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Ok, businesses do dumb things a lot... this one was particularly dumb.

They had a hidden policy that if a guest at their hotel left a negative review, the hotel would charge them an additional $350. The State Attorney General's office didn't react kindly.

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Listen to my interview with Voice of America on how to use complaints and your online reputation as fundamental building blocks for your business.

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A slick way to utilize Posts And Google’s Say Thanks

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Our newest ebook. I see business processes as a critical element of building a successful business. And I see the complaint process at the core of it.

For both agencies and business, there is a huge ROI in managing the complaint process. Not only does it prevent negative reviews, it builds skeptics into long term customers.

I would love your feedback on this (first time) effort.

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GetFiveStars review monitoring has gotten really good and really comprehensive. Currently we are monitoring ~2 dozen sites with more to come.

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This is a very cool service from Google. The product auto generates well designed posters based on actual review snippets extracted from a business's actual reviews.
Never saw this before, but I'm usually beat to the punch. https://smallthanks.withgoogle.com/ (TY +Nancy Williamson)

Pretty cool for offline promo. And it would probably make reviewers feel warm & fuzzy. Forgive me for chaff if old news.
Small Thanks with Google
Small Thanks with Google
smallthanks.withgoogle.com

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8 Local SEO Hacks You’ll Want to Use. NOT! +Search Engine Journal recommends illegal behavior? Incentivize reviews? Really?

Yes the do work to get reviews. But it's "best practice SEO" myth that puts agencies & SMBs at risk with government, the review sites but most importantly with their customers.

Hello?
8 Local SEO Hacks You’ll Actually Want to Use by @ab80 - Make these easy improvements to boost your short- and long-term local SEO efforts – and your search rankings. The post 8 Local SEO Hacks You’ll Actually Want to Use by @ab80 appeared first on Search Engine Journal.
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