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Social Media: A Collection for All Things Social

Welcome, fellow Google+ User!

This Collection is for all things social network related: Facebook, Google+, Twitter, YouTube, Vine, Instagram, Snapchat, Pinterest, ETER9, and any other social networks not named already or yet to come.

If your interest is in Social Media Marketing and online marketing in general, then Internet Marketing Blog, linked below, may be right up your alley. That's where you'll find all of my original blog articles about internet marketing, before you'll see them anywhere else online.

Go here to Follow my Profile to keep up with all my Posts:

Or go here to Follow any or all of my Collections:

To receive Notifications from this (or any) Collection, tap the bell so you won't miss a single update (you can just as easily turn them off later).

Enjoy your Streams, fellow Plussers!

~ +Eli Fennell,

P.S. - Feel free to Follow me on Facebook, Twitter, (@eli_fennell), LinkedIn, Pinterest, ETER9, Tumblr, and YouTube. Links available in 'About Me'.

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Facebook's 'Fake News' Feature Is Live (and Here's What It Looks Like)

in response to widespread criticism that they helped foster and circulate 'fake news' in 2016 which may have impacted the outcomes of major elections and votes (the U.S. Presidential Election, Brexit, etc...), Facebook is finally starting to go Live with a new feature that flags disputed articles.

Sourced from fact checkers, all of whom vow adherence to Poynter's principles of non-partisan fact checking (such as Snopes and the AP), the feature both warns users when they may be sharing disputed articles, makes them confirm that they wish to post it anyways, and flags the posted article.

St. Patrick's Day 2017 proved a fortuitous time for its launch, as the feature's first major victory over fake news involved flagging articles about 'Irish slavery'. While many Irish people came to the New World as indentured servants, at least some of these for unjust reasons, and were often mistreated (both by those to whom they were indentured, and by society at large), the specific articles flagged by this feature go farther than this to erroneously claim that the Irish experienced centuries of mass chattel slavery, like the African slaves (or maybe even worse), and that biased history books fail to mention this.

This is not an insignificant distinction. Some instances of indentured servitude may well be argued to have fit a certain definition of 'slavery', but chattel slavery is a very specific type: racial, generationally inherited (i.e. the offspring of chattel slaves are also chattel slaves), legally defined as a form of property ownership, constituting a true 'market place' for the buying and selling of people, etc..., etc...

Both issues are well worthy of consideration in their own right, but the assertion that there was a period of 'Irish slavery' legally, materially, and morally equivalent on-the-whole to the chattel slavery of Africans is an overstatement and a distortion of proper history.

It is no coincidence that the voices most loudly promoting these theories are associated with white supremacist philosophies, the point being not to highlight the cruel treatment another oppressed group (the Irish), and perhaps gain greater sympathy for African slaves, but rather to devalue the history of black slavery and its attendant consequences on their descendents.

#SocialMedia #FakeNews

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Google's Area 120 Launches YouTube App Uptime

Google's startup combinator Area 120, which helps employees develop their '20% Time' projects, has just released its first app: Uptime.

Designed to make sharing and chatting about YouTube videos with your friends easier and more enjoyable, the currently iOS-only app theoretically offers a superior social tool for YouTube sharing than the native YouTube chat and sharing functionality.

Have you tried Uptime? What do you think?

#SocialMedia #Uptime

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Microsoft Shutting Down Socl Social Experiment

Microsoft's little used and easily forgotten, a social experiment for 'collaborative consumption', is shutting down after an unremarkable half decade after launching.

Did you use Will you miss it?

#SocialMedia #Socl

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Trump Tapes vs. Clinton Emails: A Twitter Study

Social media has played an unprecedented role in the 2016 U.S. Presidential Election, comparable perhaps to the role Television played in the 1960 Kennedy vs. Nixon election. Donald Trump and Bernie Sanders both used social media to masterful effect. Conversely, while Hillary Clinton's social media efforts have been more workhorse than showhorse (Clinton's social media has been handled more like an extension of a traditional campaign than a way of doing an end-run around media gatekeepers or generating a lot of free and earned media), some of her best moments have come via organic social media reactions to her opponents (e.g. #BernieSoBlack, #NastyWoman, etc...).

So it is instructive to compare how the two biggest 'October Surprise' moments of the election have played out on one of the most influential platforms in this election (and Donald Trump's favorite network), Twitter. I mean, of course, the Donald Trump 'Access Hollywood' Tape and the resurgent Clinton Email issue.

The Clinton Email issue and the Trump Tape both spread quickly on Twitter, according to social media analytics company Spredfast, but have taken very different courses. Clinton's 'October Surprise' peaked early, when headlines were still (inaccurately) claiming the email investigation had been 'reopened', but petered out quickly after that. The Trump Tape, meanwhile, not only spread farther, but also built throughout the first day and peaked 9-hours later. Nor did it subside very quickly after that.

What can we learn from this about social media network effects in general? Well, for one thing, that there is a good reason video is eventually supported by every social network. For another, that misinformation (i.e. 'the case was reopened') spreads quickly when it conforms to what a substantial number of people wanted to believe in the first place, but is stifled by corrections, fact checking, nuance, etc... In other words, clickbait works... until it doesn't. And, also, that 'new' scandals (like the Trump Tape, which shocked even people who had long accepted that Trump was not a great champion of women) tend to beat new chapters of old scandals (like the Clinton Email issue).

There are lessons here for those trying to understand the hows and whys of social media virality, as well as the distinction between something that just 'Trends' (i.e. very temporarily spreads like wildfire) and something that truly goes 'Viral' (i.e. spreads quickly but continues to spread like wildfire for more than a very short period of time).

#Election2016 #SocialMedia #TrumpTapes #HillarysEmails

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Twitter May Be Killing The 'Moments' Tab

Twitter is currently testing, with some users, a new Explore Tab that actually looks more useful. I warned last year that the feature would not, in its current form, solve Twitter's problems, and that in terms of function and design it felt like (and would have made more sense as) a separate app:

Will you miss Moments, or do you think it's good that they should replace it, or maybe even spin it off as a separate app?

#SocialMedia #Twitter #Moments

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Was Egypt's 'Social Media Revolution' Destroyed By Social Media Silos?

Egypt's 2011 uprising against their authoritarian regime has often been described as a 'Social Media Revolution', or by the even more pithy label of 'Twitter Revolution'. This has frequently and loudly been touted as proof that social media can be a tool for social and political revolution, and even authoritarian regimes worldwide have often absorbed this message by enacting stricter controls over internet usage within their nations.

Two professors of political communication, however, decided to look at the process of Egypt's uprising from a longitudinal perspective, i.e., "How did social media influence not only the uprising, but the subsequent democratic transition?" Their results cast a less optimistic light on its influence.

While social media usage by Egyptians in the early days of the uprising were consistent with the idea that social media unified and galvanized the uprising, over time it showed a dramatic shift towards radical clustering (extreme sides of the issue segregating into their own online 'echo chambers'), with 'Islamists', 'Activists', and the 'Political Public' forming into increasingly insular groups amplifying their own messages and disconnecting from other groups, while a larger part of the public remained largely nonpolitical in their social media activities and favored humorous political satire (e.g. Bassem Youssef) when they did speak about it.

The researchers conclude that this increasing polarization played a factor in the ultimate violent breakdown of the transition and subsequent military coup. This has profound implications for understanding the intersection of social media and politics, and takes wind from the sails of those who see it as a positive force for social transformation.

One can, with no great difficulty, see the same factors at play in the 2016 U.S. Presidential Election. Both Donald Trump and Bernie Sanders, for example, gained tremendously in their primaries by unifying certain parts of their base with direct appeals via social and earned media (and there was considerable overlap between those two, i.e. Trump in particular has earned more free media the more controversial his social media activities). For Trump, this was mostly non college educated white male Republicans, Republican leaning Independents, and Reagan Democrats. For Sanders, this was mostly self-described 'very liberal' and heavily male and Millennial white Democrats and Democrat leaning Independents. Yet, once this consolidation occurred, the groups became more insular, as did those who were outside that base supporting other primary candidates.

Hillary Clinton, meanwhile, mostly retained a support base she entered with, and despite a professional effort for social media outreach by her campaign, no one would claim that her efforts in that regard did much to grow her base. However, social media backlash against her opponents has at times helped consolidate her base and pick off a small number of undecideds. For example, when Bernie Sanders held up his involvement in Civil Rights protests as a young man as part of his pitch to African Americans, many black Twitter users mocked him with an organic #BernieSoBlack campaign, while Trump's success in consolidating his own base has probably been more than balanced out by backlash against him, for example among some Millennial voters whose ambivalence towards Clinton is outweighed by their distaste for Trump.

None of this is to say one side or the other is 'right', but in a campaign where the leading candidates have tended to hold their base together even through scandals and missteps that might have mattered in the past, the clustering of online users into political echo chambers may mean that very little can actually change the shape of this race by more than a few points here and there. And regardless who wins, many people will feel that the winner is illegitimate from before the day they take office, and that their own candidate had victory 'stolen'.

And if even the United States finds its politics crippled and undermined by this, how much worse would this effect be on any nations attempting to transition to new systems of government?

#SocialMedia #Egypt

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Friends+Me Adds True Google+ Profile and Collection Scheduling

Now that Google+ allows partners to schedule Posts to Google+ Profiles and Collections, the Social Media Sharing and Scheduling tool +Friends+Me has been updated to support this new capability. Previously, to use the Friends+Me's Post Scheduling tool with personal Google+ accounts required the user to install the Friends+Me browser extension and keep the browser running when the Post was scheduled to go out. Likewise when it comes to Sharing to Google+ Collections.

Now, instead of a hack or workaround, you can properly schedule Posts to Google+ Profiles and Collections, just as you've long been able to schedule Posts to Pages. As a huge, longtime fan of Friends+Me, this is extremely exciting and I'm looking forward to giving it a spin soon. If you want to learn more about Friends+Me (and why I prefer it to rivals like Hootsuite and Buffer), check out the following article:

#SocialMedia #NewGooglePlus
Schedule posts for Google+ Profiles and Collections without the browser running all the time!

I am happy to announce that Google+ team has taken another step in the right direction and made it possible to publish to Google+ profiles and collections to all Google+ partners.

So from now on, Friends+Me users are going to be able to schedule and publish posts for Google+ profiles and collections without the need to keep the browser with the Friends+Me extension up and running all the time!

We've almost lost all hopes but it's finally here! How cool is that!

All you have to do is to reconnect your already connected Google+ Profile and Page accounts to enable this new feature.
The feature will be automatically enabled for all accounts you'll connect from now on.

There's a catch. The extended Google+ API do not support publishing to Google Apps profiles, only free Google profiles are supported at the moment. Google+ team promised to remove this limitation soon.

Let me know what you think of this new feature.

Enjoy :)

How to reconnect account?

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Facebook and Twitter Join Google-Backed Effort To Verify Social Media News

Social media giants Facebook and Twitter have agreed to join the Google-backed First Draft Coalition, an initiative meant to help journalists, publishers, and users to verify news stories being Shared online. Part of the purpose of the project is to eliminate the wildfire spread of fake and spammy news, such as hoax celebrity death stories, fake political news stories, clickbait, etc..

With these three companies partnering on the project, there is a chance at a multi-pronged attack against fake and spammy news covering everything from curation (i.e. Google News), to Search, to Social Media, allowing the verified 'cream' to rise to the surface of the news crop from the beginning to the end of the Sharing and Discovery process of online news.

Personally, I'm especially hopeful that this will help restore some sanity to the online political discourse which has increasingly become a 'pick your own reality' process. If News Curators, Search Engines, and Social Networks combine forces to limit the visibility of online misinformation perhaps we can avoid the process, all-too-visible in the 2016 U.S. Presidential Election Season, of partisan sides of a debate cocooning themselves in alternate realities conforming solely to their own political orientations.

#SocialMedia #Google

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YouTube For Android Rolling Out Bottom Bar Navigation Update

A server-side update of the YouTube app for Android is rolling out that moves the navigation bar from the top of the app to the bottom of the app, in line with many of Google's newest apps and app versions. It also gives it a slight redesign.

#SocialMedia #YouTube
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