Bill Gassett

Sales / Marketing  - 
How to Master The Top Social Media Marketing Networks
Do you have a blog but are not getting much business traction from it? Have your social media efforts got you nowhere?

In the article I share some of my best tips on how to use the major social media channels for business including Google+, Twitter, Linkedin, Pinterest and Facebook.

The article speaks to #realestat agents but the advice applies to anyone who is looking to take their blog and social media to another level.

If you find the article helpful please consider sharing socially.

#socialmedia #socialmediatips #contentmarketing  
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Interesting +Mike Poynton 
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Bill Gassett

Sales / Marketing  - 
How to Crush it With Real Estate Social Media
I am thrilled to share that RE/MAX International has recognized me as one of the top real estate agents using social media as a tool to increase online visibility and business.

It is no small feet to be recognized by a large corporation such as RE/MAX. Take a look as I share some tips on using social media.

#socialmediamarketing #socialmediatips #realestate  
Bill Gassett was winning the Internet and social media before it became a must-use tool. Find out how he’s turned it into a lead-generating machine for the long haul.
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Sure thing +Bill Gassett!
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Walter Lim

Sales / Marketing  - 
Marketing With Everyday Influencers

What or who influences you the most in your buying decisions?

a) Advertisements in the newspaper;
b) News reports featuring an interview with a CEO;
c) Consumer review reports on an online forum;
d) Pop-up display ads on your mobile;
e) Endorsements by your favourite celebrity; or
f) A friend or family member’s recommendation.

If you’re like most people, your day to day consumption and purchase habits are likely to be influenced by the people you know. Online or offline, these folks play a big role in driving sales, yet are often neglected by big brands.

Indeed, everyday influencers wield tremendous influence on buying decisions of consumers. 

Who are they and how can marketers work with them? 
Everyday influencers wield tremendous influence on brand purchase decisions of consumers. Who are they and how can marketers work with them?
Ron Villejo's profile photoDounia Elalaoui's profile photoMauro Barbati's profile photoIsharadesilva Ishara's profile photo
Thanks for the support +Digital Insights  and +Hugo Phang! We truly believe that everyday influencer marketing is the way to go.  
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Sales / Marketing  - 
What if you could turn failures into a positive learning experience and use them to fuel your business success?

A great Infographic from +Entrepreneur with 5 keys to using failure to succeed in business!


5 Keys to Use Failure to Succeed in Business
What if you could actually use failure to help you succeed in your business?

Here are five keys to start failing your way to success via +Entrepreneur!

1. Call failure something else
2. Use failure as a stepping stone
3. Never fail alone
4. Don't hide your failures
5. Redefine what you want

Pin it for later:


#entrepreneur   #entrepreneurship   #smallbusiness   #success  
Tagen InfoSolutions LLP's profile photoSha Ron's profile photoChasidy Keller's profile photoMijo! Brands's profile photo
No. It should not make you feel as if you are doing business on an island. Yet, we must embrace failure for what it is. Diluting the effect of failure by naming it something else would not make you do amends (in both personal and professional capacities)needed  to succeed in future. Failure is a lesson for life, learn from it!
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Germano Silveira

Sales / Marketing  - 
How To Reduce Friction & Increase Conversions With Social Media
The Master of Conversion Optimization, +Neil Patel, shares 3 excellent ways to boost conversions by using social to reduce friction.

Friction is Public Enemy #1 when it comes to converting. The more effort your target is required to invest in completing an action, the less likely they are to actually do it. As Patel describes in this article, Social Media can be an effective way to reduce that friction by:
- Using Social Login To Increase Sign-Ups
- Using Social Checkout To Reduce Shopping Cart Abandonment
- Using Easy Social Share Buttons To Encourage Social Shares

Everyone should take time to analyze their goals and the various ways they wish to convert customers. Put yourself in the shoes of a visitor and take note of how much friction, even seemingly innocuous obstacles, stand between them and goal-completion. Your goal should be to eliminate as much of that friction as possible (certainly without creating alternative problems).

The great thing about friction reduction efforts is that they require relatively little time, effort, and resources to eliminate. It's usually a one-time investment that will yield recurring benefits after being put into place. And those benefits can potentially be HUGE... particularly if it's your first effort at reducing friction.

As Patel puts it, the overall philosophy of using social to reduce friction is to:
Guide your customers toward more social interaction and sharing with subtle but deliberate design choices and the option to share their purchases. Both of those tactics provide social proof, the most powerful element of conversion optimization.

Learn More About These Social Conversion Tactics Here:
#conversionoptimization   #conversionrateoptimization  
Germano Silveira's profile photoRanga Mukokwa's profile photoRoshan Samuel Ambler's profile photoOnlineStir's profile photo
Agreed +Walter Lim. It only enriches the experience on both sides.
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Jerry Low

Sales / Marketing  - 
Growth hacking tip from Groupon

This is a must-read, must-share piece on #emailmarketing .

Key takeaways - The best practices in email marketing (which we can also apply most of them into our SMM strategies) that Groupon employs: 

1. Segmentation - target people with relevant offers, drill down on users' locations, interests, and so on.

2. Variation - use different visual and content elements fordifferent email groups.

3. Relevance - ALWAYS deliver interesting, varied and germane discounts and deals. 

4. Stay Flexible - do more than just emails if necessary.

I left out one key takeaways in this summary - you gotta read the article if you want to know all. I am sure you'll thank me for this later!
Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and ov
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Awesome tips... I think one of the most overlooked strategies for improving open and click rates as well as overall email campaigns is segmentation. Groupon definitely does it right. One other thing that I've noticed that they've done is from time to time they send emails with subject lines that really break away from the usual deals/promotions - for example, one email received from them had the subject line "There are no deals in this email" which of course made me want to open the email. I wonder what other ways they can break away from the monotony of their subject lines to increase open rate without being too gimmicky.
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Jerry Daykin

Sales / Marketing  - 
Do you have a mobile strategy? Does it still make sense to focus on it separately? Mobile is becoming such a core part of how people in every corner of the world communicate that it needs to be central to our marketing thinking, not a small side plan or piece of innovation.

Are you aware of how much of your marketing is seen on mobile already? #DigitalSense 
...but you absolutely need mobile.If you work in marketing someone's probably tried to sell you a mobile strategy by now, and here's the good news: you don't need one. Don't get me wrong though,
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+Jerry Daykin you are quite right, having a website is only one piece of the online marketing puzzle. An effective plan to drive traffic to the website through social media, search engine etc is where the real strategy come into it.
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Sales / Marketing  - 
Here are three great examples of utility companies that exemplify the type of creative and successful social customer engagement that earned the industry that top spot.
Three examples of utility companies that exemplify the type of creative and successful social customer engagement that earned the industry that top spot.
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Love everything creative. Thanks for this.
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Bill Gassett

Sales / Marketing  - 
50 Social Media Marketing Tips
Fifty business leaders were asked to share 3 actionable social media tips that others can use in their business.

There are many who just don't understand the proper use of social as a tool to grow your business.

These entrepreneurs try to shed some light on how to make social work as a means of growing your visibility and potential for business.

Take a look and see if any of these tips will strike a cord with you!

#socialmediastrategy #socialmediatips  
We asked 50 Entrepreneurs to share their top 3 social media marketing tips to help you with your own social media marketing strategies.
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Sales / Marketing  - 
Remarketing In Gets Results!

We've done some testing with this sort of social advertising but curious to see if anyone else has had good success with this type of strategy. 

Have you used any remarketing for social advertising? If so, which platform? 

#socialmedia   #marketing  
The Twitter Remarketing Setup for WordPress

Remarketing is a powerful way to get the most out of your advertising spend. With remarking you can target people who have already visited your website, showing specific interest in what you have to offer.

This guide outlines the 15 step process (yes, 15 steps) to get your #WordPress site set up properly for effective Twitter remarking.

Read the full article here:

Have you had any experience with remarketing campaigns for your website?

#twitter #remarketing #advertising
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Randall Evans

Sales / Marketing  - 
Make sure you are getting measurable results with your online ad spend. Empty numbers mean nothing. 
Online advertising is often based around the idea of an "impression," but few of us actually know what that means. We assume it means some sort of interaction with a human being, but as it turns out, we're quite wrong. Today we dive into some staggering statistics with Samuel Scott.
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If I buy CPM ads on site A and CPC on site B. And my effective cost of customer/lead acquisition is less from the CPM ad spend? I'm buying that CPM all day long. 

Just the same, I might be able to buy CPM ads on site A and CPC on that same site... and earn an effective cost per lead that is LESS on the CPM buy.

This does not negate the fraud issue. 
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Natasha Aidinyantz

Sales / Marketing  - 
Ok just read this article about Twitter being better for sales prospecting than LinkedIn. Not sure we are experiencing the same thing in our company and wondered how everyone else fared out. 

So which is your favourite for making sales?
17 votes  -  votes visible to Public
Live And Social's profile photoNatasha Aidinyantz's profile photoBethany Rogers's profile photo
Exactly - I think #retail  may be rocking #Twitte  sales atm :P
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Kristin Drysdale

Sales / Marketing  - 
YouTube Advertising: Target the right people at the right time with the right message.

+Imran Sq breaks down and demystifies how YouTube advertising works. I love this quote from him:
...the only time you are guaranteed to get nothing from YouTube, is when you don't try to reach and measure the value of YouTube.

That can pretty much apply to all areas of communication.

H/t: +Irfan Ahmad 

#YouTubeAdvertising   #youtube   #Advertising   #SocialMediaStrategy   #videomarketing    
YouTube Advertising: Reach Facebook & Playstation Audiences With Google AdWords

I finally managed to get +Imran Sq, the ex-product trainer for Google Support, to share his perspective on YouTube Ads and he put together a three-step overview for all.

• Who do YouTube ads reach?
• What are our ad options?
• What are our payment options?
• What are our audience targeting options?

Read it here:

#YouTubeAdvertising #youtube   #Advertising  #SocialMedia #videomarketing  
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Very informative. Thanks!
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Rebecca Jordan

Sales / Marketing  - 
Different marketers follow different tactics for their re-engagement campaigns to get a subscriber's attention.  Here are a few of the most popular tactics with examples ...

#Engagement     #Email  
Last Sunday, I received an email from Kim Garst (CEO of Boom Social). It was beautifully written.  It had a relevant subject, and the body of the email included the right amount of concern, things that I missed and a re-engagement request. In totality, it was too good a re-engagement email to overlook. And it…
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Andrij “Andrew” Harasewych

Sales / Marketing  - 
In a Marketing War: Strategy is Everything
If the key to succeeding in business were to just focus on products closest to those the customers want, the market leader would be the one that performs the best market research and testing. Surely there must be more to it then this...

History has shown us that the best businesses understand the concepts of marketing warfare, and use the strategies to their advantage. Take a trip to marketing school as we learn about four of the main strategies involved in marketing war, the fundamentals of each, including examples, both good and bad.

At nearly 5000 words, this 5-post series took me a little while to finish, but I believe it was well worth the time and effort.

#marketingwarfare   #offensivemarketing   #defensivemarketing  

Part of the Marketing Warfare Series
In marketing warfare, should your company be on offense or defense? Should you be executing a flanking or guerrilla attack on your competition?
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Gary Sharpe

Sales / Marketing  - 
We have gathered extensive data now on what does and does not work when using Facebook Pages for Marketing & Sales*. We refer to our approach as Intelligence Based, meaning:

using intelligent thinking;

gathering intelligence through experiment, measurement and analysis of data;

exploiting expert knowledge or inside intelligence about a business and sector.

So what does the Intelligence Based approach tell us about Facebook for Business?

The vital element for success on Facebook is paid advertising. If you are about to switch off at the word paid or you think you should not have to pay for social marketing, then just wait and listen. The profitability or returns on investment you can make using the Intelligence approach are simply unachievable otherwise. Content marketing, engagement posts, posting to groups, etc., are all fine and these still help, but unless you pay you are shooting in the dark and most importantly you are wasting the time resources of your Business - and it is a fact that for every Business time = money. So wasting time messing around on social media is just pouring money down the drain. What you might be missing is that what you need to pay on Facebook is trivial in order to start seeing major returns on investment. Put pay you must. We are talking at the level of $5/day or less. If that gets you just one sale on your products and services, for most businesses you will already have won.

Our conclusions on Intelligence Based use of Facebook are as follows, supported by the numbers presented:

it is an extremely cost effective method;
it is a major labor (time & effort) saving device for businesses on Facebook;
there is really nothing much to lose in spending a minimum amount on Facebook ads and using the intelligence based method to tune it for maximum effect;
it is real time, so that you can simply stop and rethink if its not working before you've spent much at all - there is no commitment whatsoever;
it's not a magic bullet - you still need to have great content on your page and for your ad, but if you can get this right for your target audience, the returns on investment can be spectacular.

[*The  post on LinkedIn contains some graphical data and evidence, if you would  like some numbers to back up the above thoughts.]
We have gathered extensive data now on what does and does not work when using Facebook Pages for Marketing & Sales. We refer to our approach as Intelligence Based, meaning: using intelligent thinking;; gathering intelligence through experiment, measurement and analysis of data; ...
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Nice post...Thanks for sharing!
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Steve Faber

Sales / Marketing  - 
#######Marketing. If You're Using Hashtag Marketing - Read These 6 Tips!

Thanks to +Peg Fitzpatrick and +Louise Julig for the share and post, respectively.
6 Tips for a Killer Hashtag Marketing Campaign
from +Social Media Examiner and +Louise Julig 

Great tips turn your next social marketing campaign into a social hub!

#socialmediamarketing   #socialmediatips   #socialmediastrategy  
Does your company use hashtag campaigns? This article shares how Travelocity successfully implemented and followed up on their 2014 #IWannaGo campaign.
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+Steve Faber it is a great question, one that we have not researched as yet, but I will let you know if we do!
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Immanuel Lee

Sales / Marketing  - 
Insight from HubSpot's Inbound Report That Affects Your Marketing Strategy
The report provides insight based on survey results from marketers concerning inbound challenges, priorities, tactics, and results. It covers four areas--budgeting, planning, executing and measuring. 

The infographic shows which inbound and content marketing tactics and trends are growing, and which produce the best results. It includes findings on the top lead sources and exposure efforts that top performers focus on.

Some of the findings may seem like common sense, but there are some interesting numbers. A few key takeaways:

Budgeting: Performance history has the greatest influence on a budget with 50% of respondents citing past success as the largest factor for securing a higher budget.

Planning: Half of marketers across all types of companies ranked inbound as their primary lead source, exceeding the average of all other channels combined. 

Execution: High performers focus on initiatives to get their content and company found. To establish or accelerate your inbound marketing, the data suggests blogging, SEO, and content distribution.

Measuring: (Most interesting to me) Marketers that measure inbound ROI are 17 times more likely to see the same or greater ROI over the previous year. And those who prioritize blogging are 13 times more likely to see positive ROI.

Along with the infographic, there are a few helpful charts. There's a checklist to help with planning as well.
HubSpot recently released their annual report, State of Inbound 2014, on how companies are using inbound methodology and content marketing.
Eric Enge's profile photoImmanuel Lee's profile photoAmit kumar Singh's profile photoMichael Jaccarino's profile photo
So, that does include partial content. Thanks, +Eric Enge +Andrij Harasewych. Very helpful. 
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Michael Jaccarino

Sales / Marketing  - 
 An unhappy customer isn't necessarily a bad thing for your business... As CEO Patrick Doyle stated in a documentary created by +Domino's Pizza to show how they listened to their critics, “You can either use negative comments to get you down, or you can use them to excite you and energize your process of making a better pizza. We did the latter.”

An unhappy customer can be a fantastic resource that provides you with valuable information and insights as to the quality of your product and/or service as well as whether you have the proper steps in place for dealing with a customer complaint. An unhappy customer also provides you with the potential to convert a hostile caller into a loyal devotee.

Learn additional ways that unhappy customers can be a valuable resource and help your business seize the opportunity for improvement to become a brand known for having a positive reputation like  or +Nordstrom .
Each dissatisfied contact has the potential for becoming your company’s best advertisement, a key referral source, and a stealth undercover operative – if you are willing to listen.
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+Michael Jaccarino thanks for the share. It's when you don't use what your unhappy customers are telling you that's a problem. Every business will have customers that aren't 100% satisfied. In fact, they are virtually the only way to know what you're not doing right. Think of them as part of your market research department.
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Radoslav Ciglansky

Sales / Marketing  - 
The Sales Pro’s Semi-Colossal Guide to Social Selling

This is amazing guide for #socialselling  including:
- What does social selling really mean?
- Who Is The New Buyer, Anyway?
- The Power of Relationships in the Buying Process
- Are There Social Selling Challenges and Risks?

+ The Top 30 People Rocking Social Selling!

Here’s How To Get Started:
#socialsellingtips   #longreads   #mustread  
Persuasive reasons why social selling activities are so important. A complete guide with expert quotes and great resources.
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