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Andrij Harasewych
owner

• SM - Google+  - 
 
A data-heavy and comprehensive guide to truly understanding the benefits of Google+
This is FAR from your every day "Why to use Google+" articles that we moderate oh so often from the community, that tell us "Hangouts are cool" and that "images do well." This guide, from +Dan Petrovic at +Dejan SEO delves into the why?, how?, and huh? of the things we come across every day while managing a personal profile or business page. Data heavy!

h/t to +Jason Squardo 
A detailed analysis of Google+ platform with case studies, actionable tips, statistics and a visual guide to little-known features.
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Steven Cole

• HR / Customer Care  - 
 
Future of Digital Customer Service
With the +post ads announced yesterday I wasn't sure if this announcement went past people's radar.  +Samsung Support USA have announced a partnership with Google Helpouts to use it as a customer service channel. 

I think this is a step towards the future of high end digital customer service.  I am "one of those people" who will tweet a brand instead of calling a call centre, because I prefer a quick, digital response and hate touch tone call centre experiences. (Not sure if you can relate.)

Joining a Helpout for product advice is something I would enjoy doing as a consumer because it has the human touch with the convenience of digital. What do you think? Also this is the first instance I have seen of a brand doing this, if you have any other examples then please share.

Info: http://colehousedigital.com/helpouts-future-digital-customer-service/
Helpouts by Google. Helpouts were launched a few months back. It is a system whereby you can book time with experts across many different fields and learn
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I'm sure many #marketing  professionals have encountered plenty of people who don't see the value of #socialmediamarketing

I have a  #peeveoftheday ...

I have been going to a #personaltraining  boutique for years now. The trainers are some of the most talented I have ever worked with; especially one of the trainers who I have worked with personally for 8 years before she joined this #fitness  outfit.  

The owners are constantly complaining about lack of new business, etc. They think painting big letters that read "6 weeks till Memorial Day" is going to have a stampede of people running through the doors. Well so far, nothing.  I occasionally send them articles and have even created promos, FOR FREE, to try & prompt them...NOTHING.  I posted this image on their Facebook page to get some socialization going. They took it down.

Their business is existing; not growing. I have given them tons of free advice which has fallen upon deaf ears.  I love what I do; I especially love getting  #smallbusiness  up & running, so for me this is especially frustrating.

So here's the peeve; if you're business is not growing, your employees are stagnating & will eventually exit. I see my incredibly talented, highly motivating trainer demotivating right before my eyes. You can't be anti-social when you are growing a business.  It's time for this talent to exit.

What are you doing to grow your business?  How do you motivate your employees? 
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Cashmere Pen's profile photoAndrij Harasewych's profile photoHillworks's profile photoMohamad Zaki's profile photo
6 comments
 
Brutal honesty seems to have worked well for me.
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Zbra Studios
moderator

• Sales / Marketing  - 
 
Google +Post ads are going to be a game changer.

Now available to business pages with over 1,000 followers, +Post ads are looking awesome. They were first tested on a limited basis back in December with brands like +Toyota USA, and it looks like they had some pretty solid results. Google's reporting that Toyota saw 50% higher engagement than the industry average for rich media ads, and I can't say I'm surprised.

See, unlike Facebook, Twitter, or LinkedIn ads, Google isn't clogging its social network with these ads (thank goodness). Instead, it's pushing the ads out to websites in the Google Display Network (which includes over 2 million sites).

Not only that, but these aren't your typical image/headline/blurb ads. Instead, they're essentially embedded Google+ posts - which means you can introduce a whole new audience to your Google+ presence. When you think about how awesome a good Google+ post can be, you start to realize the kind of creative potential this is offering marketers.

The only bummer is that anyone with under 1,000 fans can't use it yet - and that includes us. Considering I've been toying around with a few test campaigns using LinkedIn and Facebook ads to do exactly this - promote a Google+ post - I'm really eager to try this out.

Why this is a game changer
- Incredible flexibility and creative potential for ads, utilizing the Google+ post features.
- Gives businesses the opportunity to extend their reach beyond their current Google+ circles and communities.
- Allows brands to speak directly with their audience, for better and worse.
- Gives any businesses on the fence about Google+ another push to finally join the party and create a page.
- Similarly, adds incentive for businesses who already have a Google+ page to revisit their Google+ social media strategy in order to start making progress toward that 1,000 follower entry level.

Really, the thing I'm the most excited about here is the potential this has to change the face of the marketing landscape, by bringing consumers directly into the discussion.

You can read my article in full here: http://www.zbrastudios.com/blog/what-are-google-post-ads/

Pin the image (you know, if you want): http://www.pinterest.com/pin/466263367643829660/

I also urge you to check out +Mark Traphagen's post on the topic. It seems Mark and I were writing about this at the same time, and I'm pleased to say it seems we're on the same page about a number of things here. He makes some excellent points I didn't touch on, like how these ads can add social proof, since - as an embedded post - it shows how many times the article has been plussed or shared already.

Read Mark's article here: https://www.linkedin.com/today/post/article/20140416220146-13325642-google-post-ads-bringing-engagement-to-advertising

h/t to +Strategy Internet Marketing for posting about this update in the SMP Community, and tipping me off!

What do you think about +Post ads? Are you as excited about their potential as I am? Do you disagree with anything I've written? Let me know in the comments!
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Anthony Okon-Williams's profile photoChris Steele's profile photoEugene Liang's profile photoTracy Wisneski's profile photo
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Pretty fantastic write up. Enjoyed that. Thanks. 
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Rocking Pinterest For Business Visibility
Here is a really well written article by +Bill Gassett on how to use Pinterest boards to acquire more business. While the article addresses real estate agents, much of the advice can be applied to other businesses.

There are some really good articles linked within the post as well. A few I noticed go out to the +The Social Media Hat owned by +Mike Allton who always does a nice job with reporting on how to use social media as a communication medium. There is also another on using Google Plus and Pinterest together on the +Market Leader blog as well.

If you want to take your #pinterest efforts to another level take a look at the post.

#pinterestforbusiness #pinterestmarketing  
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Alissa Johnson's profile photoCLIN D'OEIL PUBLICITÉ (Maurice) LTÉE's profile photoMichael J. Gallo's profile photoSara Wilson's profile photo
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I'm definitely intrigued +Bill Gassett - sending an email to one of our coders on the subject right now in fact!
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Adapting to Life With Zero Organic Reach

Just put down my thoughts on how people should approach the "new" era of Facebook content marketing - which of course, revolves around paid media. It might just be me, but I strongly feel that now - it's all about paying for the right posts, and doing what's right in terms of content.

Stop wasting your time with memes, little bits and bobs of content on your Facebook page that you used to put earlier as fillers. It's time to revamp what you've been doing and change the way you think about content.

For me - the #1 thing people get wrong is posting the SAME WAY they have been earlier, and putting $$$ behind posts that are about the brand that will get them sales.

That's... kinda crappy.

Over a period of time, your fans will ONLY see a lot of your posts about BUY THIS BUY THAT BUY THAT TOO and won't see the nicer content that they've always loved you for.

The solution? Post 2-3 times a week, and put a little bit of $$$ behind each and every single post - then see how they perform. I've explained this in much more detail in the post - and I hope you guys like this.

Full disclosure of course - yes this is my post. :) Would love thoughts and comments.
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shrij shri's profile photoJason HJH. Social's profile photoMark Strong's profile photoSteve Mattison's profile photo
7 comments
 
+Mark Strong i believe that Facebook estimates an accurate no for you when you input your budget :)
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"Products are made; services are delivered. Products are used; services are experienced." Here is a story to prove it:

In downtown Toronto (Canada) there is a legendary bagel shop, affectionately known to a few, as The Dirty Bagel. This title clearly distinguished it from a similar uptown restaurant named The Bagel which, "back-in-the-day", served similar meals to upper-middle-class women when they weren't taking their kids to the doctor, dentist or hockey practice.

As I recall, the downtown version was old, grimy, and well worn; while the uptown version was new, nicely lit, and ... cleaner. The waitresses in the new restaurant were middle-aged, chewed gum, had pencils stuck behind their ears and called everyone "Hon." The waitresses in the downtown version were old, spoke with thick European accents, and were just plain nasty. If you asked for an extra pad of butter or more cream for your coffee, instead of getting a "yeah, sure thing Hon" you would most likely hear something like, "Sophia, listen to Mr. Big Shot over here; he wants more butter. Hope he knows a good heart doctor ...” and as she turned to leave, you would likely hear some Yiddish profanity spoken under her breath.

Why would rich, privileged citizens who owned their own businesses, wore expensive silk suits, and drove Lincoln Continentals, put-up with a group of nasty old ladies who tossed plates on the table like curling stones and treated them like inmates? It was for THE EXPERIENCE.

The experience is what kept them coming back time and again. The loyal patron businessmen who attended The Dirty Bagel were old school, not an MBA in the lot. They survived the Depression and built successful businesses with little or no formal business education; profiting in conditions that were both hostile and perverse. But, no matter how successful they had become, they always remembered their beginnings and what was really important to them.

These men were characters who built businesses by force of personality and shrewd decision-making. The Dirty Bagel offered them an experience that kept them grounded and reminded them of the winding road to success.

That is the power of an "experience" (and a quick lesson in humility).

But, how does this relate to your social media efforts?

Consider this. Too many marketers have a sterile, functionally redundant, and generally impersonal approach that often lacks any kind of meaningful experience for the audience. In my experience, business owners who spend an unproductive amount of time concerning themselves with driving consumer traffic to their website often discount what happens when shoppers arrive.

If you provide your online audience with a unique experience, this is something your competition can’t steal from you. On the other hand, if all you provide your visitors is a commodity; eventually somebody else will produce that commodity cheaper and faster. If this is the case, you will very likely find yourself eating at your own version of The Dirty Bagel; not because you want to remind yourself of where you came from, but rather where you’re going.

#socialmediamarketing   #buildingrelationships   #wonderfulexperience
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Kristoffer Howes's profile photoFlora Violet's profile photoEric Enge's profile photoPatrick Berzai's profile photo
8 comments
 
Thanks +Kristoffer Howes - certainly good to know that someone takes us seriously! ;->
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Eric Enge
owner

• General Discussion  - 
 
Golden Rules of Social Media #9 - Thriving as an Introvert

1. Be an expert on something related to your business.  Make sure that it is of significance and value.

2. Know that people need/want your help related to your expertise. People need your help!

3. Find your passion. Fear is secondary to your passion.

4. Use the opportunity to express other parts of who you are. These are parts that you normally don't express, but they are part of you.

You can even use this strategy to go on camera in live hangouts or or on stage to present.  Remember that a large percentage of rock musicians are actually introverts. So maybe being a rock star is not for you, but it does not mean that you won't enjoy performing.  Embrace the opportunity and have some fun.
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Danielle Uskovic's profile photoMajeski Law, LLC's profile photoA A Lindsay's profile photoNasser Sadeqi's profile photo
10 comments
 
Thanks for sharing tips
 
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Sauber F1 Team

• Content Marketing  - 
 
How to promote your social media channels and sponsors all in one engaging infographic?! Check out the +Sauber F1 Team F1 steering wheel infographic! - The video provides information on the display that is not included in the infographic! Video:http://youtu.be/3k0l1f9An34

The links in the downloadable PDF are clickable. The sponsors are included in a unobstrusive way.
► engaging discussions and conversations
► branding for team and sponsors not only in the posts on social media, but also on print-outs of the infographic
► added information in the related video on YouTube

Infographic download link (PDF, 4.5 MB, A3), ENGLISH version:
http://bit.ly/2014StW_EN

Link para descargar la infografía en ESPAÑOL (PDF, 4.5 MB, A3):
http://bit.ly/2014_StW_ES

Link zur Infografik auf DEUTSCH (PDF, 4.5 MB, A3):
http://bit.ly/2014StW_DE ◄
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Pungkas Riandika's profile photoJohann Göschelbauer's profile photoVicente Valencia's profile photoSauber F1 Team's profile photo
5 comments
 
Thanks, guys.
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Wade Harman

• Sales / Marketing  - 
 
The Strategy of Your Words in Social
We can push people away or attract people towards us by the simple interaction of a few choice words.  

There's power in what you say to people and it can have a very positive or negative affect on how people view you in social media.  Are you holding yourself to a high standard?

This post also shows you the fact that you don't have to have a conversation with someone for them to hear your words.  Be careful and conduct yourself in a way that can always lead to positive relationships online.
Relationship marketing comes through the power of your words and what you say. One simple sentence can push people away from you or toward you!
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Rebekah Klochkoff's profile photoKristoffer Howes's profile photoFlora Violet's profile photoSteve Hanke's profile photo
8 comments
 
Exactly my friend, make words smile in the direction of those who just may be the right individuals needed to create opportunities.
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About this community

This is a heavily moderated/curated community talking about all possible uses of Social Media for business and promotion. This community may have one of the highest moderation bars of any community on Google+, but we do this to provide the best value for our members. Only active members may post, be sure to get active in at least one of our communities before posting yourself! (See links below) By taking part in this community, you agree to abide by the Community Policy. If you do not do so, the following actions may be taken against you or your posts. • A request/reminder from a moderator to post appropriately in the community • Removal of your post • Banning from the community In some cases, a moderator may decide to apply a higher level action against your or your posts immediately, without prior notice or warning. Please read the community policy before posting.
 
Interesting news story by the NYT about companies limiting a consumer’s right to sue if you engage the company online including social media channels. Do you think other companies will follow General Mills legal approach and do you think it will reduce a consumer’s willingness to engage with brands online?
The food company General Mills added language to its website to alert customers that they cannot take legal action against the company if they download coupons, enter a contest or connect with it in other ways.
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Andrij Harasewych's profile photoAnthony Dameika's profile photo
3 comments
 
Yeah, this is absolutely ridiculous beyond ridiculous. Especially considering how people like a product or service 6 years ago for a contest, and never get around to unliking it in the future.
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The message from Facebook is clear: Pay to Play.
However, some businesses have not taken this message very well. Some have left while others have thought of creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, which means that there will be exceptions. 

One of the workarounds social media strategists have recommended is to post more often. At first sight, it makes sense. Since organic reach has fallen, to reach the same number of users, if not more, you have to post more often. But as +Avtar Ram Singh said, this is the very practice that got us to where we are in the first place – the average user receives far too many stories that can be published in their news feed at any one time.

So is posting more often really a practical solution?

Weighting Avtar's suggestion of putting some money behind each post instead of posting more frequently revealed 3 key benefits:
1. You avoid the risk of irritating your fans
2. You increase the number of different fans who actually see your post
3.  You put less stress on your Page Manager (ha! Find out why in the post)

Despite the said benefits of both putting money behind each post and increasing post frequency, I found few disadvantages with posting less often while not paying to promote any post with my client. Our focus on quality of content has instead allowed us to achieve consistently high engagement rates as well as organic fan and non-fan reach.
The message from Facebook is clear: Pay to Play. However, some businesses have not taken this message very well. Some have left while others have thought of creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, which means that there will…
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Art Spencer's profile photoAndrij Harasewych's profile photoJason HJH. Social's profile photoTammy Connolly's profile photo
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Because sites like Google+ can support themselves using search and other advertising avenues. Same with LinkedIn, with their pro accounts to be able to access more data and messaging

There has to be SOME value in using the service for free. Otherwise people will go where they do get that for free.
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Jeremy Leon

• SM - Facebook  - 
 
Is anyone else feeling the increase in Facebook  newsfeed CPMs? We are! There's a way to get around it though, MAKE GOOD CONTENT! If you have high CTRs, you have a higher quality score and Facebook will reward you with lower CPMs! http://tumblr.247laundryservice.com/post/82841012504/facebook-cpms-are-rising
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Punch Bug Marketing

• Misc. Tools / Resources  - 
 
With pic.twitter integration you can now schedule images through Hootsuite using Twitter’s native programming. No more weird links that take users off Twitter to view the image. 

This change doesn’t happen automatically though. Here are the steps to set up pic.twitter publishing for Hootsuite.
It's easy to setup pic.twitter Hootsuite integration. Just follow these 5 steps.
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Zbra Studios's profile photoPunch Bug Marketing's profile photoBrett Snelgrove's profile photo
4 comments
 
+Zbra Studios We faced the same challenges before pic.twitter integration. The pro version isn't a perfect tool by any means but we find that it's well worth the money. Good luck with your decision! 
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Highlights from the 'SocialMedia & Broadcasting' G+ Hangout starting with the first one; ' Introduction - social media and broadcasting series '. In the 'About' section of each video you will find hyperlinked times to help you find points of interest.

1) Introduction
0:08 – Maliza: Introduction – SoMoLo Communications
0:30 – Maliza: Blog URL - http://speakupshutup.wordpress.com/ 
0:38 – Ari: Introduction – Digital AH
1:21 – Ari: Social Media Club blog URL http://socialmediaclub.org/blogs. Personal blog URL http://ariherzog.com/councilblog/
1:41 – Roger: Introduction – Digital Product Manager for Community Broadcasters, LLC
2:08 – Marisa: Introduction – Primea Broadcasting
2:33 – Richard: Introduction – Independent Social Media Expert
2:53 – Richard: Book Title – Social Media and The Three Per Cent Rule: how to succeed by not talking to 97 per cent of your audience http://www.amazon.co.uk/Social-Media-Three-Cent-Rule-ebook/dp/B00DI4H440 

2) Radio’s Social Media Revolution
0:07 – Ben: What kind of things do you see radio and broadcasting companies using social media for?
0:15 – Roger: Used as an additional source to broadcast information. The interaction component that radio is really good for is telephone and interacting with their listeners tends to get ‘lost’ in the world of social media. [Maybe] the people working in radio are slow to adapt to the tools. Interaction is what gets lost most from radio stations on social [media].
0:35 – Roger: The people working in radio are slow to adapt to the tools. Interaction is what gets lost most on social [media].
0:51 – Marisa: Interesting case study in South Africa of how radio stations are using social media is the Oscar Pistorius trial. Social Media has enable radio stations to use a lot of on-air content and putting it out on social media in very clever ways. 
1:14 – Marisa: Broadcasting/radio goes hand-in-hand with social media. There’s still a lot of confusion on what is the correct way of using it – some people are getting it right, a lot of people are getting it wrong. A long way to go in educating media and also the public.
1:51 – Ben: What are the differences between traditional media (Radio/Broadcasting) and social media?
2:02 – Richard: They are basically completely different. Traditional media is enslaved to its means of distribution. We talk about radio programmes, we don’t talk about audio programmes because radio is a means of distribution. We think that the content is important, but it’s not. The content in traditional media is defined by the distribution channels it has to operate in. 
2:40 – Richard: What’s happened with social media is that now anybody has access to a distribution channel, so the separation between content and distribution is now taking place. The social media revolution is simply the separation of information from its means of distribution. In a world where information is no longer constrained by a means of distribution… information can behave in completely different ways. 
3:06 – Richard: One of the biggest mistakes organisations make is they try and make what used to work in the ‘old world’, work in the new space and it never does. Trying to understand what happens in this new space is very difficult if you try what worked before, work within the new space.  
3:36 – Ben: How did the [Oscar Pistorius] trial look on social media? How did radio approach this and how was that information being shared?
3:45 – Marisa: We have a news brand called Eye Witness News and through our radio stations we had pop-up stations. We had experts speaking to our presenters… for up to the minute commentary on the trial. [The information is] obviously disseminated through social media. The hashtag that was used was #OscarPistorius and the feed on Twitter shows how much activity these was and is around the trial on social media. 
4:45 – Marisa: On the radio we cross live to the courtroom and while that’s happening, we’ve got a live blog which goes onto Twitter and Facebook. The public has responded really very positively to it; the conversation become broader and broader and I think that is essential to the survival of radio. We are unfortunately bound to how we distribute our product which is radio, but how do we take that product and make it live on other platforms?

3) Content: Keep your finger on the pulse.
0:45 – Ari: Radio stations are telling their listeners to visit them on Facebook, Twitter and in some cases use hashtags even in the course of speaking on air. Listeners look at that and call in to the radio station having seen that hashtag. There’s an integrated back and forth going on between radio and social [media]. 
1:15 – Ari: Even if you don’t have the radio on and you see mention of a hashtag or post relating to something that’s on the radio in your broadcasting region.
1:43 – Ben: What sort of information should a radio station or broadcaster be putting out?
1:55 – Roger: When you’re looking at creating content both for on-air and digital/social channels, the challenge when you’re a small, local radio station – there’s not necessarily a benefit from expanding that content to a global audience. How does that content translate from a local medium that only reaches so far to a national medium, where it is everywhere?
2:48 – Maliza: It’s all about content and its relevance. From a consumer’s point of view, relevance is really important. From our perspective, it’s important to always be mobile-accessible. 
3:36 – Ben: How do you identify what content is best to put out onto the social media channels?
4:02 - Maliza: We created a landing page based around the Royal Wedding in 2011 with all the information on the event. That extended to content that was put out on air, as well as tweets and Facebook statuses which all made up an extension of the radio broadcast. Everything we did on social media plugged into the content on the radio and was extended as a live point of view. ‘Keeping your finger on the pulse’ is very important for getting the right types of content in there at the right time.
4:50 – Maliza: If you listen intently to what people are saying during the show you get a good feel of where to channel your conversations and the types of content to put into a live broadcast.

4) Social Media’s relationship with Traditional Media
0:09 – Richard: Social media is a poor channel for distribution but it is a good channel for listening to what is going on; a lot of organisations do not understand this. From a broadcasting perspective, don’t waste time trying to develop content, but rather use it to find out what people are saying.
1:28 – Richard: Social media does not give you information that is the ‘truth’ in the same way that institutionalised media does, but is rather a process that allows you to work out the truth for yourself.
2:58 – Richard: When thinking of social media integration with local radio, you first need to know what the problem that local radio solves is. What is its objective? Once you know this, you can have two or three channels of distribution whereas before you only had one. Twitter maybe more compatible with radio as they are both live; radio is a better live format of information than television for example.
 
5) How do we define local radio?
0:06 – Roger: Radio solves the need for a local, live source of information. It is more live than a newspaper and more accessible than a television.  
0:35 – Richard: Radio allows you to have a greater perspective of what is going on in your local community. It will be interesting to see if online community will take the place of local radio just because it meets the same needs better; it is even more local. Hyper local.
1:52 – Ari: How are we defining radio? Is this something that broadcasts on an FM or AM station? Or could it be something that come over a TV station? Could it be a guy in his garage from a shortwave station?
2:41 – Maliza: Radio is starting to get re-defined completely. In South Africa we are seeing fragmentation on radio going from on air over an FM signal, going to online. Commercially, online stations are coming a lot more in to play. In South Africa one of the largest FM breakfast shows is migrating to online and we are all fascinated to see how this affects the audience of the show. Will all the users migrate or will it be a new audience? We don’t know yet.
4:00 - Roger: Howard Stern in the USA went to satellite radio successfully. Time has shown that not all of his listeners went out and bought a satellite radio, but the hard-core fans followed him and he also made himself accessible to more people.
5:32 - Ari: Albert Einstein only needed one person to like his theory of relativity - Max Planck – and he was a success. Today we are talking of global audiences, but at the end of the day the success is up to one person. Gary Vaynerchuk eludes to this with his saying ‘Better Than Zero’; if you have just one person that like you, that person will hit everybody else in the pyramid.

6) Which metrics are important?
0:16 – Richard: It’s very difficult to create audiences in the social/digital space, mostly because people do not want to feel as though they are an audience. This is one of the reasons it may be quite difficult to migrate a conventional audience from a distribution channel to online. 
1:16 – Richard: When you move out of an expensive distribution medium into a medium that’s basically free, the whole economics of how much money you make and how many people you need changes. It’s very hard to create and sustain audiences in those spaces. It is more about the individual bits of information that you produce rather than drawing people to a channel because people don’t have to stick with channel, they can just pick the information from anywhere they want.
1:57 – Maliza: Social media has given the audience an opportunity to start taking back to us. What it isn’t allowing us to do is to give a DJ the ability to communicate with them directly because there is still a community manager behind the scenes communicating with the audience.
2:29 – Maliza: Various forms of media need to be used outside of just social media and radio need to be used to connect audiences. They need to work together with print media for instance, TV, banners and billboards perhaps to extend the media beyond the radio/social media.
3:03 – Ben: What are the objectives? What are measuring and what are the metrics to determine whether it’s successful?
3:23 – Maliza: Engagement. There are so many segments within a different radio station’s show, for instance what is the engagement like with news and how is it being extended from the website, to on-air, to social media and how is that trifecta actually engaging together.
3:58 – Richard: The only metrics that count are the number of listeners and how much money you make through advertising. If social media ‘pushes the needle’ on that it is doing the right thing. If not, it’s a waste of time. 
4:48 – Ben: How do you determine if it’s affecting your bottom line? How do set about gauging those metrics?
5:15 – Richard: How is it we’re making our programmes better and how is it attracting more people to them? You must understand your audience better or understanding what’s going on in your community better – that’s a good thing. Just chasing stats probably isn’t going to be doing much for your station.

7) Branding and Strategy
0:11- Roger: Digital branding – the question of purpose and who you are brings up the question of digital branding should a radio stations brand be segregated and separated from personalities and parts of radio stations, how does a picture translate to brand what is acceptable, where are the lines drawn? 
1:00 – Ari: takes a stereotypical simplistic view looking at the stereotypical office party and its concept where employees come along with spouses and children then the question becomes is it truly a company holiday party or is it a party that a company happens to be sponsoring so its crossing the stream its personal, it business combined in one. Representing yourself is all about the person that you choose to brand
2:30 – Ben: But Ari if you were in charge of a radio station and you were writing the checks and I was one of the radio DJs would you be ok putting that kind of information out there?
2:47 – Ari: It depends on the radio station, the management and how we respond and who the audience is if we are gaining listeners by being in your face then that’s good.
3:25 – Ben: Can you give me two things a radio station should be doing on social media and two things they shouldn’t be doing?
3:35 – Maliza: Loves the positives and gives some short and sweet highlights - keep mobile phones in mind, ask them to do X not X, Y, W and the dog, twitter is big for conversation and for us Facebook is big for broadcasting so learn which channels serve your radio station best for conversation and own your conversations in terms of hashtags on twitter, its best to own conversation repetitively on twitter so know which conversations go with which shows and which themes to get your advertisers out there and own your themes and conversations together and lastly you have to have your twitter superstars 
5:12 – Richard: Would not recommend chasing likes and followers still focus on chasing ratings and advertisers do social media to understand your audience better rather than try to talk to your audience you can use your radio station for this
5:30 – Ben, is it more about monitoring and looking at what people are saying and doing rather than sending information out to them?
5:39 – Richard: As a general rule that is what social media is best at doing and traditional media is best at talking to large numbers of people. You harness the power of social media by harnessing the power of connections rather than distribution, as radio station you are a medium of distribution but you can use social media to become better connected to your audience and make what you do on your channel better. 
6:25 – Ben: Someone in my position or Rogers position could almost flip it in a way and instead of delivering reports this is the information we are sending out instead we could be producing reports for our directors saying these are the kind of behaviours and this is what people are saying, informing and giving intelligence into a company rather than focusing on what you are sending out.
6:55 – Richard: As a rule social media has its greatest value generally speaking as this is what it is designed to do and understanding that people is that space are behaving differently form when they are wanting to be part of audience is a key thing.
 
8) Signing off
0:07 - Ben: Your book Richard ‘Social Media and the Three Percent Rule’ o0n Amazing contains a lot of the good material from your blog doesn’t it?
0:16 - Richard: Quite a lot of it I had written previously for my blog so I thought I would put it together in one place. richardstacy.com is my blog/website 
0:33 – Ben: Do you have a blog or anything that people can follow if they like what they have heard from you today?
0:37 – Ari: Yes sure if you google my name or go to ariherzog.com or ariherzog.com/blog which is my blog and exploration in social media. Relative to this conversation I have started back in January, to embrace chaos, following people left and right and changing everything around on Twitter and Facebook and changing strategy by writing a monthly blog post all about finding order in chaos and constantly changing mixing things up and changing my strategy and tactics blowing up models in the digital media world to see what happens. 
2:00 – Roger: The other thing is writing out social media guidelines the idea of or the necessity of a policy for the station, do you need a policy for how people will act, personal profiles we touched on it a little bit but what does that look like how do you create that? Do you need to issue best practices? Or can you just let things go and see where they fall?
2:45 – Ben: What did you think of the hangout? Did you enjoy it?
2:57 – Roger: I think it was really informative, I think Richard has an interesting and unique perspective the idea that there is a different paradigm in social media as a way to increase what you want to do with the radio station. How do you get money for the station? How it is beneficial for advertisers? That is an awesome paradigm to look at and to use when creating strategy.
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Andrij Harasewych's profile photoBen O'Hanlon's profile photo
11 comments
 
+Ben O'Hanlon no problem! You can help by continuing to be a great community member and just pass it on to others by interacting with their posts!
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Marko Saric

• Misc. Tools / Resources  - 
 
What are your favorite tools for social media and content marketing?

I'm always on the lookout for new tools that can help me save time and make me work more efficiently. This is the list of essential tools that I use and recommend. I prefer open-source when possible.

Devices: Macbook Air, iPad, Kindle
Content Publishing: WordPress, Genesis, Piwik
Social media: Tweetdeck, Feedly
Wellbeing: Time Out, Self Control
Imagery: iPhoto, Preview, Gimp, Flickr Creative Commons
Videos: Screenflow, Omnidazzle, Keynote, iMovie
Text: Simplenote, Flycut, Textwrangler
Browser & extensions: Firefox, Adblock Edge, Rapportive
Communication: Skype/Google Hangouts, Gmail
FTP: Cyberduck
 
28 Indispensable Tools That Help Me Run My Site http://howtomakemyblog.com/indispensable-tools/
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Marcel Litvak Feliks's profile photoEverypost's profile photoPaola Eicher's profile photoNomster's profile photo
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+Andrij Harasewych Please do - we'd love your feedback..
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10 Rules Every Business Must Know BEFORE Posting Any #SocialMedia Content:

You can create a passionate social media community by recognising the type of content that is relevant to your fans and followers.

http://www.business2community.com/social-media/10-rules-every-business-must-know-posting-social-media-content-0835615#!DTmwE
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Tim Moore's profile photoHelene BEL's profile photoDamont L. Diggs's profile photoJayanth Subramanian's profile photo
4 comments
 
Thank you +Matthew Jones for sharing this interesting list!
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How to Use #Hashtags to Increase Your Online Presence:

So, why should you use hashtags? To start with, #tweets with hashtags tend to get twice as much engagement as tweets without them.

Plus, they can help you gain more followers, improve your reputation, and help your customers find information faster.

http://www.quicksprout.com/2014/04/04/how-to-use-hashtags-to-increase-your-online-presence/
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Local Social SEO Helper's profile photoNasser Sadeqi's profile photoBen Green's profile photoJosh Cullar's profile photo
6 comments
 
+Tonya Regiro glad I was able to help!
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An incredible interview with +Matt Cutts on the state of Link Building, SEO, Guest Posting, and more.

Originally shared by +Mark Traphagen, and brought to you by +Eric Enge at +Stone Temple Consulting, this is a golden interview, and one that I missed until I was browsing Mark's page today.

I've compiled some of the major takeaways that stood out to me in the interview below, underscored with quotes by Matt:

Although there are still mechanical best practices you should follow, SEO is shifting toward an emphasis on good marketing. Do that successfully, in a legitimate manner, and the links will follow naturally. 

Matt Cutts: "There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing."

To attract traffic or a following, you really need to have excellent, valuable content - this is nothing new, we've heard this again and again in "Content is King," etc. But what it boils down to is that you need to build a strong reputation with authority - and that's how you'll build a following, and from that build trust, and traffic to your site.

Matt Cutts: "You want to be one of those people [who are widely known on the web, who have a great reputation, who are experts, who are authorities, who everybody listens to or trusts] because that’s useful in and of itself, and over time you can certainly expect that search engines will try and do a better job of saying this person or this website is an authority on this topic and therefore when they write about it, it’s something that users are more likely to be interested in."

The problem with guest posting is that - like SEO - there are certain negative connotations associated with that term. Even though some people get it right, and do an incredible job, there's still a large volume of "black hat" guest posting. And that's what you want to avoid. How? Again, it goes back to reputation, trust, and authority. If you're posting valuable, original content on a site that has a great reputation, that's how guest posting can be done right.

"Matt Cutts: The problem is that if we look at the overall volume of guest posting we see a large number of people who are offering guest blogs or guest blog articles where they are writing the same article and producing multiple copies of it and emailing out of the blue and they will create the same low quality types of articles that people used to put on article directory or article bank sites."

While authorship is a potential or long term ranking factor, the bulk of power still lies in links. As the article underscores at the beginning, not all link building is bad. It all depends on how you go about acquiring those links, and if you're doing it in an organic, legitimate manner (which sprouts from an authoritative presence and the production of quality content), then that's still the best approach.

"Matt Cutts: Links are still the best way that we’ve found to discover [how relevant or important somebody is to someone else], and maybe over time social or authorship or other types of markup will give us a lot more information about that."

If you have time to read one more article today, read this one - it offers incredible clarity and insight into a number of hazy topics that we're all frequently discussing. A big thanks to Eric for making this happen.
 
Matt Cutts: Not All Link Building Is Illegal (Or Inherently Bad)

+Eric Enge's exclusive interview with +Matt Cutts. Matt talks about the things site owners and bloggers can do to build the kinds of links that will both build their brands and businesses and never get them in trouble with search engines.

#seo   #linkbuilding   #linkbuildingtips   #mattcutts   #ericenge  
Matt Cutts directly answers questions about various link building tactics and comments on how Google feels about them.
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David Seymour's profile photoRaj Arora's profile photoAdflair Media Solutions Pvt. Ltd.'s profile photoCameron Johnson's profile photo
9 comments
 
Very Log Discussion and post and hope its continue
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sandy pham

• SEO  - 
 
Social and SEO

Never before has it been more important to understand the gradual marriage between social and SEO territories. Despite confusing statements behind Google’s position with social signals affecting the search engine’s algorithm, there is data that shows higher social following does indeed help sites perform better in SEO terms. Direct or indirect correlation is still up for debate. 

Point is social channels are a growing force in of itself. In addition to what we were doing with these social outlets before: sharing content, promoting, and conversing, social networks are now acting as self-made search engines as well.  The capabilities of each social channel to be its own search powerhouse are growing by the numbers. 

Great article by +Neil Patel  on Why Social is the New SEO thoroughly explains why we must stay on the ball with social strategy and building online presence. 
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Shawn Rowser's profile photoaxel rodriguez's profile photoshrij shri's profile photoJorge Marquez Rave's profile photo
 
hay mabe we can help each other. im shawn rowser and i have a recording studio and we have a few tracks on sound clound mabe you can check them out its momafrancesrecords we have four tracks also i make beats and do alot more you can reach me at s.rowser@yahoo.com or shawnrowser@aol.com.
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