Thoughts and Experiments with Pinned Posts on Google+ Profiles, Pages and Groups.
OK +Andrij Harasewych
you wanted something a bit more meaty and advanced. Here is something which is probably advant garde and I have now implemented. I have put this one under general discussion, because the thought processes we are beginning here have tangents to all sorts of other other discussion.
Recently, Google+ released the facility to have a post pinned to the top of your personal profile or business page. There are some profound implications for this in terms of content marketing and longevity of posts. The issue with google+ is that older posts get rapidly pushed down the page and disappear into the deep of scroll downs. This is where Pinterest actually has a strong advantage as a visual index and quick search tool.
By pinning a post to the page and using it to create index links to other posts and sections and then in each of those giving a link back to the pinned index post, something new is possible.
I started doing this not on my profile, actually, but in what I refer to as a structured group. The pinned post for that is here. [+Andrij Harasewych
this is the only link in this post and I hope you agree it is in context]
Community main menu. This is the main index to featured posts.
PLEASE USE THIS LINK TO GET STARTED: https://plus.google.com/100580397560995422952/posts/CtUdRYfMGuS
And here is the key point for strategic social media and content marketing. I am not taking you away from google+. I am not even taking you into another community space. I am simply taking you to a post. From that post you can find other posts. Lots of them. Without ever leaving, from your perspective, the single post environment. You will never see any spam which may have been posted in the community, because you never see the actual community page unless you want to. You only see the moderated material.
High quality, navigable, indexed content. From, a single pinned post.
Now if you created your own pinned post index, I can include your entire content within mine simply by including the link to your own google+ pin. And vice versa. Or a group of us could form a community where there is a single post only. That post is an indexed linked window to a collaborative world whose whole is greater than the sum of the parts.
Or you could embedded my structured group into your community and vice versa. In fact I have just embedded mine here in a sense through the single link to the demonstration pinned post for your consideration above. But not properly, because I unless I convince the group mods that they should have a link to this post in there own pin, it will very rapidly disappear into the deep dark of the community.
There is one more thought. Many posts are only encountered in the stream, not by searching through groups. So now if we include , instead of those hashtags of questionable value, shorterned url's back to the index post, then our entire content and those of our collaborators are made accessible from the stream too.