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Martin Harris

General Discussion  - 
 

Snoopy and HiLife Dog – How to get Hollywood's ear

Film giant 20th Century Fox approached Town & Country Pet Foods to be their pet product partner to help them launch Snoopy & Charlie Brown: The Peanuts Movie. Our efforts helped the reach top 350,000 people. Not to be sniffed at.

#SocialMedia

http://www.tankpr.co.uk/2016/04/how-to-get-hollywoods-ear/
The most social media engagement for a pet food brand combined with the power of Hollywood, Snoopy and Charlie Brown. It's like it was meant to be.
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Brian Newton's profile photoWendy Lind's profile photoVisweswararao Kakaraparthi's profile photoCasey Dhaliwal's profile photo
2 comments
 
Yes I agree
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Martin Harris

General Discussion  - 
 
Dear LinkedIn… we need to talk

I know Valentine's Day is fast approaching and we should be at our strongest, but you've got to change your ways if you want us to work. You used to be different, unique. Now you're just like all the rest.


https://www.linkedin.com/pulse/dear-linkedin-we-need-talk-dave-endsor
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Joan Barrett's profile photoAmanda Gamblin's profile photoIdeal Solutions's profile photoCasey Dhaliwal's profile photo
 
I was just thinking that LinkedIn isn't what it used to be. It's become some kind of Facebook/Monster.com hybrid


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Simon Owens

General Discussion  - 
 
There should be a subreddit that's solely focused on AMAs with old people
Ron Lehker is taking your questions about love, God, Trump and the meaning of life.
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Terrie Person's profile photoMedical Websites's profile photoTab 210589's profile photoFast Politics's profile photo
2 comments
 
Hello Ron Lehker! I am terrie person from Missoula Mt I am concerned on some things in life love I salute trump to become our president well I do wish he does win!! so please get a hold of me so I can ask you my questions and Tell you my concerns thank you terrie person
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PmD Interactive

General Discussion  - 
 
Another week, another social network to explore! 
So Peach, the iOS-only social network went public on January 7, 2016. It feels like a stripped down Twitter, in some regards. But it has a few features that Twitter (and other mainstream networks) don't. For example: Animated GIF creation; Four quadrant animated GIFs; Action attachment; etc. 
We took a look at Peach, from start to finish, in our 12-minute intro to using it like a pro. 
Have you signed up for it (get in before someone takes your username!) yet? We are, of course, are @PmDInteractive. 
Happy Peach-ing! 
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Pauline Johnson's profile photoLeah Haurupma's profile photoDawn Raquel Jensen's profile photoBahredin Jemal's profile photo
8 comments
 
+Alexander Garbe Definitely need citation on that one.
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Martin Harris

General Discussion  - 
 
Social Media Podcast

Talking technology, social media and targeting. Very good podcast from +Nik Hewitt +Aliza Sherman definitely worth a listen!

http://yankandlimey.podbean.com

#Podcast #SocialMedia
 
Our Digital Strategist Nik Hewitt and web-pioneer Aliza Sherman have rekindled their old podcast, Yank & Limey. Sponsored by our good selves, they're chatting monthly about social media and trans-Atlantic web habits, online business and work/live balance, digital strategy and digital mindfulness. Well worth a listen.

‪#‎podcast‬ ‪#‎ukbusiness‬ ‪#‎business‬
You know that we know social media here at Tank and we’re pleased to announce that one of our own, digital strategist Nik Hewitt has teamed up with US web pioneer and author Aliza Sherman in a new podcast that they’re calling Yank & Limey. Here they’ll natter about working on the web, digital business, …
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Praveen Praveen's profile photoAli Khan's profile photoKim  Worthington's profile photoMame M's profile photo

Gary Sharpe

General Discussion  - 
 
Wise words from +Neil Patrick on the aggressive use of annoying digital marketing strategies. Question: should we ban posts with clickbait pop-ups, timed adverts, or redirecting landing pages from this Community and send out a strong message?
 
Why Your Pop-Ups are Killing Your Online Business
I have been meaning to get around to write a post about how much I detest pop-ups, obscuring email capture forms and those adverts with a count down before you get to content. Using shares of blogs to social media which when you click you get something else...
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Simon Laufer's profile photoAmir Khan's profile photoGeorge Piesse's profile photoMalla Nookapparao's profile photo
3 comments
 
It's the same annoying way of slapping someone a

"hey I'm here, look at me, look at me, do you see this little spot on my butt, please tell me how my butt is, is it good, or is it great"

Very effective in building any kind of trust making purchase decisions, NOT.

Also, stupid are these automatic starting html-video ads, especially if you use something mobile, you are on the top of a site and suddenly there is a soundtrack of a video, and you have to scroll and make it big to anything of this too small video embedding, and can't stop it.
Oh, things like that, are like leeches, which eat my data plan, even if you have a big one.

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Walter Lim

General Discussion  - 
 
7 ways to succeed in native advertising

Have you started “going native” in your marketing strategy? 

Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears.

In the years ahead, it is forecasted that native ads will only grow.

Social and digital media platforms like Facebook, Twitter, and Yahoo! are already pushing hard to capture a larger share of the digital advertising pie by offering native advertising options.

They are joined by the myriad owners of traditional news and magazine websites looking to monetize their online presences.

What can you do to succeed in native advertising? Consider these 7 steps to improve your native advertising game.

http://coolerinsights.com/2015/10/7-ways-to-succeed-in-native-advertising/

#nativeadvertising   #digitalmarketing   #onlineadvertising  
Have you started "going native" in your marketing strategy? Here are 7 steps that you should take to succeed in native advertising.
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Ben Brausen's profile photoLissette's profile photo
 
Still seems most aren't seeing great success with native advertising. Either they go too sales/marketing heavy to the point that viewers see right through it or they aren't showing great returns from the cost of investment. Certainly seems other forms of marketing are showing better return for the investment at this point.
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Brian Jensen

General Discussion  - 
 
Which Social Networks Do People Trust the Most?

We know that social recommendations influence consumer purchasing decisions, but the exact role social plays in the customer path to purchase isn't always clear.

Accenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study had some interesting takeaways about how consumers from different demographics want to engage digitally. 

Depending on your target audience, you may find some actionable takeaways that you can apply to a campaign. 

One surprising data point from the study was that people tend to trust Facebook more than print newspapers.

#socialmedia  
There’s some new data coming from Adweek about how people use social media to learn about new products. This infographic created by Carlos Monteiro summarizes the results of the Accenture Interactive'
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Phone Location Tracker App's profile photoCynthia McIntyre Photography Headshots Tarrytown, NY's profile photoBusiness Support Network's profile photoDan Chihos's profile photo
4 comments
 
interesting thanks
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Scott McElreath

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Thanks for sharing!
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Clive Roach

General Discussion  - 
 
Brand Engagement on Instagram Is High—for Now
With advertising options on the way, how will Instagram be looked upon by brands in the future? Would this make it more attractive for your strategies?

#instagram  
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Clive Roach's profile photoShelley Smith's profile photoCathy K's profile photoJohn Ryan's profile photo
2 comments
 
+Andrij Harasewych My company is a mainly B2B one, we sell lighting. We did a campaign on Instagram that was brand related. We asked high profile instagramers to take lighting related images. They were based around the world. Lighting used in general life. It was very successful and won awards, recently a Webby award.

I am also a big fan of Burberry, and love their #artofthetrench series.

Curalate have a tool to use #Instagram to aid sales but most of the time I think companies can use Instagram for brand building, contests and awareness etc. 
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James George

General Discussion  - 
 
It's funny, some of my sites do well on one social platform like Facebook, while others do better on Twitter. My main website is all Twitter - It drives 30% of my traffic. I have another site, related to the same topic (web design) that has much more engagement on Facebook. Is there a way to tell which platform a site will do better on before investing the time and effort into it?

If someone has a resource or knows of a strategy or technique for determining where a site is likely to have more engagement, I'd love to know about it (and I am sure others would, too).
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Medical Websites's profile photoRob Green's profile photoChika Joy's profile photoCasey Dhaliwal's profile photo
9 comments
 
Depends on the audience type, I pressume.
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Martin Harris

General Discussion  - 
 
Social Media Podcast

The latest social media podcast, talking all about strategy.

Enjoy!

#SocialMedia #SocialMediaStrategy
 
This month, in our sponsored podcast, Nik and Aliza give a comprehensive overview of what should go into social media business strategy and what's turned them into brand evangelists over the years. Well worth a listen.

#socialmedia   #socialmediamarketing   #businesstips  
Every wondered how to put together a social media strategy? This time around, Tank’s digital strategist Nik Hewitt and US web pioneer and author Aliza Sherman give their expert view on exactly where to start. Content, measurement, target audience – they cover them all. And in this episode they reveal great social experiences that have …
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Terrie Person's profile photoCasey Dhaliwal's profile photoR.T. Gibbs's profile photo
 
yes I have wondered how to put a few strateies together and know how to have people join in as one communitie to make movement heck just stand up and speak out 
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Medical Websites

General Discussion  - 
 
You need not to be a #psychology major to be a #socialmedia expert, but it kinda helps if you know thing or 2 about it.
Want to be good at social media management? Then you need to understand why people behave like they do on social media. Let's explore this.
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Premier_Finds's profile photo1st In SEO's profile photoMike O'Brien's profile photoGalla Subbarao's profile photo
3 comments
 
hey guys i think your information and ideas fit well with us why not bring them www.bunnyleisureadultcentre.com

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Gary Sharpe

General Discussion  - 
 
So What's The Problem with Social Media and Fundraising?

Let us first consider the fundamental issues with social media and digital marketing in the context of fundraising. Using tools like Facebook and Twitter, fundraisers currently seek to get visibility, to grow their audience and following. It is a form of mass marketing through engaging people in conversation, rather than directly asking or emotionally blackmailing them for money. On the whole, it has proven a much more effective way to generate donations when used strategically than traditional advertising methods. But it still a highly sub-optimal solution. Why?

In fundraising through social media, we try to draw attention and entice people to visit our social pages, to like and share our posts among their networks, thus spreading the word and raising awareness. This has, in fact, become a hard game because the social media channels are so incredibly noisy: there are now too many competing voices. This makes organizations tend to want to shout and they stop listening to their audience. We call it "Selling by Yelling" - it doesn't work!

A fundamental flaw in this social engagement approach to fundraising is that we are seeking to pull our audience in, when in order to achieve our actual goal - raising funds and donations - we have to push them away again. There is simply a large disconnect between where we create our social posts and where our donate facilities are online. Typically we are trying to pull them in to social media while pushing them out again through repeated "calls-to-actions": we need to ask them to click through to websites, send a text or create standing banking orders, etc. In others words, in order for them to give we are asking them to actively go.

The other major issue which fundraisers need to face is that the current dominant "social" platforms are set-up by the providers as aggressive advertising and marketing businesses. In essence, they derive the mainstay of their own income through forcing us to pay to advertise. There is no doubt these platforms have become seriously gamified, meaning they present us with false hopes and then greatly restrict or throttle the visibility of our posts and social presence. They limit how many people we can follow and force a unnaturally slow pace of growth on our accounts. Only if we pay, or play a very long game, do we ever get to the high visibility we need to convert enough viewers in to funds.

The third barrier that Fundraisers face is that the social platforms go out of their way to prevent organizations making money themselves by exploiting the large online presence they may have eventually built up. Community advertising, sponsorship or affiliate marketing is usually strictly against the terms of service for social accounts. This is one of the few terms that the providers do rigorously enforce.

In the attached article I explain why the new community provider Carii set out to solve these pain points which the social providers have caused
http://bit.ly/pdsfundraising
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Waliyah Majid's profile photoNuwasiima Alex's profile photo
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Martin Harris

General Discussion  - 
 
Facebook had to change its newsfeed because some people were using it like email

Most people use Facebook by scrolling through the never-ending stream of baby photos, status updates, news stories, and now auto-playing videos.

A small subset of Facebook users, though, had been treating Facebook's newsfeed more like an email inbox — a problem when it comes to the way the social network decides to show you stories.

http://uk.businessinsider.com/people-treating-facebook-like-email-2016-1?r=US&IR=T

#Facebook 
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Paul Powell's profile photoUpul Indika's profile photoHimanshu  Sakher's profile photoSandeep Rana's profile photo
2 comments
 
You find what you look for.
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James George

General Discussion  - 
 
A lot of planning goes into a successful social media strategy. Do you know how to develop a solid plan that works for your business?
Learn how to create a social media plan for your website. A strong social media plan can hep drive traffic and valuable leads to your website effectively.
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Mpumi Myeza's profile photoChukk Forbes's profile photo
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Paradise Social

General Discussion  - 
 
IT'S A MOBILE-SOCIAL REAL ESTATE WORLD: We're pleased to feature +Trumpia's Sophorn Chhay as guest author today in our blog. His post features info and tips for real estate agents on how to harness the power of mobile marketing in the new mobile-social world. The real estate industry is changing rapidly and those who keep up with those changes will be the winners. How mobile-social is YOUR real estate broker or agency? 

http://www.paradisesocial.net/2015/10/26/why-real-estate-agents-need-to-embrace-mobile-marketing/
The real estate industry is changing rapidly. Real estate brokers who haven’t embraced mobile marketing risk losing potential listings and sales to those who have.
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Ifeanyi ori's profile photoParadise Social's profile photo
2 comments
 
HI, +Ifeanyi ori. Not really sure how to answer your question. Can you be a little more specific? 
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Blue Sand Group

General Discussion  - 
 
Are you at a standstill when it comes to engaging content? These are great ways to personalize your page as well as build good content from Constant Contact.

#SocialMedia #contentcreation  
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Firyal Hussain's profile photoAnita Bhandari's profile photoDeidra G. Sharp's profile photoDan Chihos's profile photo
9 comments
 
Xnxxvodies

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Lindsay Grummett

General Discussion  - 
 
Should you run a poll? Maybe a quiz? This article from +Hootsuite offers some great info on #socialmedia  lead generation. 

#socialmediamarketing   #SMM  
If you’re wondering what kind of lead generation campaign you should run, here are a few scenarios that might help guide your choice.
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Jahir Khan's profile photoShareef Shareef's profile photoAbdalla Nuhu Ali's profile photoBusiness Support Network's profile photo
 
Heyy!!!
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Arnold De Guzman

General Discussion  - 
 
Hi guys! just a quick question. Have you tried advertising in facebook? I mean the paid one? Does it really increased your sales? Thanks for your thoughts!
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Gary Sharpe's profile photoAndrij “Andrew” Harasewych's profile photo
9 comments
 
+Arnold De Guzman Honestly -= something like a loyalty card is better at the point of sale. I don't think a loyalty cards existence will bring you the customers running to your door. People generally don't like to sign up for things - especially if they aren't customers yet.

As to retargeting - its a Facebook thing - gonna have to look that up! "Facebook Retargeting" as a search term in Google or the community search when viewing the community here on desktop. At its most basic - it means that you only serve an ad on Facebook to people who have already been to your website before. It's good for a drip campaign to try and convert previous bounces.
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