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"Have you ever gone to a restaurant and ordered a Coke, then taken a sip and realized what’s actually in your cup is Dr. Pepper? You don’t hate Dr. Pepper. In fact, on any other day, you might very well love an ice-cold glass of its wonderful fizzy sweetness, but on that day, you wanted Coke, and Dr. Pepper tasted awful.

"The audience you’re trying to reach with your writing is no different—they want their expectations fulfilled—and today, we’re talking about how authors can best accomplish that goal."
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“Have you ever noticed that no matter what type of printed material you read—books, articles, papers, etc.—each industry-specific publication looks much the same as the next: one space after periods; a certain placement of commas; a particular format to block quotations; and footnotes and endnotes all tidy and consistent? This continuity is due to one thing: use of a style guide. A style guide lays out the standard for the way the contents of any written work—including punctuation, numbers, abbreviations, illustrations, tables, citations, and even certain spellings—should appear.”
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In this series, we’ve been exploring an issue I see pretty often as an editor: getting stuck on the road to publishing your book and some of the reasons that might happen.

In this final session, we look at fear and what to do about it.
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"In the first article of the Organized Writer series, we talked about getting your thoughts for your book in order, putting those thoughts into the computer, and handling electronic backups. Here, we’re going to talk about the next step, content."
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As I wrote in yesterday’s post, I’ve adopted a minimalist approach to editing. But what does that actually look like?

Assuming an author asks for a standard edit, these are the corrections I will make ...
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