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Can the New Google+ Win the War for the Interest Graph?

There's a New Google+ in town. Google+ is still the name, but interests is now pretty much its only game. With Communities and Collections front-and-center, and Circles becoming more of a hidden 'Power User' feature, Google+ is truly no longer competing with Facebook.

Instead, they're now squarely focused on areas that put them in competition with the Twitters, Tumblrs, and Yahoo Groups! of the web: interest based social networks and topical and theme based online forums.

This is both an area Facebook doesn't dominate, and one where there is significant room for more better and more innovative solutions.

Will the New Google+ be a major player in this market?

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#NewGooglePlus #InterestGraph #SocialMedia

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Google Posts Pick Up Where Google Authorship Left Off with Semantic Search

Google Posts have been described as a 'Social Search Feature', as 'Social Broadcasting', as 'Micro Blogging' and more. It has been compared with Twitter, with Google+, and with Realtime Search.

Another comparison, however, that may elude notice at first glance, is to Google Authorship, a now defunct attempt to tie web content in Search Results to its author via a form of structured data markup connected with their Google+ Profile Identity.

After more than 3-years of testing the feature, which offered Rich Snippets in Search Results and some ranking boost in Personalized Search, it was almost entirely discontinued, surviving only for Google+ Posts in Personalized Search results and some In-Depth Article results.

The underlying idea behind it, however, which was to marry Entities in Semantic Search with their Online and Real World Identities, is too good to give up on, and Google Posts represent a narrower and more exclusive approach to achieving part of the promise that Google Authorship failed to achieve, with a more direct focus on authority in the strongest sense of the term.

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#SemanticSearch #SemanticWeb #GoogleAuthorship #Authority

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Handbook for the Recently Eternalized
A User Guide To The Living Cyberspace Of ETER9

I've become an early adopter and fan of a new social network, +ETER9, whose unique value proposition is something called "The Counterpart', an AI doppelganger that learns from how you share and engage on the network in order to engage and share for you while you're offline, or (when the time comes) when you pass away. It also has some cool features of its own, like "Eternalizations", which are topical collections for organizing your posts and helping other users discover them.

Like many new networks, however, there was a problem: a lack of any clear guide for how to set up and use your account on the network. So, I wrote one myself. If you're interested in joining and using ETER9, this always-up-to-date guide is your ultimate resource for all things ETER9-related.

If you do decide to join, feel free to Connect with me (my user name, not surprisingly, is Eli Fennell).


#SocialMedia #SocialMediaTips #ETER9

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Google Posts: A Very 'Googley' Approach To 'Social Search'

When Google and Twitter recently renewed their Search deal, allowing the Mountain View Giant access to the Little Blue Bird's Social 'Firehose', it helped them fill in parts of a significant gap in their Search Engine: Social Search, the ability for Search Engines to surface relevant social posts in Search Results.

On the other hand, they had such a deal once before, and it fell apart. Google tried to compensate with Google+ integration in Search Results, but whereas Google+ has done okay as an interest-based social network, it didn't fair nearly as well as Twitter with celebrities and other public figures, brands, and organizations. Depending on Twitter means Google is still not in control of their own Social Search destiny.

Enter Google Posts, social-style Posts currently available to candidates for the U.S. Presidential Election and being tested for other types of public and business figures and organizations. In the following article, I explain why Google Posts are a quintessentially 'Googley' solution for the company and their users and why it could position them as a strong competitor in the area of 'Social Broadcasting', an area which Twitter, despite being far from the largest social network on the internet, has virtually dominated before now.

#SocialMedia #GooglePosts

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Google Posts Could Be The New Realtime Search and Social eCommerce Platform
Full Article:

Officially, Google Posts (which I have previously written about here: and here: are only available to candidates for the 2016 U.S. Presidential election.

Unofficially, they're being tested in ways that could make Google a major or dominant player in Live or 'Realtime' Social Search, and perhaps even bridge the greatest divide in online marketing, Search and Social eCommerce.

Click through to the article linked below to see why Google Posts may be Google's greatest tool in the fight against Twitter's dominance of Live Social updates, and Facebook's advantages as a Social Advertising platform.

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#SocialMedia #SocialMediaMarketing #SocialSearch

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Google Posts May Kneecap Twitter's 'Celebrity' Appeal
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In a recent article (, I alluded to the potential threat to Twitter from Google Posts, which overlap each other in the area of what might be called 'Social Broadcasting'.

If you haven't been hiding under a rock for the past many years, you've no doubt noticed that celebrities and other public figures LOVE Twitter... except when they hate it. More specifically, they love it as a broadcasting tool, and they despise it (or eventually will, all else remaining the same as they are now) as a social network. Which, one must admit, is ironic for a social network.

In the following article, I explain how Google can capitalize on the things these public figures love about Twitter, while stripping out everything they hate, as well as giving a recent example of Twitter failing to satisfy these users.

In fact, with some updates and a bit of good luck, they could suck the value of Twitter as a broadcasting platform out like air from a balloon.

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#SocialMedia #Twitter #GooglePosts

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Why Google Posts Are A Thoroughly 'Googley' Answer To 'Social Search'
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U.S. Presidential election candidates are currently being given access to a new Google 'Social Search' feature called Google Posts.  Styled like embedded Social Posts, Google Posts are 'Social Broadcasting' without the 'Social Networking'.  I believe this, in fact, may make them a serious threat in some ways to Twitter, a social network popular with many public figures, brands, and organizations as a broadcasting platform, but very unpopular with non fans of internet trolls.
Google Posts represent a very different approach to Social Search, a more 'open' approach that breaks down the usual 'walled gardens' of social media, including Google+... and that is a good thing.
What do you think about Google Posts?
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#GooglePosts #SocialMedia #SEO

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Updated: The Portalization of Social Media: Notify, Moments, & Discover

Have you noticed that Twitter repositioned the Moments tab to where the Notifications tab used to be? If you're a Tweeter, you probably have, and you probably have a strong opinion on that one way or the other.

Unfortunately for Twitter, fiddling around with the placement of the feature probably won't solve the fundamental problem: Moments doesn't fit the basic interaction paradigm of the network it's been crammed into.

Twitter isn't alone in aggressively pushing features no one asked for and which don't fit with the network they're part of: Facebook is a serial offender of failing to understand their core strengths, and Snapchat has a business model based on little more than wishful thinking about the value of hacked on advertising and media features.

Social media sites are trying to become the new 'Web Portals', the Yahoo!'s and AOL's of the 21st Century. And it's working about as well, so far.

#SocialMedia #Moments #WebPortal

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Update: Wherein Google Quietly Retconned My Hypothesis

retcon: revise retrospectively, typically by introducing a piece of new information that imposes a different interpretation on previously described events

Yesterday, I shared the following article (, wherein I observed an interesting trend across Google towards 'Collections': Google Photos Collections, Google+ Collections, and Google Images Saved Search Collections.

As of yesterday, Collections was the name of the new feature for organizing Saved Image Searches, but as of today, Google has quietly renamed the feature Tags, without explanation, without even mentioning the word except to swap out the old images for new images.

Luckily, I had saved one of the original images, or I'd have no way to prove Tags had ever even been called Collections. So why the sudden and quiet change?

I can see three possible explanations:

1) I was wrong, and Google didn't want people to get confused.

This requires either that I be individually important enough for Google to care if I inadvertently spread misinformation about their social media strategy, or that others had also seen and expressed a similar hypothesis. I don't know of any examples of the latter, but can't rule it out. In this case, I am at least partly wrong.

2) I was right, and Google didn't want people to know.

This is even more conspiratorial than the first possibility, and has the same issue: am I important enough, or did others see the same thing I saw? In this case, I could be partly or entirely right.

3) Google realized three product features named Collections was confusing.

In this scenario, upon seeing the media narrative about the new feature, possibly including but not limited to my own hypothesis, someone at Google realized the risk of this and wanted to minimize brand confusion. This scenario wouldn't necessarily confirm or refute my hypothesis. I think this is the most likely explanation, personally.

I let you, the reader, be the judge. -

#SocialMedia #GoogleImages

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Google Saved Image Searches Reveal a New Social Strategy

Google has a new social strategy, and they just showed their hand. Did you see it? Blink and you probably missed it. Just one word finally gave it away, one little easily overlooked word, but that word is a loaded one:


Do I mean Google+ Collections? Yes... and no. Google Photos Collections? Yes... and again, no. Do I mean the new Google Image Saved Search feature called Collections? Are we sensing a theme, yet?

In the following article, I offer my views about what the increasing ubiquity of 'Collections' across Google services means for their strategy to compete in social media. Google+ may not have killed Facebook, but that doesn't mean Google is giving up on the market. Their new approach, though, may surprise.

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#SocialMedia #GoogleImages #Collections
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