Stream

BCEX Experiential Marketing

General Discussion  - 
 
Clever INFOGRAPHIC on how to set up a snazzy Snapchat campaign for your brand!
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#snapchat   #inforgraphic   #millennials  
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There is no debate that advertising is changing, and social advertising is more critical than ever! Harvard Business Review doesn't mince words when it says that social media is too important to just be left to the marketing department.
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Darla Dixon's profile photoGary Sharpe's profile photo
6 comments
 
Something I've been saying - to CEOs - for a long, long time. However, because they have a marketing department and are paying for it, they can't unlock this...

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Martin Harris

General Discussion  - 
 

Snoopy and HiLife Dog – How to get Hollywood's ear

Film giant 20th Century Fox approached Town & Country Pet Foods to be their pet product partner to help them launch Snoopy & Charlie Brown: The Peanuts Movie. Our efforts helped the reach top 350,000 people. Not to be sniffed at.

#SocialMedia

http://www.tankpr.co.uk/2016/04/how-to-get-hollywoods-ear/
The most social media engagement for a pet food brand combined with the power of Hollywood, Snoopy and Charlie Brown. It's like it was meant to be.
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Nike Air USA Imports 2016's profile photoBrian Newton's profile photo
2 comments
 
Yes I agree
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Martin Harris

General Discussion  - 
 
Social Media Podcast

The latest social media podcast, talking all about strategy.

Enjoy!

#SocialMedia #SocialMediaStrategy
 
This month, in our sponsored podcast, Nik and Aliza give a comprehensive overview of what should go into social media business strategy and what's turned them into brand evangelists over the years. Well worth a listen.

#socialmedia   #socialmediamarketing   #businesstips  
Every wondered how to put together a social media strategy? This time around, Tank’s digital strategist Nik Hewitt and US web pioneer and author Aliza Sherman give their expert view on exactly where to start. Content, measurement, target audience – they cover them all. And in this episode they reveal great social experiences that have …
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Terrie Person's profile photo
 
yes I have wondered how to put a few strateies together and know how to have people join in as one communitie to make movement heck just stand up and speak out 
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Medical Websites

General Discussion  - 
 
You need not to be a #psychology major to be a #socialmedia expert, but it kinda helps if you know thing or 2 about it.
Want to be good at social media management? Then you need to understand why people behave like they do on social media. Let's explore this.
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Medical Websites's profile photoBunny Leisure's profile photo
3 comments
 
hey guys i think your information and ideas fit well with us why not bring them www.bunnyleisureadultcentre.com

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Gary Sharpe

General Discussion  - 
 
So What's The Problem with Social Media and Fundraising?

Let us first consider the fundamental issues with social media and digital marketing in the context of fundraising. Using tools like Facebook and Twitter, fundraisers currently seek to get visibility, to grow their audience and following. It is a form of mass marketing through engaging people in conversation, rather than directly asking or emotionally blackmailing them for money. On the whole, it has proven a much more effective way to generate donations when used strategically than traditional advertising methods. But it still a highly sub-optimal solution. Why?

In fundraising through social media, we try to draw attention and entice people to visit our social pages, to like and share our posts among their networks, thus spreading the word and raising awareness. This has, in fact, become a hard game because the social media channels are so incredibly noisy: there are now too many competing voices. This makes organizations tend to want to shout and they stop listening to their audience. We call it "Selling by Yelling" - it doesn't work!

A fundamental flaw in this social engagement approach to fundraising is that we are seeking to pull our audience in, when in order to achieve our actual goal - raising funds and donations - we have to push them away again. There is simply a large disconnect between where we create our social posts and where our donate facilities are online. Typically we are trying to pull them in to social media while pushing them out again through repeated "calls-to-actions": we need to ask them to click through to websites, send a text or create standing banking orders, etc. In others words, in order for them to give we are asking them to actively go.

The other major issue which fundraisers need to face is that the current dominant "social" platforms are set-up by the providers as aggressive advertising and marketing businesses. In essence, they derive the mainstay of their own income through forcing us to pay to advertise. There is no doubt these platforms have become seriously gamified, meaning they present us with false hopes and then greatly restrict or throttle the visibility of our posts and social presence. They limit how many people we can follow and force a unnaturally slow pace of growth on our accounts. Only if we pay, or play a very long game, do we ever get to the high visibility we need to convert enough viewers in to funds.

The third barrier that Fundraisers face is that the social platforms go out of their way to prevent organizations making money themselves by exploiting the large online presence they may have eventually built up. Community advertising, sponsorship or affiliate marketing is usually strictly against the terms of service for social accounts. This is one of the few terms that the providers do rigorously enforce.

In the attached article I explain why the new community provider Carii set out to solve these pain points which the social providers have caused
http://bit.ly/pdsfundraising
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Tereza Litsa

General Discussion  - 
 
This one started out of personal curiosity on how a brand can lead its current social audience to Snapchat. It's not always easy, but some ideas were quite interesting (and I assume, effective). There's no need to shout 'add me on snapchat' to build an audience, right?

(I'd love to hear more creative ways to promote a Snapchat presence you might have come across)
Snapchat may be trending, but it’s not always easy to build an audience, especially when you’ve just started. How do brands overcome this challenge? More and more brands understand that Snapchat may become a powerful tool for their social strategy, but, compared to other platforms, it can require more effort for your brand to be found. A Snapchat user can add a friend (or a brand) through a username, a snap code, or even a nearby location, but th...
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Bethany Luck-Hutson

General Discussion  - 
 
Be authentic on #socialmedia -- make sure to align your Real Self and your Ideal Self.
by Dr. R. Kay Green | Featured Contributor Over the past 15 years, the world as we know it has been taken by storm through the onset of social media. Accor
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JD Prater

General Discussion  - 
 
Dive deeper into social commerce and learn how it can boost your small business revenue.
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Enenwa Chijioke's profile photo
2 comments
 
How can I do it? 
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James George

General Discussion  - 
 
It's funny, some of my sites do well on one social platform like Facebook, while others do better on Twitter. My main website is all Twitter - It drives 30% of my traffic. I have another site, related to the same topic (web design) that has much more engagement on Facebook. Is there a way to tell which platform a site will do better on before investing the time and effort into it?

If someone has a resource or knows of a strategy or technique for determining where a site is likely to have more engagement, I'd love to know about it (and I am sure others would, too).
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Medical Websites's profile photoRatna Farida's profile photo
10 comments
 
GREETINGS 
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Martin Harris

General Discussion  - 
 
Dear LinkedIn… we need to talk

I know Valentine's Day is fast approaching and we should be at our strongest, but you've got to change your ways if you want us to work. You used to be different, unique. Now you're just like all the rest.


https://www.linkedin.com/pulse/dear-linkedin-we-need-talk-dave-endsor
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Joan Barrett's profile photo
 
I was just thinking that LinkedIn isn't what it used to be. It's become some kind of Facebook/Monster.com hybrid


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Simon Owens

General Discussion  - 
 
There should be a subreddit that's solely focused on AMAs with old people
Ron Lehker is taking your questions about love, God, Trump and the meaning of life.
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Terrie Person's profile photoAndrij “Andrew” Harasewych's profile photo
3 comments
 
Hello Ron Lehker! I am terrie person from Missoula Mt I am concerned on some things in life love I salute trump to become our president well I do wish he does win!! so please get a hold of me so I can ask you my questions and Tell you my concerns thank you terrie person
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