SEM for Small Contracting Companies - What Your Marketing Guy/Gal Needs to Know
In many cases the marketing guy/gal at a small contracting company is the business owner, and the whole SEM concept is not well understood.
Do you need Search Engine Marketing?
What balance of free and paid search should you consider / what's the difference?
What low hanging SEO fruit are you leaving on your website's tree? When is it time to bring in a professional?
I had a little help from +Cyrus Shepard
and +Larry Kim
on this one. A big thanks to them.
We posted this for custom electronics installation contractors, but it applies equally to small and mid-sized contractors of all stripes, be it painting, plumbing, or electricians.
_We're a relationship building and marketing company, and don't offer SEM services_ . Many of our customers ask us about it however, and it can be an important part of their marketing mix, so this gives them a bit of a foundation. Sorry about the building industry pun....