Post has attachment
10 Surprisingly Simple Lessons That Will Make You A Better Digital Marketer

Over the years, I've learned some important lessons that have helped me become more proficient as a digital marketing consultant.

In this post, I share the 10 most actionable takeaways that I feel other digital marketers could benefit from.

You'll learn why I feel channel attribution is vital to showing the value in your work, and also get tips on making your campaigns more effective

What's a lesson you've learned that has helped you refine your skills a marketer?
Add a comment...

Post has attachment
The Future of Mobile Search

Google is a mobile first company that is obsessed with delivering lightning fast results and providing the best user experience possible

An this post, industry thought leader +AJ Kohn puts together the pieces of Google's mobile strategy to predict the future of mobile search.

When every search result is an AMP page there’s little reason for users to click on a result to see that content. Should Google’s AMP project succeed, the future of mobile search could very well be swiping through content and the death of the blue link.
Add a comment...

Post has attachment
You Can’t Optimize For RankBrain

There's been a lot of information (and misinformation) published on Google's new deep learning algorithm.

In this post, +AJ Kohn distills down statements from Googler's and other industry experts on what RankBrain does and how it works.

RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.

Click the link below to get the full story.
Add a comment...
Wait while more posts are being loaded