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In a Marketing War: Strategy is Everything
If the key to succeeding in business were to just focus on products closest to those the customers want, the market leader would be the one that performs the best market research and testing. Surely there must be more to it then this...

History has shown us that the best businesses understand the concepts of marketing warfare, and use the strategies to their advantage. Take a trip to marketing school as we learn about four of the main strategies involved in marketing war, the fundamentals of each, including examples, both good and bad.

At nearly 5000 words, this 5-post series took me a little while to finish, but I believe it was well worth the time and effort. 

http://andrij.co/blog/marketing-warfare/

#marketingwarfare   #offensivemarketing   #defensivemarketing  

Part of the Marketing Warfare Series
http://andrij.co/blog/marketing-warfare/
http://andrij.co/blog/offensive-marketing-warfare/
http://andrij.co/blog/defensive-marketing-warfare/
http://andrij.co/blog/flanking-marketing-warfare/
http://andrij.co/blog/guerrilla-marketing-warfare/
In marketing warfare, should your company be on offense or defense? Should you be executing a flanking or guerrilla attack on your competition?
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Zara Altair's profile photoHemanth Kumar's profile photo
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We have gathered extensive data now on what does and does not work when using Facebook Pages for Marketing & Sales*. We refer to our approach as Intelligence Based, meaning:

using intelligent thinking;

gathering intelligence through experiment, measurement and analysis of data;

exploiting expert knowledge or inside intelligence about a business and sector.

So what does the Intelligence Based approach tell us about Facebook for Business?

The vital element for success on Facebook is paid advertising. If you are about to switch off at the word paid or you think you should not have to pay for social marketing, then just wait and listen. The profitability or returns on investment you can make using the Intelligence approach are simply unachievable otherwise. Content marketing, engagement posts, posting to groups, etc., are all fine and these still help, but unless you pay you are shooting in the dark and most importantly you are wasting the time resources of your Business - and it is a fact that for every Business time = money. So wasting time messing around on social media is just pouring money down the drain. What you might be missing is that what you need to pay on Facebook is trivial in order to start seeing major returns on investment. Put pay you must. We are talking at the level of $5/day or less. If that gets you just one sale on your products and services, for most businesses you will already have won.

Our conclusions on Intelligence Based use of Facebook are as follows, supported by the numbers presented:

it is an extremely cost effective method;
it is a major labor (time & effort) saving device for businesses on Facebook;
there is really nothing much to lose in spending a minimum amount on Facebook ads and using the intelligence based method to tune it for maximum effect;
it is real time, so that you can simply stop and rethink if its not working before you've spent much at all - there is no commitment whatsoever;
it's not a magic bullet - you still need to have great content on your page and for your ad, but if you can get this right for your target audience, the returns on investment can be spectacular.

[*The  post on LinkedIn contains some graphical data and evidence, if you would  like some numbers to back up the above thoughts.]
We have gathered extensive data now on what does and does not work when using Facebook Pages for Marketing & Sales. We refer to our approach as Intelligence Based, meaning: using intelligent thinking;; gathering intelligence through experiment, measurement and analysis of data; ...
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Capsicum Mediaworks's profile photoARcrescent's profile photoExodus Digital Marketing's profile photoColin Jenkins's profile photo
3 comments
 
Nice post...Thanks for sharing!
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#######Marketing. If You're Using Hashtag Marketing - Read These 6 Tips!

Thanks to +Peg Fitzpatrick and +Louise Julig for the share and post, respectively.
 
6 Tips for a Killer Hashtag Marketing Campaign
from +Social Media Examiner and +Louise Julig 

Great tips turn your next social marketing campaign into a social hub!

#socialmediamarketing   #socialmediatips   #socialmediastrategy  
Does your company use hashtag campaigns? This article shares how Travelocity successfully implemented and followed up on their 2014 #IWannaGo campaign.
2 comments on original post
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Jamie Seymour's profile photoHiroja Shibe's profile photoFarzana Suri Victory Coach's profile photoReeko Gill's profile photo
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+Steve Faber it is a great question, one that we have not researched as yet, but I will let you know if we do!
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GeekEngage

Sales / Marketing  - 
 
Here are three great examples of utility companies that exemplify the type of creative and successful social customer engagement that earned the industry that top spot.
Three examples of utility companies that exemplify the type of creative and successful social customer engagement that earned the industry that top spot.
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Ken Cook's profile photoSarah Angela Nacario's profile photoNadine Q.'s profile photo
2 comments
 
Love everything creative. Thanks for this.
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 An unhappy customer isn't necessarily a bad thing for your business... As CEO Patrick Doyle stated in a documentary created by +Domino's Pizza to show how they listened to their critics, “You can either use negative comments to get you down, or you can use them to excite you and energize your process of making a better pizza. We did the latter.”

An unhappy customer can be a fantastic resource that provides you with valuable information and insights as to the quality of your product and/or service as well as whether you have the proper steps in place for dealing with a customer complaint. An unhappy customer also provides you with the potential to convert a hostile caller into a loyal devotee.

Learn additional ways that unhappy customers can be a valuable resource and help your business seize the opportunity for improvement to become a brand known for having a positive reputation like +Zappos.com  or +Nordstrom .
Each dissatisfied contact has the potential for becoming your company’s best advertisement, a key referral source, and a stealth undercover operative – if you are willing to listen.
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We are Social Media's profile photoSteve Faber's profile photoSimona Aloisi's profile photo
5 comments
 
+Michael Jaccarino thanks for the share. It's when you don't use what your unhappy customers are telling you that's a problem. Every business will have customers that aren't 100% satisfied. In fact, they are virtually the only way to know what you're not doing right. Think of them as part of your market research department.
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50 Social Media Marketing Tips
Fifty business leaders were asked to share 3 actionable social media tips that others can use in their business.

There are many who just don't understand the proper use of social as a tool to grow your business.

These entrepreneurs try to shed some light on how to make social work as a means of growing your visibility and potential for business.

Take a look and see if any of these tips will strike a cord with you!

#socialmediastrategy #socialmediatips  
We asked 50 Entrepreneurs to share their top 3 social media marketing tips to help you with your own social media marketing strategies.
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Kym Ciftci's profile photoDani Setiawan's profile photoEric Evans's profile photoClive Roach's profile photo
7 comments
 
nice
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Get Your Small Businesses Found on the Web: A to Z
This A-Z guide will provide an overall understanding of what it takes for small businesses to get found on the Internet, including Search and Social.

Here is an excerpt:

Reciprocity. Being reciprocal has a significant role in building relationships.  Why would anyone be interested in what you have to say, if you’re not also interested in their content as well?  But it can’t be a purely quid pro-quo arrangement.  You have to genuinely believe in the quality of the person and their content that you’re supporting.

... make your audience members feel special, foremost by recognizing them for their loyalty and support. The people who have devoted a few moments of their time to you, certainly deserve some of your time in return. It is important to support the people who support you. ~ +Kristoffer Howes.

Find the rest of the A-Z Small Business tips at +RightStart Websiteshttp://www.rightstartwebsites.com/blog/2014/web-visibility-small-business/ by +Marilyn Moore.

#smallbusinessmarketing   #smallbusinesstips   #smbiztips
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Marilyn Moore's profile photoStephanie Thiakos's profile photoMasoud Ghavami's profile photoMissy Jay's profile photo
3 comments
 
+Kristoffer Howes - You are most welcome. It was a pleasure to include you.  Your quote was perfect for R is for Reciprocity! I'm so glad you saw this as motivational as well as informational!
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5+1 Relationship Marketing Tips From Wade Harman
Communication between brands and consumers has become much more personal. These intimate interactions have given rise to a new marketing discipline commonly known as Relationship Marketing. One of the widely-recognized thought-leaders of this new marketing approach is +Wade Harman.

For those of you who are unfamiliar with Wade and his marketing philosophy, here are 5 of our favorite pieces of Relationship Marketing advice from Weal Media's Chief Communications Officer:

1. Remember what your mom told you ... Be kind. Be polite, and be helpful.
2. A good relationship is give and take, and you need to be the one who starts giving first.
3. Relationship marketing is not head marketing, it’s heart marketing.
4. Create strong relationships with people around you.
5. Stay the course of the nice guy, but defend yourself privately.

Bonus Tip: Make a note of which people you have talked to and which people you need to pay more attention to.

Also, today is Wade's birthday. HAPPY BIRTHDAY WADE!

#wadeharman   #relationshipmarketing   #wealquicktips
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Weal Media's profile photoMarc Paxton's profile photo
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+Marc Paxton that is a commendable initiative by that "large regional bank." It is reassuring to see that there are some corporations who understand the value of their employees and are proud to showcase them. #leadingtheway
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STOP TRYING TO MAKE MONEY ON SOCIAL MEDIA.
In this post +Wade Harman gives 4 compelling reasons to invest in social media. Although none of them are Make Money, he offers great advice on how to benefit from:

1. Relationships
2. Compassion
3. Visibility
4. Engagement

It will take you a while before you start to see major changes, but [social media] is a game that is won in inches. - Wade Harman, Weal Media CCO

#wadeharman   #relationshipmarketing   #wealquicktips
 
Social Media Investments
Social media is one of the things you should be investing in.  Of course, you already knew that, that's why you're here.

But did you know that simply knowing that, doesn't put you on the path to success?  There are some steps that you have to follow to ensure that you're on the right road.

This talks about the social media problem that some people never figure out the answer to and it ends with what you should be doing to become a successful strategy here on your social media platforms of choice.

If you would like to be in our Blog Notification circle, please let us know in the comments below and you will receive a notification here on G+ and in your email.

#socialmedia   #socialmediamarketing   #socialmediatips   #socialmediastrategy  
4 reasons your social media marketing strategy may be faltering and why you should use these steps to correct it.
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Reginald Chan's profile photoRyan Warren's profile photo
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Great info 
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Join +Social Media Hangout RIGHT NOW for a discussion with +Ben Fisher, +matthew rappaport, +Shannon Hernandez and +Kristoffer Howes about the news in social media this past week.
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How To Reduce Friction & Increase Conversions With Social Media
The Master of Conversion Optimization, +Neil Patel, shares 3 excellent ways to boost conversions by using social to reduce friction.

Friction is Public Enemy #1 when it comes to converting. The more effort your target is required to invest in completing an action, the less likely they are to actually do it. As Patel describes in this article, Social Media can be an effective way to reduce that friction by:
- Using Social Login To Increase Sign-Ups
- Using Social Checkout To Reduce Shopping Cart Abandonment
- Using Easy Social Share Buttons To Encourage Social Shares

Everyone should take time to analyze their goals and the various ways they wish to convert customers. Put yourself in the shoes of a visitor and take note of how much friction, even seemingly innocuous obstacles, stand between them and goal-completion. Your goal should be to eliminate as much of that friction as possible (certainly without creating alternative problems).

The great thing about friction reduction efforts is that they require relatively little time, effort, and resources to eliminate. It's usually a one-time investment that will yield recurring benefits after being put into place. And those benefits can potentially be HUGE... particularly if it's your first effort at reducing friction.

As Patel puts it, the overall philosophy of using social to reduce friction is to:
Guide your customers toward more social interaction and sharing with subtle but deliberate design choices and the option to share their purchases. Both of those tactics provide social proof, the most powerful element of conversion optimization.

Learn More About These Social Conversion Tactics Here: http://www.socialmediaexaminer.com/increase-conversion-rate-with-social-media/
#conversionoptimization   #conversionrateoptimization  
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Germano Silveira's profile photoRanga Mukokwa's profile photoRoshan Samuel Ambler's profile photoOnlineStir's profile photo
2 comments
 
Agreed +Walter Lim. It only enriches the experience on both sides.
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Growth hacking tip from Groupon

This is a must-read, must-share piece on #emailmarketing .

Key takeaways - The best practices in email marketing (which we can also apply most of them into our SMM strategies) that Groupon employs: 

1. Segmentation - target people with relevant offers, drill down on users' locations, interests, and so on.

2. Variation - use different visual and content elements fordifferent email groups.

3. Relevance - ALWAYS deliver interesting, varied and germane discounts and deals. 

4. Stay Flexible - do more than just emails if necessary.

I left out one key takeaways in this summary - you gotta read the article if you want to know all. I am sure you'll thank me for this later!
Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and ov
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Lucas Hoffmann's profile photoMichael Jaccarino's profile photo
2 comments
 
Awesome tips... I think one of the most overlooked strategies for improving open and click rates as well as overall email campaigns is segmentation. Groupon definitely does it right. One other thing that I've noticed that they've done is from time to time they send emails with subject lines that really break away from the usual deals/promotions - for example, one email received from them had the subject line "There are no deals in this email" which of course made me want to open the email. I wonder what other ways they can break away from the monotony of their subject lines to increase open rate without being too gimmicky.
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Do you have a mobile strategy? Does it still make sense to focus on it separately? Mobile is becoming such a core part of how people in every corner of the world communicate that it needs to be central to our marketing thinking, not a small side plan or piece of innovation.

Are you aware of how much of your marketing is seen on mobile already? #DigitalSense 
...but you absolutely need mobile.If you work in marketing someone's probably tried to sell you a mobile strategy by now, and here's the good news: you don't need one. Don't get me wrong though,
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Jerry Daykin's profile phototemitope odurinde's profile photoZane Aveton's profile photo
4 comments
 
+Jerry Daykin you are quite right, having a website is only one piece of the online marketing puzzle. An effective plan to drive traffic to the website through social media, search engine etc is where the real strategy come into it.
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Insight from HubSpot's Inbound Report That Affects Your Marketing Strategy
[Infographic]
The report provides insight based on survey results from marketers concerning inbound challenges, priorities, tactics, and results. It covers four areas--budgeting, planning, executing and measuring. 

The infographic shows which inbound and content marketing tactics and trends are growing, and which produce the best results. It includes findings on the top lead sources and exposure efforts that top performers focus on.

Some of the findings may seem like common sense, but there are some interesting numbers. A few key takeaways:

Budgeting: Performance history has the greatest influence on a budget with 50% of respondents citing past success as the largest factor for securing a higher budget.

Planning: Half of marketers across all types of companies ranked inbound as their primary lead source, exceeding the average of all other channels combined. 

Execution: High performers focus on initiatives to get their content and company found. To establish or accelerate your inbound marketing, the data suggests blogging, SEO, and content distribution.

Measuring: (Most interesting to me) Marketers that measure inbound ROI are 17 times more likely to see the same or greater ROI over the previous year. And those who prioritize blogging are 13 times more likely to see positive ROI.

Along with the infographic, there are a few helpful charts. There's a checklist to help with planning as well.
HubSpot recently released their annual report, State of Inbound 2014, on how companies are using inbound methodology and content marketing.
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Eric Enge's profile photoImmanuel Lee's profile photoAmit kumar Singh's profile photoMichael Jaccarino's profile photo
6 comments
 
So, that does include partial content. Thanks, +Eric Enge +Andrij Harasewych. Very helpful. 
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Social media is a great place to harvest more email subscribers. Here's some of my best ways of using social media to boost my email marketing campaigns. 
It's hard to deny the power of email marketing: It's affordable and effective, and results are easily measurable. One of the tougher challenges to overcome in email marketing is developing a good
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Ryan Joneson's profile photo
 
+Point Green Home Solutions, LLC  you are welcome! I hope it inspires you to leverage your social media to get more subscribers, and customers!
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The Sales Pro’s Semi-Colossal Guide to Social Selling

This is amazing guide for #socialselling  including:
- What does social selling really mean?
- Who Is The New Buyer, Anyway?
- The Power of Relationships in the Buying Process
- Are There Social Selling Challenges and Risks?

+ The Top 30 People Rocking Social Selling!

Here’s How To Get Started: http://blog.pipelinersales.com/social-selling/the-sales-pros-semi-colossal-guide-to-social-selling/
--
#socialsellingtips   #longreads   #mustread  
Persuasive reasons why social selling activities are so important. A complete guide with expert quotes and great resources.
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Remarketing In Gets Results!

We've done some testing with this sort of social advertising but curious to see if anyone else has had good success with this type of strategy. 

Have you used any remarketing for social advertising? If so, which platform? 

#socialmedia   #marketing  
 
The Twitter Remarketing Setup for WordPress

Remarketing is a powerful way to get the most out of your advertising spend. With remarking you can target people who have already visited your website, showing specific interest in what you have to offer.

This guide outlines the 15 step process (yes, 15 steps) to get your #WordPress site set up properly for effective Twitter remarking.

Read the full article here: http://gplus.ly/Y6gfOQ

Have you had any experience with remarketing campaigns for your website?

#twitter #remarketing #advertising
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Ranjit Behera

Sales / Marketing  - 
 
My marketing spend is increasing astronomically but, not my revenues. Common Strategic Mistake ??
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Panos Kazanelis's profile photoDeepak C's profile photo
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Google Removing Your Ad Copy In Mobile Search Ads
The change, which starts rolling out on October 15, means that Description line 2 of mobile search ads may not show depending on how well it’s expected to perform in driving engagement.

Notice the ad copy is cut off and a location extension is instead shown below the sitelinks in the second version below?

By eliminating the second line of ad text, we give businesses another point of engagement with customers in their ads — in this case, it’s the additional location extension.- +Senthil Hariramasamy, AdWords Product Manager

With this change, it is strongly recommended that advertisers set up ads specifically for mobile devices and to enable every relevant ad extension for their business.

Learn more on +Search Engine Land at http://searchengineland.com/google-start-bumping-ad-copy-extensions-mobile-ads-203004.

Would you like to pin it? http://www.pinterest.com/pin/74942781274876160/.

#googleadwords   #mobileadvertising   #googleupdate
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Leah Fairman "Live"'s profile photoJinni Butz's profile photo
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This Will Change How You Engage in Social Media
In order to become successful on social media you have to genuinely want to help others meet their goals, and put them before your own business.

People won’t take action until we provide something positive for them to take action on.- +Wade Harman

The new social media is built on trust, and trust comes from serving others and putting yourself on the back burner for a while. The road to success is paved with servitude, and there’s plenty of room for you.

To be successful at using this Relationship Marketing approach:

> You don’t need to learn how to post differently.

> You don’t need to know psychological prompts to "trick" people to come to your website.

> You don’t need fancy click bait titles!

All you need is a genuine and true desire to help someone else succeed.

#relationshipmarketing   #wadeharman   #socialmediamarketingtips
 
The New Social Media
We've got to have a new social media strategy.  Does social ever change?  We always hear how change is great for our strategy, but does it really change?

The only thing that needs to change to make social change is you.

Is me.

Read how.

#socialmedia   #socialmediamarketing  
Why we should do these few things to bring a new social media into existence for our marketing strategy.
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Wade Harman's profile photo
 
Thanks +Weal Media!
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