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Promote your Pinterest Account without Spending Money
http://www.jonaqs.com/blog/pinterest
#pinterest   #jonaqs   #socialmedia  
Why you need to use Pinterest for your marketing campaign? This is a short post that will help you to market your Pinterest account without spending your hard earned money. Pinterest is the fastest growing social media site in history. Pinterest generates almost 400% more revenues per click as Twitter and 25% more than Facebook. These are datas you can't ignore at all. So, how do you promote your Pinterest account without spending money...
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azhagu ganesh

Authority  - 
 
 
Sachin Tendulkar​ and MS Dhoni​ got clicked during CSK vs MI at the M. A. Chidambaram Stadium, Chennai.

:Team MSD- +Circle of Cricket 
64 comments on original post
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Gary Sharpe

General Discussion  - 
 
Is Your LinkedIn Activity Embedded with Your Blog and Website?

Do you see your website/blog and LinkedIn activity as separate or as a whole greater than the sum of the parts?

Effective feedback between LinkedIn activities, business blogs and company websites is very important. The lines between these are becoming more and more blurred and dynamic embedding is becoming easier. Instead of duplication of effort across different online places, the strategic use of modern embedding techniques is a way to achieve multiplication of effort.

What do I mean by embedding? Well, let's take LinkedIn profiles as an example. These days we can enrich them by embedding all sorts of media from all sorts of sources. Videos from YouTube, blogs from WordPress, presentations from SlideShare etc. But do we do this just to make our profile look more interesting and informative or are they there to drive traffic from our profile views to our websites? The answer is most definitely both. LinkedIn and external websites working for each other.

What many businesses will be less familiar with, and indeed I see few instances of this, is the concept of dynamically embedding corporate LinkedIn activities into company websites and blogs.

In my blog posts, I've embedded my profile, my company page and company follow button.  This isn't the limit of what you can embed. The LinkedIn Plugins has some additional interesting features, including company vacancies and company employees. Showcase pages can be embedded too. Neither are these the only configurations for the embedded features. There are options to present the information in different styles. The profile and company page embeds can be much more discrete, for example.

The important point to note are these aren't just static links, they are dynamic. We can make changes on LinkedIn which are automatically seen on the webpage. For example, if I update my LinkedIn profile photo, it will change on all the webpages too where my profile is embedded. 

Again the benefits are two way. These can add interest to webpages and blog posts and by using information already created elsewhere, it saves from duplication. Clearly, this can help raise awareness and drive uptake (followers) of LinkedIn Company and Showcase pages and help to generate more profile views. The profile embedding could be useful for job seekers, for example.

I typically embed some of these features in each of my posts for my blogspot posts. Dynamic embedding is far from limited to LinkedIn, I'm a great fan of embedding entire Pinterest boards, for example.

Ironically, embedding LinkedIn profiles and pages, etc. unfortunately this doesn't seem to be possible in a LinkedIn Publication posts directly. However, I have recently been experimenting with Clickable Graphics Cards for LinkedIn Publications and it is possible create bespoke cards which have some features of embeds...several examples are contained and showcased in the original version of this post attached.
Do you see your website/blog and LinkedIn activity as separate or as a whole greater than the sum of the parts?Effective feedback between LinkedIn activities, business blogs and company websites is very important. The lines between these are becoming more and more blurred and dynamic embedding is becoming easier. Instead of duplication of effort across different online places, the strategic use of modern embedding techniques is a way to achieve m...
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Brian Jensen

General Discussion  - 
 
Tweets take flight in the Google app

Now that Google has regained access to Twitter's Firehose (the API that gives access to real time tweets), it was predicted that we'd start to see more tweets appear in Google Search.

Yesterday, it was announced on Google's official blog that Google is doing just that by bringing Tweets to Google Search on mobile devices.

So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.

#socialsearch   #integrate   
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Jon Tromans's profile photolaurie martin's profile photoThe Center For Special Dentistry® - Dr. Jeffrey Dorfman, Director's profile photo
 
1000's of pictures of coffee & cats in the search results :D
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Gary Sharpe

LinkedIn  - 
 
Why LinkedIn's Web Developers and Web Designers should be ashamed of themselves.

The LinkedIn website is full of horrendous bugs. With the constant changes, bugs are being introduced much faster than they are being addressed.
On any other website or platform, web designers would be horrified if a user reports a bug. They would work night and day to fix it. Straight away.
Only on LinkedIn can users complain in large numbers about the broken system, and be fobbed off with not even particularly polite responses. Only on LinkedIn can major bugs be known about and never, ever fixed. Only on LinkedIn can the basics of good website design be ignored.
Indeed, those that know about such things will tell you that the LinkedIn website does not even met the most basic standards of Web Design and is completely unprofessional as piece of Web Development.
LinkedIn has become a joke. In user and expert forums everywhere we snigger about it. Indeed, bugs have come to be the expected norm.
But it's not a joke is it? It's a bloody disgrace.
LinkedIn markets itself as a business orientated, professional networking website. Bugs and broken systems therefore have real consequences and costs for companies and careers. This is not social media, its a serious business.
It would be a shameful situation even if it was free. But LinkedIn provides paid and "premium" services through it's website. This means they don't just have users, they have customers. In the UK we have trading standards and we have a concept of Duty of Care. I wonder if consumer protection bodies should seriously investigate?
The profession of Web Designer comes with standards too. Professionals have a duty to uphold those standards too.
If you are hiring web designers, and candidates have "LinkedIn" on their resume, then my advice is don't touch them with a barge pole. If you are a web designer looking for a job, then my advice is don't take one with LinkedIn if you want to keep reputation intact.
If you are a LinkedIn user or consumer, my advice is don't take this crap any longer. Don't request help, complain. Then publish your complaint all over the LinkedIn website  and those of it's rivals too.
The only way we can ever get this fixed is to shame them into fixing it.
And they should be ashamed of their disgraceful behavior to their users and customers.
LinkedIn's Web Developers and Web Designers should be ashamed of themselves.The LinkedIn website is full of horrendous bugs. With the constant changes, bugs are being introduced much faster than they are being addressed.On any other website or platform, web designers would be horrified if a user reports a bug. They would work night and day to fix it. Straight away.Only on LinkedIn can users complain in large numbers about the broken system, and b...
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Gary Sharpe's profile photoJon Tromans's profile photoThe Center For Special Dentistry® - Dr. Jeffrey Dorfman, Director's profile photo
6 comments
 
I must admit I find Linkedin 'awkward' to use and navigate.... not really spotted any bugs as such but I never spend long there.
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Walter Lim

Sales / Marketing  - 
 
Marketing With Everyday Influencers

What or who influences you the most in your buying decisions?

a) Advertisements in the newspaper;
b) News reports featuring an interview with a CEO;
c) Consumer review reports on an online forum;
d) Pop-up display ads on your mobile;
e) Endorsements by your favourite celebrity; or
f) A friend or family member’s recommendation.

If you’re like most people, your day to day consumption and purchase habits are likely to be influenced by the people you know. Online or offline, these folks play a big role in driving sales, yet are often neglected by big brands.

Indeed, everyday influencers wield tremendous influence on buying decisions of consumers. 

Who are they and how can marketers work with them?

http://coolerinsights.com/2015/05/marketing-everyday-influencers/ 
Everyday influencers wield tremendous influence on brand purchase decisions of consumers. Who are they and how can marketers work with them?
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António Costa's profile photoSha Ron's profile photoHugo Phang's profile photoHelena Brosius's profile photo
5 comments
 
Thanks for the support +Digital Insights  and +Hugo Phang! We truly believe that everyday influencer marketing is the way to go.  
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Bill Gassett
moderator

Twitter  - 
 
How to Crush it on Twitter
Do you seem to be always spinning your wheels when it comes to using Twitter effectively?

Are you looking to take your Twitter experience up a notch or two? Maybe you would love to grow a much larger following but don't know how to get it done?

Take a look as 30 experts share their thoughts on how to grow an active engaged Twitter fan base!

#twitter #twittermarketing #socialmediamarketing  
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Nu-Hi Training's profile photoSha Ron's profile photoThe Center For Special Dentistry® - Dr. Jeffrey Dorfman, Director's profile photoTop3 Fantasy Sports's profile photo
3 comments
 
Thanks guys!
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Anytime I find a formative and practical article about marketing on Google+, I always feel inclined to share it. Being a community on Google+, we're all marketing and branding ourselves among one another. 

But now, we have a step-by-step guide on how to enhance your image and create the desired result you want by using these templates as a guide to your marketing plan. This article is great for anyone who is active on Google+ and uses it for personal recognition or for their business. 

Try to incorporate this formula into your branding and marketing strategy and let me know if you have any success.

Formula: 1) stay on topic, 2) Share business posts from personal pages, 3) post third-party content and 4) track standard and unique metrics 


#googleplustips   #socialmediatips  
Do people pay attention to your messages? In this article you'll discover five ways to strengthen your Google+ marketing for more engagement.
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Bryenn Bierwirth's profile photoBill Gassett's profile photoSha Ron's profile photoHelena Brosius's profile photo
6 comments
 
Indeed they do!
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Jerry Daykin

Content Marketing  - 
 
What are the best bits of brand content you've seen in response to the #RoyalBaby?

I've seen plenty trying but few really standing out... What about you? Are people tired of brands trying to jump on every event? And are brands even really understanding why they should/how they need to activate?

I wrote a blog with some of my thoughts but would love to debate yours!
As you're probably aware a new Royal Princess was born in the UK this week - it certainly hasn't escaped the attention of brands who were (predictably) quick to jump on the announcement.The birth of a baby is one of the more predictable examples of so called 'real time' marketing, and brands have had the best part of nine months to sharpen their creative... but was it worth it? The Drum has a good round up of brand examples here, so instead here ...
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Jerry Daykin's profile photoAvtar Ram Singh's profile photoPaul Sengkhammee (Sengkhammee.P IT)'s profile photoJennifer S. Dumas's profile photo
4 comments
 
I knew I thought you were a smart guy for a reason +Jerry Daykin.
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Kristin Drysdale
moderator

Sales / Marketing  - 
 
YouTube Advertising: Target the right people at the right time with the right message.

+Imran Sq breaks down and demystifies how YouTube advertising works. I love this quote from him:
...the only time you are guaranteed to get nothing from YouTube, is when you don't try to reach and measure the value of YouTube.

That can pretty much apply to all areas of communication.

H/t: +Irfan Ahmad 

#YouTubeAdvertising   #youtube   #Advertising   #SocialMediaStrategy   #videomarketing    
 
YouTube Advertising: Reach Facebook & Playstation Audiences With Google AdWords

I finally managed to get +Imran Sq, the ex-product trainer for Google Support, to share his perspective on YouTube Ads and he put together a three-step overview for all.

• Who do YouTube ads reach?
• What are our ad options?
• What are our payment options?
• What are our audience targeting options?

Read it here: http://www.digitalinformationworld.com/2015/04/youtube-marketing-reach-facebook-and-playstation-audiences-with-google-adwords.html

#YouTubeAdvertising #youtube   #Advertising  #SocialMedia #videomarketing  
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April Canfield's profile photoVivek Modi's profile photoTimothy Musson's profile photoHelena Brosius's profile photo
3 comments
 
Very informative. Thanks!
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About this community

A heavily moderated/curated community talking about Digital Marketing and Marketing Strategy. Trying to join? To skip the LONG queue: http://joinSMS.smhangout.com This community may have one of the highest moderation bars of any community on Google+, but we do this to provide the best value for our members. Only active members may post, be sure to read the community policy BEFORE posting: http://policy.smhangout.com By taking part in this community, you agree to abide by the Community Policy. If you do not do so, the following actions may be taken against you or your posts. • A request/reminder from a moderator to post appropriately in the community • Removal of your post • Banning from the community In some cases, a moderator may decide to apply a higher level action against your or your posts immediately, without prior notice or warning. Please read the community policy before posting.
English ONLY please.

Natasha Aidinyantz

Tools and Resources  - 
 
Want to increase your #business revenue by 10% in just 6-9 months? I have recently written an article on how #MarketingAutomation  helps you do this. 

Meet the tool that connects your social media, content marketing and sales together to help you build better and more efficient campaigns that help you sell your product/service. 

Feel free to share your thoughts on automation with me :)
There's an investment you can make in your company that will increase your business revenue by 10% in 6-9 months but also change the way you do business
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Natasha Aidinyantz

Sales / Marketing  - 
 
Ok just read this article about Twitter being better for sales prospecting than LinkedIn. Not sure we are experiencing the same thing in our company and wondered how everyone else fared out. 

So which is your favourite for making sales?

http://blog.newscred.com/article/twitter-overtakes-linkedin-as-1-social-media-site-for-salespeople/6e7f0bc33323f8759413f132b100c9e2?utm_source=newsletter&utm_medium=email&utm_content=licensed-business_insider&utm_campaign=TwitterOvertakes&mkt_tok=3RkMMJWWfF9wsRons6zKZKXonjHpfsX66eQvUaC%2FlMI%2F0ER3fOvrPUfGjI4FTcplI%2BSLDwEYGJlv6SgFT7jAMaZkw7gJWBk%3D
7 votes  -  votes visible to Public
43%
57%
Twitter
43%
LinkedIn
57%
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Live And Social's profile photoNatasha Aidinyantz's profile photo
8 comments
 
Exactly - I think #retail  may be rocking #Twitte  sales atm :P
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As digital strategies get more complex, it more than just about knowing your audience and where to find them.  You also need to consider the optimal time to deliver your message, maximizing your reach.  Some great insight from Experian Marketing Services about viewing patterns of video over smartphones by varying demographics.  It truly is about understanding people, listening and then engaging...

Read their full Cross-device video analysis, some interesting reading, which can be accessed via this link: http://www.experian.com/marketing-services/cross-device-video-analysis.html
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If you've struggled to connect with your customer base, just know you're not alone. But the point is, if you don't have a fan-base who will you engage with? To grow your Facebook audience it requires time and effort, and in this article they've mentioned 8 tips which will guarantee you results!

---

Shared for free via +Do Share
Do you want a bigger Facebook audience? In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.
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Facebook Advanced Location Targeting

Hello! I've been out of action for a little while from G+ due to a change in my profile followed by a lack in motivation, but I'm trying to start chugging again.

I just put this piece together for +Social Media Examiner - on Facebook advanced targeting.

Essentially, you can now target users based on not just their city, country and state - but also based on... a street address. Yes, we marketers are very creepy. :)

I've etched out the possibilities of this in the article and how local businesses (as well as regional, international ones) can benefit from this. 

Anyone else played around with it yet?
Do you advertise on Facebook? This article shares how to use Facebook's advanced location targeting to drive engagement for your business.
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El Paso Texas Legal Help Center's profile photoThe Center For Special Dentistry® - Dr. Jeffrey Dorfman, Director's profile photoTop3 Fantasy Sports's profile photodownloader code's profile photo
2 comments
 
Interesting. Not sure I see a use for it personally, but possibilities  for contractors for sure. "Hey we're currently fixing the roof of 21 on your street - if you have questions or concerns  about the state of your roof, just come and have a chat - we're very friendly!", etc... ;-)
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Steven Cole

Twitter  - 
 
Twitter Vine and Periscope Ad Strategy

Rather than adding more obvious ads Twitter plan to use Niche and leverage the native creators on the platform. This is something YouTube have done for a long time (as well as making money from no. of views).

Keeping the ads more native has the potential to annoy people less as they are being delivered by the people they follow anyway. However I would be interested to know how the creators feel about it. 

There is of course the potential for users to take an even stronger dislike to this approach as it could seem that their favourites have sold out - 6 seconds isn't really enough to explain why they have gotten into bed with a brand (unlike on YouTube where they have chance to build the narrative) 

I'lll be watching this development eagerly in the coming months. 

Read More: http://adage.com/article/digital/twitter-s-approach-vine-periscope-ads/298530/
Twitter won't put traditional, force-fed advertising, at least in the near term, on Vine or Periscope.
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The Center For Special Dentistry® - Dr. Jeffrey Dorfman, Director's profile photo
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SEM for Small Contracting Companies - What Your Marketing Guy/Gal Needs to Know

In many cases the marketing guy/gal at a small contracting company is the business owner, and the whole SEM concept is not well understood.
Do you need Search Engine Marketing?
What balance of free and paid search should you consider / what's the difference?
What low hanging SEO fruit are you leaving on your website's tree? When is it time to bring in a professional?

I had a little help from +Cyrus Shepard and +Larry Kim on this one. A big thanks to them.

We posted this for custom electronics installation contractors, but it applies equally to small and mid-sized contractors of all stripes, be it painting, plumbing, or electricians.

 _We're a relationship building and marketing company, and don't offer SEM services_ . Many of our customers ask us about it however, and it can be an important part of their marketing mix, so this gives them a bit of a foundation. Sorry about the building industry pun....
Search engine marketing for custom electronics integrators can be an excellent way to grow your customer base. It's all about hitting the main points, so..
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Blue Sand Group

General Discussion  - 
 
As social media mangers a lot of clients ask what's the difference between #facebook and #GooglePlus . So, our social media team answers that.

What do you think? Do you agree or disagree? Would you add more? 

#socialMedia #SocialMediaMarketing #InternetMarketing #tips  
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Ambrose Peters's profile photoThe Center For Special Dentistry® - Dr. Jeffrey Dorfman, Director's profile photo
 
Bhai
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Everything You Need to Know about Google+ Collections
andrij.co/blog/google-plus-collections

Yes, typo in the meta description, it's been fixed but waiting on it to go through Google and update. That's what I get for setting up the post on my phone. Autocorrect fail!
Google Plus launches Collections, an all new way to deliver and digest more relevant content.
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Blue Sand Group's profile photoAggressive Growth Marketing's profile photoSNMinc WebGems's profile photoAlex Schleber's profile photo
5 comments
 
+Avtar Ram Singh​​ thanks! - if you have any questions let me know!
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Gary Sharpe

Tools and Resources  - 
 
Sharing is Cariing: Another Post About Carii.

This article covers my investigations into the user interfaces and user experiences of posting on the new Carii platform. In the article you will find details together with screenshots. To summarize it very briefly here, apart from a few niggles, the Carii UI and UX is pretty good, simple, familiar and intuitive.

Well, that was where I intended to end this post. But I was quite surprised to get a comment on my Carii News post almost straight away. I was delighted when I read this, as it was a thoughtful reply by none other than the CEO of Carii herself! Now that's what I call Customer Engagement! Indeed, I was so impressed with +Denise Hayman-Loa  's interaction, I've decided to include her comment below. In fact, I think that gives us the direction we will explore next time.

"Gary - This is a very relevant topic. The need for a good solution for Business Networking is a high priority. Business networking groups that meet physically also need a platform for RSVP'ing for events, previewing who is attending and the ability for private or group follow-ups. So often networking meetings don't produce the hoped for results - how often have people gone to an event, exchanged numerous business cards, and had little to no follow-up. It seems to happen a lot, often because the only follow-up is through retaining that business card and sending an email. And life gets in the way and those cards just pile up....even with the best of intentions."
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Combined Employees CU's profile photo
 
Thanks for the follow up. Looking forward to more.
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