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In case you missed it:
How to Host a Great Twitter Chat for Business

Read the full post here:

Twitter chats are a great, low cost, low investment way of building community and driving brand awareness. When done right, and with consistency, they can be a powerful marketing tool to add to your efforts.


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In case you missed it:
10 Ways to Make Your Listings More Shareable on Social Media

Read the full post here:

Why do people decide to share or not share content on social media? Dive into the psychology and ten specific steps you can take to make your listings more shareable.


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How to Format a Google Plus Post For Engagement

These are some fundamental best practices on Google+ to help you get the highest return on your posts.

It's not easy to stand out on social media. These simple tips will help you create well formatted Google+ posts that drive engagement and grow your follower base.

Do you know how to structure a Google+ post for highest possible engagement?

#googleplus #marketing

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19 Tools to Create Social Media Content
You probably haven't heard of most of them!

As the the job for creating prolific amounts of social media content grows the number of tools available, thankfully, is growing as well. We were delighted to find a handful of tools in this list from +Social Media Examiner that even we weren't aware of!

Are you using any content creation tools that weren't listed? Let us know in the comments!

#socialmedia #contentmarketing

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How to Outperform Fortune 500 Brands on Instagram [Research]
Did you know that using exclamation points will hurt your engagement?

And apparently, using questions will help boost your engagement on Instagram. Interesting, right?

Well this bit of research is more than interesting, it's extremely helpful if you're looking to improve your Instagram presence. Kara Burney of +TrackMaven gives some great stats in this article on +Content Marketing Institute which also outlines:

- Best times of the day to post
- Best days of the week to post
- The best Instagram filter to use

All of this backed by loads of data. Get the full details on the full article, and let us know what your favorite stat/tip was!

#socialmedia #marketing #instagram

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How social media helps bring shelter animals out of the shadows
Or in other words-- the power of using emotion to drive marketing

At the heart of it, this article talks about how one dog shelter utilizes social media to not only find homes for their orphaned animals, but also drop their advertising costs.

This is a powerful lesson that every business can learn from-- utilizing high-emotion storytelling in your social media marketing efforts can really pay off.

Not every business or brand markets things as cute and cuddly as dogs and cats, but with a little creativity, you can find a way to tie into your audience's emotions to compel them to action.

Are you using emotional storytelling in your #SocialMedia marketing?

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How to Drive Value into Your Social Media Marketing
Simple, powerful advice for businesses

Your social media efforts should not be merely a broadcast platform where you talk about yourself or your latest product. To be truly effective and grow a loyal audience that wants to hear from you, you need to drive value with every single message.

So how do you do that? Well, +Peg Fitzpatrick has a handful of ways you can drive value in all your social media efforts, including:

- Create how-tos
- Be entertaining
- Share user testimonials

Lots more packed into this post, so be sure to give it a read, or bookmark it for later.

#socialmedia #contentmarketing #marketing

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To Master Social Media, Tell Stories That Mesmerize
Because your audience craves a good narative

This quick read via +Entrepreneur gives you a few simple things to keep in mind as you're crafting your next social media messages.

We live in a time of highly "disposable" content and it's not going to end any time soon. However, the truly brilliant marketers are learning to counter this trend and create long-form content that not only draws people in, but it keeps them in and makes them want more.

This is done through:
- Using the elements of "action" and "surprise"
- Telling real, human stories
- Utilizing contrast and demonstrating "change"

Great writers know these things instinctively. And those who are not writers only need to continue practicing and committing to creating high-quality content.


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A Day in the Life of a Social Media Marketer (2026 edition)
And a brief preview of 2036

This article will make you laugh... but it will also make you think. What will social be like in 2026? 2036? We can only speculate, but this article from +Content Marketing Institute offers some imaginative ideas.

#socialmedia #marketing #fiction

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How To Create A Social Media Strategy (Free Template)

The folks at +CoSchedule couldn't have made this easier. They've effectively laid out a solid approach to building a solid strategy for your social media efforts.

The most important step -- and the first on the list -- is to make sure you choose the right social networks to focus on. Spending time and energy on social networks that wont bring a good return is a waste of resources. If you're a small business, you can't afford to waste time and energy and not get a return-- so make sure you don't skip that step!

#socialmedia #marketing #strategy
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