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Kok Hong Poh

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What I hate about LinkedIn: Faux #analytics that drive only output, not outcomes.
LinkedIn has integrated game mechanics into their service and used it to drive engagement. Let’s take a closer look at the Gamification of LinkedIn:
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Kok Hong Poh's profile photoGary Sharpe's profile photo
4 comments
 
I'm with you there, brother!
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anti guru
moderator

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By not being afraid of perceived “competition,” and instead embracing a shared work and growth environment, you can create something that is bigger than the sum of it's parts!
By bringing in multiple influencers, multiple audiences, you can create a shared platform for yourselves and others that would vastly outperform anything you could each do on your own.
Just as I believe not everyone in the world needs to have a blog - not everyone needs to start their own community.
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Heather Koroll's profile photoPatricia Castle's profile photo
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Gary Sharpe

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I had recently started a section on the back-to-basics guide on the theme of Facebook. However, this week I encountered a LinkedIn group which seems to have completed lost sight of what appropriate modes of behavior online are. All too often we see folks doing and saying things online, putting them in writing in the public domain, which would be considered far outside their cultural norms in real life. Facebook is the worse place for this and there one can find many terrible examples of it getting out of hand (the phenomena of "trolling" is one example, but there are more subtle ones, like using "Likes" to gang up and bully someone). In social media for business, this aberrant behavior is termed "unprofessionalism".

LinkedIn is nowhere near as bad as Facebook, but there is still a lot of it about. Indeed, we often have to raise the awareness of people to the fact that the User Agreement they signed up to is contractually binding and the Do's and Dont's are not guidelines but the rules that you have agreed to.

I thought that we could use the back-to-basics guide as short cut reminders of these rules, which when any of us see someone we feel is acting outside them, then the relevant infographical snippets can simply be posted as a red flag in any discussion.

To my mind, the most important of these is to act in a professional manner at all  times. The problem with this the definition of professionalism is a very gray area. Even "courteous" is such a strongly cultural concept. We in the west have very different understandings of what courtesy means than in China or Japan. The concept of "losing face" simply does not come into our modes of behavior. Having lived in the US, I can tell you there are subtle but profound culture difference in what is considered courtesy as compared to the UK. Even in the UK, it is very regional. Here in Yorkshire we are renowned for being blunt, straight talkers and direct to the point. Our Southern countrymen can find this rude or discourteous. It is isn't. We simply feel that it would be discourteous to be dishonest about things or to skirt issues.

While discourtesy can be in the eye of the beholder, when someone alerts you online that they feel you are being discourteous, then to be insensitive to this or to carry on regardless, is unprofessional. As is any deliberate attempt to goad, be rude, irritate, anger or upset someone. This does not mean that heated or robust technical discussions can not take place or that strongly held points of view cannot be expressed. I also believe that inherent in any definition of professionalism should be being open and accepting of critical feedback and being a reflective practioner: both receiving and giving constructive criticism is part and parcel of being professional and business like. But that is far cry from being abusive. When a group of people are being collectively discourteous to a single individual that is far worse. It is cyber-bullying.
 
Back-to-Basics Guide on the LinkedIn User Agreement.
I had recently started a section on the back-to-basics guide on the theme of Facebook. However, this week I encountered a LinkedIn group which seems to have completed lost sight of what appropriate modes of behavior online are. All too often we see folks do...
I had recently started a section on the back-to-basics guide on the theme of Facebook. However, this week I encountered a LinkedIn group which seems to have completed lost sight of what appropriate modes of behavior online ar...
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Gary Sharpe

Authority  - 
 
Further to my earlier post on pinning G+, I would now like to reveal why I'm so happy its finally here.

I believe that if we think about this as an innovation, the possibilities are quite profound.

1. Google+ images can contain enormous amounts of information as can a pinned video or animation. Its a really pity that the implementation of youtube annotations is not fully satisfactory otherwise we could pin a veritable website to the top!

2. We can provide links to other posts. This means that we can have section headings in the pin, making others posts effectively pinned, and then those can have their own links with subheadings etc.

In essence we can pin our entire content to the top which can be reached in two clicks. No more scrolling or unknown content on the page?

3. A pin is a gateway back and forth to the rest of our online places...
 
My Thoughts on Pinned Posts for Google+.
In my previous post today, I highlighted that one can now pin posts to G+ profiles and pages. I said I was very happy at this news. I would like to tell you why. It is because having a pinned post is a potential game changer for G+ users and the way we will...
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Gary Sharpe's profile photoTrevor Butcher's profile photoThe digital nerd's profile photo
6 comments
 
This reminds me of a decade ago when I ran some Yahoo groups, and managed to upload a website into each group's page with an intro and link on the 'introduction'..
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Sofie Sandell

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Hi everyone, I shared this story about mini-trolls in social media yesterday. What's your take on it? Are people more rude online than they would dare to be in real life? I often speak about personal branding and everything we do and say online is having in an effect. Please check it out and share your view. Cheers 
I spend a lot of time online in my social media networks such as LinkedIn and Facebook - and especially the groups. Sometimes I get to know people in a way that is disturbing our ’in real life’ (IRL)
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Staged Media Inc's profile photoBrant Bell's profile photo
4 comments
 
Thanks +Staged Media Inc!
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David Amerland

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There Are Seven Steps to Building Authority

Authority in the online world is built through seven steps: identity, conversations, sharing, presence, relationships, reputation and communities. Each of these requires that online activities have the same data density and attention to detail as offline ones.

The reason most companies don't even get to this stage is because they are still struggling to get out of one of three common social media traps (or sometimes all three). 
Social media is a sink hole. A company can pour all its available manpower and time, yet still barely make a dent. There's a natural tendency to make three critical mistakes. Almost every business makes them at one time or another. Let's see what we can do better, and how to avoid the traps...
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We are Social Media's profile photoTonte Bo Douglas's profile photoAndrij “Andrew” Harasewych's profile photoᏩ가을동화 (ᏌиequalᏩ)'s profile photo
4 comments
 
I like to think that you can't build authority WITHOUT establishing a unique and interesting voice for your Brand.

Find your voice, find the right Social Media Channels to showcase that voice and engage with others as well as promoting your content and you should be on the road to Building Authority!
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How many social media experts does it take to change a light bulb?
Personally, I hate the term “social media expert” because it implies an authority over something that refuses to stand still. And that’s just silly.

Social media marketing is like eating soup with a fork: With practice, and the right chunky soup, you might get more in your mouth than on your shirt. But you’ll never gain total supremacy (or should that be soup-remacy?) over your meal. It just moves too quickly.

The best practitioners understand their limitations and are continually learning, exploring, and experimenting as the social media and technology landscape constantly evolves around them.

Please read the rest of this article. It's utterly fantastic, and quite on point. It may be from a few months back, but still worth a few minutes. I really can't say any more than that, I want you to click.

http://contentmarketinginstitute.com/2014/04/true-social-media-talent-amongst-experts/
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Trevor Butcher's profile photoJason How's profile photoChristina Talbott-Clark's profile photo
4 comments
 
As always...from the "balanced" point of view, technical details are important and should be the focus until you get the hang of it. Else, you need to hire someone to do it. Many times, I've seen marketing dollars go to waste because strategies are not platform specific enough due to a lack of understanding of the platform both technically and non-technically. Of course, I'm not talking about those "what time you should post" kind of technical detail, but "what tools should you use to run this ad" kind of technical detail.
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Steady Demand

Authority  - 
 
This is a perfect example story on strengthening your community, which ultimately ends up in strengthening your business. 

Helping others achieve their goals, makes your business become the brand leader. And there are many tools to help you do this.

h/t +Christina Blount Presnell for sharing this inspiring story!

#SDprotip   #steadydemandtraffic  
 
Too Much Industry, Not Enough Heart?
Just Building my Brand isn't Enough
How Community Collaboration is taking Center Stage

When I first wrote the business plan for +Yarn Mountain  in 2010 (pre-G+ days) it included a community centric model, where the community would thrive and grow along with the brand.  As the business grew, it fell more and more into the industry standard and best (sometimes worst) practices.   It looked like everyone else.   "This isn't it.",  I said, pointing at the pages on the screen.   “We missed the vision."   Yes, we built a tremendous community, and amazing world-wide connections are happening every day, but somehow we never truly connected the two.  The focus was wrong.  Maybe not wrong in the eyes of the industry standard, but wrong in my eyes.   There was too much industry, not enough heart.   Change was needed to ensure the community truly benefits t's members and positive global connections are taking place. 

So, we flipped some tables.    
Instead of showing the community everything the world has to offer them this Fall, we began showing the world what this community has to offer  
Collaborative efforts like this one (http://goo.gl/bu2dU7), with community member, +Ray Whiting ,  owner of +Knitivity  and another (http://goo.gl/hpXaHw) with designer +Joan Laws , have become the featured products on the website.  There are nearly 7,000 pairs of talented hands in The Knitting Lodge community, and many of them are individual yarn dyers or designers, working to build their own brands, but needing a bigger voice..  Popular commercial brands are still offered, but they have to back up to make room for what’s unique and different.  The business plan is being revised and evaluated, along with migrating to a more community-friendly e-commerce platform.  By shifting the company focus to helping the individual small businesses within The Knitting Lodge community reach their goals, the whole community benefits and becomes stronger.  *Everybody wins.*     That's Knitting the World Together in a Really Fun Way! 

Enjoy your day, Everyone!. - Christina

h/t  +Yarn Mountain 
#collaboration #small business #smb  
Photo Credit:  Laurel Hill Online
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Nadine Brown's profile photoCarina Sarmiento's profile photo
 
I like this picture alot!
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Vf2fj
 
Feelin' great.
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Steady Demand

Authority  - 
 
6 Deadly Sins you could be making as a business
The Holiday season is upon us, and wow, this year has zipped by so quick. We all get caught up in the day-to-day of our businesses that we neglect what fuels us all year long — MARKETING.

#marketingstrategy   #influencemarketing   #sdprotip  

by +Ben Fisher  for  +1&1 Internet, Inc. 

    
6 Deadly Sins You May be Making as a Business: Part 1. 6-Deadly-Sins. The Holiday season is upon us, and wow, this year has zipped by so quick. We all get caught up in the day-to-day of our businesses that we neglect what fuels us all year long — MARKETING. Social media, search and display ...
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Ben Fisher's profile photoZara Altair's profile photoHasan Deniz's profile photoSteady Demand's profile photo
3 comments
 
Great post! With an incomplete profile, inactive presence, no strategy will make your brand sloppy online. It is like being lost in a jungle without a compass! 
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Luiz Centenaro
moderator

Authority  - 
 
% of top brands that have Social Knowledge Graphs

If you have been keeping up with SEO and the "Knowledge Graph" you will see that certain brands are authoritative enough to have their social profiles tied to their knowledge graph.

Interesting move on Google, taking attention away from their Google + which used to be the only social account tied to KG.  Shows that Google is focused on user experience.

If you have your own website and want to give the Knowledge graph a push you can add JSON-LD Markup.

For a human:

<script type="application/ld+json">
{ "@context":"http://schema.org",
  "@type":"Person",
  "name" : "Luiz Centenaro",
  "url" : "http://luizcentenaro.com/",
  "sameAs" : [ "https://www.freebase.com/m/0_kpwtr",
      "https://www.linkedin.com/in/luizcentenaro",
      "https://twitter.com/LuizCent",
      "http://www.pinterest.com/luizcent/",
      "https://foursquare.com/luizcent",
      "http://www.quora.com/Luiz-Centenaro",
      "https://plus.google.com/+LuizCentenaro/"] 
}
</script>

For an organization:

<script type="application/ld+json">
{ "@context":"http://schema.org",
  "@type":"Organization",
  "name" : "eCommerce Cosmos",
  "logo": "http://ecommercecosmos.com/wp-content/uploads/2014/11/ecommerce-cosmos-logo-307x69.png",
  "url" : "http://ecommercecosmos.com/",
  "sameAs" : [ "https://www.freebase.com/m/0_kq006",
    "https://twitter.com/ecommercecosmos",
    "https://plus.google.com/+eCommerceCosmos",
    "http://www.pinterest.com/ecomcosmos/",
    "http://instagram.com/ecommercecosmos",
    "http://ecommercecosmos.tumblr.com/"] 
}
</script>

Big thanks to +Andrew Isidoro  and +Elite Strategies for putting this research together.

Get more info on JSON-LD Markup @ http://www.andrewisidoro.co.uk/blog/get-social-profiles-knowledge-graph/

and see big brand research @

http://www.elite-strategies.com/seo-research-percentage-top-brands-social-knowledge-graphs/
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Luiz Centenaro's profile photoSteve Brown's profile photoVivek Modi's profile photoIsabelle Gordana's profile photo
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Avtar Ram Singh
moderator

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Marketers Are Becoming Smarter

This is some awesome news. Based on Salesforce's new research findings in which they spoke to ~5,000 marketers - they've come up with some fantastic research and information. I decided to put some of the interesting parts together in this LinkedIn post.

Marketers in 2015 will have a record-high number of technologies, channels, and tactics to choose from. The first step toward a solid strategy is finding focus amid the noise, whether that noise is coming from a social network claiming to own the most valuable audience or a pundit declaring that the CMO is now the chief officer of something new.

With an ever-greater number of responsibilities and tactics to test, marketers must keep a tight focus on the metrics that not only matter to their business, but also can truly be influenced. 

It's fantastic to see however that marketers are finally looking at the right metrics and making some very good calls based on these metrics.
Marketers are always under extreme scrutiny. If consumers aren't bashing them for bad advertising and cheap gimmicks, it's their industry peers talking about how other marketers are looking at all the wrong metrics and don't have their heads screwed on right. It's a tricky place to be in, ...
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Mahadi Hasan Patwary's profile photoTeguh Anantawikrama's profile photoEllen Vriend's profile photoHere-To-Please-You's profile photo
 
Marketers are becoming smarter - and should become geekier. The past years have shown that we have to know how digital marketing works - from transmitting the message to how backend works.
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Gary Sharpe

Authority  - 
 
I can evidence why the opportunity is simply huge. I decided for a trial to target my Facebook page directly at India.

I boosted a video on my page to India only. For £24 over a month it reached, get this,

500,000 Indians.

about

100,000 of these viewed the video.

90% watched the video to the end.

1000 of them shared or like the post.

Now imagine if just 1% were convertible to a sale or a B2B opportunity.

This to me is proof that encouraging and assisting Indians to get online and using it for business and trade is something that the world should think about doing on a very serious level indeed.
 
Why the World Needs India On Social Media.
There is no doubt that India represents a huge trade opportunity. We all know that. But what I have been investigating is how large a market would open up
simply if Indian business and consumers got onto social media/social
networking in the same way as w...
There is no doubt that India represents a huge trade opportunity. We all know that. But what I have been investigating is how large a market would open up simply if Indian business and consumers got onto social media/social n...
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Ryan Joneson's profile photoGary Sharpe's profile photo
3 comments
 
+Ryan Joneson the other argument is then for things like blogs where you get money for views, this is excellent news for everybody... Anyway, I'm thinking of digital or online products or services which can be bough anywhere in world. There is a huge untapped market which like you say is not fully engaged yet...
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Gary Sharpe

Authority  - 
 
I've put this one under  Authority/Influence as "authority"  was the theme of the original post by the great influencer +David Amerland, shared to this community by +Justine OBRIEN https://plus.google.com/104177669626132953795/posts/M7fekhaTG3z
This post arises from the engagement of that discussion with Justine and David. Here, I have taken the original infographic and shown my step-by-step thought processes. I had some ideas at the outset how the graphic's visibility might be  improved, but ended up at  this unexpected outcome of a mnemonic! Question is,  as a strategy, does this visual hook make viewers more likely to view the original post as I claimed?
 
Evolution of a Social Media Infographic: "PLUS MAGIC".
A while ago +Justine OBRIEN shared +David Amerland 's infographic below to the Social Media Strategy google+ community (reproduced here with David's permission). David Amerland's Original Justine started her post with "Getting your business noticed". I opin...
A while ago +Justine OBRIEN shared +David Amerland's infographic below to the Social Media Strategy google+ community (reproduced here with David's permission). David Amerland's Original Justine started her post with "Gett...
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Chris Whyte

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Just because someone followed or engaged with you, it doesn't mean they want what you have to offer. Chances are, they were intrigued by your bio, your logo or an article you shared. But that’s only the first step. They still might not know who you are or what you’re about. What you do after the initial contact makes all the difference. Do you want to come off as a brand that’s selfish and self-centered, or do you want to be seen as communicative and people-oriented? Rather than making the first interaction all about you, take the time to let a potential customer know you care about them.
First impressions count on social media. Here's a guide on how you can make a good one.
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Wagga Web Design's profile photoHannelie Pickering (Morris)'s profile photo
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Brandify

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Social media strategy for brands might have to change as customers warm up to anti-advertising networks like #Ello . How will brands shift gears to keep up?
http://blog.brandify.com/2014/10/social-media-engagement-litmus-consumer-perception/
Brands should be using social, local and mobile channels to maximize their reach. Historically however, the problem for brand managers has been finding a way to effectively utilize these channels consistently and at scale. And now, a new trend within … Continue reading →
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Brandify's profile photoGrant Vaughn's profile photo
3 comments
 
Thanks. Yes, I agree. Being during a time when I'm launching a promotion, this jumped out at me. Thanks for posting.

My "outside of the box" thinking cap is now on and set towards the future. 
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Ello Is a Wake-Up Call for Social Media Marketing

To understand upstart social network Ello, which burst into the spotlight this week — growing from just 90 members in August to a reported 30,000 new users per hour.

http://blogs.hbr.org/2014/09/ello-is-a-wake-up-call-for-social-media-marketing/
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Kristoffer Howes's profile photoVanessa Chiasson's profile photoWanda Baker's profile photo
6 comments
 
I'm in a wait-and-see mode myself with Ello. It's not exciting me at all but I may just be in the minority
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Maria Rangin

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Jerry Low

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The following graphic is extracted from an infographic published at The Loot not too long ago. The infographic made based on a recent polling - http://loot-app.com/2014/07/13/the-state-of-influencer-marketing/

While I don't take survey like this too seriously (a small size of sample doesn't represent the majority; survey results are more than often biased from the reality in my observation), here are some interesting 'facts' for your takeaway. 

Facebook is here to stay

It's interesting to see how Facebook is NOT going away when it comes to purchase influences. 

TV ads is #2 most influential marketing channel

Another surprising feedbacks - It seems TV is not going away soon as well. 14% out of 523 respondents say that TV ads is most effective at influencing them to make a purchase. 

The full infographic here: http://thumbnails-visually.netdna-ssl.com/TheStateofInfluencerMarketing_53c1cf1360ad6_w539.jpg

Have a look and share your thoughts here. 

#marketing   #influencers   #influencermarketing  
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Jerry Low's profile photoBusiness Baggage's profile photoMeraj BHutta's profile photoJeremy Gill's profile photo
8 comments
 
+Circus Social Absolutely. 
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Mark Traphagen

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Google Finally Kills Off Google Authorship

Read this in-depth article about the end of Google Authorship written by  and me for  

Google not only will no longer show authorship in global (logged out) search, but will no longer track any data from rel=author markup.

BUT Google+ posts will continue to show with authorship-style rich snippets in logged-in search for people who have the poster in their circles. For more on that see http://www.stonetemple.com/google-plus-search-power-personalized-punch-for-your-target-market/
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
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