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Clive Roach

Content Marketing  - 
 
Serving up appetizing content marketing
“[We] need to remember that the “C” in WCM [Web Content Management] no longer stands for just content. Instead, they must keep in mind the additional C’s as well: context, channel, consistency, community, consumer behavior, and creation.”

Post by +Emma Sands

#Content #ContentMarketing


I’m a content gal. And not afraid to admit it. You can bring on the Search strategies, the CRM strategies, the Social, the optimization, the analytics… anything you want. But I still think the other
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Calvin Pashia's profile photo
 
I love u my emmy
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Gary Sharpe

Web Design  - 
 
Novel Use of Youtube Cards: Portable Websites https://youtu.be/TWalYZjECZc
Youtube cards have been around for a while but are highly underexploited. So I've been putting my thinking cap of how we can utilize these more effectively and be a bit innovative with them.

I hope this demo is self-explanatory. It shows how I have effectively used youtube to reconstruct the menu on my current major project website. We are limited to just 5 cards per video - which at first glance is somewhat limiting for this purpise. However because these cards can include a link to another video, this allows us to build nested sub-menus. In this example I have just one sub-menu which if you click it, it will open a new menu-movie on youtube.

So what have we achieved? Essentially a portable, shareable, embeddable synopsis of a website - post it, embed it, email it, etc.

Your thoughts?
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BobCar Media

Branding  - 
 
3. Businesses are booming on Instagram.
2. Mobile is Key.
1. ....

#digitalmarketing   #strategy   #instagram   #mobilemarketing  
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Bhasha Infotech's profile photoGlenn Kulik's profile photoharsh dev kangotra's profile photo
 
Setting up a YouTube channel is easy.

Just about anyone who can turn on a computer can create a YouTube account and start uploading videos.

But, when it comes to growing a SUCCESSFUL YouTube channel, only a few know how.

If you’re like the vast majority of video bloggers, this may sound familiar...

You spend hours and hours recording your video, not to mention the time you spend editing it and putting all together, but in spite of all those efforts, once you hit the “publish” button, it seems like nobody cares.

Of course, you get a couple dozens of views, and, sometimes, a couple of dumb comments, but let’s face it: If you want to succeed, you need more than that.

Check out this simple Twitter strategy to turn your mediocre YouTube channel into something extraordinary…in less than 90 days.
Setting up a YouTube channel is easy. But there's more to it. Learn how to effectively and easily GROW a YouTube channel using Twitter in 5 easy steps.
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Gary Sharpe's profile photoModern Home and Office's profile photoLarry Berry's profile photo
3 comments
 
Loved this bit:
"Notice I said “active,” not big. Many people think that a huge following means higher reach, but that isn’t always the case. A small, but engaged audience is much more valuable than a giant audience of ghosts."
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Josh Brown

Facebook  - 
 
Do you want to target your Facebook ads more effectively? Learn how to use Facebook Audience Insights makes sure your ad reaches the right audience.

https://new.soldsie.com/blog/use-facebook-audience-insights-create-ads-convert/
How to Use Facebook Audience Insights to Create Ads that Convert. It's now easier than ever to build relationships that lead to sales online. One surefire way to get eyes on your content is to create a Facebook ad that leads potential customers to your posts. Once there, they can engage and ...
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Frederico Portimao's profile photoDeonna McGary's profile photo
 
Yes
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Luiz Centenaro
moderator

Twitter  - 
 
5 Powerful Tips on Real-Time Marketing

See how +Jaguar USA overtakes +Mercedes-Benz and +Audi USA with social listening on the +Brand24 blog.

=> http://blog.brand24.net/5-powerful-tips-on-real-time-marketing/
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Breanna Kusnierczyk's profile photoLuiz Centenaro's profile photoharsh dev kangotra's profile photo
2 comments
 
+Breanna Kusnierczyk Glad you liked it. I just signed up to a bunch of free trials testing out these mention softwares. Anyone here have a favorite?
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I think you may find it useful!
 
Do you know how to write an invitation message on LinkedIn using the mobile app?
It's a bit hidden but you can do it (and you should do it!).
This is the first video of a series called "APPy Days" where we will share some of the coolest mobile apps we use for business and also some useful tips on how to use them effectively.
We already have a long list, but please let us know what would be your favorite topic or app for the next video.

#eventprofs
#APPyDays
#LinkedIn
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Craig Smith

Tools and Resources  - 
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Damba Amudani's profile photoHappix Design's profile photoDigital Fountain's profile photoHari R's profile photo
 
What does it do?
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John D Saunders

Content Marketing  - 
 
We've been using a free tool to help streamline web development for our clients.  Check it out in our newest video blog  - www.bit.ly/ezmockups #digitalmarketing #webdesign
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Aida Dumaog's profile photoJohn D Saunders's profile photoHungryeye online classified's profile photoLarry Berry's profile photo
5 comments
 
I'm from Miami
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About this community

A heavily moderated/curated community talking about Digital Marketing and Marketing Strategy. Trying to join? To skip the LONG queue: http://joinSMS.smhangout.com This community may have one of the highest moderation bars of any community on Google+, but we do this to provide the best value for our members. Only active members may post, be sure to read the community policy BEFORE posting: http://policy.smhangout.com By taking part in this community, you agree to abide by the Community Policy. If you do not do so, the following actions may be taken against you or your posts. • A request/reminder from a moderator to post appropriately in the community • Removal of your post • Banning from the community In some cases, a moderator may decide to apply a higher level action against your or your posts immediately, without prior notice or warning. Please read the community policy before posting.
English ONLY please.

David Sawyer

Tools and Resources  - 
 
Here's a post I've just published where I asked 28 world-class social media, digital marketing, and PR experts how they get stuff done.

The research took me five months to complete and there are some good insights for anyone (surely an occupational hazard for us digital marketers) in the habit of checking their smartphone 150 times a day (pro tip: don't).
160 days' research, hundreds of blog posts, 10 books, 9,000 words, 28 world-class communicators, and some lovely bonus content. Why don't you switch off the smartphone set and do something less boring instead...
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owoade sulaimon adewale's profile photoCasey Yelle's profile photoLarry Berry's profile photo
 
Good, I acknowledge you.
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Bill Gassett
moderator

Blogging  - 
 
Why Start a Blog Today?
While this article speaks to why a real estate agent should have a blog much of the advice applies to any business.

Do you want to increase your brand awareness and capture real business? Of course the answer is yes so why not take a look at all that blogging can do for your business.

A blog works for you day and night when you are not at your computer. Gaining business happens on auto-pilot after you have been blogging for a while and producing exceptional content that helps people in some way.

+Ryan Fitzgerald explains the concept of being the local expert for your business on the +Point2 blog.

Take a look and if you find the article helpful share it socially.

#realestate #socialmedia #blogging  
A real estate blog can add more value to your business than you might think. We asked Ryan Fitzgerald of Raleigh Realty to explain why you should set …
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Darla Dixon's profile photoFourth Dimension Solutions Limited's profile photo‫יוסף הירש‬‎'s profile photoharsh dev kangotra's profile photo
9 comments
 
I feel like we were just in a time machine to the 1970s! lol
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Kevin OBrien

Tools and Resources  - 
 
What's your favorite tip for improving efficiency with your social media strategy?
One common thing I hear from small business owners is the difficulty in finding things to post on their social media profiles, especially Facebook and Twitter. Fortunately, there is a simple solution to finding valuable content to share on both platforms and it’s free. The often overlooked Google Alerts, www.google.com/alerts, is one of the …
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Kevin OBrien's profile photoBobCar Media's profile photoGUDGER INC's profile photoAleksandra R's profile photo
5 comments
 
Google Alerts, who knew it'd be so effective at finding content. 
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There is no debate that advertising is changing, and social advertising is more critical than ever! Harvard Business Review doesn't mince words when it says that social media is too important to just be left to the marketing department.
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Alan Loi's profile photoLarry Berry's profile photorainbows145's profile photoD.ngash Official's profile photo
6 comments
 
Something I've been saying - to CEOs - for a long, long time. However, because they have a marketing department and are paying for it, they can't unlock this...

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Tereza Litsa

Content Marketing  - 
 
I love using GIFs and I'm always happy to examine how brands use them in their content marketing strategy!
GIFs are nothing new, but their use is more popular than ever. Here's why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics Interchange Format, was introduced back in 1987 by Steve Wilhite of CompuServe as a new way to present a moving ...
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Luiz Centenaro's profile photoTereza Litsa's profile photoLarry Berry's profile photo
4 comments
 
That's really useful! +Luiz Centenaro 
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Bethany Luck-Hutson

General Discussion  - 
 
Be authentic on #socialmedia -- make sure to align your Real Self and your Ideal Self.
by Dr. R. Kay Green | Featured Contributor Over the past 15 years, the world as we know it has been taken by storm through the onset of social media. Accor
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Murari Malav's profile photoNeuvation, LLC's profile photo
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JD Prater

General Discussion  - 
 
Dive deeper into social commerce and learn how it can boost your small business revenue.
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Enenwa Chijioke's profile photoSunita Ji's profile photoBrain Candy's profile photoMarketcoop's profile photo
2 comments
 
How can I do it? 
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