How to Capture & Convert Your Video Audience
Online consumers are impatient and easily distracted, even when watching videos. Here is how to capture your audience and improve video marketing results
Research shows consistently higher conversion rates for landing pages with videos, than those without
. Today’s consumer craves more information and enjoys the ease of videos. This provides a valuable opportunity for business to create short animated videos, that effectively communicates something technical or new. This is particularly useful when a written narrative (or instructions) could present a challenge for the audience.2.
Data shows that videos are the most likely to lose viewers in the first 8 seconds
and that viewership takes a deeper plunge (20-60%) in the first 10 to 20 seconds. This highlights the need to communicate the information that you really want to convey to the audience, in the opening 30 seconds of your video.
Because today's online, savvy consumer is impatient when seeking information and easily distracted if their attention is not immediately captured, businesses and brands must make every effort to communicate a compelling video marketing message, that is both detailed and brief
. We believe that this can best be accomplished by combining an aesthetically pleasing landing page, with a short, descriptive video presentation
, that is entertaining; as well as educational. #videomarketingstrategy #videomarketingtips #videomarketing