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Actionable tips and tools to help you improve your social media presence

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Steady Demand

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Local Businesses Can Benefit Greatly from Google+
“...very strong indications that having an active, engaged audience at Google+ was impacting local rank.”

This transcript from a conversation between +Mike Blumenthal and +David Mihm unveils some of our own findings about the positive effect that an actively engaged Google+ presence can have on local business search results.

If you're a local business, we highly recommend you read this:

This is only the first in a series of releases about our findings. Much more formal findings to follow.

#googleplus #marketing #business
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Steady Demand

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"Shoot for a 40 character title and 160 character summary in a Google+ Post." http://gplus.ly/2dNtkae
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Shellys Sweet Finds's profile photoTadeusz Szewczyk (Tad Chef)'s profile photo
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This is a bit more than I'd do for my posts but I guess I'm on the lower end effort-wise.
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Steady Demand

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5 Elements of an Irresistible Social Media Call to Action
Getting people to take action is an art form! http://bit.ly/2b0i0DQ

Just sharing things incessantly without a goal to move people to action is not something that most people are interested in spending time on. If you're sharing on social media, odds are you want people to engage on some level whether that be:

- Comments
- Likes/Shares
- Click-throughs
- Conversions

So if you want to get people to take the desired actions you've set up-- you'll want to follow +Rebekah Radice's advice. The key elements here are:

- Compelling
- Concise
- Authoritative
- Visual

If you've done your job, not only will be taking the actions you want, but they'll be waiting for the next chance to take more actions on your content!

#socialmedia #contentmarketing
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Steady Demand

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10 Ways to Make Your Listings More Shareable on Social Media

How do you get people to share your real estate listings? Let’s look at the psychology of social media.

Why do people decide to share or not share content on social media? Dive into the psychology and ten specific steps you can take to make your listings more shareable.

Are your Real Estate listings as sharable as they could be?

#contentmarketing #socialmedia
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Steady Demand

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How To Get Insanely Loyal Followers On Social Media http://bit.ly/2ao0vxI

You don't need to have legions of followers to be successful on social media. All you need is a small group of dedicated fans who care about what you do and gladly share it with their spheres of influence.

Some of the great tips in this article from +CoSchedule are:

- Think small (yea, wrap your head around this one)
- Tell stories
- Don't be afraid to "pull back the curtain" and give people a "behind the scenes" look at your day-to-day
- Have conversations

When was the last time you had a real conversation with someone in your audience? Let us know in the comments below! (See what we did there?)

#socialmedia #marketing
How many social media followers does your business need for sustainable success? Find out in this guest post from John Jantsch of Duct Tape Marketing.
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Steady Demand

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What if there was a simple way your business could host a gathering of people who were highly interested in what you have to offer?

""Without promotion, something terrible happens... nothing." -P.T. Barnum"

Twitter chats are a great, low cost, low investment way of building community and driving brand awareness. When done right, and with consistency, they can be a powerful marketing tool to add to your efforts.

#socialmedia #marketing
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Steady Demand

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11 Simple Tricks To Enhance Your Social Media Images
Solid design advice for non-designers http://bit.ly/2bR2eNM

While some of these tips may seem a bit technical, they aren't too difficult to wrap your head around even if you feel like you don't have a single design-bone in your body.

One thing to keep in mind, more than anything else is that every social media image is meant to communicate one message. Not several messages (unless you're creating an infographic), just one message that leads people where you want them to go next.

Keep these in mind as you create your visual social media content and people will be eager to see more!

#socialmedia #design
11 simple social media design tips and principles to quickly enhance your social media images. Taking your designs from good to great.
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Steady Demand

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Words such as beautiful can evoke emotional responses from buyers. http://bit.ly/2blOhGF
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Steady Demand's profile photoPeter Hatherley's profile photo
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+Steady Demand Yes. Having access to these in house, especially when they are filtered by context, has been particularly useful for creating an enhanced level of engagement

#wordsareseeds
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Steady Demand

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Your Complete Social Media Checklist
Complete with printables! http://bit.ly/2ar5OiF

Do you have a tangible list of daily, weekly, monthly and quarterly tasks for your social media activity? Well whether you do or not, you'll want to check out this latest post from +Sprout Social on +Peg Fitzpatrick's blog.

It walks you through a disciplined regiment of important items that should be on every social media manager's todo list. It may even give you some ideas for things you haven't yet thought of.

Is there anything not on the list that you would add?

#socialmedia #marketing
Author, speaker, and social media marketing pro
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Steady Demand

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New Study Looks at What Motivates Facebook Users to Share Content [Infographic]
Full infographic can be found here: http://bit.ly/2a5umvc

Understanding what motivates people to share is the only way to truly level-up your content game. Once you can get inside the head of your target audience and produce things that they will be compelled to share, there's no stopping you!

Psychology is a powerful force, and as this infographic via +Social Media Today shows, it's not actually that difficult to understand the psychological triggers that could be what your current social media efforts are missing.

#socialmedia #contentmarketing #infographic
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