in, in order to remain competitive.

3. Perform a search of  your local competition. This will provide a good overview of which social networks your competitors have been using, to effectively communicate with their Internet audience.

Find this video tutorial, as well as more Google+ tips and marketing advice at http://makethegrade.ca.

#smallbusinessmarketing   #socialmediamarketing   #wealquicktips
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Kristoffer Howes's profile photoAdam DiStefano's profile photoF. D. Rivera & Associates's profile photoKris McGee's profile photo
4 comments
 
Thank you +Kris McGee for your kind words and support. :-)
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Mark Traphagen
owner

• Market Research  - 
 
Experience vs Memory in Social Media Marketing

Just watched this +TED video recommended by +AJ Kohn. While it speaks about our overall perception of happiness, I think it has profound implications for social media marketers, because by the nature of what we do, we work in both the realms of experience and of memory.

That is, in our social media engagements, we are having and creating experiences, very often in real time, with others. And sometimes those experiences, in the moment don't go as we would desire. There might be misunderstanding or even conflict. We worry that we've "blown" it with this person, and they will likely never become a prospect, let a alone a customer.

But the research shown by the presenter in this video shows that our experiential happiness is quite different from our remembered happiness. That is, our experience in the moment can be one thing, but that does not necessarily dictate what our memory of the overall experience will be.

And, the presenter tells us, it is remembered happiness that makes the decisions.

One of the key predictors for how an experience will be remembered is how it ends. Research shows that for groups of people who go through an unpleasant experience, those who have less unpleasantness toward the end will have more "memory happiness" toward the experience than those who experienced unpleasantness right up to the end of their experience.

The Implication for Social Media Marketers
I think this translates to our encounters and engagements on social media. How we end an engagement is likely how it will be remembered. If you get into an unpleasant engagement with someone, seek to end it as well as you can. If you can bring some positive resolution, it is more likely that the other person will remember the whole experience more positively, and thus end up being positive toward you and your brand.

We've probably all experienced this, if we think about it. Maybe you've contacted a customer service representative about a missing reservation. At first she seems unable to help you. She tries various resources but is not getting you satisfaction. You're growing more irritated by the minute. Then suddenly, hey presto! she finds a solution, and actually upgrades your reservation. Yay!

Chances are good that your memory of the encounter will be positive, and you will have a positive feeling toward that brand, and perhaps even recommend it to others.

How you end your engagements may be more important than anything that happens during your engagements. Memory makes the decisions!
 
The Riddle of Experience vs Memory

Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness.

This is fascinating stuff and something that I've thought about before being introduced to this topic. One thing that stands out is the idea that 'the remembering self makes the decisions'. This dovetails nicely with my latest post on how to win the attention auction (http://bit.ly/theattentionauction).

#memory   #psychology   #marketing  
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Majeski Law, LLC's profile photoAndrij Harasewych's profile photoBryan Fleming's profile photoStill Ripah's profile photo
3 comments
 
Experiencing self is 3 seconds.... Hmmmm
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Moms Control Spending in Majority of Households
According to this infographic, if you are a B2C marketer your most important target market is Moms.

For example, DYK:

> 60% of women control half of the personal wealth in the United States.
> Moms spend $2.4 Trillion annually.
> One in every five people online is a Mom.
> 90% of Moms have their smart phone within reach when shopping and watching TV.

View the original infographic here: http://i2.wp.com/www.themainstreetanalyst.com/wp-content/uploads/2013/12/Consumer-Spending-Moms-In-Charge-0512.png.

h/t: +Vitus Feldmann.

#infographic   #socialmediamarketing   #mobilemarketing   #moms
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Majeski Law, LLC's profile photoJim Heinen's profile photo
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Mobile growth trend continues - Smartphone Subscription to Grow 30 Percent by 2019.

Mobile phone subscriptions worldwide 9,3 billion in 2019 according to latest Ericsson report - http://www.ericsson.com/ericsson-mobility-report.
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Ranjeet Kumar's profile photoPedro Brou's profile photoRyan Best's profile photoAric Serna's profile photo
 
What's this about wanting to kno
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Do you use Social Media Monitoring Tools and have trouble figuring out how to build complicated Boolean Search Queries? We co-hosted a webinar with +Brandwatch based on our White Paper. The Importance of the Boolean Search Query in Social Media Monitoring Tools. In our latest blog post, we've put together a recap and takeaways from the webinar,  what types of people  attended and some of the feedback we've received. We've also provided links to the free recording of the webinar and slide deck. Check it out and let us know what you think.

#socialmediamonitoring #socialmediamonitoringtools 
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Jannette Wing Pazer's profile photoJulie Hebda's profile photo
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Walter Lim

• Market Research  - 
 
According to this report (for US population)...
- Facebook is aging;
- Twitter and Tumblr are fast growing teen hangouts;
- 70% of users on Google+ are dudes; and
- Pinterest attracts mostly babes with 84% females;

OK, time for all demographic marketers to take note and roll out their strategies according to their target markets!
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toni bridges's profile photoAIRR Media's profile photoJoe Blow's profile photoRank Us's profile photo
5 comments
 
Very interesting info
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Digital Fabriq

• Market Research  - 
 
"The moral of the story is that when it comes to the spread of information, anger is more powerful than other emotions."

This appears to be true for Chinese social network weibo. What about other networks however and does it vary per country?

Culturally, europeans are very different, say, from Asians who are also different from Latino Americans etc. Could it be that anger therefore is not universally the emotion that spreads the word faster?
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William Ellis's profile photo
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7 Social Media Trends

Hey guys, I came across this latest post from +Michael Stelzner highlighting the results of Social Media Examiner's Social Media Marketing Industry Report 2014. This came from a survey of over 2800 marketers.

The trends identified are:

1) The written word still rules. Despite the growth in visual social media, people still like the written word.

2) Blogging is the biggest area of increase. Surprise, surprise! However, getting people to read your stuff will be a challenge.

3) Google+ has leapfrogged Facebook and LinkedIn as the platform that marketers are most keen in. Yay!

4) Tactics are a key challenge. I can't agree more, having seen how the best laid social media strategies can go awry...

5) Social ROI remains a mystery. While engagement is still primarily used by many, the key here is move towards response.

6) Facebook ads dominate social. Its funny how marketers view Google+ and Facebook, but I seem to think that Google+ may be less of a consumer platform and more of an ideation one.

7) Podcasting is still rising. Perhaps this could be more relevant for B2B or information intensive businesses (eg magazines, financial services, real estate) as opposed to FMCG?

Would love to hear your thoughts. #socialmedia #research   
Are you wondering what the latest social media trends are for marketers? Find out in the 2014 Social Media Marketing Industry Report.
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jim ho's profile photo5 Media Limited's profile photoPersonalitypc's profile photoJohn Pahlow's profile photo
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+Walter Lim thanks for sharing I agree with all points we are starting to see the benefits of doing a podcast have not started our own yet but have been a guest on a couple.  
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Avtar Ram Singh
moderator

• Market Research  - 
 
Is tracking what your competitors do a part of your social strategy?

It should be. I've been doing this for quite some time now - keeping an eye on the competition. But in what sense? And to achieve what? Most guys I speak to always say, "Oh - to look at what they're doing with their product and if there are any features they have which we don't so that we can track what they're doing."

Fair enough. From a product standpoint that's fairly important. However, when you stretch that into something new, something different - something social, it changes meaning.

You know what I hate? I hate A/B testing. I hate putting out 10 versions of something and seeing which will work the best. It's time consuming, it eats up my budget and I don't like the uncertainty or the process of creating those 10 things. It's a vital thing to do of course, but I've found that if I keep a close watch on what's working for my competition, I can cut down those 10 things down to 3, or perhaps if I'm in a time crunch, 1 thing. After all - since the TA is the same, the same thing should work.

There are of course a number of risks associated with just doing what your competitor does. That's not the purpose of tracking what they do - but it's more important to learn from what they're doing so that it, in some event - might help to optimize the way you work.

How do you track your competitors guys? And girls of course. ;) Not leaving you out +Meg Cook, don't worry - haha.
Marketing your business well in the digital world that dons different trends every other day can be ...
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Mark Staves's profile photoMelanie Morgan's profile photo5 Media Limited's profile photoSilvia Ratna's profile photo
10 comments
 
good article..
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Wivo

• Market Research  - 
 
Shareaholic released a report today covering referral traffic data from the eight largest social media sites in Q1 2014.

In short, Facebook, Pinterest, Twitter, StumbleUpon, Reddit, and Google+ all gained, while YouTube and LinkedIn lost.
Social discovery and sharing platform Shareaholic today released a report covering referral traffic data from the eight largest social media sites in Q1 2014. In short, Facebook, Pinterest, ...
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Laurent Cornalino's profile photoDominique Karadjian's profile photoAndrij Harasewych's profile photoEdith Page's profile photo
 
Please remember, this is not a broadcasting community, in order to post in the future, we need to see some engagement on other people's posts in the community (we just want to see give and take). Welcome. Policy.smhangout.com
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Nigel Ohrum
moderator

• Market Research  - 
 
"Over two-thirds of millennials buy via multiple channels.

77% of Facebook users purchase both online and in-stores.
66% of Twitter users purchase both online and in-stores.
63% of Pinterest users purchase both online and in-store

Over one third of millennials purchases more than half of their products via smartphone and tablet devices." +Heidi Cohen 

Makes a great case for businesses and brands to be mobile friendly and have presence on multiple social media channels.
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Sam Michel's profile photo
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Walter Lim

• Market Research  - 
 
Interesting findings on how tween girls use social media. Not surprisingly, 81% of kids between ages of 12 and 17 use social media. Moreover...

- The most popular social networking site for tweens? YouTube, used by 45% of girls age 6 to 12 in one survey.
- 38% of kids between 8 and 12 use Facebook. 35% think of it as a site for parents, not kids.
- 44% of girls surveyed between the ages of 8 and 12 use Instagram, and 23% say it’s their favorite app.

Useful for those of us keen to reach this emerging market.
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Shane Kirk's profile photoPursuit of Epic's profile photoPatrice-Anne Rutledge's profile photoChandler's Roofing's profile photo
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This is very interesting +Walter Lim.  Thanks for sharing. 
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This great research from the NYT breaks down why people share stuff. For anyone who has read "Contagious" (if you haven't you totally should!), this is a great companion. 

This study uncovers:

* Primary motivations for sharing
* Six sharing personas
* Essential steps for marketers aiming to get their content shared
* Impact of sharing on Information Management
* Cycle of sharing
* Enduring role of e-mail in the age of social media

Would really like to hear your thoughts on how these findings relate to the work you do!
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Jake Parent's profile photoMajeski Law, LLC's profile photoelizabeth obih-frank's profile photo
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+elizabeth obih-frank I think you're spot on with that. Nobody is exactly one thing so figuring out the mix is key.  

About why people share or don't, have you had the chance to check out +Jonah Berger's great book "Contagious" (http://amzn.to/IIlFHX)? He looks into that very question in a pretty amazing way.  
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Just found this superb infographic that demonstrates the demographics of each social media platform's audience. I also say it's best to master just 1 or 2 before expanding onto others, not sure what everyone else thinks of that?

http://www.business2community.com/social-media/choose-right-social-media-platform-0679588
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Alex Johnson's profile photoBill van de Graaff's profile photoBIGprofile's profile photo
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+BIGprofile Definitely! No point wasting time on certain platforms if you aren't getting your ROI. I've certainly had problems with leveraging Facebook in the B2B sector for example. I find difficult to get any sort of decent reach on it with your own content. Maybe that's just my own experience but I can certainly relate!
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Joe Dunlavy

• Market Research  - 
 
'Liking' something on Facebook does not lead to meaningful support for charities

A new study from the university of British Columbia shows that people who engage in a free way on social media do not follow up with meaningful support (like a donation).  I wonder if the extra 'like' gets the charity more attention in the long run from other potential donors.  

(Link goes to university publication.  Article is available for download there for $14.00) 
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Best Buddy Media's profile photoDebbie Hoover's profile photo
 
That's right! Its better to help those charities personally than 'liking' in facebook.
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David Leonhardt

• Market Research  - 
 
So it turns out that we are talking mostly to men on G+, although that does not seem to be reflected in the faces I see below.  But according to these stats, LinkedIn and G+ are overwhelmingly male, and  Instagram and Pinterest are overwhelmingly female.   A few more interesting facts in the article, but for much more you have to fork out $499 (which I'm not about to do). http://www.businessinsider.com/a-primer-on-social-media-demographics-2013-9
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 I actually do not use the "goals" feature in Google Analytics because all of the sites that I currently manage do not feature landing pages, calls to action or are a part of specific marketing campaigns. That doesn't mean that I won't run into this in the future. So I can't really say how this has helped me. However other people can probably find some use of it. Especially since in my experience, explanations of the goals feature in Google Anayltics seem to be long winded and this article presents a pretty concise presentation.
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arooj ijaz's profile photocharlene oakley's profile photoFatemeh Fakhraie's profile photoНиколай Марченко's profile photo
 
This is something I'm dealing with, too--our current page doesn't have any landing pages after actions have been completed. 

I'm currently taking the free courses from Google Analytics Academy, which is incredibly helpful:  https://analyticsacademy.withgoogle.com/preview
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Steve Rayson

• Market Research  - 
 
Social Login Trends

Latest from Janrain shows that Google Plus gaining ground as social login of choice over the last 12 months. 

http://janrain.com/blog/social-login-trends-across-the-web-for-q2-2013/

I see some business sites like Amex Open Forum only use LinkedIn. I like LinkedIn and G+ as more difficult to create fake profiles.
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Deron Wagner's profile photoMazahir Mughal's profile photoGaluh Parantri's profile photosusan spilka's profile photo
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I have seen businesses require linkedin only social sign on primarily because what LinkedIn then gives you is their profile, such as organisation, role etc. many people use LinkedIn as a new form of contact database.
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