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While the value of social media and what it provides for society has been brought into question by the latest investigation into foreign meddling in elections, one of the other aspects of social that’s also been put under the spotlight is the legitimacy of what social metrics mean, and the problems with fake followers and purchased engagement.

And now, that renewed focus on authenticity is also flowing over to Instagram, and the raft of ‘influencers’ who are making money of the size of their audience.

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What is the importance of social media marketing trends to your business? Dialog with customers for sure.

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10 Electrifying Ways to Power Up Your Content Creativity

“The only thing worse than being talked about is not being talked about.” – Oscar Wilde

Being talked about is the holy grail for content marketers in today’s attention starved age.

You need to produce articles, infographics, videos and social media posts which are not only searchable but engaging and shareable.

To make your content stand out from the crowd, you need to be both artistic and scientific when you craft your content pieces.

While the science of content marketing has been much written about (data analytics anybody?), the art part is sorely lacking.

Thanks to Rod Judkins‘ wonderful book The Art of Creative Thinking, I learned some pretty nifty ways to trigger creativity in my own content creation process.

Containing a total of 89 tactics and techniques to boost your creativity, it was a boon to a content marketing professional like me.

Let me share some of its nuggets with you in my latest post here.

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After experimenting with a number of different SEO tools (free and paid), the team at Mainstreethost has put together a list of top 19 SEO tools of 2018.

​​Check out the full listing in the infographic below.

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Social Searcher: Free Mobile App for #MediaMonitoring on the Go

You’ve been asking for this for a long time and +Social Searcher team is very glad to release Free Mobile Media Monitoring App for the #social and web mentions search.
#SocialMediaMonitoring is mandatory for the modern business, now it’s available on the Go!

Learn how to automatically promote your business and attract new clients 24/7 with proximity marketing.

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Let’s face it, there’s a lot of written website content out there. Like, a lot. And truthfully, only more is coming.

There are some pretty amazing online writing tools to help you stay on task, speed up your writing, check your quality, increase your accountability, and even gamify your experience.

Here are nine essential writing tools to help improve your content.

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Do you have a favorite blog post? Here's what tops our list at Roundpeg.

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To Hashtag Or Not To Hashtag!

What networks work best with them.
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