Here's some some sage advice from one of the greatest men in history, even if he lived about 100 years too early to market on Twitter – Albert Einstein:
“Information is not knowledge.”
Lack of information leads to failure and too much information is can be overwhelming. If you want to get results in any field, you must separate the wheat from the chaff and – as Steve Jobs used to say – “direct the orchestra.”
Simply put, information is worthless unless you know how to use it to achieve a specific goal.
Now you might be thinking:
“Sounds cool, but what does this have to do with Twitter?”
In a word: Everything.
There’s just too much information about Twitter marketing out there. The industry is overwhelmed with articles, news, and videos – much of it wildly inaccurate. Trying to find a practical approach to follow is can be frustrating, to say the least.
I mean, some experts say you should do something, and others say you should do the opposite – not to mention many so-called experts over-complicate Twitter Marketing.
They make it seem like the only way to succeed is by spending hours and hours following people, sharing fresh content, attending Twitter Chats, segmenting your lists, replying to every message you get, and who knows what else.
But you’re a business person doing their own Twitter marketing. You don’t have time – nor likely the inclination – to spend all day on Twitter.
Of course, you could hire a assistant or marketing agency to do the dirty work for you, but here’s the hard truth:
You DON’T need to spend a lot of time on Twitter to grow your business. In fact, a simple 30-minute daily routine can get you significant results in as little as 90 days or less – if you’re consistent.