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Will It Blend? Google Data Studio Rolls out Data Blending
#measure #analytics

"We knew it was coming, we waited for it, and now it’s finally here! Data blending is in Google Analytics, and it. is. glorious. The nice part about being the upcomer on the data viz scene is that the playbook is already scripted out, the questions become “which features do we prioritize?” and “when?”. The exact way that features are implemented can be drastically different but the underlying principles are the same, like joining data sources or as Data Studio calls it, ‘data blending’."
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Google now using structured data to facilitate user-initiated play of media from search results or the Google Assistant

As per the call-out link, Google has added support for "Media Actions" which "enable users to initiate media content (e.g. songs, albums, movies) on content provider applications via Google Search and the Google Assistant."

Unsurprisingly the structured data Google relies upon to accomplish this are chiefly the schema.org/Action hierarchy, as well as schemas pertinent to the implicated media types.

It also leverages schema.org/DataFeed as a "envelop" that contains all the data items from a publisher, provided in the form of a page-independent JSON-LD feed (http://bit.ly/2JGNaGD). And there's a new validation tool for such data feeds (http://bit.ly/2t2XvCk).

Read more about it in the post, but there's lots about this newly-support content type that I haven't explored. For example the specs employ both the schema.org/URL property and the JSON-LD @id key. Interestingly the latter does not need to be resolvable (does not need to be a working URL).

#schemaorg #jsonld #mediaactions #structureddata #google
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Marcel Freinbichler on Twitter:
Because of #GDPR, USA Today decided to run a separate version of their website for EU users, which has all the tracking scripts and ads removed. The site seemed very fast, so I did a performance audit. How fast the internet could be without all the junk! 🙄
5.2MB → 500KB… https://t.co/PsB77zjB4B


❝ They went from a load time of more than 45 seconds to 3 seconds, from 124 (!) JavaScript files to 0, and from a total of more than 500 requests to 34. ❞
#plusonly
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Sintoniza nuestro Hangouts on air para Webmasters en español, con Juan Felipe Rincón. La fecha es el jueves, 31 de mayo a las 12PM GMT. Si esta hora no te cuadra, no te preocupes: las horas irán cambiando en las siguientes sesiones.
https://www.timeanddate.com/worldclock/fixedtime.html?msg=Hangouts+on+air+para+Webmasters+en+espa%C3%B1ol&iso=20180531T12&p1=78&ah=1

Por favor, pásanos tus preguntas en este post de Google+.

Este es un Hangout en YouTube Live. Para unirte a la emisión en directo, presta atención al enlace que pasaremos en este post una vez comience el evento. Necesitarás una webcam y auriculares. Pásate sin problema - estamos encantados de recibir a webmasters de todos los niveles. Si te gustaría acceder al hangout en directo pero no has podido hacerlo, por favor déjanos una nota en este post e intentaremos invitarte unos minutos antes de que empiece.

[ENCONTRARÁS AQUÍ EL ENLACE]
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Gen Z spends more time online on mobile than all other devices combined. Challenge your creative teams to find mobile-first ways get their attention. https://goo.gl/i1i3aK
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Insights you want. Data you need. Sign up for our newsletter to get Think with Google delivered straight to your inbox. https://goo.gl/vdUudV
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If your site takes too long to load, you're missing out on mobile conversions. Start by compressing images and text to shave seconds off your site's load time. #speedup https://goo.gl/qp8jk5
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This subtle but useful change almost slipped by unnoticed.

by +Ryan Whitwam
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Awesome insights on Image Search & site changes. #bookmarked
(also, Martin's book on Image Search is awesome, if you read German)
Rename images? Reducing image file size? New URL-structure? Relaunch!? What happens with Google image search rankings? +Glenn Gabe +John Mueller +Barry Schwartz
bold ventures GmbH
bold ventures GmbH
bold-ventures.de
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This shouldn't really affect anyone, but if you're monitoring the logs of any "ping" plugin that you installed way back in the day, you might start noticing that the Googel Blogsearch "ping" endpoint returns 404 soon. FWIW when I last checked, it seems that a bunch of the other XML-RPC ping-endpoints have quietly disappeared too. We haven't been processing the inputs of this service for a while now, so it's good to clean things up a bit :).

Using sitemaps or feeds is a great way to let us know about new & updated content!

More about that at https://webmasters.googleblog.com/2014/10/best-practices-for-xml-sitemaps-rssatom.html and https://support.google.com/webmasters/answer/156184
In the next week, we're shutting down Google Blogsearch "Ping". Blogsearch itself was deprecated in 2011, and now it's time to turn off some of the remaining services associated with it. This change has no effect on crawling and indexing of websites. We continue to support sitemaps and feeds as ways to tell Google about your content, and, of course, Google search will crawl publicly accessible websites for new & updated content automatically as well.
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