How To Reduce Friction & Increase Conversions With Social Media
The Master of Conversion Optimization, +Neil Patel
, shares 3 excellent ways to boost conversions by using social to reduce friction.
Friction is Public Enemy #1 when it comes to converting. The more effort your target is required to invest in completing an action, the less likely they are to actually do it. As Patel describes in this article, Social Media can be an effective way to reduce that friction by:- Using Social Login To Increase Sign-Ups- Using Social Checkout To Reduce Shopping Cart Abandonment- Using Easy Social Share Buttons To Encourage Social Shares
Everyone should take time to analyze their goals and the various ways they wish to convert customers. Put yourself in the shoes of a visitor and take note of how much friction, even seemingly innocuous obstacles, stand between them and goal-completion. Your goal should be to eliminate as much of that friction as possible (certainly without creating alternative problems).
The great thing about friction reduction efforts is that they require relatively little time, effort, and resources to eliminate. It's usually a one-time investment that will yield recurring benefits after being put into place. And those benefits can potentially be HUGE... particularly if it's your first effort at reducing friction.
As Patel puts it, the overall philosophy of using social to reduce friction is to:Guide your customers toward more social interaction and sharing with subtle but deliberate design choices and the option to share their purchases. Both of those tactics provide social proof, the most powerful element of conversion optimization.Learn More About These Social Conversion Tactics Here: http://www.socialmediaexaminer.com/increase-conversion-rate-with-social-media/ #conversionoptimization #conversionrateoptimization