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Always remember - what gets measured, gets done. .. :-) #SocialMedia


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Every social media plan begins with identifying well-defined goals. Without goals, we become a rudderless vessel. #socialmedia 
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What does fishing have to do with business and social media marketing?

Let's find out:

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Pack a year's worth of marketing education *into two days!*

Reading books and the latest marketing articles is a fine way to keep up, but if you're really hoping to up your game, there's a far better option available to you.

#Marketing #Education #SocialMedia

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I am really looking forward to the Midwest Digital Marketing Conference next month!

There are going to be speakers from Facebook, Pinterest, Twitter, LinkedIn, Google, Salesforce, Hubspot, IBM, Microsoft, GoDaddy, Adobe, Buzzfeed, Pandora... as well as many amazing marketers and content directors and other presenters.

I'm excited to meet up with friends and colleagues like Bonnie Frank, Mich Hancock, Juntae DeLane, Ben Zuckerman and fellow official conference blogger, Stephanie Nissen!

Tickets are still available: http://thesmh.co/MDMC-17
April 12th & 13th, Union Station - St. Louis #MDMC17
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When developing a social media plan, never think of the plan as a final product. Change is an inevitable part of business, and you should be prepared to adapt your social media plan to new circumstances. #socialmedia
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3 Steps to Creating a Social Media Contest That Drives Sales

Social media is still the arena where the largest number of prospective customers are hanging out. Instagram, for instance, has 600 million and counting. Your business can't afford to ignore that. So how do you turn prospective customers into actual customers?

A contest can help. No, seriously. You just need to have a complete strategy to actually turn Fans into customers.

Oh look, an article on that! -> http://thesmh.co/2mX5dcw

#SocialMedia #SocialMediaMarketing #Contests
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This remains one of my favorite articles out of all that I've written.

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The Book On Hootsuite

My book shows you how to get the most out of Hootsuite for Social Media management. More than just a manual, it teaches you the in's and out's of leveraging social to promote your business: http://thesmh.co/HootBook

#Hootsuite #SocialMedia #Marketing
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If you could ask the best and brightest minds in the world one question, what would you ask? How profound would the answer be to your life or business?
Well, I did have such an opportunity, to create a massive roundup for +Solo Build It! by +SiteSell, and the answers were amazing.

I asked over 90 brilliant entrepreneurs and marketers an important question - a question that every business new or old would find the answer to be extremely insightful:

What are the three most important best practices that a solopreneur must do well in order to succeed online?

And their answers did not disappoint.

Today’s roundup, and the number 95, is brought to you by:

+Mark Schaefer, +Mike Elgan, +Kim Garst, +Mari Smith, +Peg Fitzpatrick, +Joel Comm, +Rebekah Radice, Nathan Chan, +Jeff Bullas, +Donna Moritz, +Christoph Trappe, +Codrut Turcanu, +Ron Sela, +Minuca Elena, +Eric Enge, +Alois Bělaška, +John Martin, +Tor Refsland, +Andy Crestodina, +Gina Fiedel, +Michael Kawula, +Craig Carpenter +Dennis Yu, +MaAnna Stephenson, +Ben Fisher, +Neal Schaffer, +Gail Gardner, +Sue B. Zimmerman, +Ted Rubin, +Ian Anderson Gray, +martin shervington, +Sarah Arrow, +Bryan Kramer, +Dan R Morris, +David Leonhardt, +Ryan Biddulph, +Michael Q Todd, +Melonie Dodaro, +Michael Brenner, +Jacob Warwick, +Rich Brooks, +Lukasz Zelezny, +Jason Quey, +Warren Whitlock, +Nicholas Scalice, +Christian Karasiewicz, Jonathan Aufray, +Andrea Beltrami, +Reginald Chan, Sam Hurley , Timothy Hughes, +Amy Schmittauer, +Donna Merrill, +Col Gray, Tomasz Górski, +Aaron Lee, +Lilach Bullock, Molly Marshall, +Dorien Morin-van Dam, +Mike Gingerich, +Denise Wakeman, +jan gordon, +Charlie Patel, Erika Kessler, +Dave Schneider, +Jeff Sieh, +Guillaume Decugis, +Gini Dietrich, +David Amerland, +John Paul Aguiar, +Jessica Ann, +Alisa Meredith, +Jenn Herman, +Vincenzo Landino, +Emeric Ernoult, +Mia Voss, +Pam Moore, +Ann Handley, +Joe Pulizzi, +Jeff Goins, +Andrea Vahl, +Ana Hoffman, +Vincent Orleck, +Mitch Jackson, +Adel de Meyer, +Daniel Newman, +Katie Wagner Social Media, +Ashley Faulkes, +Matthew Kaboomis Loomis, +Evan Carmichael, Aleksander Saiyan, +Dennis Seymour, +Heidi Cohen, +Ken Evoy and myself.

Thanks to all of the above for lending me their thoughts and minds. I hope you’ll take the time to learn from them in the collection below!

-> http://fpme.link/ssLPey
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