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Keep it simple.
Keep it direct.
Have a strong call to action.

Read more by clicking the link.

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Facebook ads are a highly targeted digital marketing tool that when applied right, can reap high returns on your investment. However, many small businesses have dabbled with Facebook ads and not really got very far, falling foul of restrictions like text on images, or spending a decent budget without generating return on the investment made. There are no ‘tricks’ to collating a knock out Facebook ad campaign but there is some advice we can impart to help you to understand the importance of each section of the Facebook Ads Manager...

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There’s no doubt that a lot more of our lives are conducted online than perhaps ten or fifteen years ago. With the increased popularity of social media platforms such as Facebook, Twitter, Snapchat and Instagram, we are now all connected in ways we may not have thought possible back then. Our children are also engaged, messaging their school friends and posting videos and pictures, and communicating with a whole host of people across the world.... Are they safe?

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We are recruiting for a Digital Administrator!

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A large part of marketing is a balancing act between what you want to do and the time and resources that you have to do it in. Whereas big corporations have their own dedicated marketing teams on the job full time, for most SME’s resources are limited and it is often more difficult to get the mix right. One area that often causes a problem is striking the right balance between search engine optimisation (SEO) and the kind of website user engagement that leads to a sale once a prospect arrives.

In this article we look at SEO versus User Engagement and whether you have to choose between them or whether you can optimse your website with a view to the user engagement. http://www.thelasthurdle.co.uk/seo-versus-user-engagement-finding-the-right-balance/

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A large part of marketing is a balancing act between what you want to do and the time and resources that you have to do it in. Whereas big corporations have their own dedicated marketing teams on the job full time, for most SME’s resources are limited and it is often more difficult to get the mix right. One area that often causes a problem is striking the right balance between search engine optimisation (SEO) and the kind of website user engagement that leads to a sale once a prospect arrives. http://www.thelasthurdle.co.uk/seo-versus-user-engagement-finding-the-right-balance/  

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A few more changes have been quietly going on in Google camp this month, this time to the Webmaster Guidelines, but with none of the speculation that accompanied the recent changes to the core algorithm. http://www.thelasthurdle.co.uk/hefty-changes-made-to-googles-webmaster-guidelines/ 

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A nice recap on why we do what we do Social media for Business http://www.thelasthurdle.co.uk/social-media-for-business/

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It’s that time of year again when we take a close look at Social Media User Statistics in the UK for the last 12 months. For business owners trying to get more bang for their bucks, checking out the trends and demographics provides a clue about where to concentrate that all important marketing budget. Heavily focused on UK social media users (thats where we and are clients focus our efforts), there are a few interesting stats to take in this year! http://www.thelasthurdle.co.uk/social-media-user-statistics-in-the-uk-for-2015/  
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