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Need good free photos for your #business #blog? We published a decent collection of 10 best free sources on my business website.

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10 BEST and 100% free #photo collections online where you can find photos for your blog posts, presentations, videos... And we give them to you in 3 FORMATS: as an article, a presentation, and a downloadable PDF. You probably know how hard it is to find a high-quality free photo that doesn’t suck. All photo sources are licensed as Creative Commons Zero (CC0), which means they're completely free to use for any purpose, even commercially, without even attributing authors.

#stock #blogging #presentations
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In my company's newest content section, the Learning Center, I'll be writing more on digital marketing topics such as:
- website improvement techniques
- writing content for B2B websites
- website architecture
- website usability
- digital marketing strategy

There will be website improvement guidelines, teardowns of websites, presentations, downloadable ebooks... Watch out that space.
We're opening an entire content section on our website www.logit.net for sharing our knowledge and expertise: the Learning Center. It will contain educational articles, presentations, downloads on the topic of improving B2B websites for increased business results.
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What happens when you hire copywriters, who are not your employees, to write content for your corporate website? YES, it's possible to hire outsiders for that dreaded task that would normally be assigned to you, the owner or the marketing manager.

And NO, you don't have to invest a lot of time and effort into the content creation process.

I wrote a new article in which I dive deeply into the steps we take when we take on a new content writing process. You'll see your content creation project laid out clearly, step by step, with examples of the tools we use to get the job done.
How can writers, who are not our employees, write our website content? Is that even possible? We get that question a lot when we first introduce our website content writing service. [NEW ARTICLE]

YES, by following a proven WRITING PROCESS it is possible to hire copywriters (who aren’t your employees) to write content for your corporate website. In this in-depth article, we take you step by step through our own writing process which enables our writers to write about your business well. We’ll show you how much of your own TIME you can expect to invest when you hire others to write your website content.
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Learn why and how to use DATA, PROOF and EXAMPLES to increase the persuasiveness of your WEBSITE CONTENT. It's not that hard to improve your content now, I promise! In this article, I give you a couple of ideas and, of course, examples of better writing. Ideal read for non-professional writers and inexperienced marketers. Star Trek references included.
How to Write Persuasive Website Content (Even if You Are Not a Pro Writer [NEW BLOG POST]

Hint: use the following spices which website content writers frequently ignore:
- DATA
- PROOF
- EXAMPLES

If you're looking for an answer to "Why bother to write more persuasive website content anyway", read the final paragraph of this article.
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This insightful article claims that, as we develop more accurate attribution models for measuring advertising, Google's empire might crumble if they don't adapt: "Google is deeply dependent on search during a shift to serendipitous discovery and ads designed to interrupt the user’s attention are being replaced by advertising designed to engage them. Its competitor, Facebook, is on the right side of all these trends."
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This important survey concluded that "while using a pop-up form on your website may increase sign-ups, this study suggests that it may also significantly reduce those visitors’ desire to trust or buy your business." I can't stress enough how important trust is today on the internet. I am strongly against popups and I never use them on any of my websites, nor would I advise my clients to use them. Does that hurt the conversion rate? YES. But I bet you if TRUST was a metric you could track precisely in Google Analytics, marketers would finally understand how much trust they're losing with popups.
Consumer Survey: How do Website Visitors Feel about Pop-ups? By Danny Richman #MozTop10
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Website improvement tip: say which known product your product is an ALTERNATIVE to. This helps customers understand and increases their curiosity: "It's like product X, which I already use, but somehow different. I better check it out."
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Landing page improvement tip for SOFTWARE / APP companies: I absolutely must see your software on your homepage. Take a couple of screenshots from your app and put them in context (i.e. describe the benefits that are visible on the image). Don't rely on that one video you have on your website, not everyone clicks videos. One big feature = one big screenshot.
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As a digital marketer, I was amused to encounter this FUNNEL on the streets of Split, Croatia, the other week. Could not resist taking a photo of it. Do you need the photo? I'm releasing it under CC0 license, it's yours to do with it what you will. Will do good for slides in presentations.
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Is your company organizing an educational event, such as a seminar, lecture, workshop? If yes, you'll want to write a news article about it, after the event is over. If you need a little help writing that news article, download a free editable .docx worksheet here: https://www.logit.net/blog/our-first-website-content-writing-workshop/ - it contains questions, instructions, and examples of what kind of content to write. Be done faster and easier.
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