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The mobile Web is the Facebook Web.
[according to Scientia's data: https://www.scientiamobile.com/page/movr-mobile-overview-report]

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Muscle memory moves metrics.
(and no, I'm not recommending this.)
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In 2005, Skype was the fastest growing app ever.
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How do you find UI/software design issues? Look for the band-aids.
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It's the little things.
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No, your mobile users are not always “on the go”.
45k U.S. Android Users (age 18+) in August 2016 skew WiFi not cellular.

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Apps want to be more like games. Games want to be more like apps (& sadly often copy the crappiest parts).
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“but conversion is lower on mobile than on desktop.”
Time to start working on those mobile shopping experiences then.
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Android:
32% of traffic from 166 different $$$$ devices.
50% of traffic from 2,038 $ devices.
https://www.scientiamobile.com/page/movr-mobile-overview-report
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