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When PR goes bad

A PR teams goes crickets silent on social media and when they do respond, it's to insult a viewer.

This fight doesn't even make sense. We don't see the earlier tweets from  the councilman to see if they were a tad snarky right from the start, but even so, +The Weather Channel should have just corrected the picture and be done with it. Hopefully, the company has replaced their social media manager.

#prfail   #whencompanyprgoesbad   #customerrelations  
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SUBHASIS SAHOO's profile photo
 
HOW R U
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Avoid using simple passwords. You will be hacked!

It's also good business practice to advise your clients not to use simple passwords. This especially applies if you are using their social media accounts or popular CMS software such as WordPress. 

#socialmediarisk   #securitybreach   #passwordsecurity  
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Karol Taylor's profile photoHarris Social Media LLC's profile photoJohn @ HowToBeHeadhunted.com's profile photo
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It's easy to make good passwords, and there are several options for managing passwords. But yes +Georges Remboulis there must be a better way... 
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Mike Kappel

• Risk Management  - 
 
 
Patent Trolls are bad for startups, businesses, entrepreneurs, and the USA in general !!  This article discusses startups.   #startups   #patenttrolls   #lawsuit   #smallbusiness   #entrepreneur   #venturecapital   #mergersandacquisitions  

But, patent trolls will also deliberately sue an existing small business (who has shallow pockets) in their law suit against a big business (who has deep pockets).  The patent troll knows the small business will quickly cry for mercy under the financial weight of the lawsuit,...and settle...even if they didn't do anything wrong or if they simply infringed on the patent inadvertently.  

Then, the patent troll can show the court a precedence whereby the small business admitted to infringing on the troll's patent (even if was an inadvertent infringement), and that small business settled for "X,XXX" dollars for each occurrence of infringing.  THEN, the big business with the deep pockets suddenly has a real problem, because the court knows that "one business" settled for "X,XXX" dollars for their puny number of infringements, so that big business now needs to pay "XXX,XXX,XXX" dollars for their many infringements.  

Here's one article on Intellectual Property which is a starting point to avoid this problem.  http://www.patriotsoftware.com/small-business/blog/what-is-intellectual-property/  However, I recommend to all small businesses, never copy other peoples' stuff (of course), but make sure to go to extra lengths to document all creative works you your company creates from scratch (e.g., software).  Keep great records of your creative process.
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Enrique Salazar Ramirez's profile photoarooj ijaz's profile photo
 
Get trolls out of here too!
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Timo Luege

• Risk Management  - 
 
Two presentations from last week’s “Social Media and Resilience Workshop” that look at how social media can be used to manage internal risks and respond to external crises. http://sm4good.com/2013/07/24/presentation-risk-management-social-media/
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Jerry Low

• Risk Management  - 
 
I bet 99% of us focus our marketing campaign on Google. Could Bing take over as the preferred “search engine” of choice? And what does that mean for businesses marketing on search engines?  Read http://bit.ly/186Ry5B
 
Could Bing take over as the preferred “search engine” of choice? And what does that mean for businesses marketing on search engines?  http://bit.ly/186Ry5B
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Jerry Low's profile photoGreg Trujillo's profile photo
2 comments
 
+Greg Trujillo Great comment. And you are right about YouTube being #2 in the search war. 
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Tom Liacas

• Risk Management  - 
 
I invite your reactions to my #Social Survival Manifesto, an eBook written for warn late corporate adopters of the reputation risks generated by doing social media poorly or not at all. This text has been endorsed by some VIPs in PR and Crisis Communications but wanted to have some social media strategists have a go at it!
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Simon Kensington-Fellows's profile photo
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DragonSearch

• Risk Management  - 
 
If you missed the +The Associated Press  hacking news yesterday (which, ironically, would have been syndicated and confirmed by the AP) +Matt McGee  gives the rundown & lessons from the latest high-profile twitter account hacking.

Our question: is Twitter the only target? Will we see evidence of hacking in more social platforms?

Thanks to +Danny Sullivan  for sharing the +Marketing Land post.

[Jillian]
 
The tweet from the AP about an explosion in the White House turned out to be due to the AP being hacked, fortunately. But as the latest in a string of media accounts that have been hacked, Twitter is warning that people review its tips on maintaining account security. And two factor authentication, that some want? No new product news to announce, says Twitter — but there are signs this may come.
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Mark Durney

• Risk Management  - 
 
For anyone interested in #data  and #privacy  I urge you to read this to further your education. The rules governing personal data need to be flexible enough to enable new business models, accommodate technology evolution, enable user trust and meet the requirements for user transparency. Will individuals ever own their data?
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Brendan Wilde

• Risk Management  - 
 

Social Media Crisis Management

Social Media in itself does not create a crisis - companies and lack of policies and protocols can.

Here are two synopses of recent high profile social media crises, what happened, the reponse and what could have been done to prevent the crisis in the first place.

Full infographic available here: http://www.osborneclarke.co.uk/sm-crisis-management  
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Brendan Wilde's profile photoTim Downs's profile photo
2 comments
 
+Tim Downs couldn't agree more on common sense factor
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Mark Durney

• Risk Management  - 
 
When can working with your competition and promoting them on your social channels benefit your business? Is coopetition worth the risks involved?
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Mark Durney

• Risk Management  - 
 
Is your brand or client prepared to handle negative feedback on #social? Does ignoring feedback whether positive or negative result in poor customer experience? Here's some great tactical advice on preparedness.
Use the tips, based on new research, to better understand and execute Facebook ad campaigns, social media strategy and social media engagement measurement.
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Rick Vargas's profile photoDigital Insights's profile photoCeleste Van der Watt's profile photoDavid Phillips's profile photo
3 comments
 
Good tips. 
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Andrij Harasewych
owner

• Risk Management  - 
 
No person or organization can ever be 100 percent safe from hackers.
Check if you have an account that has been compromised in a data breach: haveibeenpwned.com

Image: http://www.ipost.com/blog/data-breaches/prepare-to-be-hacked-anonymous-is-coming/ (Advisorwebsites.com)
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Harris Social Media LLC's profile photoValarie Harris's profile photoLeanne Peard's profile photoRoss Quintana's profile photo
2 comments
 
This is nothing compared to the cost of corruption from corrupt governments and corporations.
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Mark Durney

• Risk Management  - 
 
What are your top marketing no-no's for #social? Talking about yourself, creating complicated experiences, and being on every network are definitely my top three...
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Eduardo Mancioppi's profile photoDreamer'z Creationz by Jeweel Kade Teresa Castle Foster Stylist's profile photoTomas Martinez's profile photoJabu Madlala's profile photo
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, .
#_and,


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Mark Durney

• Risk Management  - 
 
There's always plenty of confusion when it comes to #data  and #privacy  around digital marketing. Here's a good explanation of a few of the nuances.
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Hootsuite

• Risk Management  - 
 
In 2012 “password” was still the most common password (and we wonder why accounts get hacked).

Part 3 of our five-step guide to better social media security tackles password security. The entire free whitepaper can be found here http://ow.ly/lB3Zy 
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Ulrike Singer-Bayrle's profile photoStarboard Media Group's profile photoJosh Shillair's profile photoEmily Dingmann's profile photo
 
That is so great, I didn't know people actually used 'password' as the password...
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Hootsuite

• Risk Management  - 
 
Do you know who has access to your company’s social media accounts? Are you sure?

Bringing corporate accounts (but not messaging!) under central control is a simple way to improve social media security.

Our five-step guide for better social media security can be found here: http://ow.ly/liCpy
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Scott Linne's profile photoMaureen Charlton-Bennett's profile photoSpotLight Around Town's profile photoMarco Andreassi's profile photo
 
+Martin Charlton-Bennett Think this will be of interest to you
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Social Republick

• Risk Management  - 
 
Do you have a crisis plan in place when it comes to your social media?
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Shane Ambrose's profile photo
 
Planning is futile against organized networks that demand to negotiate..
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Social Republick

• Risk Management  - 
 
What the United States Army knows about social media. Insightful read. 
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Mark Durney

• Risk Management  - 
 
Anyone who works with publicly traded companies, this will help clear up some of the confusion... CEOs can now post, blog or tweet as long as they inform investors about their #social media #strategy first 
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The Social Firm

• Risk Management  - 
 
Today, the author of our guest blog is Jonathon Jasper. He currently works as the #Communication #Coordinator for Time Warner Cable where he oversees social media for #Ohio and #Kentucky

Jonathon shares with us his take on #Brand #Management and walks us through several interesting examples!

What is your take on Brand Management?
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