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TRANSITIONING FROM TRADITIONAL TO DIGITAL MARKETING

Today we have +Ajay Prasad speaking on Digital Marketing Strategies. He has been in charge of marketing departments for large corporations ranked in the top 10 of Fortune 500 companies.

Can you discuss Digital Marketing Vs Traditional Advertising?

Back when I was leading marketing for corporate companies, we didn’t say we are in “TV marketing.” Nobody ever said, “We’re in television marketing.”

We looked at our marketing strategy with the bigger picture in mind. Where is the role of TV in our marketing? The role of radio, print, and direct mail in our marketing campaign?

You must understand that there is a difference between Marketing Strategy and Marketing Channels.

Television is a marketing channel, not a marketing strategy. Strategy is the whole picture, the message you’re trying to get across, the response you want to generate, the specific targets you want to send your message to. The strategy, message, and the way you advertise is much more important than the channel you use.

It is the same way with Digital Marketing. When people say they do Facebook ads or Social Media Marketing, it is like saying they do Television Marketing. Facebook is just a marketing channel to promote your message.

Here are some examples:

Say someone creates a blog article to get on the first page of Google:

Strategy = SEO

Content = The blog post

Channel = The business website and Google

Read the full Interview: https://goo.gl/BiwaEs

#BusinessTips #SocialMedia #Marketing
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WHY YOU NEED TO HAVE A GROWTH MINDSET

"The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."

–Michelangelo Buonarroti

We were last talking to Chris on professional networking. He explains why networking is the #1 predictor of career success. Keeping open networks can be the fastest way to grow your professional career.

Chris continues his discussion on how having the right mindset is critical for success and why the people you surround yourself with may be the missing key for success.


Can you discuss having a billionaire mindset?

Based on science, there are thinking patterns proven to affect your self esteem, confidence, your outlook on life and how you feel.

Having a billionaire mindset isn’t about being a billionaire. It’s about holding value for yourself.

It starts with changing from having a Fixed Mindset to a Growth Mindset.


Read Full Interview: https://goo.gl/igVKom

#PersonalGrowth #Mindset #BusinessTips #SocialMedia #MarketingTips
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HOW TO LEVERAGE DEBT TO CREATE CASH
Mimicking the Federal Reserve

Today we have Eric Tait, MD, MBA, a physician and alternative investment expert. He discusses the monetary system, using debt to create cash, and the best way to fight inflation.

When I was trying to figure out what to invest in, I asked,

"Where do most millionaires and billionaires make and hold most of their wealth?"

This lead me down a path of understanding that,

"Todays money will always be worth less in the future"

The money you have sitting in your bank account is eroding. It's value is continually going down 4% every year.

So you need to learn how to stay ahead of inflation if you want gain wealth. You want to start using debt to create cash for yourself now and into the future.


Read full Interview: https://goo.gl/DvtNfE

#BusinessTips #Investment #Finance #Economy
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TAKE CHARGE OF YOUR ONLINE REPUTATION
The Key Secret to Reputation and Reviews

Today we have +Ajay Prasad discussing the importance of building and maintaining your reputation online. He will share why people want to write reviews and how to consistently get positive ones.

Can you discuss the importance of Reputation for businesses?
Reviews are extremely important. Every business needs a good reputation.

Unlike brick and mortar stores, where you can talk to the owner get a good feeling about them, you can't do that online.

For example, say a patient walks into your office. They meet your staff and get a chance to talk to you. They’ll have a different perception of meeting you in person versus meeting you for the first time through your website.

They can’t get that personal touch from you. As a result, they need to look for cues to make a decision. Reviews are one of the biggest cues online.

It used to be that they would come to your website and read your testimonials. Now most people won’t trust testimonials on your website. They don’t know if it’s a real or fake review. It’s a website, so anybody can make up any testimonial.

But when they go on Yelp or facebook, there is no doubt that a real person wrote the review.

92 percent of the consumers read online reviews before they contact a business. 92 percent!

Especially for the professional service provider, reviews are very important.


Read the rest of the Interview here: https://goo.gl/K8U5AW

#Business #MarketingTips #Accountants #Lawyers #Doctors #Dentists

#smallbiz #SmallBusiness #Entrepreneur
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Are You Missing Out on the Mobile Market?

Why Mobile is all about NOW and how to leverage it.

Did you know that there is a significant behavioral pattern people have when they go online with desktops versus on their mobile phones?

Learn from marketing expert +Ajay Prasad, who has led marketing teams of the top 10 of Fortune 500 companies.

Ajay, can you speak on the difference between Desktop and Mobile Marketing?

This difference is extremely important, and many businesses still do not understand this.

The behavior and patterns of people browsing the web on their desktop and mobile is very different. Just understanding this difference can make a dramatic impact for your business.

When people are browsing the internet on their phone, they are much closer to making a decision. They are ready to take action and call you.

For example if someone is searching for information on a restaurant on their desktop. They’ll be at home or work and maybe planning their dinner anniversary in a week or two.

But mobile browsing is about NOW, it’s immediate.


Read the Full Interview:

https://goo.gl/6nymzq


#Marketing #BusinessTips #Entrepreneur #SmallBusiness #smalbiz
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HOW TO BRING YOUR FINANCIAL STATEMENTS TO LIFE

CPAs understand the financial aspects of business better than most business owners. They thoroughly go over your financial reports and prepare your taxes. Yet most business owners only meet with their #accountant once a year.

Today we have Eric DeVriese who has over 20 years of experience in finance and taxes. He understands the bigger picture of how businesses grow and the systems and processes needed for growth.

Can you go over a before and after case of a client you’ve worked with?

We’ve had clients come to us performing at a 20% return on profit and not understanding their financial statements.

The problem is that financial statements don’t mean anything unless they are attached to a Vision or a Goal.

Business Financial Statements don’t hold any value until you attach them to your Vision.

When you look at a financial statement, a lot of times, they are just numbers. They are dead unless there is passion behind them. They need to help you accomplish something.


Read the full Interview here:

https://goo.gl/Qjtfhu

#Business #Accounting #Doctors #Medical #Physicians
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HOW TO STAND OUT FROM THE CROWD

Traditional marketing is expensive and ineffective. A more powerful and cost efficient way to market is to leverage Social Media and Content Marketing.

We continue our discussion with +Dustin W. Stout on Social Media Marketing.

Learn the Secret to Effective Content Marketing Strategies and how to create advocacy from your audience.


Read the rest of Dustin's Tips here:

https://goo.gl/T6COU1


#Business #SocialMedia #Marketing
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WHAT EVERY BUSINESS NEEDS TO KNOW
Negotiations: It’s Everywhere in Life.

We were last talking to +J Massey about “Educating to Dominate” in your industry. One of the best ways to grow your business is by building relationships. To build quick rapport, educate others and help solve their problems. J. is an expert problem solver, but also an expert negotiator.

We continue our discussion on negotiations and deal making. Deal making isn’t just at the negotiation table. It’s also seen in everyday life, whether you realize it or not.

In this Interview learn:
A simple technique for building rapport
Why you always want a No over a maybe
How to make negotiations work for you
A simple negotiation tactic to relieve pressure

Read the full interview here: https://goo.gl/RpYLtA

#Business #Sales #Advice
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How to Truly Excel in Social Media

Learn the simple secret to effectively grow your following.

We interview +Dustin W. Stout on leveraging Social Media to grow your Business. He discusses how to gather and grow an audience on any social media platform.

Discover the critical mistake most businesses make with Social Media Marketing.


You can read the full interview here: https://goo.gl/bg3l0n


#MarketingTips #blogging #Business
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Grow Your Customers, Brand & Business With Auxo Pro! - http://gplnk.co/2bh0OdO

If you're a fan of #GIJoe you might recall the saying, "Now you know, and knowing is half the battle".

Aside from being an important part of my childhood, there's important wisdom in G.I. Joe's statement - your knowledge and experience has value. This is one of the guiding principle's of Auxo Pro and a reason why our social network provides so much potential for growth among our members.

Instead of pitching your services “At” people, talk “with” prospective clients without selling to them. Listen and make connections. Give prospects seeking services clear answers and guidance. Walk them through step by step and they will become loyal clients under your care. Those you inform and help will become your biggest advocates.

Find out more, including how to become a founding member, through the link above!

#AuxoPro #thoughtleader #contentstrategy
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