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Tom Bukacek

MarketingFail  - 
 
Click fraud can stop a finely tuned PPC campaign in its tracks, end up demolishing your marketing budget and cost you sales.


Learn how to avoid this costly mistake and safeguard your campaigns to minimize click fraud this Christmas: http://blog.socialmediaadgenius.com/how-to-avoid-a-ppc-nightmare-this-christmas-click-fraud/
Click fraud can stop a finely tuned PPC campaign in its tracks, end up demolishing your marketing budget and cost you sales. If you've never heard
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Ben Brausen's profile photo
 
Seems you'd have to spend the majority of your time fighting fraud rather than focusing on seeing great results. In the end the work may all be misdirected as you still wouldn't accomplish your goals.

For a small operation with a small budget, the time required to fight fraud would take too much away from focusing on the rest of their PPC campaign. For a large company with a big budget, the amount lost to fraud is likely too small to waste the time on.

We need to push the advertising platforms such as Google, Bing, Facebook, Twitter, LinkedIn, and the rest to address fraud. It's can be fought far more effectively on their side than from our own place.
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MediaVision

MarketingFail  - 
 
Have you had to deal with a social media disaster?

To err is only human. And with social, the slightest mistake can have a snowball effect that can hurt a brand. We took a look at what we can learn from recent social blunders by brands such as Sainsbury's and their 50p challenge.

Please have a read and share with us your thoughts on our tips.

http://www.mediavisioninteractive.com/blog/just-for-fun/how-to-deal-with-social-media-disasters/#ixzz3FMgcQ4bR
How to deal with a social media disaster by avoiding Sainsbury's mistakes during the 50p Challenge backlash
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Vanessa Chiasson's profile photoMiva, Inc's profile photo
3 comments
 
Great read +MediaVision - some of the best lessons, in #socialmedia  or pretty much anything, can be learned from the most spectacular failures.
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WARNING Thousands at risk over harmful 'Peter Pan' email scam that downloads Cryptolocker virus.
Z&J News by #Jamer #DpXpc #Fitler 
https://plus.google.com/108808042748720164796 
 
WARNING Thousands at risk over harmful 'Peter Pan' email scam that downloads Cryptolocker virus.
Z&J News by #Jamer #DpXpc #Fitler 
https://plus.google.com/108808042748720164796 
Follow .Concept IT KidZ Inc. By Z&J www.ZilleJulle.com More by add / . /onlinepc , /facebook.
More....
A WARNING has been issued to thousands of Britons over a dangerous 'Peter Pan' cyber-scam.

Thousands of people have received the scam email claiming to be confirmation of nine tickets booked for a Bournemouth pantomime this Christmas.

The malicious email asks users to open attached e-tickets for the festive Peter Pan performance – but it instead triggers the download of a dangerous computer virus.

Security experts have urged users NOT to click on any links or open attachments found within the fraudulent email, which offers the recipient tickets to the 7pm performance of Peter Pan at the Bournemouth Pavilion, on December 23.

Derek Knight, of the My Online Security blog, believes those conned into opening the attachment could find they have inadvertently downloaded the Cryptolocker virus – which locks users out of their own computer until a ransom is paid to cyber-criminals.

He added: "Almost all of these have a password-stealing component.

"Many of them are also designed to specifically steal your Facebook and other social network login details."

Online security websites blogs have offered advice on how to avoid being scammed [GETTY]

Many of them are also designed to specifically steal your Facebook and other social network login details
Derek Knight, of the My Online Security blog
Phishing attempts – such as the Peter Pan scam – typically claim to be from well-known banks, or institutions such as HM Revenue & Customs, trying to tempt users into downloading or opening files and links.

This latest scam is different as it purports to be sent from ticketing company BH Live – a genuine Bournemouth-based company who are indeed hosting a Peter Pan production this Christmas.

Since the scam started, the company has been flooded with confused calls complaining about the dangerous email – as confused users query the £145 purchase using a MasterCard with the last four digits 7006, as shown in the virus-infected email.

The Peter Pan scam is similar to the recent Apple cyber-scare, which capitalised on recent fears about the level of security provided by the tech giant.

That scam sent a branded email claiming the user had suspicious purchases on their iTunes account.

Security blog Symantec warns online users to be wary of any unexpected emails asking for confirmation of payment or account details.

It added: "If the victim does so, the attackers will presumably harvest their credentials for exploit or resale".

By: Aaron BrownPublished: Wed, September 10, 2014

http://www.express.co.uk/news/uk/509240/Britons-warned-about-Peter-Pan-email-scam-ZilleJulle.com
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Jamer “DpXpc” Fitler's profile photo
 
Help for CryptoLocker victims as file-unlocking
https://plus.google.com/108808042748720164796/posts/9do3morLbMR
post was remove
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Mohammad Aminian

MarketingFail  - 
 
 
Just released: A refreshed version for Windows 8 with new free stickers, Last Online and Seen statuses, photo and video descriptions, and more! Download it now: http://bit.ly/18VJCG6
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Jason Pelish

MarketingFail  - 
 
If you have evidence where other online professionals are committing fraud, is it wrong to "out" them?
 
This is very old. I have better actual evidence that was pulled from Facebook itself, a follow up to this article below that I never published because it was too damning. Should I publish it to add fuel to the fire?

http://www.clickwhisperer.com/2011/10/07/old-school-jacking-new-media-chaos/
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Andrij “Andrew” Harasewych's profile photoJason Pelish's profile photo
2 comments
 
http://www.clickwhisperer.com/2014/02/11/something-fishy-facebook-ads/

This is what I found back in 2011. I'll do a unique post for it.
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Mark Durney

MarketingFail  - 
 
Earlier this week, AJAX became social media strategists' latest darling due to its branding of a tool that cleans your Facebook and Twitter accounts of old likes and unwanted bot followers. Unlike a game, this API-connected app provides some helpful/functional value to consumers. However, the case is a great example of a marketing fail because AJAX doesn't maintain any social media accounts and thus it hasn't engaged with its new community. In addition to offers and fun tools, brands must recognize the fact that today's consumers expect them to engage in a two-way conversation.
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Edouard Hancock's profile photo
 
I shall treat this electronic community as I treat real contacts: i.e. as equals who need to be heard  before being made the object of judgement or deconstruction !
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Mike McGrail

MarketingFail  - 
 
Here's a great idea, let's make a demo video that shows of our product, but make people give us loads of data before they can view it... Bad idea! That's exactly what salesforce have done in this ad I noticed on LinkedIn today. Read why this approach is so bad, and my advice for making the most of LinkedIn sponsored updates below... 
We look at a recent LinkedIn sponsored update from salesforce.com that is the perfect case-study in how not to use this advertising format! Advice included!
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Mark Durney's profile photoMike McGrail's profile photo
2 comments
 
+Mark Durney I agree Mark, if this was high-value, then I can see why they may gate it, but this is just silly! 
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If you are going to create a fake profile for business sharing purposes, I have four rules for you:
1. Don't!
2. If you chose to ignore rule 1, don't use anyone's photo but your own. 
3. If you chose to ignore rules 1 and 2, don't use the photo of a MINOR who was murdered just a few years ago.
4. If you chose to ignore rules 1, 2, or 3, DON'T POST IN THIS COMMUNITY.
 
+Google+  #MarketingFail  of the Month
The most abhorrent marketing strategy I've seen yet.
Not only is this company using fake profiles... but the fake profiles they use have the photo of a young murdered girl from New Zealand.

+Qudos Animations +Qudos Animations +Sienna Price +Elena Cole +Violet Murphy +Hugo Reynolds +Frank Berry +Connor Harper 

Please share, and join me in reporting these profiles, as well as letting this company know on their social media channels that THIS IS NOT ACCEPTABLE.

I had to drop everything I was doing and share this. Am I over-reacting? What do you think?


(From the Google+ Social Media Strategy community. Over 70,000 strong. We take spam seriously. www.socialmediastrategy.info)

NEWS SOURCE USED IN POST: http://www.telegraph.co.uk/news/worldnews/australiaandthepacific/newzealand/7187728/Teenager-denies-killing-British-schoolgirl-Liberty-Templeman-in-New-Zealand.html
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Adrienne Hollis's profile photoJill Meridith's profile photoJames Joseph Howard's profile photoDan Polley's profile photo
7 comments
 
Sickening!!
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Gaming social media is never a winning strategy

Music industry giants have taken a big hit as YouTube deletes millions of fake views of their videos.

According to the article: "The unprecedented move left Universal with just five videos on the site - none of which were music - and Sony with just three. 'This was not a bug or a security breach. This was an enforcement of our viewcount policy,' YouTube announced."

The bottom line? It doesn't pay to fake on social media.
Eventually, you will be outed. Then things will be worse than if you'd never cheated. Solution: just don't do it. Go through the hard graft of hiring a good team, crafting sound strategy and striving for excellence in implementation. In the long run, that's going to build engagement, loyalty, leads and conversions much more reliably than artificially inflating numbers

#socialmediamarketing   #youtube   #cheating   #musicindustry  
The biggest hit was taken by Universal, home of Rihanna, Nicki Minaj and Justin Bieber, which lost more than one billion views from its total of seven billion.
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Steve Mullen's profile photoHarris Social Media LLC's profile photoOnBRM's profile photo
15 comments
 
As a follow-up, when politicians try to game social media, they especially look bad. http://www.buzzfeed.com/andrewkaczynski/oops-we-can-see-you-edit-wikipedia-guys
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Bill Gassett
moderator

MarketingFail  - 
 
Don't Be a Social Media Loser
While this article specifically addresses what real estate agents shouldn't be doing in social media, the advice applies to all businesses!

So many people do not understand the proper usage of social media. Instead of being social and building relationships garbage is thrown in peoples faces like only a telemarketer could do.

Take a look as I share the mistakes made in five popular social networks including Twitter, Facebook, Linkedin, Pinterest and Google+.

#socialmediatips #socialmediastrategy #realestate  
Bill Gassett By Bill Gassett It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various...
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Vivek Modi's profile photoBrian Lang's profile photoAlessia Campoli's profile photoBusiness Support Network's profile photo
13 comments
 
yes
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Gary Sharpe

MarketingFail  - 
 
Last time I was in these parts I was waxing lyrical about youtube annotations and doing a lot of interesting stuff with them (remember +Andrij Harasewych ?). That project failed. I now advise that business avoid using youtube annotations as part of their marketing strategy for 3 reasons.
1. they don't scale and appear different on each view
2. they require flash and are actually invisible to significant proportions of mobile device viewers
3. they are untidy and you can spend ages lining them up but when viewed  on different platforms, they become irritatingly misaligned.
So they are just not worth the risk in their current form as they can actually damage your brand.
 
Spot the Difference: YouTube Annotations Don't Work #1
YouTube annotations allow you to place clickable notes, speech bubbles, labels and boxes anywhere on your videos. You can use these to allow your viewers to move seamlessly to another point on the video, to another video or to external websites. You can als...
YouTube annotations allow you to place clickable notes, speech bubbles, labels and boxes anywhere on your videos. You can use these to allow your viewers to move seamlessly to another point on the video, to another video or t...
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Andrij “Andrew” Harasewych's profile photoSteve Faber's profile photo
2 comments
 
+Gary Sharpe thanks for the #YouTube marketing insight. Great points re: annotations. 
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sandy pham

MarketingFail  - 
 
Social media lessons taken from World Cup buzz

88 million people had more than 280 million interactions on Facebook during the World Cup final. We can only imagine what those numbers are for all other social media platforms. It is only valid to consider that there are major lessons to be learned from the power of social media during such global events. 

A few weeks ago, Royal Dutch Airlines angered thousands of people as they tweeted an insensitive remark to Mexico fans during the end of Netherland v Mexico match. This post shares with you reasons why multicultural mindfulness has such increasing importance with your digital conversations and overcoming ethnocentrism is key.

Full sourcehttp://www.masterword.com/blog/2014/07/critical-business-globalization-lessons-from-the-world-cup-social-media-what-you-can-learn-from-dutch-airlines-tweet-fail/

#socialmediatips   #worldcup2014   #globalization  
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Point Green Home Solutions, LLC's profile photosandy pham's profile photoaxelle cadet's profile photoLiana Kely 's profile photo
2 comments
 
Glad I provided something of value to you! +Point Green Home Solutions, LLC 
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Melissa Terrazola

MarketingFail  - 
 
Great ideas and tips! "Beware of self-starting videos and even moving images. These often encourage people to back out of your website and never visit again."
Chances are you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the number of visitors who land on one of your web pages and then immediately click back or leave in some way.To read the full article, click on the image or title. Get your Free Business Plan Template here: http://bit.ly/1aKy7km Via Stef...
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AJ Kulatunga

MarketingFail  - 
 
What Do You Think Strategists? This is a new campaign from the Government of Queensland here in Australia to educate their people on the Dos and Donts of Social Media. I understand the need for the method of communication but the implementation of the strategy is completely disjointed, slightly insulting and open to incredible ridicule - which would definitely defeat the purpose of the original campaign. Government employees aren't six years old and shouldn't be treated like it.  What do you think?

HT +Catriona Pollard 

#socialmedia   #socialmediastrategy   #socialmediapolicy  
 
The Queensland government has published a “simple internal communications tool” to “help educate staff across a number of government departments about social media policy and the use of social media” on YouTube.  Sound like a good idea?
Government enlists cartoon hero to save public servants from perils of social media.
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Steve Faber's profile photoAJ Kulatunga's profile photo
4 comments
 
+Steve Faber Good point Steve! Shame they couldn't get it right. 
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Chris Reyes

MarketingFail  - 
 
Disabling comments and then asking people to guess what you're making is not good engagement and alienates you from your community. The fear of bad comments should not outweigh your attempts to connect.
 
Something's coming ... Any guesses?
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MakerBot's profile photoMark Traphagen's profile photoBj n Nina  Kilgore 's profile photo
8 comments
 
+MakerBot it's like having your phone line cut and wondering why no one ever calls ;-)

(I can see some younger readers scratching their heads and saying, "Phone line? What's that?")
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Phill Hocking

MarketingFail  - 
 
seriously i am about to ditch +LinkedIn entirely and feel this is epic freaking fail....
 
wow... +LinkedIn totally just hijacked my gmail contacts and sent invites to about everything that it possibly could in a way that seemed to ask me for my informed consent casually... but really was a complete hijack and very aggressive. 

seriously +LinkedIn  i am very pissed and will not use your guys' service if you keep doing shit like this - as your platform really never has provided me anything of value  but seems to want my money (that i don't have) every step of the way..... when the real social networks never piss in each other's pool like that. 

seriously guys, wtf brah!?
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Bryan Fleming's profile photoThilak Rao's profile photoJanet Carr's profile photo
6 comments
 
I recently ditched LinkedIn after the most recent hack. That's very spammy! 

My only pet peeve is that I receive tons of Invitations, even though I have opted-out! 
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Nigel Ohrum
moderator

MarketingFail  - 
 
Top Social Media Mistakes of 2013 by Masters in Marketing. 

Not only do they cover some of the big social media blunders this year, but note the related tips. Good advice.

Full-sized infographic:  http://www.marketingtechblog.com/top-social-media-mistakes-2013/ +Douglas Karr 
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Webpresence Ltd's profile photoJesus Jahve Juarez's profile photoTheDrawShop's profile photoAdrienne Craighead's profile photo
4 comments
 
thanks for sharing; some interesting faux pas.  Their in-line tips are good reminders particularly "choose your words wisely" and "self-awareness is key" as it relates to knowing your audience and recognizing everyone's points of view are different.
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Kathy Nicholaichuk

MarketingFail  - 
 
"This frustrating scenario of brands talking, talking, talking in social media but never saying anything of value other than "we're great, you should give us more of your money" is the epitome of Caveman 2.0 syndrome." Jay Baer in "Youtility"
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ECommerce Outtakes's profile photoKathy Nicholaichuk's profile photo
3 comments
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Lindsey Weintraub

MarketingFail  - 
 
Anyone else see this tweet by spaghettios last night? What do you think? 
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Lindsey Weintraub's profile photoFatemeh Fakhraie's profile photoKieran Mcgee's profile photoRonald Petrovich's profile photo
15 comments
 
I hate, hate, hate, hate, HATE when brands do this. 
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