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Mary Iannotti

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Excellent read for outdoor companies doing social media.

Inside Outdoor Report: Social Studies #outdoorindustry
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Mary Iannotti

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A new keyword research tool that's free!

#seo  
The following two tabs change content below.BioLatest Posts Latest posts by (see all) Quick Tip: Create a Cool Brand Asset that Will Build and Promote Itself - Oct 25, 2016 [Quick tip] How to Use Search Console To Improve & Increase CTR - Oct 10, 2016 [Quick Tip] How to Find Most Valuable Keywords to […]
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Mary Iannotti

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Get Higher Email Open Rates and Fewer Unsubscribes

When you segment your list, you can write emails that are more meaningful to your subscribers. This strategy will give you a better return on your email marketing as shown by Lyris’ email study:

- 39% of businesses that segmented their list experienced higher open rates,
- 28% experienced lower unsubscribes,
- 24% experienced higher sales.

This article shows you how to use segmentation to get more engagement and better email marketing results.

#email #emailmarketing
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Mary Iannotti

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Link-Building Strategies That are Good for SEO Rankings

Google's recent penalty is a wake up call for re-examining your website's link-building tactics. +Rand Fishkin shares manipulative external link-building you should avoid and new opportunities for internal linking. Check out how Google is rewarding sites for internal links that serve up a better user experience.

#seo   #websitedesign   #seotips  
Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.
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Mary Iannotti

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Struggling to outrank your competitors in search? Here's a possible fix.

Google is getting more sophisticated with how they evaluate content for search rankings. Working this to your advantage by adjusting your content strategy can be the ticket to improving rankings in a competitive space.

+Rand Fishkin shows you Google's more advanced ways of analyzing on-page content signals. The intelligence he shares is mind blowing and will give you a new outlook on content strategy.

#seo   #contentmarketing   #seotips   
Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes.
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Mary Iannotti

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This will amp up the efficiency of your content marketing and produce better results.
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Mary Iannotti

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Lots of gems in this podcast that you can use to build your blog. Creating personal relationships is at the top of his list! #blogging
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Mary Iannotti

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Be confident that you have knowledge that people would love to learn, and share it like crazy.

How Teaching Everything I Know Grew My Audience via @ConvertKit #blogging #emailmarketing
Teaching everything you know is not only is it great gift for your readers, it will also help gather attention that can convert into sales.
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Mary Iannotti

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Keep Copy Positive and Tell Uplifting Stories

Content that makes people feel positive is more widely shared than content that makes people feel negative.

+Clement Lim gives you some easy-to-use tactics to put a positive spin your stories.

#copywriting   #contentmarketing  
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Mary Iannotti

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Tap into Free Resources to Find Messages Your Prospects Want to Hear

Testing proves copy that speaks to your prospect's wants and pain points will improve website conversions.

Case in point, this new headline and button increased clicks by 124%.

In this article +Jennifer Havice covers lots of ways to learn what your prospects want to hear. The resources are all free!

#conversioncopywriting #copywriting #CRO
3 proven strategies to discover EXACTLY what your customers want - You need to be listening to your customers. Here's why, how, and where to use the insight.
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