Stream

Gary Sharpe

General Discussion  - 
 
Is Your LinkedIn Activity Embedded with Your Blog and Website?

Do you see your website/blog and LinkedIn activity as separate or as a whole greater than the sum of the parts?

Effective feedback between LinkedIn activities, business blogs and company websites is very important. The lines between these are becoming more and more blurred and dynamic embedding is becoming easier. Instead of duplication of effort across different online places, the strategic use of modern embedding techniques is a way to achieve multiplication of effort.

What do I mean by embedding? Well, let's take LinkedIn profiles as an example. These days we can enrich them by embedding all sorts of media from all sorts of sources. Videos from YouTube, blogs from WordPress, presentations from SlideShare etc. But do we do this just to make our profile look more interesting and informative or are they there to drive traffic from our profile views to our websites? The answer is most definitely both. LinkedIn and external websites working for each other.

What many businesses will be less familiar with, and indeed I see few instances of this, is the concept of dynamically embedding corporate LinkedIn activities into company websites and blogs.

In my blog posts, I've embedded my profile, my company page and company follow button.  This isn't the limit of what you can embed. The LinkedIn Plugins has some additional interesting features, including company vacancies and company employees. Showcase pages can be embedded too. Neither are these the only configurations for the embedded features. There are options to present the information in different styles. The profile and company page embeds can be much more discrete, for example.

The important point to note are these aren't just static links, they are dynamic. We can make changes on LinkedIn which are automatically seen on the webpage. For example, if I update my LinkedIn profile photo, it will change on all the webpages too where my profile is embedded. 

Again the benefits are two way. These can add interest to webpages and blog posts and by using information already created elsewhere, it saves from duplication. Clearly, this can help raise awareness and drive uptake (followers) of LinkedIn Company and Showcase pages and help to generate more profile views. The profile embedding could be useful for job seekers, for example.

I typically embed some of these features in each of my posts for my blogspot posts. Dynamic embedding is far from limited to LinkedIn, I'm a great fan of embedding entire Pinterest boards, for example.

Ironically, embedding LinkedIn profiles and pages, etc. unfortunately this doesn't seem to be possible in a LinkedIn Publication posts directly. However, I have recently been experimenting with Clickable Graphics Cards for LinkedIn Publications and it is possible create bespoke cards which have some features of embeds...several examples are contained and showcased in the original version of this post attached.
Do you see your website/blog and LinkedIn activity as separate or as a whole greater than the sum of the parts?Effective feedback between LinkedIn activities, business blogs and company websites is very important. The lines between these are becoming more and more blurred and dynamic embedding is becoming easier. Instead of duplication of effort across different online places, the strategic use of modern embedding techniques is a way to achieve m...
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Blue Sand Group

General Discussion  - 
 
As social media mangers a lot of clients ask what's the difference between #facebook and #GooglePlus . So, our social media team answers that.

What do you think? Do you agree or disagree? Would you add more? 

#socialMedia #SocialMediaMarketing #InternetMarketing #tips  
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Sauber F1 Team

General Discussion  - 
 
"We genuinely value the “social” in social media." Interview with our Social Media Manager.

We hope you enjoy the read,
+Sauber F1 Team 
 
Interview with Markus Höpperger, Marketing & Digital Media Manager, +Sauber F1 Team – for Almanaque da Fórmula 1, questions by Alexandre Carvalho

Clique aqui para ler a entrevista em Português: http://bit.ly/1bcuqbD

Hi, Plussers! Many of you wondered who was behind our social media activities. We reveal this little "secret" in this interview. Alexandre actually approached us via Google+, and it was a pleasure doing this interview for his blog. We hope you find this interesting!
 
Who is in charge of Sauber F1 Team's social media platforms? What's your name and age?
 
My name is Markus Höpperger and I am the Sauber F1 Team’s Marketing & Digital Media Manager. I’m 44 years old, from Austria, and have lived in Switzerland since 1979. We started getting active in social media in 2011 and I have always been majorly involved. In fact, I was the team’s Social Media Manager for the last few years, introducing and taking care of Facebook, Google+, Instagram, YouTube, Pinterest, Sportlobster and Vine.
 
I also tweet every now and then, especially when we have special content to share, like our infographics and videos. During race weekends, Twitter is mostly fed by two of my colleagues who attend all the races. Most race weekends mean home office for me as I usually only attend a handful of races per year myself.
 
 
How long have you worked for the Sauber F1 Team?

I started working for the Sauber F1 Team in August 2000; this year will be my 15th anniversary with the team. My first position was as the Merchandise Manager, but my responsibilities soon developed into account/relationship management with team partners.
 
 
Is this your first job with an F1 team or in the motorsport industry in general?

Yes and no… I didn’t work in the motorsport industry before I joined the team, but my responsibilities within the team changed quite a lot over time. From Merchandise Manager to Sponsoring Manager and now, Marketing & Digital Media Manager.
 
Always keep in mind that the team and its structure went through some huge changes especially after BMW bought the team in 2005. During the BMW era, I was the sole marketing contact at the factory in Hinwil for our colleagues in Munich, and for all global team partners. I oversaw the re-branding and introduced BMW’s corporate identity in Hinwil.
 
When Peter Sauber bought back the team from BMW at the end of 2009, we basically had to start from scratch (and with very limited funding).
 
 
Is social media communication your sole duty or do you have other responsibilities within the team?
 
We have just gone through a minor restructuring of our Marketing Department and, always remember, we’re a rather small team compared to the big players. The same goes for our Marketing Department. We were able to shift some of my previous responsibilities to some of my colleagues, like the account management for a few of the team partners, as well as the management of our show-car fleet. This allows me to focus even more on the digital and social media side of things.
 
I’m still responsible for the team wear management which I do in close cooperation with our suppliers like Wikland, Nabholz, On and OMP. Furthermore, I organise all the sponsor branding, be it on the race cars, the equipment or the team wear…
 
Another task I recently took over is the team’s website. There’s a lot of work to be done and we have many ideas.
 
 
How do the team’s chief executives perceive social media? Do they really care about social media, is it a strategic part of the business?
 
We perceive social media as the most important tool to connect with our fan base! Imagine a few years back… We employed a Fan Club Manager and spent a lot of money to produce and distribute fan club packages to a few thousand fans.
 
Today we can reach hundreds of thousands of fans via our social media platforms on a daily basis and at no cost. And the best part: we immediately get our fans’ feedback – their enthusiastic joy after a good race as well as their sometimes brutal criticism when something goes wrong.
 
As much as we, as a team, appreciate social media and as much as our senior management values social media as a means for our team to communicate with our fans, most members of our senior management are not really active on any of the platforms, at least not publicly.
 
 
When did the Sauber F1 Team start to use social media?
 
We started rather slowly and “carefully” in 2011. Just the must-haves at the time, a few tweets and posts on Facebook and some videos on our YouTube channel. At first, we didn’t even allow comments on Facebook. I am proud to say that we are now one of the most engaged Formula One teams on all social media channels! Which is probably a benchmark when it comes to fan engagement and branded content.
 
We added Google+ in April 2013 and started getting active on Instagram, Pinterest, Vine and Sportlobster in 2014. In fact, we were approached by a fan who had started the @sauberf1team profile on Instagram and asked us whether we’d like to take over his account and continue it as the official profile. Well, we did…
 
 
On which platform do you have the highest number of fans and the most interactions on a daily basis?
 
The first question is easy to answer: We currently (7th April 2015) have more than 480,000 followers on Facebook, almost 304,000 on Twitter, close to 80,000 on Google+, more than 34,000 on Instagram, some 33,000 on Sportlobster, nearly 32,000 on Pinterest and over 5,000 on Vine (vine.co is Twitter’s 6-second looping video platform). On YouTube, we hope to crack the 40,000 subscriber milestone soon and we’re closing in on 6 million views on our channel.
 
The second question is harder to answer… Facebook recently changed their algorithms, which means that Facebook pages’ organic reach was dramatically reduced. Reach obviously induces interaction which means that interactions on Facebook went down, too. We haven’t paid for reach yet on any of our social platforms and solely rely on organic growth…
 
It also depends on what people are saying. We usually don’t answer comments whose sole intention is to dis the team or our drivers. We’d rather make use of our time and efforts to reply to genuine questions and to connect with fans who want to be connected to our team. Luckily, we have many loyal fans who will tell “trolls” when they have had enough of their useless comments. Don’t get me wrong – we don’t delete negative comments, we respect the freedom of speech on social media. We simply don’t engage with such people.
 
Coming back to the question… We try to value every interaction with our team, be it by simply “liking” a comment or, whenever possible, by replying. From my personal experience people on Instagram are very engaged. Most of the “trolls” may be found on Facebook. Which is logical as it’s still the biggest of all social platforms. My personal favourite is Google+. While Facebook is a network based on contacts with family and friends, G+ is actually interest-based and allows people to connect with a community of shared interests. It’s also the most “demanding” of social platforms: G+ users expect brands to interact with them, whereas the general Facebook user is still rather surprised when a brand answers their comments or messages. As you may know, YouTube is owned by Google and closely connected to Google+, so the same goes for comments to our videos.
 
Engagement on Pinterest, Sportlobster and Vine is less intense, at least for now. We could do a lot more on Twitter but our limited resources simply have not allowed for a seamless Twitter strategy thus far. Up till now we mainly used Twitter as the short-message news service it is, in particular for timely updates from the racetrack. We are working on being able to engage on Twitter in a more intense way in the near future.
 
 
All F1 teams manage social media channels. Unfortunately, most of them don't focus on the conversation with their fans, even knowing it's something so essential in digital communication. This so particular detail seems to be very important for the Sauber F1 Team. Has it been this way since the beginning? Why?
 
As I said before, we started our social media campaigns very “carefully” in the beginning. I was personally extremely fascinated by these new means of communication when social media started to take off, and it didn’t take long for us to realise that it was an amazing opportunity to not only connect with our fans and grow our fan base from a few thousand to hundreds of thousands or even millions of engaged fans, but also to broaden the visibility for our team partners in ways never before possible.
 
Our partners’ brand exposure on TV very much depends on our team’s performance and success on the racetrack. Having a loyal fan base on social media we are able to expand our team partners’ exposure dramatically. Just to give one example: Despite the reduced reach of Facebook pages, we still reach millions of people with our posts over the course of a year, most of which include a picture of our racecar and, thus, our partners’ branding. Furthermore, most of our official posts and all of our infographics include a banner with the logos of our Principal and Premium Partners.
 
Now… Social media has its name for a reason: It’s meant to be social, sociable and bi-directional. That’s what social media is all about. We’ve always appreciated our fans but it took a lot more effort and resources to answer a fan’s letter by regular mail than it does to connect with fans through social media channels. Social media is like paradise for a sporting brand like ours. It allows us to engage with every single person who is interested in what we’re doing, on a global basis. I believe we are a brand who understands and appreciates that aspect of social media. We genuinely invite people to engage with us. I’d rather have 100 fewer followers (who only clicked “Like” or “Follow” or “+Add” and never engage with us) versus one truly committed and loyal fan who sticks with the team through good and bad times…
 
Our team, our sport would be nothing without the millions of fans who regularly watch the races, who suffer with their beloved teams or cry for joy together with their favourite drivers. The closer this connection with our fan base, the more loyal our fans, the better for us as a team and so too for our team partners. Every person who takes the time to engage with us on social media deserves our appreciation.
 
 
Which is the most challenging platform to update when you're at the office and when you're at the racetrack?
 
None of the platforms are necessarily more or less challenging to update. The biggest issue is actually to regularly produce compelling and interesting content and to find a suitable format for each individual platform. Each platform has a way of showing content and usually, this even differs between desktop and mobile versions. A picture optimised for desktop will be cropped on mobile, a video link may show the full video thumbnail on mobile but only a rather “unsexy” text on desktop…
 
The challenge of tweets is usually to fit our message into the character limit while still making it understandable and interesting. G+ users are very interested and open to reading longer text and the platform allows us to format the text (highlight parts as bold/italic text). We try to keep Facebook posts shorter and we try to post bi-lingual (English for our worldwide fans, German for our Swiss fans) as often as possible.
 
At the moment, square pictures work best for Facebook and G+ posts, rectangular ones for Twitter and a vertical format provides the highest impact on Pinterest. So one of the biggest challenges overall is to keep up to date with the constant changes of the various platforms. We have templates for all social media channels but it still takes quite some time to optimise each post for every single platform.
 
At the racetrack, my colleagues (and me, when I’m on site) are first of all responsible for taking care of the media and our team partners’ guests. It may be quite stressful to fit in a tweet every now and then while at the same time entertaining guests or making sure the drivers find some time for interviews. Keep in mind that every single tweet must be thought through as a spontaneous tweet may quickly lead to a political nightmare for the team’s management or even to a “shit-storm”…
 
For me personally, race weekends always come with a trade-off between posting and engaging with our fan community versus spending time with my family. My wife will tell you… I spend a lot of time – from early in the morning until late at night, weekdays and weekends, race or not – on my tablet or smartphone, constantly checking comments and feedback on all social media platforms. Or on my laptop, downloading, formatting, texting, uploading pictures and posts…
 
 
During a Grand Prix, how difficult is it to update Twitter or Facebook while at the same time keeping the focus on what's happening on the track?
 
We don’t see Facebook as a tool for down-to-the-second news. That’s what we have Twitter for. On Facebook and the other platforms we concentrate on one to two posts (e.g. pre- and post-session) and uploading pictures as soon as they are available.
 
At home, I usually follow the races on TV and in parallel on the F1 app. Which is, in fact, similar to being at the track where we also follow the race on the TV screens in the garage and look at the timing screen all the time. The only difference is being able to listen to the team radio, which I can’t do from home. It’s quite possible to miss something of importance while preparing the next tweet. Plus: by the time it takes to type the next tweet, the information contained may already be old news… Luckily, I don’t usually have to deal with these challenges and am able to fully enjoy the races – before getting busy on my laptop as soon as the race is finished.
 
 
Your drivers, Felipe Nasr and Marcus Ericsson, manage their own social media channels. Do you give them some kind of orientation considering the fact that they are Sauber F1 Team employees and must be careful with the team's image in terms of PR, or are they free to use it in their own way?
 
Yes, of course. Besides some behavioural rules being part of our driver contracts, we also provide our drivers with guidelines regarding social media. We encourage them to be active. But we can’t force them to be someone they are not. First of all, they have to be good race drivers and quick on the track but if they are interested in being active on social media, even better. Our current drivers are more or less active on Twitter, Instagram and Facebook. Which is good. Although they use their channels mostly to put out information and not so much to engage with the audience. It is simply impossible for a driver to engage with fans on various social media platforms the way I do for the team. They don’t have the time for that.
 
 
Which is the biggest challenge in social media after the season ends, when there are no races to watch and the fans don’t focus on F1 100%?
 
That very much depends on the circumstances, e.g. if there are big sponsor or driver changes or not, how “political” things currently are, etc. Usually, the community is craving anything to do with F1 during the off season. So any information you put out there is usually well received. During the season many very interesting posts may get lost in the clutter.
 
We are lucky in that content basically lies at our feet. We just have to pick it up and use it… There is a lot of information during race weekends and posting becomes about sharing what we have. Also, we’re constantly developing the car; drivers visit our factory and so many technical aspects of racing that our fans may find interesting...
 
 
What would you like to do on social media to raise even more interaction with fans and that wasn't possible to do so far (considering technological aspects or not)?
 
I’d love to do Google+ hangouts. We just haven’t gotten there yet… It’s merely a problem of time and resources, but I’m sure it would be an awesome asset. And imagine what we could do if the teams and drivers were allowed to take short videos at the racetrack! This is currently a huge limitation and would open up endless possibilities.
 
Looking at the bigger picture, we’re in the process of reviewing our website and our newsletter. Those are bigger projects that will take some time, but I’m very excited to tackle them soon.
 
 
What was the biggest success of your digital communication so far?
 
Undoubtedly, our biggest success was our Cutaway F1 Car. Viewing numbers of the respective video(s) and shares of the infographics went through the roof! In general, we’re very successful with any insights that we provide our fans, especially the technical ones. Steering wheel infographics and similar content explaining the technology and complexity of our sport are highly appreciated.
 
And, despite our disappointing performance in 2014, we were able to outgrow the World Champion team on G+ - it’s currently our 80’000 followers versus their 24,000. That says something, especially on a platform as demanding and craving for engagement as Google+.
 
 
How do you describe the Sauber F1 Team’s approach to social media compared to how other F1 teams handle it?
 
I’d say that most teams pretty much do the same thing. We all have similar content to share and I think that many teams do a great job in content generation. What sets us apart is probably the engagement with our fans. We take our fans seriously, listen to what they say. And we interact with them; answer their questions and generally make them feel appreciated.
 
We genuinely value the “social” in social media.

Please comment! How are we doing on social media? Would you like more or less posts? What do you like or dislike in particular about our social media approach?

#F1 #SauberF1Team #SocialMedia #socialmediamarketing #Formula1 #FormulaOne #motorsport  
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Gary Sharpe

General Discussion  - 
 
Sharing and Embedding LinkedIn Pulse Publications.

(note to +Andrij Harasewych  I've put this one under General Discussion, because it touches on LinkedIn, Pinterest and browser extensions too).

Have you ever noticed that Publications on LinkedIn Pulse are missing something? These have share buttons for LinkedIn, Google+, Twitter and Facebook, but not one for Pinterest! This is odd, given how major a player Pinterest now is and how it is often reported as providing extended life to blog posts. You'd have thought that LinkedIn would like to have it's Pulse articles all over that space too? In fact, the situation is worse still, because even if you copy-paste a LinkedIn Publication's URL to a Pinterest web upload, bizarrely it doesn't find the cover image but comes up with an error message.

All is not lost, however, because on the Firefox browser there is an add-on called "Pinterest Pin Button". There may also be a Chrome Extension which does similar things. This add-on allows one to pin any and all images on a page to a Pinterest Board, which then automatically links back to the page you are pinning it from. It is therefore a simple matter to pin the cover image for the LinkedIn Publication as a visual bookmark to your posts. The beauty of method is that it also auto-generates the pin description from the Publication title. I have just created a Pinterest board and very rapidly pinned my Publications to it.

But it goes it a little deeper than that. Because once on Pinterest, we can effectively embed LinkedIn Publications on our blogs and webpages. Unfortunately, I can't demonstrate this bit here, but you can see this in action in the attached blog post.
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+Gary Sharpe it can also be used to pin Google+ posts.
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Big data can provide thought provocative insight into a business, allowing us to visualize details and trends often not apparent. By understanding demographics associated with a variety of leading social media platforms, we can transform these bits and bytes of data into actionable information and a comprehensive marketing strategy. I've pit this into  context as it relates to the residential leasing cycle...

https://www.linkedin.com/pulse/intersection-big-data-social-media-marketing-sandy-jacolow 
Big data can provide thought provocative insight into a business, allowing us to visualize details and trends often not apparent. By understanding demographics associated with a variety of leading social media platforms, we can transform these bits and bytes of data into actionable information and a comprehensive marketing strategy.  Let's put this into context as it relates to the residential leasing circle of life... Traditionally, firm's are l...
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Jerry Daykin

General Discussion  - 
 
I'm not always a fan of real time marketing because much too much of it has no scale... brands put lots of effort into creating content that no one sees.

When it's done well and it's done big it can be quite powerful though, and in the UK today real time legends Oreo have once again shown us how it's done: well planned, true to the brand, and delivered at scale online and offline. 

Here's my 'real time' writeup ;) 
Lights out? No problem... Today's UK solar eclipse is brought to you in partnership with the world's most popular biscuit.When Oreo's infamous 'dunk in the dark' Tweet was sent out during 2013's Super Bowl they succeeded in placing their brand at the heart of US culture in front of hundreds of thousands of people - as the culmination of a 100 day 'Daily Twist' activity aiming to do just that it was deserving of the awards & Lions it won.Time has ...
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Another creative execution to show my clients in the next social media update.
Thanks for sharing. 
+Oreo Cookie does still lead the way when it comes to clever marketing...
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CYBERsprout

General Discussion  - 
 
Social Media Post Frequency

One of the most common questions is how often should you post to a social media account. Posting infrequently leads to little reach and posting too often annoys followers.

The following +Buffer infographic is a great guideline and seems about what I'd expect. Pinterest takes the most commitment but is well worth it. And just an FYI, I've found 2-3 times a day to be the sweet spot for Tumblr from experience.

https://blog.bufferapp.com/how-often-post-social-media
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+Natasha Aidinyantz​ it's purely a statistical study so I would treat this more as a starting point and adjust based on your personal results. 
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James Dearsley
moderator

General Discussion  - 
 
I had a good read of this earlier today. It is an article by +Ann Smarty about the use of hashtags across multiple #socialmedia  platforms.  

+Ann Smarty covers the multiple platforms from Twitter to Tumblr and Facebook to FlickR. 

There is a great table at the end and an article well worth reading
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.
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awesome info
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Jessica Smith
moderator

General Discussion  - 
 
I’ve admired the White House’s approach to social media for quite some time now. They get the importance of the platforms in communicating to a targeted audience. Plus, they have managed to cut through what I imagine is a lot of red tape to have a stellar social media presence.

Last week during the State of the Union, the White House’s social media team proved why they are the best of the best. And as I watched the coverage unfold, I was reminded of several lessons for all of us in the social media industry from the importance of doing things your way to tapping into emotion.

Here are five social media lessons from the White House: https://www.linkedin.com/pulse/5-social-media-lessons-from-white-house-jessica-smith

I would love to hear what you all have taken away from their presence too!
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Good to see your faces.:)
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As digital strategies get more complex, it more than just about knowing your audience and where to find them.  You also need to consider the optimal time to deliver your message, maximizing your reach.  Some great insight from Experian Marketing Services about viewing patterns of video over smartphones by varying demographics.  It truly is about understanding people, listening and then engaging...

Read their full Cross-device video analysis, some interesting reading, which can be accessed via this link: http://www.experian.com/marketing-services/cross-device-video-analysis.html
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Brian Jensen

General Discussion  - 
 
Tweets take flight in the Google app

Now that Google has regained access to Twitter's Firehose (the API that gives access to real time tweets), it was predicted that we'd start to see more tweets appear in Google Search.

Yesterday, it was announced on Google's official blog that Google is doing just that by bringing Tweets to Google Search on mobile devices.

So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.

#socialsearch   #integrate   
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1000's of pictures of coffee & cats in the search results :D
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A recent survey by Market Live shows, while Social Media platforms still don’t drive a large portion of digital commerce referrals it is the fastest growing sector.  These platforms now account for 2% of the total U.S. retail digital commerce, which grew 14 percent in 2014 to $268.5 billion, translating into $5.37 billion dollars of revenue.  While paid and organic search still dominate, accounting for 50% of all referrals, we are at the dawn of a digital commerce paradigm shift.  


https://www.linkedin.com/pulse/next-wave-digital-commerce-social-media-sandy-jacolow 
Over the past several years, I’ve consistently espoused how knowing your audience and how to reach them is essential to engagement.  Once engaged, strong content is still the paramount element in holding their attention and a catalyst for sales.    In our dynamic global economy, often driven by a seemingly cult, fad or flavor of the month mentality, it requires a multi-faceted digital strategy. In the old days, it was simple. One would buy a loca...
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Social media has the benefit of showing 'friends' that have also engaged in a product, which can help a lot to build consumer confidence. 
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Brian Jensen

General Discussion  - 
 
The Rise of Social Search (And How to Take Advantage Of It)

Social profiles and content appearing in organic search results presents marketers and businesses alike with a growing opportunity to increase their presence across both mediums. 

In this in-depth guide, you'll learn what social content is getting indexed and surfacing in Google Search, and also learn best practices to grow your audience and make your social profiles destinations.

#socialmedia   #socialsearch  
Social content from Twitter, Google+, YouTube, etc. all get indexed & can surface in organic search. Learn how to leverage social for visibility in search.
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The importance of video and images for connecting and engaging with a younger audience.  Facebook, Instagram and SnapChat are the most popular social media platforms with teens ages 13-14. 

http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/  Thanks to Pew Research Center for the Teens, Social Media & Technology Overview 2015 and insight.
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Um.... Where is YOUTUBE? 
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Alexandra Levit

General Discussion  - 
 
When I want the real story on today's top social platforms, I go right to the source. Question for other experts, though. Any low hanging LI fruit we're missing here?
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Andrij “Andrew” Harasewych
owner

General Discussion  - 
 
Before you plan your social media strategy, you need to plan your marketing strategy.
Most of you are not market leaders. You aren't even the 2nd, 3rd, or 4th best in the industry, so traditional offense or defense is out (though you can learn more about that here: andrij.co/blog/marketing-warfare). Perhaps you are even too small or you don't have the resources for a flank on a competitor.

Don't worry, we all start somewhere. If you want to implement a successful marketing strategy with few resources - guerrilla marketing is likely for you. Guerrilla marketing is ideal for businesses, large or small, assuming they are creative, flexible, and willing to take a risk.

Sure - the examples used in the article are slightly larger businesses - do you have any examples of small businesses using the concepts of guerrilla marketing well? Feel free to mention in your favorite business utilizing that method!

http://andrij.co/blog/guerrilla-marketing-warfare/

#MarketingWarfare   #Strategy   #Marketing  
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Gary Sharpe

General Discussion  - 
 
This is a adjunct or follow up to my earlier post
The Power of Voice for Online Communcation (
https://plus.google.com/100580397560995422952/posts/BxUur4G4Mjg
)

So this is an example of a Talking Image or Talking Post. I will let it speak for itself. Note that this shouldn't be considered a link on google+ because it is completely embedded and self-contained part of the post itself.

So please take a listen. Unfortunately, you will have to comment in text yourselves. The only place where whole conversations [real conversations and discussions!] could take place like this currently is on Facebook.
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Gary Sharpe

General Discussion  - 
 
The Power of Voice for Online Communication.

Talking Images are based on an idea by Angus Grady (Customeyes Media)

Angus argues that talking and listening are the most natural way for people communicate. Angus also makes the point that oral storytelling allows communication with full emotional content. There are a couple of examples embedded in this multi-media post.

Advantages of Talking Images over pure text communication.

1. Text has no “tone of voice” – it is easy for people to misinterpret the meaning and to create miscommunications.

We probably all have had experience of this from both sides. Here’s a recent real example from a LinkedIn exchange:
"…not sure which way to take that one Angus?”
“Positively the way I thought it was written? .... …just read what I wrote and can see what you mean ‘not sure how to take that’…Meant the power of social media is in the resulting numbers not in blind broadcasting. Didn't mean to suggest that your post was of the pointless broadcasting ilk. Sorry for any confusion, not intentional I assure you.”
“makes an interesting point about your points on voice - ambiguity due to no tone of voice in text...”
“Yes good point, sound cuts through ambiguity, e.g. you can tell hesitation spells doubt when on the phone or face to face."

2. Text alone has no “visual hook”. An imaginative, interesting and colorful picture is a very important tool for getting viewers attention online. Talking Images are essentially a visual hook with a verbal message.

3. The time factor. Writing is not a natural way for humans to communicate. It is acquired learning which we have to practice. A professional written communication can take very, very much longer than it would take to simply say and record.

Advantages over standard video.

1. The expense factor. A professional online video can be very time consuming and costly to create. According to Angus’s arguments, a video still needs a verbal story to be really effective.

2. Listening is a passive activity. This means that people can take in what you are saying while carrying on with their work. A video requires fuller attention. In today’s busy world, most people don’t have time to stop for long.

3. The effectiveness of online video is a bit of a myth. Facebook and YouTube analytics usually show a large drop off in viewers as time progresses through a video.

Why a Talking Image and not just a link to audio
1.The “visual hook” factor.
2. By hosting Talking Images on a well supported video service like YouTube, the audio content can be embedded & easily shared.
 
Talking Images are based on an idea by Angus Grady (Customeyes Media)Angus argues that talking and listening are the most natural way for people communicate. Angus also makes the point that oral storytelling allows communication with full emotional content. Let’s have an example.Example 1. A response to a comment on a LinkedIn blog post.Angus’s reply is now embedded in the original post itself (as it is here now, too).Advantages of Talking Images...
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+Eric Enge thinking more on this and having trialled it a bit the answer is yes, I think so. The reason is that one can listen and absorb while doing other things simultaneously. It is like listening to the radio while working or talking on the phone while working. I  do many telephone consults where people follow my instructions for how to do technical things while I talk. I think for similar reasons, this is why audio books are more and more popular.
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Gary Sharpe

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A few weeks ago, I was asked by the developers to come and take a look at "Carii" described as a new private community based "social media" website. Well, my initial thoughts were, after getting nowhere with other new social networks like 'Ello, "oh no, not yet another one". However, since I had been approached personally, I thought it would be worth giving a go - as at least I would be one of the first people to blog about it, even if it is in the negative!

Well, actually, its not just another social media website. In fact, as an social media innovator, I'm very excited by what it represents. Sure there are some technical issues to iron at at this stage, but I have already discussed with the platform developers a number of ideas of how it might be transformative and what I really like is they are, in turn, excited and interested in what I have to say and are keen to implement some of my feedback.

So I've made a video in the link of my own initial assessment of Carii with a first view at its appearance and functionality, followed by my top 3 reasons why I do believe it is not just another social media clone.
 
3 Reasons to Consider Carii, Not Just Another Social Network.
A few weeks ago, I was asked by the developers to come and take a look at "Carii" described as a new private community based "social media" website. Well, my initial thoughts were, after getting nowhere with other new social networks like 'Ello, "oh no, not...
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Glad you saw that as constructive. I know I come on strong. it comes from a good place :) you get points for monitoring and responding. :)
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Andrij “Andrew” Harasewych
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Unlimited Income! Industry Secrets! Anyone Can Succeed!
Have you noticed any red flags yet?  If not, you REALLY need to read this. Honestly, I'm just sick and tired of seeing people try to spam this type of stuff out, pretending to be business owners and marketers. 

Before you get involved in any business - ASK QUESTIONS! Ask for references and proof (Don't just go believing the testimonials on their own websites). And please, please, don't put in your credit card information until you've done sufficient research and asked a few people in the industry what they know about the business.

Beware of #scamartists and #pyramidschemes

http://andrij.co/blog/scam-artists/

Part 2 (Social Media Red Flags) coming soon to andrij.co!
If the internet has done one thing, it's that it's easier than ever for the average person to be taken in by shady hucksters and scams.
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Robert Brent's profile photoAaron Segal's profile photoSemra Ergun's profile photoChasidy Keller's profile photo
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All this article did was make me want cake...
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