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Andrij “Andrew” Harasewych
owner

Announcements (Mods Only)  - 
 
Do you have a social media story to tell? +Danny Brown wants to share it. I highly suggest you take some time if you have an interesting story to tell, this is some great visibility.
 
Enough out-of-date stories about brands - tell us about YOU

We all hear about the social media success stories, but they’re usually the same companies (JetBlue, Zappos, Dell) or the same practices (marketing, PR, customer service). And while they’re great examples, there’s much more to it than this.

There’s the human side and the people stories. The things that we can really relate to. So here’s a request/offer. I’d love you to share your social media story with us. Here’s how.

#people   #peopleareawesome  
Everyone has a social media story. Most are ones we know - Zappos, Dell, JetBlue. But what about the real social media story - YOU.
7 comments on original post
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Yifat Cohen's profile photoJames George's profile photo
2 comments
 
There was a post I recently saw on FB about Southwest airlines and how they went above and beyond to take care of a woman whose son was in a car accident. She was on a plane about to leave the runway, they turned it around, put her on another flight, gave her lunch and a hotel and didn't charge her an extra dime. It was an incredible story, and stories like that go MUCH farther than any commercial advertising does. I read that a couple of weeks ago and it still sticks out in my head. It had roughly 100K shares just on Facebook alone.
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David Boutin

Pinterest  - 
 
Soooo, this is a pretty big deal. The buyable Pin that allows iPhone and iPad users to buy directly from Pinterest started rolling out yesterday.

https://blog.pinterest.com/en/buyable-pins-rolling-out-today
Earlier this month, we announced buyable Pins—the simple, secure way to buy your favorite products on Pinterest. Today, we’re excited to start rolling them out to U.S. Pinners on iPhone and iPad. Here’s a quick look at how everything works. Blue means you can buy
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Gumilar Fardhani's profile photoSarah Gass's profile photo
 
Useful post! Thanks!
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Bill Gassett
moderator

Blogging  - 
 
How to Blog For Your Business
While this article speaks to real estate agents much of the advice pertains to anyone who is interested in starting a blog to earn real income!

In the article you will learn how I use my blog as the foundation for all of my social media marketing. The article is featured at +Point2 

You will see numerous tips to other places where I have shared some of my best advice for making a blog work for business including the +RE/MAX, LLC National Blog, +RISMedia, and +National Association of Realtors Blog.

In order to be successful at blogging you need more than just great content. A solid social media and content market strategy is essential along with proper SEO.

You will see some of my favorite content curation sites mentioned including +Scoop.it and +Storify.

Take a look and if you find the article helpful please consider sharing socially.

#socialmediamarketing #bloggingtips #bloggingforbusiness  
Learn blogging tips from real estate agent and social media pro Bill Gassett. How to create content that will attract prospects and build your business.
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Adrienne Hollis's profile photoGumilar Fardhani's profile photo
4 comments
 
You are very innovative! The market for real estate blog isn't too crowded. You'll be successful!
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Gary Sharpe

LinkedIn  - 
 
A More Challenging Piece for you this morning.

There are reportedly 350,000,000 people on LinkedIn. Can you write down as a fraction, how many of these are, in the final analysis, ever likely to become a customer for your product or service? Its a number so small its silly.

Perhaps its the question that is silly? OK, how many connections do you have on LinkedIn? 500, 1000, more? Can you write down, in all honesty, how many of these are ever likely to become your customer? Not sure? Never thought about it that way.

Then let me ask you this. How many of your connections *are * your customers?

The answer for me is I currently have 3 LinkedIn connections who I deal with regularly as clients. Three in 1600. Three in 350,000,000. Now. I estimate that at the very most perhaps 50 are in the "category ever likely to become my customer". To put this in context, my business has the capacity to service 1 or 2 more companies, because as a solopreneur,  my business is based on my time, which has its limits.

So let me ask you this question: how many conversions of people on LinkedIn to customers would you need for the time & effort you, or your company as a whole, spend on LinkedIn to make it worthwhile? What is this value compared to you follower numbers?

The question is: have we lost sight of our customers in becoming so social that we care more about random followers than that small fraction of people on social who will ever become our customers?

Why do we care if non-customers, competitors, time wasters or tyre kickers give us their opinions or read our posts?
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Clive Roach

Analytics  - 
 
Are you missing out on ROI by not giving social media first touch credit for conversions?
Learn how to use first touch attribution to give social media credit for conversions and ROI. What gets measured gets improved. It is simple to show first touch attribution for social media in Abode analytics or Google Analytics.

Here's how...

http://www.cliveroachblog.com/social-media-first-touch-analytics/

#analytics #socialmediatips #roi #conversionoptimization  
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Inc Inc's profile photo
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David Boutin

LinkedIn  - 
 
So I've been discussing around the web the pros and cons of repurposing content on LinkedIn Publisher platform. 

The consensus seems to be that there likely won't be any SEO penalty for duplicate content, especially if you like to where it originally appeared, nor any real SEO benefit.

The biggest con seemed to be that the LinkedIn post may outrank your content on your own site because of its page authority.

Anyone have any thoughts on this? Anyone actually tried it and could share your results? 
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Jeff Molander (Social Selling Tips)'s profile photoGary Sharpe's profile photo
22 comments
 
Certainly agree that LinkedIn ads are way overpriced! Talk about profiteering.
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Steven Cole

General Discussion  - 
 
Social Network Auto-play Battle

I get the feeling that the networks aren't concentrating on the user in all of this - just simply massaging figures to justify ad costs. 

I believe the networks should be thinking smarter than this and working more closely with original content creators - quality over quantity and genuine media partnerships. 

What are your thoughts on the way the "autoplay battle" is shaping up? 
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Gert Jan Bos's profile photoKaren Fountain's profile photoYFLOW PINOY LAW OF ATTRACTION's profile photoSha Ron's profile photo
3 comments
 
haha, it seems like this indeed
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Gary Sharpe

Pinterest  - 
 
Blog Summary Cards for Pinterest (and Google+).
If you've ever shared blog posts direct to Pinterest, simply generating the cover image as the pin graphic and the title as the pin text, you probably have found, like me, that these are very  poor performing. Indeed, I have created whole boards out of sharing blog posts to Pinterest, and I have largely wasted my time - very few repins and virtually no click thrus. This includes sharing them to several large and relevant Group Boards.

It isn't really surprising is it? The blog shsres with their standard size images are competing with all those lovely inforgraphics which people go to Pinterest for. They just aren't going to win anyone's attention.  Why click on a blog cover image just to find out if it's something of value, when to the left and right are Pinterest-made graphics which give you the tips you need right there?

So I thought, how do we get people's interest on Pinterest and create blog post-linked graphics? My solution was to insert into the blog posts themselves a graphical summary card. Below is one from a recent post I've already shared here - not to share it again, but to show you how I've constructed one of these Pinterest summary cards for one of my posts you might already be familiar with.

These work. since starting this experiment, I am now getting several repins a day, when I was getting none over long periods before. My blog analytics are also reporting a fair few views originating from Pinterest. when very ever came from there before.

The other thing about this cards is that they tend to do rather well on Google+ too.

Here is my board where I am showcasing these summary cards, so you can see the effect at board level too https://uk.pinterest.com/bluedogsci/social-media-strategy/
 
Why Google+ Collections Are Better Than Pinterest Boards. goo.gl/NBHNBt
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Gumilar Fardhani's profile photo
 
Absolutely amazing infographic! But, maybe you'd like to improve the design. However, the content is really nice.
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Mention

Branding  - 
 
11 Awesome Tools for Hassle-Free Influencer Outreach

If you plan on manually doing your influencer outreach, you're going to lose a lot of sleep. Instead, use tools like these to cut down on the time involved.

#influencermarketing   #tools   #socialmedia  
If you plan on manually doing your influencer outreach, you're going to lose a lot of sleep. Instead, use tools like these to cut down on the time involved.
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Gumilar Fardhani's profile photoCombined Employees CU's profile photoMarqana Digital Marketing's profile photo
2 comments
 
I'm amazed with your list, it's good.
However, I recommend you to make a guide about how to create a good brand, then use this list as the relevant post.
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Gary Sharpe

LinkedIn  - 
 
❇Recommendations❇ for Making More of Your LinkedIn ✓Recommendations✓.

So...

... having used LinkedIn to garner a set of glowing Recommendations, what do we do with them? Mostly, we are keeping them hidden away!

Here, I argue that we just aren't making our Recommendations work for us. Instead, we post and publish and comment and tweet so that people might view our Profiles and get to see all the other great things people are saying about us.

That's the wrong way round. We need to get Recommendations out and about, off our Profiles, to make them do the hard work for us, to drive people to our posts and websites - and back again to see the other sections of our Profiles too.

In my view, the Recommendation could - or should - be a major driving force.

In this article I present ways in which this can be achieved - and give an examples of what happened when I tried it...
 
❇Recommendations❇ for ✓Recommendations✓ on LinkedIn.
How to Make More of Recommendations on LinkedIn. A very important aspect of a great LinkedIn Profile is not what we say about ourselves, but what other people are saying about us. Good Recommendations (of the genuine type) in a Profile can be quite high imp...
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Steven Rose, Jr.'s profile photoGary Sharpe's profile photoSURENDRAN valoorakayil സുരേന്ദ്രൻ വളൂരകായിൽ's profile photo
10 comments
 
I've started sharing to Facebook using a bit.ly account... I'll report back on this technique when I have enough data!
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About this community

A heavily moderated/curated community talking about Digital Marketing and Marketing Strategy. Trying to join? To skip the LONG queue: http://joinSMS.smhangout.com This community may have one of the highest moderation bars of any community on Google+, but we do this to provide the best value for our members. Only active members may post, be sure to read the community policy BEFORE posting: http://policy.smhangout.com By taking part in this community, you agree to abide by the Community Policy. If you do not do so, the following actions may be taken against you or your posts. • A request/reminder from a moderator to post appropriately in the community • Removal of your post • Banning from the community In some cases, a moderator may decide to apply a higher level action against your or your posts immediately, without prior notice or warning. Please read the community policy before posting.
English ONLY please.

Jerry Daykin

Facebook  - 
 
Facebook is getting a new (if rather familiar) logo... what do you think? http://venturebeat.com/2015/07/01/this-is-facebooks-new-logo/
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David Boutin's profile photo
3 comments
 
Like the GIF also, btw :)
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Gary Sharpe

LinkedIn  - 
 
Why LinkedIn Is Putting You at Serious Risk and What You Need To Do About It. https://www.linkedin.com/pulse/very-serious-implications-linkedins-news-gary-sharpe this really is important for anyone with a linkedin account - the risks of this to  users' reputations should not be understated.

This is very important. LinkedIn have switched on a new feature which puts anyone at serious risk of cybercrimes, reputational damage and other forms of unintended consequences. It is very important that you go into Privacy and Settings on your linkedin profile and switch off

"Privacy Controls

Turn on/off your news mention broadcasts

as soon as possible. Unfortunately this is only a partial solution as you will remain vulnerable through your network, so please pass this message onto to your close connections too. The article in the link at the top explains clearly why this really is LinkedIn losing the plot completely.
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Isidoros Passas's profile photo
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Is InMail worth it? Here are 3 reasons it may not be.
LinkedIn says InMail is a sliver-bullet. But is it a good investment for you, in your specific situation? Sometimes yes, other times no. Think twice if you:

1) have a current email response rate less than 40%
2) need appointments, calls or demos in the near term -- more than anything else
3) are using a one-message approach to clients who are happy with the status quo.

In these cases, InMail may not be the best starting point. Make sure you're asking yourself these questions when deciding to invest in LinkedIn Sales Navigator or buying more InMail messages in general.

For example... do you send one email in hopes of earning an appointment with customers who are satisfied with the staus quo? Do most prospects require time to realize they need what you're selling? InMail may not be a good fit. 

I often see sellers using a single email approach when courting prospects who need more time to recognize they have a problem worth acting on. This won't work. Be careful!

Instead, use a sequence of “short burst” emails. First, give prospects the chance to engage in a short e-mail conversation about their pain, fear or goal. By using a sequenced approach you will attract prospects to the idea of talking to you. Literally.

This way you can help the prospect come to the realization you want them to have. 

The best way to provoke replies from buyers who don't think they need what you're selling (but DO) is to:

- plant a seed of doubt that irritates them enough to reply
- validate an uncertainty or fear in a way they cannot resist acting on
- prove they may not be doing everything possible to achieve a goal or avoid a dangerous risk

What do you think?

I go into more detail here >>
http://www.makesocialmediasell.com/landing/inmail-worth-it/
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David Boutin

Pinterest  - 
 
While Pinterest isn't exactly new, I don't think businesses have adopted it as much as the could (should).

There's a lot of aspects of Pinterest that really set it apart from other social networks, the most notable being Pins can get engagement for months and sometimes even years, so posting evergreen content on Pinterest is kind of a no-brainer.

Also, they are rolling out a bunch of new features to appeal to marketers, like more paid placement on the site and the ability to buy products without leaving the site.
Pinterest provides businesses long-term benefits with evergreen content and helps with SEO, website traffic, brand awareness, and generating leads and sales
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Clive Roach's profile photoDavid Boutin's profile photoSarah Go-Eun Choi's profile photo
7 comments
 
+Clive Roach I really think so too. I'll be interested to see if the existing user base likes the change or if it turns them off. 
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Brian Jensen

Facebook  - 
 
Is Facebook Rewarding Fast Responses By Admins?

It appears Facebook is testing a new icon that rewards the fastest responding Facebook admins that responded to 90% or more messages within a 5 minute period.

#facebookmarketing  
A new indicator may reward Facebook administrators that are quick on the draw with their responses.
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Andrij “Andrew” Harasewych
owner

Content Marketing  - 
 
What really resonates with people on mobile?
Mobile Video Advertising: Making Unskippable Ads from Think With Google goes into what they found out when studying the difference in viewer retention between mobile and desktop ads.

Some Takeaways:
Opportunity 1: The Unexpected may be powerful. People will stay with you.
Opportunity 2: Take the time for your story. Don't just jam in your brand before they skip.
Opportunity 3: It doesn't need to look like an ad to move your brand.

https://youtu.be/6HHgzEGwil4

Read more (please read this!): https://www.thinkwithgoogle.com/experiments/mobile-video-advertising-making-unskippable-ads.html
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Andrij “Andrew” Harasewych's profile photoVirtual Working Office Services Inc.'s profile photoDavid Boutin's profile photo
3 comments
 
But MOST ads I see throughout my day are made to look like advertising, rather than telling a story. Advertisers still need to learn ;)
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Randall Evans

Sales / Marketing  - 
 
Make sure you are getting measurable results with your online ad spend. Empty numbers mean nothing. 
Online advertising is often based around the idea of an "impression," but few of us actually know what that means. We assume it means some sort of interaction with a human being, but as it turns out, we're quite wrong. Today we dive into some staggering statistics with Samuel Scott.
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Andrij “Andrew” Harasewych's profile photoJeff Molander (Social Selling Tips)'s profile photo
5 comments
 
If I buy CPM ads on site A and CPC on site B. And my effective cost of customer/lead acquisition is less from the CPM ad spend? I'm buying that CPM all day long. 

Just the same, I might be able to buy CPM ads on site A and CPC on that same site... and earn an effective cost per lead that is LESS on the CPM buy.

This does not negate the fraud issue. 
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Ajay Prasad

Tools and Resources  - 
 
Here's an excellent resource 

100+ Experts reveal their favorite social media management tools
 
Want to know what #socialmedia tools the experts use? 
This comprehensive list of social media management tools has over 100 experts weigh in with their favorite social media tools.
1 comment on original post
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Combined Employees CU's profile photoLisa UrbanHealthyChick's profile photoConversations Social Media Consulting's profile photoSha Ron's profile photo
2 comments
 
Wow, lengthy but worth to read!
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Katie Miles

Facebook  - 
 
We’ve all had the questions surrounding timing and frequency of social media when working to build a profitable blog or business online. What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? I’m going to share with you what I’ve learned on the best practices for the absolute ideal timing and frequency. 

  #bloggingtips   #socialmediatips #socialmedia  
Have you had these questions about social media: What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? See what I've learned on the best practices for the absolute ideal timing and frequency.
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Sean Olson's profile photoTosh Schurz's profile photo
 
Q. When and what should you be posting?  
A. When you actually have something of value to say.
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Walter Lim

Content Marketing  - 
 
Inbound Marketing: A Beginner's Guide

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. 

The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.

Inbound Marketing covers the fundamentals of inbound marketing, and how one can “get found using Google, Social Media and Blogs”. 

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas.

Learn more on the basics of Inbound Marketing here:

http://coolerinsights.com/2015/06/inbound-marketing-101-beginners-guide/ 

#InboundMarketing #ContentMarketing #DigitalMarketing
Keen to use inbound marketing to improve your marketing ROI? Learn the ABCs of inbound marketing from the founders of HubSpot here.
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