How to Use Email to Really Build Your BrandEmail is the original social media, and still one of the most effective, high ROI ways to grow your brand
Here is exactly how we use #emailmarketing
at WELD2 to help small technology contractors build theirs. Hey, I even included a helpful infographic!
The lessons apply to virtually any other space as well. No matter what industry or niche market you're in, email should be a trusted art of your marketing arsenal.
Does it work? Uh, yes; it even exceeded our own expectations!
Integrate your email marketing with other social channels to create a powerful lead generation machine, in addition to strengthening your brand with existing customers. We use it only for our clients' existing customers, but segmenting your list to optimize messaging for prospects is certainly a good idea.
One tip that's been very effective for us: Include the simple line "Please forward this or share it with anyone you feel may benefit from it." or something similar to the end of your emails. Our customers saw a significant increase in lead generation with this addition.
One last note, and probably the most important Always make sure your communications are high value for your audience
Bombarding them with endless product or sales focused emails will kill retention and achieve the opposite of what you're looking for.
Are you using email marketing regularly? What are/have been your biggest challenges to making it successful?