Stream

 
Financial services firms are independent companies that employ professionals in the field of finances. 

Lead Generation for Financial Services Firms – 2 Ways to Get Leads
http://bit.ly/1ijxhvr #FinancingTelemarketing #LeadGeneration #Telemarketing
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Alida Brandenburg

• Blogging  - 
 
Has anyone used GroupHigh or have a sense for their reputation? 

Successful? Good ROI?
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itsham naeem's profile photoAndrij Harasewych's profile photoB Alexander's profile photoDawn Pyne's profile photo
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Hey +Alida Brandenburg

Honored to have you in our community! Hope all is well with you. Don't know about this tool myself, but I'll be sure to check it out. g
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How do you deal with critics on your social networks?  Oddly enough, some brands ignore the negative comments and only respond to the positive.  But now, as more and more people turn to social media to discuss a brand experience, we must all deal with the positive and negative.

It's not enough to just respond, but it's best if you allocate a team member to respond personally to each complaint and remain positive while doing so.  This may be easier said than done, but it's becoming a must in all social media strategies.

#socialnetworks   #onlinecritics   #socialmediaresponse  
The opinion of online consumers has become just as much a part of a brand’s image as the image it projects for itself. 
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Irene McConnell's profile photo
 
Great stuff, shared with my Twitter followers.
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This is Social Media Gold for Small Businesses

In this wonderful article by the team at Social Media Examiner, we are taught seven steps that we can take to make social media marketing work. While some of these are fairly basic, others bear spending some time considering.

These are:
1) Do Your Homework
2) Coordinate Your Social Channels
3) Get Started, But Start Small
4) Listen and Share
5) Create Your Daily Plan
6) Boost Results with Social Advertising
7) Lather, Rinse and Repeat

Quoting from the post: When using social media for your startup or small business, the most important thing to remember is that social media is a marathon, not a sprint.

More in: "A Beginner's Social Media Guide for Small Businesses" http://www.socialmediaexaminer.com/social-media-guide-small-businesses/
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Naziya Danish's profile photoknox keith's profile photo
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Joust Consulting

• Misc. Tools / Resources  - 
 
Have you heard of Reddit AMAs?

They are becoming one of the best ways for celebrities or big names to promote themselves online, while pleasing their fans at the same time. AMA stands for "Ask Me Anything", and that's just what Reddit users do. The most liked questions/comments are upvoted to the top of the post, while the worst are downvoted out of visibility. 

This article goes shows some actual statistics that prove how valuable an AMA can be. Some AMA participants saw their daily volume increase by over 500%. These are so popular that even President Obama and Bill Gates have done them!

Article Link: http://bit.ly/JouReddit
via http://thesocialmediamonthly.com/
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zeeshan haider's profile photoJenny Babe Caneja's profile photoMarina Freeze's profile photoDave Sorkin's profile photo
2 comments
 
Do you draw
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Andrij Harasewych
owner

Announcements (Mods Only)  - 
 
Looking forward to this event in NYC about how to jumpstart your business online using Google products and services! bit.ly/NYConnect Free +Starbucks Coffee and +Google advice in this exclusive telecast only for +Google Partners and their guests. If you will be in NYC on May 21st, you don't want to miss this. Oh, and don't forget the free Starbucks. If you know someone in NYC - be sure to share with them!
https://plus.google.com/events/c0jjjbgdp2ejvlvc6c7mpg8tm78/
#NYC   #NewYorkCity    #NYCbusiness   
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Germano Silveira's profile photoSteve Mattison's profile photo
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Facebook is Still the Best

Facebook for business has been changing dramatically, but it's still the best for referring customers back to your business.

http://socialtimes.com/facebook-reigns-supreme-social-media-referral-traffic_b147173

Despite Facebook's recent changes it still will provide you with the best ROI for your social media marketing strategies.  It's important that your business continue to weather the storm and find ways to overcome the new obstacles.

What have you done beat Facebook's new algorithms? 

#SMM   #Facebook   #SMO   #SocialMedia #SmallBusiness 
According to data from Shareaholic, Facebook and Pinterest drive the most social media referral traffic.
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Calvin Webster's profile photoBirdBrain Logic's profile photoMichaela Kennedy's profile photoJosh Bereano's profile photo
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I think the amount of engagement in communities is far greater than other social media sites.  

There are two specific places where improvement is needed.  First off, they need to develop a better analytics tool that is easily accessible and understood.  Second, they  need to push the "news feed" part of the platform so that posting to a community is not required to get engagement and visibility.

I believe Google is sitting on a gold mine since it heavily influences search results.  They just need incorporate some aspects from Facebook to create a user friendly UI. 

Where do you see the need for improvement?

#Google+ #Facebook   #SocialMedia  
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Even after 2.75 years of its existence, Google+ remains underrated and undervalued as a social media marketing platform.

However, these 20 Mind-Blowing Stats may convince you of the efficacy of this highly resourceful platform.

This is worth checking out — goo.gl/INUk25
 
Google+ Is Growing In Its Popularity!

Check out these 20 Mind-Blowing Google Plus Stats courtesy of +Digital Information World — goo.gl/INUk25

Here are 5 that really stuck out to me:

★ There are more than 1.5 billion photos uploaded by users in a week.

★ The number of users sharing and uploading Videos is increasing by the day, with a rate of 20x.

★  Those with Accounts on Google Plus are in excess of one billion.

★ The +1 button on websites get more than 4 billion hits in a day.

★ Every month, approximately 800,000 Google Plus accounts are created.

#googleplus   #statistics   #socialmedia  
I present to you some incredibly convincing GPlus facts by the means of stats (something that works for me as well, as they are more likely to intrigue you to the page).
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Majeski Law, LLC's profile photoAndrij Harasewych's profile photoJohn Paul Aguiar's profile photoGermano Silveira's profile photo
 
Looks like Goo.gl is finally transferring the domain info. Seems we'll have to adjust our rules to allow the goo.gl as an attached link (as we can see the domain below the title) - thought bit.ly still seems to block that information. +Kristoffer Howes 
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Wivo

• Market Research  - 
 
Shareaholic released a report today covering referral traffic data from the eight largest social media sites in Q1 2014.

In short, Facebook, Pinterest, Twitter, StumbleUpon, Reddit, and Google+ all gained, while YouTube and LinkedIn lost.
Social discovery and sharing platform Shareaholic today released a report covering referral traffic data from the eight largest social media sites in Q1 2014. In short, Facebook, Pinterest, ...
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laurent c's profile photoDominique Karadjian's profile photoAndrij Harasewych's profile photoEdith Page's profile photo
 
Please remember, this is not a broadcasting community, in order to post in the future, we need to see some engagement on other people's posts in the community (we just want to see give and take). Welcome. Policy.smhangout.com
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Wade Harman

• Branding  - 
 
Google Plus Marketing: The Pull & Push
There are tons of different strategies that we can go by when it comes to using Google Plus.  But while most of us have different strategies, there is one thing that we can all agree on.  

Marketing and Branding are two different things.

Read the article here: http://www.wadeharman.com/blog/branding-push-google-plus-marketing/

+martin shervington (also mentioned in the article) has been a key element in helping me understand how branding actually works, and beat it all, +Dustin W. Stout kindly mentioned me last night in his run down of the speech +Jay Baer done at SMMW14 about how people were getting tired of the "look at me" strategy.

Push and Pull Marketing

This article really shows you why you should do each of these things and when the right time is to actually bring these ideas into your strategy here on Google Plus.  

Quote in the article

If you push a string it collapses in the middle, sometimes overlapping itself and basically represents chaos and disorder.  That is what pushing your followers too early can get you with your Google Plus marketing strategy.  Understanding when to push them is the key to being successful.

#Truth  

If you would like to be in my Blog Notification circles here on Google Plus, please let me know in the comment section and you will receive a notification every time I publish a post like this one, both in your email and here on Google Plus
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Christina Talbott-Clark's profile photoRentals United's profile photoJayesh Dholia's profile photoWade Harman's profile photo
2 comments
 
Shoot.  I knew that +Kay Kulkarni I keep forgetting to do it.  Sorry, will change it
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About this community

This is a heavily moderated/curated community talking about all possible uses of Social Media for business and promotion. This community may have one of the highest moderation bars of any community on Google+, but we do this to provide the best value for our members. Only active members may post, be sure to get active in at least one of our communities before posting yourself! (See links below) By taking part in this community, you agree to abide by the Community Policy. If you do not do so, the following actions may be taken against you or your posts. • A request/reminder from a moderator to post appropriately in the community • Removal of your post • Banning from the community In some cases, a moderator may decide to apply a higher level action against your or your posts immediately, without prior notice or warning. Please read the community policy before posting.
 
Are you in the right place at the right time?
In this article, Imagibrand founder +Richie Kawamoto considers the importance of networking on the right platform, at the right moment. Too often, brands get discouraged when, despite best efforts at engagement, audience responses are lackluster. Well, if you're doing everything else right, chances are, your core audience is somewhere else.

For instance, why spend a bunch of time on Facebook, when the most active conversations are on forums or blogs? Just because Kik or Snapchat are the next big thing doesn't mean you have to jump on the bandwagon. The bottom line is you have to be in the right place at the right time, and making that happen isn't always easy.

#brandmarketing   #socialmediamarketing   #socialmediastrategy  
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A Guide To Ethical Blog Salesmanship
In order to run an effective blog, you must earn money doing it. Otherwise, you won't be able to spend the necessary time & effort creating the best blog for your audience because you'll be busy making money elsewhere. But the idea of selling on your blog (and sales in general) has a sleazy connotation, and many avoid it out of fear.

Gary Korisko understands that the only logical reason one has to feel sleazy about selling a product/service is if they lack confidence in themselves, or if their product/service is subpar. In this article he shares great tips on how to sell ethically, like: "Don’t say, do, or promise anything that you wouldn’t want said, done, or promised to your mother."

Question: What was the first thing you sold on your blog? An affiliate product? Your own product? A service? How did you land your first sale?
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B Alexander's profile photoGermano Silveira's profile photo
5 comments
 
Thanks for sharing.
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Everybody is talking about the importance of #personal #branding, though most advice focuses on tactical elements of building a brand, such as building a blog, a Twitter following, etc.

My aim was to create a definitive personal branding resource, which starts with mindsets required for success, then shows you how to create a winning strategy - and only then moves on to the tactical elements.

Enjoy, and please let me know what you think.

Irene
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Rick Roll's profile photoIrene McConnell's profile photoDenise Zonca's profile photo
2 comments
 
Thanks +Denise Zonca, glad you found it useful. 
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Germano Silveira

• Blogging  - 
 
What's The Best Free Offer You Ever Got From A Blog?
One of the ways blogs increase their subscribers is by offering visitors free stuff in exchange for their email. Neil Patel, for example, offers a free e-book on increasing conversions on your blog in exchange for your email so he can send you his updates. (I don't mean to preach the obvious, I just want to lay down context for my question.)

I work on several blogs. On one of them, we are trying to create a new free offer to increase subscriptions. My favorite way to generate ideas for anything is to ask community members.

So, what's the best free offer you've ever received in exchange for subscribing to a blog? Or, what kind of offers would you like to receive from a blog on social media & blogging?
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Edward Ferguson's profile photoAndrij Harasewych's profile photoMediaMiser's profile photo
4 comments
 
Consistently good content. That's what really matters to me, and is the only reason I'll ever subscribe.
Well, I may subscribe to get a free gift, but I generally take the gift and unsubscribe. Sorry, but true.

I think people are learning on Facebook that giveaways and contests are not necessarily the best way to build a loyal fanbase. You might just get a lot of people who want free stuff..
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7 Blog Content Tips to Supercharge Your Website

Blog content is an essential component of online presence for individuals and businesses. Yet, despite investing considerable resources and time, some articles generate minimal engagement. 

"Do you ever get the feeling that nobody cares? You spend so much time writing an awesome piece of blog content and it seems like nobody even bothers to read it. You desperately want to get your message across. To be heard, but at the end of the day, you just feel like you’re spinning your wheels."

Read more here:
http://www.ronsela.com/blog-content/

What tips do you have for creating more engagement with your articles?

#content   #contentmarketing   #contentstrategy   #contentcreation   #blog   #blogging   #bloggingtips   #bloggingforbusiness   #bloggingtipsforbeginners  
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Ron Sela's profile photoIrfan Ahmad's profile photoBeginning To End Hypnosis's profile photoMarcela De Vivo's profile photo
9 comments
 
Just what I need. Thank you.
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How to Capture & Convert Your Video Audience
Online consumers are impatient and easily distracted, even when watching videos. Here is how to capture your audience and improve video marketing results:

1. Research shows consistently higher conversion rates for landing pages with videos, than those without. Today’s consumer craves more information and enjoys the ease of videos. This provides a valuable opportunity for business to create short animated videos, that effectively communicates something technical or new. This is particularly useful when a written narrative (or instructions) could present a challenge for the audience.

2. Data shows that videos are the most likely to lose viewers in the first 8 seconds and that viewership takes a deeper plunge (20-60%) in the first 10 to 20 seconds. This highlights the need to communicate the information that you really want to convey to the audience, in the opening 30 seconds of your video.

Because today's online, savvy consumer is impatient when seeking information and easily distracted if their attention is not immediately captured, businesses and brands must make every effort to communicate a compelling video marketing message, that is both detailed and brief. We believe that this can best be accomplished by combining an aesthetically pleasing landing page, with a short, descriptive video presentation, that is entertaining; as well as educational.

#videomarketingstrategy   #videomarketingtips   #videomarketing
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adaptech solutions's profile photoAndrij Harasewych's profile photo
 
Thanks for such a nice first post and interacting on a post or two before posting yourself. We don't see it often from pages. You rock. When I get a chance, I'll try to come back and give the post a read!
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People often under estimate the value in having a clear consistent brand. It can be as simple as a logo, color palette or font type making your sight instantly recognizable.Five helpful and simple tips to transition your brand to #SocialMedia increasing awareness and engagement.

http://www.huffingtonpost.com/zach-kitschke/five-graphic-design-tips-_b_5184978.html
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Qasim Eisa's profile photoSteve Faber's profile photoNaziya Danish's profile photo
 
+Sandy Jacolow nice share, thanks. Consistent branding has huge value for an organization. It leads to faster growth and greater reach, because a recognizable, consistent brand facilitates the decision making process.

Why? Potential customers don't need to re-evaluate you, they just need to apply their existing brand perception. They associate certain characteristic with your brand. When they see your branding, they instantly transfer those to whatever it's on.
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authorSTREAM

• Sales / Marketing  - 
 
2/3rd of the #Sales  process (as we know it) is evaporating before our very eyes. 

With more information and power to people now, Sales as we know it has come of the ages. Sales is going #Inbound , and to keep your business alive, we don't have an option but to embrace the change.

Why Sales Is Going Inbound (And How You Can Keep Up) http://www.authorstream.com/Presentation/arpit_daniel-2096120-why-sales-going-inbound-keep/

Your thoughts?
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Majeski Law, LLC's profile photoThe Lettershop's profile photo
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What a refreshing point of view.

Thank you +Neil Ferree for liking this on +SlideShare, which brought it to my attention. 

Only three things we should concern ourselves with, and not one of them has anything to do with exposure and numbers of followers:

1. Conversation
2. Amplification
3. Applause

Real growth isn't measured by followers or whether you get bigger exposure on Google. What do you do with the people who are already your fans? 

It's like the old adage of salesmanship. It's easier to convert the people who already use your services than to look for new clients.

If one is creating disciples out of their exisiting followers -- THEY will bring in your new clients.

#followcountisbullshit   #followersparade   #createdisciplesoutofyourfollowers   #conversation   #amplification   #applause  
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Debbie Elicksen's profile photoOle Olson's profile photoNeil Ferree's profile photo
2 comments
 
Love the concept, but 64 clicks to get to all the slides is a bit much honestly. Is there a "print" or view all on one page view?
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Steady Demand
owner

• Analytics  - 
 
Huge thanks to +Buffer for giving us a mention in top tools for Social Media. Our Brand Page Audit Tool gives you a quick list of actionable items to immediately fix and start growing your following.
A complete list of social media tools for small business that are easy, useful, and affordable (or free!).
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Yohannes Warner's profile photoZbra Studios's profile photoSteady Demand's profile photoImaginet Internet Services's profile photo
6 comments
 
.^_^. aww schucks you're all making us blush +Local Fame +Buffet Froid +The Small Business Fairy +Wade Harman +Zbra Studios followed you back as well. Let us know if you want to stay updated with news from our blog on G+ tool development
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