Interesting news story by the NYT about companies limiting a consumer’s right to sue if you engage the company online including social media channels. Do you think other companies will follow General Mills legal approach and do you think it will reduce a consumer’s willingness to engage with brands online?
The food company General Mills added language to its website to alert customers that they cannot take legal action against the company if they download coupons, enter a contest or connect with it in other ways.
Yeah, this is absolutely ridiculous beyond ridiculous. Especially considering how people like a product or service 6 years ago for a contest, and never get around to unliking it in the future.
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