Stream

John Dietrich

General Discussion  - 
 
The free 10 day social media training event starts tomorrow

Learning the fundamentals of social media strategy, takes a foundation in expert social media advise. In tomorrow's free training event, you'll get exactly the kind of advise you need to succeed in your own social media efforts.

Find out - Why most businesses suck at social media and how you'll soon become a social selling superstar
Learn - Where your perfect audience hangs out, which social platforms they use and how to find them quickly and easily.
Step-by-step - Build your authority the easy way and get to stand head and shoulders above the crowd
Insider tips - Get the insider tips we usually reserve for our Fortune 500 clients
FREE access to - our social media "secret weapon".

Click here: http://nod3x.com/members/lessons/marketing-has-changed-heres-what-you-need-to-know-2/ to watch the first event LIVE

#socialmediastrategy   #some   #NOD3xTips   #SocialMediaTraining  
 
"How To Solve The Top 10 Social Media Problems Every Business Struggles With"

==> Join the Hangout here: http://nod3x.com/members/lessons/marketing-has-changed-heres-what-you-need-to-know-2/ <==

Day 1: Today we are revealing...

Why almost every business fails at
Social Media, what your competition 
is doing wrong, and the 10 tactics
you must use to catapult your social 
media success.

AND ...

When you show up live today you'll
also find out how you can to get us
to spotlight your project and mentor
your social media presence every day
over the coming 10 days.
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David Boutin

Facebook  - 
 
While several studies prove that visual content is more engaging, you still need to create and share the right visual content for your audience.

Basic marketing techniques involve people seeing and interacting with your logo, content and product. The more exposure people have with your brand, the more it will be at the front of their minds when they are in need of your product or service.

By sharing images of employees, motivating quotes and local events, you are building a positive reputation with your audience. You are sending messages about your work environment and values.

Here are four ways to use custom, branded images to engage your audience and grow your brand awareness.

http://lab3marketing.com/how-to-increase-social-media-engagement-with-branded-images/
Studies prove that visual content is stands out and is engaging. Here are four great ways to use custom, branded images to increase social media engagement.
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Bill Gassett
moderator

SEO  - 
 
Use Google My Business & Google+ to Build Your Online Visibility
Would you like your business to appear in the Google "7 Pack"? Of course you do who wouldn't!

The Google 7 Pack is free real estate! When someone does a local business search 7 lucky companies are found on the first page of Google.

In the article I explain a number of things including how to get your business there.

The best thing about a local search is the inquirer is most likely looking to hire someone immediately.

Example of local business search include things like:

Realtor Hopkinton MA
Plumber Ft. Lauderdale FL
Lawyer Austin TX

You will also see some tips on how to use Google+ for increasing your online visibility.

Some excellent references can be found in the article including those of +Eric Enge and +Mark Traphagen of +Stone Temple Consulting.

Lastly be sure to check out my social media advice on how to use some of the other major social platforms such as Twitter, Linkedin and Pinterest for business over at the +Placester blog.

#seo #seotips #socialmediamarketing  
Bill Gassett By Bill Gassett There is no question that using Google Plus is important for a real estate agent looking to capture business from social media...
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9 comments
 
OK fair mis-understanding. But same reasons stand I realise it's not closing down but don't see why so many people are still posting so much content about this channel and how to use it better. I have seen a drop in people using it and feel like this decline is a signal that things aren't going to be the same in the future. Hope that clears things up everyone :)
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Mike Poynton

Content Marketing  - 
 
REMEMBER: SOCIAL MEDIA IS ABOUT PEOPLE! I saw this wonderful ad for Graubünden Tourism the other day and besides almost making me burst into tears, it triggered in me this short +Social Media Today post.

While we all can't deny that the science of analytics and insights are critical for measuring the success of social media campaigns, we need to remind ourselves that behind all of those numbers and statistics are real, live people. And for me, people are kinda simple. I think as digital marketers we owe our clients and their audiences to put ourselves in their place for a little while, and look at the world through their eyes. This video is inspiring and does just that. And the things that make it so successful carry over naturally to social marketing. Hope you enjoy!

(Hope I did that right, +Andrij Harasewych ;-)

#marketing   #socialmedia   #smm   #socmed   #digitalmarketing  
Graubünden Tourism put a video poster at Zürich's main railway station, linking one of the most hectic places in Switzerland with one of its most peaceful in real-time. W
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3 comments
 
Ha! Saw this not too long ago. Seems like a pretty awesome job for the mountain man :)
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Luiz Centenaro
moderator

Branding  - 
 
Your Guide To Running a Successful Snapchat Contest

Contests for consumer products continue to work wonders. With Facebook organic traffic being absolutely nothing, we turned to Snapchat this time.

I hadn't seen anyone blog about this before so I asked a ton of questions before launching this and can't take all the credit. 

If you are looking to host a contest on Snapchat this will be a great beginners guide. Let me know if you have any questions!

http://luizcentenaro.com/snapchat-contest/
Step by step how to hold a snapchat marketing contest to drive hundreds of visits to your website while creating valuable brand engagement.
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Gary Sharpe

Content Marketing  - 
 
As I continue to develop strategies and ideas for how online businesses can exploit the power of the Carii platform, I thought it would be worth taking stock and summarizing the advantages of Carii discussed so far.

Carii is an emergent online social networking website which is based on inter-linked communities and on a philosophy of supporting and enabling its users.

For businesses in particular, the Carii platform now represents significant new opportunities for enhancing customer engagement, communications and relations.

Businesses can use Carii communities to build and manage a wide variety of online tools with very little overhead. The system Carii offers is very versatile and flexible.

Applications range from creating a business website, to blogs, discussion forums, libraries, private dialogue areas, portfolios, online courses...

By exploiting the platform's affiliation technology, businesses can inter-link numerous online tools, effectively creating a centralized ecosystem for all their online content.

Businesses can use Carii to create a central hub, drawing customers in from multiple external source, via sharing content generated on Carii outwardly to social media.

Carii has multi-level public vs private control and includes the ability to have private dialogues with specified individuals.

Carii provides simple and easy ways to create email contact lists allowing businesses to invite customers to join their communities or to follow posts, updates and news.

Businesses are able to monetize their own content in a variety of ways, from attracting sponsors to charging membership fees for access to restricted tools.

Carii has powerful media handling tools such as a carousel feature, allowing  the inclusion of multiple photos, videos and files in any combination, in a single post.

Carii can support animated graphics, which can enhance the engagement on posts and provides a mechanism for providing significant supplementary information infographically.

Here is how the flagship demonstration is shaping up, you can join any of these community toolboxes to follow the threads of interest to you.
https://www.carii.com/#/BlueDogScientificHome/news
https://www.carii.com/#/AboutBlueDogScientific/news
https://www.carii.com/#/TestimonialsforBlueDogScientific/news
https://www.carii.com/#/BlueDogScientificsCommunity/news
https://www.carii.com/#/TheBlueDogScientificBlog/news
https://www.carii.com/#/BlueDogScientificsLinkedIn/news
https://www.carii.com/#/BlueDogScientificPortfolio/news
https://www.carii.com/#/DigitalChaperoneProject/news
https://www.carii.com/#/SocialMediaforBusiness/news
https://www.carii.com/#/LinkedInGroupsCariiCommunities/news
https://www.carii.com/#/BlueDogScientificsMiningResearch/news
As I continue to develop strategies and ideas for how online businesses can exploit the power of the Carii platform, I thought it would be worth taking stock and summarizing the advantages of Carii discussed so far. Carii is an emergent online social networking website which is based on inter-linked communities and on a philosophy of supporting and enabling its users. For businesses in particular, the Carii platform now represents significant n...
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2 comments
 
Looks like it's coming along well. Congrats 
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Bill Gassett
moderator

Sales / Marketing  - 
 
How to Master The Top Social Media Marketing Networks
Do you have a blog but are not getting much business traction from it? Have your social media efforts got you nowhere?

In the article I share some of my best tips on how to use the major social media channels for business including Google+, Twitter, Linkedin, Pinterest and Facebook.

The article speaks to #realestat agents but the advice applies to anyone who is looking to take their blog and social media to another level.

If you find the article helpful please consider sharing socially.

#socialmedia #socialmediatips #contentmarketing  
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6 comments
 
Interesting +Mike Poynton 
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David Boutin

Blogging  - 
 
Instagram is super hot right now, but if you're struggling with how to use it to promote content, Peg Fitzpatrick has some great advice!

http://pegfitzpatrick.com/how-to-build-buzz-with-instagram-for-your-blog/
Instagram is super fun but are you using it to build buzz and bring traffic to your blog? Here's a host of tips to drive traffic to your blog from Instagram.
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Jerry Daykin

Facebook  - 
 
Facebook is getting a new (if rather familiar) logo... what do you think? http://venturebeat.com/2015/07/01/this-is-facebooks-new-logo/
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I remember in 1996 having a buddy design a logo for our online venture, I stood over his shoulder and together we came up with something in about 30 minutes that was "good enough" (I liked it).  As the company grew it was always a back seat priority to get a "professional logo" and four years, 100 mocks, 2 design firms,  and $50,000 later (and a bunch of arguing) a "New & Improved " logo was decided upon.  Checkmark.  Shortly after that I confessed to my co-founder that I actually didn't care for the new logo, and liked our original logo the most out everything we had seen. He quietly agreed. Turns out the joke was on us.  What I learned then, and the point to all of this is - YOU WILL NEVER ACHIEVE CONSENSUS ON A LOGO DESIGN.  As an owner you must choose the one that YOU like, and accept that some people will not agree in your decision.  Logos do not make or break a company - to the contrary - The company makes the logo.  Of course, much like logos, this is just one persons opinion.  I'd sure be interested in knowing if Zuckerburg spearheaded this; or was pressured by the "graphics artists".  One thing is for certain.. If there was anything lacking in the original facebook logo - it sure didn't seem to slow the business down much, did it?
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Gary Sharpe

LinkedIn  - 
 
Why LinkedIn Is Putting You at Serious Risk and What You Need To Do About It. https://www.linkedin.com/pulse/very-serious-implications-linkedins-news-gary-sharpe this really is important for anyone with a linkedin account - the risks of this to  users' reputations should not be understated.

This is very important. LinkedIn have switched on a new feature which puts anyone at serious risk of cybercrimes, reputational damage and other forms of unintended consequences. It is very important that you go into Privacy and Settings on your linkedin profile and switch off

"Privacy Controls

Turn on/off your news mention broadcasts

as soon as possible. Unfortunately this is only a partial solution as you will remain vulnerable through your network, so please pass this message onto to your close connections too. The article in the link at the top explains clearly why this really is LinkedIn losing the plot completely.
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Is InMail worth it? Here are 3 reasons it may not be.
LinkedIn says InMail is a sliver-bullet. But is it a good investment for you, in your specific situation? Sometimes yes, other times no. Think twice if you:

1) have a current email response rate less than 40%
2) need appointments, calls or demos in the near term -- more than anything else
3) are using a one-message approach to clients who are happy with the status quo.

In these cases, InMail may not be the best starting point. Make sure you're asking yourself these questions when deciding to invest in LinkedIn Sales Navigator or buying more InMail messages in general.

For example... do you send one email in hopes of earning an appointment with customers who are satisfied with the staus quo? Do most prospects require time to realize they need what you're selling? InMail may not be a good fit. 

I often see sellers using a single email approach when courting prospects who need more time to recognize they have a problem worth acting on. This won't work. Be careful!

Instead, use a sequence of “short burst” emails. First, give prospects the chance to engage in a short e-mail conversation about their pain, fear or goal. By using a sequenced approach you will attract prospects to the idea of talking to you. Literally.

This way you can help the prospect come to the realization you want them to have. 

The best way to provoke replies from buyers who don't think they need what you're selling (but DO) is to:

- plant a seed of doubt that irritates them enough to reply
- validate an uncertainty or fear in a way they cannot resist acting on
- prove they may not be doing everything possible to achieve a goal or avoid a dangerous risk

What do you think?

I go into more detail here >>
http://www.makesocialmediasell.com/landing/inmail-worth-it/
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About this community

A heavily moderated/curated community talking about Digital Marketing and Marketing Strategy. Trying to join? To skip the LONG queue: http://joinSMS.smhangout.com This community may have one of the highest moderation bars of any community on Google+, but we do this to provide the best value for our members. Only active members may post, be sure to read the community policy BEFORE posting: http://policy.smhangout.com By taking part in this community, you agree to abide by the Community Policy. If you do not do so, the following actions may be taken against you or your posts. • A request/reminder from a moderator to post appropriately in the community • Removal of your post • Banning from the community In some cases, a moderator may decide to apply a higher level action against your or your posts immediately, without prior notice or warning. Please read the community policy before posting.
English ONLY please.

Jessica Smith
moderator

General Discussion  - 
 
Are you having trouble getting starting with your social media strategy? Map out a framework first! 

#socialmediastrategy  
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3 comments
 
+Jessica Smith We kept your spot warm for you!
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John Dietrich

General Discussion  - 
 
Upcoming live social media training event

Continuing education is a key component of success in any discipline. In the hyper-paced world of social media marketing, continuing education is a necessity. Many companies dedicate time to their employees every day for ongoing training, because they know the value of it.

Friday's free training event will show you the types of insider strategy you can't get anywhere else. +Yifat Cohen and +Lee Smallwood will be sharing their best kept secrets, providing live Q&A and showing you how to succeed on social media.

Sign up here:  http://po.st/iVCrr2 for Friday's event.

#socialmediastrategy   #socialmediatraining   #NOD3x   #training  
 
Ever wanted to be trained by experts one on one in social media marketing?

Coming up on Friday, we are offering a free 10 day social media training event hosted by +Lee Smallwood and +Yifat Cohen. These two are proven experts in the world of social media and digital marketing.

Find out - Why most businesses suck at social media and how you'll soon become a social selling superstar
Learn - Where your perfect audience hangs out, which social platforms they use and how to find them quickly and easily.
Step-by-step - Build your authority the easy way and get to stand head and shoulders above the crowd
Insider tips - Get the insider tips we usually reserve for our Fortune 500 clients
FREE access to - our social media "secret weapon".

Space is limited click here to sign up today: http://po.st/iVCrr2

#NOD3xTips   #socialmediamarketing   #some    
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6 comments
 
Great +No Bounds Digital! 
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Gary Sharpe

LinkedIn  - 
 
Security and Privacy Risks of LinkedIn. Did you know that LinkedIn lists "Top 25" profiles of people under virtually any criteria you can think of? Not only that, but these lists can be X-rayed through incognito google searches - meaning that anyone, anywhere in the world can privately search and access the data in these listings ?

Let's say, for the sake of argument, we were searching for "Research Chemists". Here's what I found. Try entering this into Google search, in a private or incognito browsing window, or when logged off from LinkedIn:

site:linkedin.com/title "Research Chemist"
  
I think that even the first page of results will speak for itself. The way this works is these lists are generated from keywords on LinkedIn Users' full Profiles. Unfortunately, this has rendered everyone's profile details largely public.

For example, regardless of the privacy settings on your public profile, you can show up on these lists even if the operative keywords are only contained within the private parts of your profile.  I have been able to find, for example, people in, or who have been in, the US Special Forces, even though this information cannot be gleaned from their public profile. That is: it is possible to search LinkedIn's database for people in sensitive areas without requiring a LinkedIn account whatsoever nor being identifiable or easily locatable in any way.

Conversely, if you search for specific people using this technique, they will show up in lists and in contexts with which they actually have nothing to do with. This is due to isolated keywords on their profile being taken out of context. So LinkedIn is also  publicly associating people with quite sensitive areas incorrectly.

It should also be noted that the search will find and associate you with your profile keywords whether or not you are actually in the Top 25 list or not. That is, the LinkedIn algorithm first searches through all profiles for the keywords, then reports and then only at click thru generates a Top 25 list based on some metrics of LinkedIn's choosing.

Something else you need to know is that what you see on Top 25 profile result page is different if you are viewing while logged in compared to when logged out of LinkedIn. Bizarrely, you tend to get more information on the logged out view and moreoever, from here it is easy to view full profiles, while profile views from the logged in browser blocks view of 3rd connections for LinkedIn Users with free accounts.

The final piece of this jigsaw is that through incognito searches it is possible to scrape the URLs of LinkedIn Profiles 25 at a time. With these and a temporary fake account, LinkedIn has made it a simple matter to scrape full profiles from LinkedIn, including photo IDs.
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Gary Sharpe

Twitter  - 
 
Yesterday, I read +Digital Insights post in this community ( https://plus.google.com/101411532298230064329/posts/d7gtXwcGKqQ ). There I found and then played with Warble. This showed me that we can do searches on our blogs in twitter, using our blogs url (e.g.entering "bluedogscientific.blogspot.com" in the search bar on twitter). We found an enormous number of tweets from people we weren't aware of. We then went through all of these and retweeted them, favorited them and followed the tweeters for a couple of blogs we work on. The impact was both immediate and lasting....and massive. I attach the page view stats over a week for two of these blogs. The final daily totals of these were 2,022 and 984, respectively.
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Mike Poynton's profile photoGary Sharpe's profile photoDavid Maudlin's profile photoDavid Boutin's profile photo
6 comments
 
Just browsing, noted it said alerts for blog posts which caught my attention, played with it, worked out how they did it, realized it was simple, did it myself in twitter. +Mike Poynton 
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Gary Sharpe

Customer Relations  - 
 
Once upon a time a business's main online presence was its company website. This was controlled at company level, with brand and ethos and consistency in mind. With the rise of the "social media marketing" phenomena, by 2015, the business world has largely lost control of their virtual representations online. Frenetic posting, sharing and spreading themselves extremely thin across multiple channels has left the content, ideas and know-how of businesses fractured across social media. One doubts many businesses can produce a coherent audit of all the posts that have been sent, nor where all these posts originated. Many business will not, actually, have any knowledge of what its employees have shared or posted in the name of the company, or at least with the association to the company name. The cost of the giveaway of businesses' commercially valuable know-how will go largely unaccounted. Whatever happened to commercial confidentiality?
Whatever happened to branding?
Whatever happened to consistency of style and ethos?
All these are the questions every manager and board member needs to ponder.

However, this no longer needs to be the case. The one page summary explains why. In this new model, all a business's content resides in a structured common area in one place. Shared outwardly like spokes on wheel to other channels and likewise with each share all pointing back to the same central hub. Each aspect of a company's online presence therefore is a discovery tool for the rest too. Businesses can start by insisting employees can only share approved for release content from the hub or submit posts for approval to private areas on the hub. Thus as well as acting as the focal point to which everything else points back to, this model also allows businesses to wrest back control.

We are currently building a showcase model of this new concept - everyone is  invited to join us on this journey.

Blue Dog Scientific's area on Carii:
https://www.carii.com/#/BlueDogScientificHome/news
https://www.carii.com/#/AboutBlueDogScientific/news
https://www.carii.com/#/TestimonialsforBlueDogScientific/news
https://www.carii.com/#/BlueDogScientificsCommunity/news
https://www.carii.com/#/TheBlueDogScientificBlog/news
https://www.carii.com/#/BlueDogScientificsLinkedIn/news
https://www.carii.com/#/BlueDogScientificPortfolio/news
https://www.carii.com/#/DigitalChaperoneProject/news
https://www.carii.com/#/SocialMediaforBusiness/news
https://www.carii.com/#/LinkedInGroupsCariiCommunities/news
https://www.carii.com/#/BlueDogScientificsMiningResearch/news
Once upon a time a business's main online presence was its company website. This was controlled at company level, with brand and ethos and consistency in mind. With the rise of the
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Mike Poynton's profile photoJesse Glawson's profile photo
 
I think +Steve Goldner might like this post. He's blogged about taking control of content and building communities on one's own website or hub. This is right in line with his thinking. And now you have me thinking.
Add a comment...
 
With a plethora of Twitter tools out there it is hard to know which ones to trust for your social profile. Thanks to Buffer, in this article they've mentioned 91 tools which will help you at every step of the way in Twitter marketing.

---

Shared for free via +Do Share
Over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need.
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Bryenn Lopez-Bierwirth's profile photoGary Sharpe's profile photoR.T. Gibbs's profile photoSha Ron's profile photo
5 comments
 
Thanks +Digital Insights I'm exploring warble off of your list.
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Luiz Centenaro
moderator

Facebook  - 
 
Hey +Social Media Strategy Community

I wanted to share the results of an Instagram Marketing Contest. Once you build a following on Instagram they are VERY engaged and it's a great platform to run a contest on.

With very little planning it was a great success, read the deets and see the analytics @ http://luizcentenaro.com/roi-hosting-contest-instagram/

Have you tried an Instagram contest? Any ideas on how to make our next one even better?
Instagram Marketing has blown up according to engagement metrics, here are the analytics behind the first contest our brand held.
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Luiz Centenaro's profile photoJohn Dietrich's profile photoR.T. Gibbs's profile photo
14 comments
 
My guess is that people aren't sure of Instagram yet +Luiz Centenaro, but I'm with you..there's real opportunity there for sure! 
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David Boutin

Pinterest  - 
 
Soooo, this is a pretty big deal. The buyable Pin that allows iPhone and iPad users to buy directly from Pinterest started rolling out yesterday.

https://blog.pinterest.com/en/buyable-pins-rolling-out-today
Earlier this month, we announced buyable Pins—the simple, secure way to buy your favorite products on Pinterest. Today, we’re excited to start rolling them out to U.S. Pinners on iPhone and iPad. Here’s a quick look at how everything works. Blue means you can buy
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David Boutin's profile photoJohn Doucette's profile photoSarah Gass's profile photo
7 comments
 
Solid perspectives... Never was a fan, though.
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Bill Gassett
moderator

Blogging  - 
 
How to Blog For Your Business
While this article speaks to real estate agents much of the advice pertains to anyone who is interested in starting a blog to earn real income!

In the article you will learn how I use my blog as the foundation for all of my social media marketing. The article is featured at +Point2 

You will see numerous tips to other places where I have shared some of my best advice for making a blog work for business including the +RE/MAX, LLC National Blog, +RISMedia, and +National Association of Realtors Blog.

In order to be successful at blogging you need more than just great content. A solid social media and content market strategy is essential along with proper SEO.

You will see some of my favorite content curation sites mentioned including +Scoop.it and +Storify.

Take a look and if you find the article helpful please consider sharing socially.

#socialmediamarketing #bloggingtips #bloggingforbusiness  
Learn blogging tips from real estate agent and social media pro Bill Gassett. How to create content that will attract prospects and build your business.
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John Dietrich's profile photoBill Gassett's profile photoR.T. Gibbs's profile photo
7 comments
 
Thanks +John Dietrich if anyone knows that it is you:)
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