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Daily News Stream: Selected Google Analytics Blog Posts

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Christoph Gummersbach

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Comprehensive summary of best practices for Enhanced Ecommerce in Google Analytics (by +Paul Koks) #analytics
Enhanced Ecommerce is one of the most powerful features in Google Analytics. Read this article and apply all best practices to collect the right data!
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Christoph Gummersbach

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Recap of working with UTM tagging and channel groupings in Google Analytics (by +David Kutcher) #analytics
Read to learn about best practices for using UTM campaign tracking in your URLs to keep your reports clean and actionable.
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Appreciated +Christoph Gummersbach, thank you!
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Christoph Gummersbach

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Quick guide to implement Google Analytics with Google Tag Manager (by +Daniel Threlfall) #analytics #gtm
Here’s where we’re headed in this article: First, I want to encourage you to use GTM. Then I’ll show you how to set it up. Next, we’ll walk through the process of creating a tag, a trigger, and publishing it.
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Christoph Gummersbach

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Illustrated guide to data-visualization tools for web-analytics data (by +Stéphane Hamel) #analytics
A non-BS take about picking the right solution for the right needs.
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Christoph Gummersbach

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How to implement and to analyse mail campaigns in Google Analytics (by +Noman Karim) #analytics
A complete guide to tracking email campaigns in google analytics. how to set up UTM parameters and viewing email reports in google analytics.
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Christoph Gummersbach

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Quick guide for setting up Google Analytics in Magento (by +Noman Karim) #analytics 
Learn how to configure google analytics in magento and get standard google analytics dashboard & reports to use with your magento store.
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Christoph Gummersbach

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Nice intro to Google Analytics for beginners (by +Neil Patel) #analytics
It's no secret that I'm a huge fan of Google Analytics. There aren't many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. It's not just me, though. Marketing experts all over the world love it too. Some marketers use nothing else but GA to track ...
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Christoph Gummersbach

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In case you have been stumbling over Google Web Light data in your Google Analytics reports (by Mike Johnston) #analytics
Recently, while looking through our Google Analytics data for bad referrals and other spam traffic to exclude from our reporting, we noticed a new hostname
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Christoph Gummersbach

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How to merge Google Analytics landing-page engagement data with Google Search Console CTR data in Google Sheets for SEO insights (by +David Krevitt) #analytics #seo
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Christoph Gummersbach

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Guided tour to implement tracking for Accelated Mobile Pages (AMP) in Google Tag Manager (by Mo Harake) #analytics #gtm
The ultimate power couple: Google Tag Manager and Accelerated Mobile Pages. Here’s how to bring them together in as straightforward a way as possible.
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