Get Higher Email Open Rates and Fewer Unsubscribes
When you segment your list, you can write emails that are more meaningful to your subscribers. This strategy will give you a better return on your email marketing as shown by Lyris’ email study:
- 39% of businesses that segmented their list experienced higher open rates,
- 28% experienced lower unsubscribes,
- 24% experienced higher sales.
This article shows you how to use segmentation to get more engagement and better email marketing results.#email #emailmarketing