Mijo! Brands

Market Research  - 
Something to think about.
According to eMarketer, the global market for mobile advertising will reach record amounts of investment for 2016. For example, it is estimated that this year over $100 billion dollars will be invested, which represents over 50% of all digital advertising investment.
Neglecting mobile is no longer an option, in case you were doing it. 

More information at:
Mijo! Brands's profile photoTransparent Hands's profile photo
you are right... Mijo :-)
Add a comment...

Walter Lim

Market Research  - 
38% of B2B Tech Buyers Not Seen Content from Vendors

According to a report highlighted in Marketing Profs, 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase.

This is a wasted opportunity, considering the willingness of B2B buyers to consume content helping them to make purchases during the pre-sales, initial-sales and mid-sales phases of the buying cycle. 

Examples of useful content in the B2B tech world include case studies, guides, White Papers, blog articles, podcasts and more.

What could convince more vendors to invest in content marketing to generate leads, drive acquisition and convert customers?

Full article here: #B2B #ContentMarketing  
Content - Some 38% of B2B technology buyers say they have not seen any content from vendors on social networks in the past six months that influenced a business purchase, according to ...
Add a comment...

Andrij “Andrew” Harasewych

Market Research  - 
Holy Awesome Features, Batman!
Seriously, so much awesome that you can do on social media, that you likely don't even know about. Though some of these are to save time, a lot of them are just flat out awesome for the sake of awesome. Big thanks to +Lindsay Kolowich of +HubSpot.

Hubspot is one great blog to keep tabs on. Always delivering amazing content like this!

1) Save links for later.
2) Replace ads with baby animals.
3) Find targeted conversations.
4) Poll people in a group or event.
5) Edit photos directly in the Facebook mobile app.
6) Reorder the sections on your business Page.

7) Embed SlideShare presentations directly into your tweets.
8) Find out who's unfollowed you.
9) Pin your GIFs on Twitter so they autoplay.
10) Analyze your tweets for free.
11) Research and analyze a hashtag.
12) Tag people in Twitter photos.
13) Create a Twitter photo collage.
14) See all the tweets you've "favorited."

15) Add hidden relationship notes.
16) Embed media files on your profile.
17) Save a job search (or ten).
18) Create a Showcase Page.

19) Use trackable links that aren't marked as spam.
20) See who's pinning from your site.

#smstrategy   #savetime   #mindblown  

PS - Tough to drop this into any one category, so it is going into Market Research.
Check out this list of 20 little-known things you can do on Facebook, Twitter, LinkedIn, and Pinterest.
Dylan T's profile photoDigital Insights's profile photo
These are a great list of tricks to have up your sleeve! 
Add a comment...

Walter Lim

Market Research  - 
Facebook Leads the Pack Once Again

Looks like Facebook is far ahead of the other social networks, with 71% of online American adults using it. Interestingly, Twitter seemed to have fallen behind. 

Other interesting statistics from Pew Internet's Survey:

1) Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.

2) For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors. 

3) For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half of all Instagram users (49%) use the site daily.

4) For the first time, the share of internet users with college educations using LinkedIn reached 50%.

5) Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.

I wonder why Google Plus isn't in the survey? :)

Full details of the study in the link here:

#socialmedia #research
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013.
Walter Lim's profile photoAndrij “Andrew” Harasewych's profile photo
+mark gaines What kind of people are you trying to meet? Admittedly, much easier to find new people with a certain interest on Google+, Twitter, and Pinterest than on Facebook - and easier to connect to that person you find on G+ over Twitter and Pinterest, imo.
Add a comment...

Ronald D Curiel

Market Research  - 
An in depth study of 800 million emails send out and what creates good email marketing. The Science of Email Marketing for 2014 
Science of Email 2014: Get the latest trends and best practices in email marketing from this report based on over 800 million sent emails.
New from HubSpot and Litmus: The Science of Email Marketing 2014 Report. Based on big data, this report breaks down macro trends in consumer attitudes, consumption behavior, and effectiveness of components of email.
Reginald Chan's profile photoMiva, Inc's profile photo
Great stuff from +HubSpot - thanks for sharing +Ronald D Curiel ! Required reading for anyone in #emailmarketing  
Add a comment...

George Konsta

Market Research  - 
Social Platform & Publishers' Sentiment with keyword analysis

Based on social network sentiment analysis I'm happy to know that Google+ is among the most positive social platforms after LinkedIn and Pinterest.

+LinkedIn is the most positive social platform which makes sense for me. Looking at the keyword analysis people talk about ways to achieve success, habits of successful people, leadership, fortune, and more.

+Pinterest is all about experiences and feelings consumed in a visual way. From the keyword analysis it is apparent that women obviously dominate this social platform talking about nails, manicure, hairstyles, kitchen and more. The most used keywords refer are about life-hacks, health, decorating ideas, healthy food and recipes, workouts, DIY, yoga and more.

On the other hand +Google+  has a bit more weird keyword analysis with keywords like introvert, pillow, whistleblower and more.

Moreover, it is evident that publishers' sentiment has a direct impact on the social platform sentiment analysis as shown in the social network sentiment analysis graphs.

It's nothing new that most News organizations tend to publish more negatively toned articles than any other type of outlet but I'm glad to see highly consumed publishers being more neutral and/or positive such as +BuzzFeed and +Upworthy with +Mashable ranking first as the most positive publisher.

Read the full report -->

Don't miss: click the black arrows on the bottom-left corner to reveal  more graphs!

The report is made by  +Contently 

#sentimentanalysis   #socialmedia   #publishers  
Add a comment...

Brant Bell

Market Research  - 
How do you generally research a new (to you) niche or business opportunity? 

Have you considered +SlideShare as a tool to quickly find relevant information and materials?

Things are even better now that SlideShare has made many of its Pro level features free! 
Do marketers take the content on SlideShare for granted ? Let's examine the benefits of utilizing SlideShare for content strategy and research.
Add a comment...

Michael Ginsburg

Market Research  - 
Do you agree with those findings? Does your own analytics and experience suggest the same?
To #hashtag  or not to hashtag. When, where and how much is the right recipe for #socialmediamarketing  ? The science has spoken and the results are finally in. h/t +Kevan Lee and +Buffer for the great post.
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.
Forward Digital's profile photo
I have noticed that including a few (usually 2-3) relevant hashtags in my Tweets has resulted in a higher number of RTs. Thanks for sharing!
Add a comment...

Walter Lim

Market Research  - 
Digital Marketing Trends - Key Insights for 2015

What is the single most exciting digital marketing opportunity in 2015?

Nope, it isn’t about generating great content. Neither is it mining mountains of big data, or optimizing social media channels.

Rather, customer experience is the holy grail for digital marketers this year. At least according to Adobe and Econsultancy’s Digital Trends 2015 report.

Covering over 6,000 marketers around the world, the survey found creating positive customer experiences is the top digital marketing priority for companies. This is especially so in Asia.

More about the report and my analysis here:

#DigitalMarketing #MarketResearch 
What are the key digital trends in 2015? How should the rise in customer experience influence your marketing strategies?
CYBERsprout Website Design's profile photoWalter Lim's profile photo
+CYBERsprout Thanks! It is interesting to see that the one-to-one customisation and experience is now taking greater precedence over all the automation that has been going on. As a consumer and marketer, I guess we also know how the game is played and how "authentic" a brand truly is in serving our needs.
Add a comment...

Walter Lim

Market Research  - 
Interesting Findings in Global Social Media Customer Service

Do you know that 73% of customer queries go unanswered on Twitter? Or that Bangladeshi Telcos are the world's most socially devoted?

I wonder if its a matter of culture, ie people in certain communities prefer to use social media as a platform for customer service issues relative to others. What's universal though is that telcos face the brunt of customer queries (which are usually complaints) around the world.

More here: #SocialMedia #CustomerService
Wonder who the global kings and queens of customer service on social media are? How do Facebook and Twitter rank in social media customer service?
Alexandra Levit's profile photoDigital Insights's profile photo
Great information and helpful data; customer service is where the comments and feedback are, if you are getting them on your social channels turn around their experience into a positive one! 
Add a comment...

Andrij “Andrew” Harasewych

Market Research  - 
'Don’t focus on the competition, they’ll never give you money.'
Jeff Bezos, the man who said this, likely knows everything about his competition. And he doesn't model his company ( off of them.

It is incredibly tempting to just copy someone else's formula for success. You likely have no idea what the competitors are doing that is working. Truth is - they likely don't even know. As moderator in these communities, you'd be surprised how many marketers and agencies I've come across that don't seem to have any planning and strategic data to back up their daily decisions.

Unless you can prove the competition's success based on data and hard facts, the things you deem "vital" to their success, is likely just your own perception of the situation, and not the whole story.
Don't focus on the competition. As you grow your brand online, focus on creating a style that is your own.
Aiko at ToolMuse's profile photoTyler Golberg's profile photo
It's easier to learn from your competition's mistakes. Success is tougher to dissect otherwise everybody would be successful. 
Add a comment...
I think we would all agree email is our most mission critical technology used in the work place.  Recent research released by Pew Research show only 4% of those surveyed find Social Media an important technology tool at works.  That includes LinkedIn, Facebook, Twitter and Google+. I find that number remarkably low and counter-intuitive to growth trends, users statistics and trends regarding how e-commerce is being driven.  Read their finding and make your own conclusions...
Online American workers say the internet and email are very important tools for doing their jobs, rating them higher in importance than landline phones, mobile phones, and social networking sites. Just 7% say the internet makes them less productive at work.
Camillus Osubor's profile photoJPH Business Solutions's profile photo
+Sandy Jacolow That is very surprising. However, social media are trickier since they do pose great threat to productivity. When we are generally able to find the balance, the trust in the use and the use itself will rise.
Add a comment...


Market Research  - 
Below are some fascinating social media marketing facts and statistics, which will blow the mind of all social gurus. Even if you consider yourself the “Cookie Monster” of paid advertising on social, the astounding statistics provided below do not lie in regards to how businesses are flocking to promote their content on social media.
Add a comment...

J. Nolfo (RhinoJNo)

Market Research  - 
This is something I have always there is some #data  backing it up.

Check out this article by Kevan Lee to learn about the Ideal Length of Everything Online, Backed by Research
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
Point Green Home Solutions, LLC's profile photoSue Bride's profile photo
I'm pleased the "ideal" blog post length shows as 1600 words. It debunks the idea that they should be much shorter. Something I've always ignored. If I'm covering a topic I want to do so thoroughly.
Add a comment...


Market Research  - 
There are many inherent human biases that pollute the #marketresearch  process. This piece covers several of them, including the observation effect, moderator bias, questions bias, and participant bias. 

Marketers need to make every effort to minimize these biases and focus on the root of customer feedback: why do consumers act the way they do? Certainly-- the who/what/when/where explanations are obviously important, but their impact is dwarfed by "why." I ask you all the following questions

How do you think Social Media can be leveraged to optimize the reception of consumer feedback?

What have you discovered as your best practices when performing market research?

What are you most focused on figuring out about your consumers?
Why the methods companies use to gauge the market for their products are often rife with bias.
Point Green Home Solutions, LLC's profile photoDigital Insights's profile photo
In Market Research the moderator plays a large role, as the respondents need to feel comfortable with he/she to open up and express their opinions. 
Add a comment...