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Mike Blumenthal

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Australian car dealer gets called out for being stupid and asking customers to give top scores on a survey because it is in their interest to do so. Brilliant.

+Priya Chandra +Kamal Tailor 
A Sydney Mazda car dealership has asked customers to give "only the highest scores possible" on a customer satisfaction survey.
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I remember being asked to do this when we bought our Toyota a couple of years ago - certainly did not do it!
Sounds like they need some Greg Gifford advice!

Mike Blumenthal

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Reviews and the responses to them from a business can get ugly. But this goes beyond ugly into....

In an all-but-unprecedented and horrifying response to dealership criticism, a shop in Georgia allegedly threatened to post nude photos of a customer after she posted negative feedback on social media.

According to the Miami Herald, a woman and her husband are suing Jeff Smith Chevrolet in Georgia after a deal went sour. The couple alleges the dealership escalated the situation by threatening to release nude photos of her, and they claim the dealership is liable for intentionally inflicting emotional distress and publicly disclosing “embarrassing private facts.”
Dealerships contend with bad reviews all the time, and how they respond to those reviews can tell you a lot about how that store operates. In an all-but-unprecedented and horrifying response to dealership criticism, a shop in Georgia allegedly threatened to post nude photos of a customer after she posted negative feedback on social media.
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Mike Blumenthal

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Google's +John Mueller said just because you have rich snippets in Google it doesn't mean all Google quality algorithms think your site is quality.
It is true, a site can lose their rich snippets over quality issues or never get the rich snippets in the first place. But what is not true is that if you do have rich snippets, it doesn't 100% mean a
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Mike Blumenthal

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+David Mihm and I talk reviews, Yelp, GPlus and its impact on local. 
Some new data has given us some big time insight into how Google is using authoritative local sites to inform local search rankings, says David Mihm. Mike Blumenthal agrees, saying that the prominence of local review pages and appears to be transferring prominence directly to the local entity in a way that is totally independent of links.
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Mike Blumenthal

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The testimonial page is dead? Long live the testimonial page!
 
Guide to Getting Reviews/Testimonials on-site
Reviews are huge in the local SEO game, and they deserve a spotlight on your clients' site. Miriam Ellis is here to explain why and how you should create on-site review+testimonial pages ASAP.
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Mike Blumenthal

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Amazon will start capping the number of product reviews any customer can submit in a given week, limiting each person to five/week except for products that have been verified by the company as purchased by the reviewer.
Amazon will start capping the number of product reviews any customer can submit in a given week, limiting each person to five/week except for products that
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Mike Blumenthal

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E landed review monitoring among other changes.
 
Always updating the product. See what we've been up to lately.
It's the middle of fall and football season and our team has been practicing hard getting some new plays ready for the next big game, helping you to win at customer feedback and reviews! Let's look at some of the new features we've added to the playbook over the past several weeks.…
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Mike Blumenthal

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I take a look at how long a customer feedback survey should be in the eyes of the consumer. 74% prefer to answer 5 questions or less. I'll outline a few examples in fast/casual food that ask 25 to 30! Wow.
If you really want to know what your customer thinks, you'd be smart to give them a survey with an amount of questions they care to answer. You'll get more to opt-in to the feedback process and most of those to complete it. I wondered myself how many questions consumers prefer to…
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Mike Blumenthal

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The vast majority of consumers (91%) rely on reviews regularly or at least occasionally to inform their purchase decisions
SEO firm BrightLocal is out with its now annual Local Consumer Review Survey 2016. The survey had just over 1,000 respondents. It reveals a paradoxical pattern: consumers appear to have a specific yet mostly superficial approach to online review consumption. Here are some of the general findings:
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Mike Blumenthal

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Some new survey results about customers preference as to where they wan to leave feedback.
 
We recently set out to better understand where customers choose to leave reviews online by conducting a survey of over 2,000 consumers. With the emergence of Reviews from the web on Google and updated schema review guidelines, a business's own website is a valuable review destination now too. It can…
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