Google +Post ads are going to be a game changer.
Now available to business pages with over 1,000 followers, +Post ads are looking awesome
. They were first tested on a limited basis back in December with brands like +Toyota USA
, and it looks like they had some pretty solid results. Google's reporting that Toyota saw 50% higher engagement than the industry average for rich media ads, and I can't say I'm surprised.
See, unlike Facebook, Twitter, or LinkedIn ads, Google isn't clogging its social network with these ads (thank goodness). Instead, it's pushing the ads out to websites in the Google Display Network (which includes over 2 million sites).
Not only that, but these aren't your typical image/headline/blurb ads. Instead, they're essentially embedded Google+ posts - which means you can introduce a whole new audience to your Google+ presence. When you think about how awesome a good Google+ post can be, you start to realize the kind of creative potential this is offering marketers.
bummer is that anyone with under 1,000 fans can't use it yet - and that includes us. Considering I've been toying around with a few test campaigns using LinkedIn and Facebook ads to do exactly this - promote a Google+ post - I'm really eager to try this out.Why this is a game changer
- Incredible flexibility and creative potential for ads, utilizing the Google+ post features.
- Gives businesses the opportunity to extend their reach beyond their current Google+ circles and communities.
- Allows brands to speak directly with their audience, for better and
- Gives any businesses on the fence about Google+ another push to finally join the party and create a page.
- Similarly, adds incentive for businesses who already have a Google+ page to revisit their Google+ social media strategy in order to start making progress toward that 1,000 follower entry level.
Really, the thing I'm the most excited about here is the potential this has to change the face of the marketing landscape, by bringing consumers directly into the discussion.
You can read my article in full here: http://www.zbrastudios.com/blog/what-are-google-post-ads/
Pin the image (you know, if you want): http://www.pinterest.com/pin/466263367643829660/
I also urge you to check out +Mark Traphagen
's post on the topic. It seems Mark and I were writing about this at the same time, and I'm pleased to say it seems we're on the same page about a number of things here. He makes some excellent points I didn't touch on, like how these ads can add social proof
, since - as an embedded post - it shows how many times the article has been plussed or shared already.
Read Mark's article here: https://www.linkedin.com/today/post/article/20140416220146-13325642-google-post-ads-bringing-engagement-to-advertising
h/t to +Strategy Internet Marketing
for posting about this update in the SMP Community, and tipping me off!
What do you think about +Post ads? Are you as excited about their potential as I am? Do you disagree with anything I've written? Let me know in the comments!