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Create+ with +Denis Labelle
Powering the creative economy on Google+: Create+ for Work, Business, Entrepreneurs.

Table Of Content
Intro: The Future Of Google
I. Think+ with Google
II. Google for Consumer
III. Google Business, Entrepreneurs, Enterprise
IV. Google Non-Profits and more
V. Beyond Google
VI. Google, World's Most Valuable Brand

+ Intro: The Future Of Google >
With Google CEO +Sundar Pichai: AI, Hardware, Monetization And The Future Of Search

I. Think+ with Google
Google's source for insights, trends and research in digital marketing. Get creative inspiration, industry intelligence and best practices for your business. Compelling data. Big ideas. Creative juice. Put Google research and insight behind your thinking. Learn how to leverage powerful tools on Think with Google >


+ Search >
+ Social >
+ Holiday >
+ Travel & Hospitality >
+ Measurement >

+ Government & Education >
+ Healthcare >
+ Fashion >
+ Financial Services >
+ Creative >

+ Display >
+ Consumer Electronics >
+ Consumer Goods >
+ Automotive >
+ B2B >

+ Advertising >
+ Apps >
+ Retail >
+ Sports & Entertainment >
+ Mobile >

+ Programmatic >
+ Consumer Trends >
+ Micro-Moments >
+ Video Insights >
+ Marketer's Almanac >

+ Talk at Google >
On Google+: +Talks at Google
+ Think with Google >
On Google+: +Think with Google


+ Shopping Insights >
+ Google Trends >
+ Customer Journey To Online Purchase >
+ Mobile Website Speed Testing Tool >
+ Display Benchmark Tool >

+ ABCs Digital Marketing Jargon >
+ Zero Moment Of Truth >
+ Google Primer >
+ Google BrandLab >
+ Consumer Barometer >
. Guide >

+ ReWork with Google >
+ Accelerated Mobile Project >
+ Talent Revolution >
+ Google Digital Team >
+ The Digital Garage >
+ Google Insights >

+ Google Trends >
. Help >

+ Google Domains >
. Help >

+ Google Webmasters >
. Help >
On Google+: +Google Webmasters  

+ Google Design >
. Material Design >
. Resources >
. On YouTube >
On Google+: +Google Design  

+ Google Web Designer >
. Help >
On Google+: +Google Web Designer

+ Google Fonts >
. Reimagining Google Fonts >

+ Google Noto Font >

+ Firebase >
On Google+: +Firebase

+ Rich Media Gallery >
. Ressources >

+ Transformation Gallery >

+ Blogger >
. Help >
. Forum >
. Blog >
On Google+: +Blogger

+ Google Contributor >
. Help >


1. Google, Search, Google+

+ Google (How To Google) >
Experience the world of Google
On Google+: +Google

+ The Keyword: 19 Blogs In One Place >
New central source for all news and stories about Google

+ Control Your Google Ads >

+ Google+ (How To Google+) >
Get way into what you love
. Learning >
On Google+: +Google+

2. Google Chrome, Web Store, Chromecast, Chromebooks

+ Google Chrome >
. Help >
. Forum >!forum/chrome
. Blog >
. YouTube >
On Google+: +Google Chrome

+ Chrome Web Store >
. Help >

+ Chromecast >
. Help >

+ Google Chromebooks >
. Help >

3. Google Maps, Earth

+ Google Earth >
. Help >
. Blog >
. Forum >
On Google+: +Google Earth

+ Google Maps >
. Help >
. Forum >
. YouTube >
. How-To Google Maps Video >
On Google+: +Google Maps

+ Mobile Maps >
. Help >
. Blog >
. Forum >
. Explore Mobile Maps >

+ My Maps >
. Help >

4. Google Local Guides, Flights, Trips, Hotels

+ Google Local Guides >
. Help >
. YouTube >

+ Google Trips >

+ Google Flights >
On Google+: +Google Travel

+ Google Hotel Finder >

5. Gmail, Inbox, Calendar

+ Gmail >
. Help >
. Blog >
. Forum >!forum/gmail
. Learning >
On Google+: +Gmail

+ Inbox by Gmail >
. Help >
. Forum >!forum/inbox
On Google+: +Inbox by Gmail

+ Google Calendar >
. Help >
. Forum >!forum/calendar

6. Google Hangouts, Voice

+ Hangouts >
. Help >
. Forum >
. Download here >
. Hangouts Tips >

+ Google Voice >
. Help >
. Forum >!forum/voice

7. Google Duo, Spaces, Play, Translate

+ Google Duo >
. Help >

+ Google Spaces >
. Web version >
. Help >
. Chrome extension >
. Spaces Collection >
. More >

+ Google Play >
. Help >
. Google Play Edition Hub >
+ Google Play Newsstand Producer:
. Help >
On Google+: +Google Play  

+ Google Translate >
. Help >
On Google+: +Google Translate  

8. Made by Google, Pixel, Home, Assistant, Allo, VR, Android, Store

+ Made by Google >

+ Pixel >
. Help >

+ Google Home >
. Help >
. Video >
. Google App: Ok, Google >

+ Google Assistant >
. Help >
. Video >

+ Google Allo >
. Help >

+ Google VR >
On Google+: +Google VR 

+ Google Daydream >
. Help >

+ Android >
. Help >
On Google+: +Android

+ Google Store >
. Help >
On Google+: +Google Store

9. Google Drive, Docs, Slides, Sheets, Forms, Drawings, Keep

+ Google Drive >
. Help >
. Blog >
. Forum >!forum/drive
On Google+: +Google Drive

+ Google Docs >
. Help >
. Forum >!forum/docs
. YouTube >
On Google+: +Google Docs

+ Google Slides >*
. Help >
. Forum >!forum/docs
. Learning >

+ Google Sheets >
. Help >
. Forum >!forum/docs
. Learning >

+ Google Forms >
. Help >
. Forum >!forum/docs
. Learning >

+ Google Drawings >
. Help >
. Forum >!forum/docs

+ Google Keep >
. Help >

10. Google Photos, Nik Collection, Snapseed

+ Google Photos > /
. Start here >
. Forum >
. How-To Google Photo Video>
. Tips >
On Google+: +Google Photos 

+ Google Nik Collection >
. Help >

+ Snapseed >

11. Google Fit, Project Fi

+ Google Fit >
. Help >

+ Project Fi >
. Help >

12. YouTube, Creators, Space, Ads, Artists, Capture, Edu

+ YouTube >
. Start here >
. Forum >
. Blog >
. YouTube Features >
. YouTube Help Videos >
. YouTube Live streaming >
. YouTubeRed:
. YouTube Tips >!/product/youtube
. Copyright >
. Policy & Safety >
On Google+: +YouTube

+ YouTube Creators >
+ YouTube Creator Academy >
On Google+: +YouTube Creators & +YouTube Creator Academy

+ YouTube Space >
. On YouTube >
. YouTube NextUp >
On Google+: +YouTube Space

+ YouTube for Artists >
. Find your Fans >
. Tips, Tricks & Tools >
. Music Insights >
. YouTube Music Awards >

+ YouTube Capture >

+ YouTube Ads >
. How ads work on YouTube >
. Show your ad on YouTube >
. Video advertising with AdWords >
. YouTube AdBlitz >
. Make Video Ads >
On Google+: +YouTube Advertisers

+ YouTube Edu >
On Google+: +YouTube EDU

13. Google News, News Lab, Post

+* Google News >
. Start here >
. Publisher >
. Forum >
. Publisher Center >

+ Google News Lab >
. YouTube >
. Fellowship >
On Google+: +Google News Lab

+ Post with Google >


+ Do More With Google (Product Tips) >

+ Google Usability >


Google Business

1. Get On Google

+ Google+ Page and Brand Account >
. Help >
. Also here >
. How-To >

+ Google Business Solutions >

+ Get Your Business Online >

+ Accelerate with Google >

+ Google My Business >
. Help >
. Dashboard Guide >
. Community >
. Blog >
On Google+: +Google Small Business  

+ Business Hangouts >
. Business Processes related to Hangouts >
. Train your salespeople anytime, anywhere with Google Hangouts >

2. Advertise

+ AdWords >
. Help >
. Help Videos >
. Community >
. Blog >
. Policy Center >
. AdWords Experts >
. AdWords Scripts >
. AdWords Best Practices Series >
. AdWords Step by Step Guide >
. Keyword Planner >
. Getting AdWords certified >
. Exam study guides >
On Google+: +AdWords

+ Google AdWords Express >
. Help >
. Forum >
. YouTube >

+ Mobile App Advertising >
. Resources >

+ Academy for Ads:

+ Google Ads:
. Start here >

+ Google for Publishers >

+ Display Specs >

+ Google Global Advertiser >

3. Work Smarter

+ G Suite >
On Google+: +G Suite

+ Chrome for Work >

+ Google Sites >
. Help >
. Forum >
. Learning >

4. Earn Money

+ Google AdSense >
. Start here >
. On YouTube >
. Optimizing >
. Blog >
. Forum >
. AdSense Guide to Mobile Web Success >
. AdSense Guide to Audience Engagement >
. Publisher Solutions >
. Optimize viewability > (infographic:
On Google+: +Google AdSense

+ DoubleClick ->
. Blog > (Advertiser) & (Publisher)
. YouTube >
. Rich Media Gallery >
On Google+: +DoubleClick

+ DoubleClick for Publishers I Small Business >
. Start here >
. Forum >
. YouTube >

+ AdMob by Google >
. Start here >
. Forum >
. Blog >
. YouTube >
. Developers >
. App Developer Business Kit >
. Guide to App Growth >
. The Secrets to App Success >
. The No-nonsense Guide to App Monetization >
On Google+: +AdMob by Google

+ Google Partners >
. Help >
. Community >
On Google+: +Google Partners 

5. Measure & Learn

+ Google Analytics >
. Help >
. Forum >
. Crowd Source Google Analytics Insights >
. Universal Analytics >
On Google+: +Google Analytics 

Google Enterprise

+ Google Cloud >
. Help >
. Training & Certification > &

+ Google Cloud Platform >
. Google Cloud Connect >
. Cloud Webinars >
. Cloud Platform Print:*
+ Training & Certification >

+ Google Maps Enterprise >
. Google Imagery >
. Google Street View >

+ Chrome for Business >
. Help >

+ Android Enterprise >
. Help >

+ Google Enterprise Search >
. Help >
. Forum >
. Learning >
On Google+: +Google Cloud, +Google Cloud

+ G Suite >
. New Business >
. Small Business >
. Enterprise >
. Help >
. FAQ >

. Gmail >
. Hangouts >
. Calendar >
. Google+ >

. Google Drive >

. Docs >
. Sheets >
. Forms >
. Slides >
. Sites >

. Admin >
. Vault >
. Mobile >

. G Suite Learning Center >
. Insights >
. Migration Tools >
. G Suite Marketplace >
. G Suite Tips & Tricks >
. G Suite Administrator >
On Google+: +G Suite

+ Google Groups >
. Help >

+ Active View >

+ Global Market Finder >
. Help >

+ Google Ads >
. Help >

+ Feed Management >

Google for Retail

+ Google for Retail >

1. Get Your Products On Google
. Trusted Stores >
. Merchant Center >
. Shopping Campaigns >
. Local Inventory Ads >
. Manufacturer Center >
. Shopping Partners >

2. Attract More Customers
. Product Ratings >
. Merchant Promotions >
. AdWords Location Extensions >
. Dynamic Remarketing >
. Remarketing Lists for Search Ads >
. AdSense for Shopping >

3. Make Buying Easier
. Android Pay >
. Google Express >

Google for Entrepreneurs

+ Google for Entrepreneurs >
Grow your skills
. Tools for Entrepreneurs >
. Google Business Groups >
. Reasearch Insights >

Bring your idea to life
. Get Things Done >
. Build Something Great >
. Find Resources >

Understand your users
. Analytics >
. Survey >
. Trends >

Reach your users
. AdWords >
. Google+ for Business >
. Multiscreen Startegies >
On Google+: +Google for Entrepreneurs

IV. Google Non-Profits and more

+ Made with Code >
On Google+: +Made with Code  

+ Google Students >
. Blog >
. YouTube >
On Google+: +Google Students

+ Google Online Marketing Challenge >
On Google+: +Google Online Marketing Challenge

+ Google Open Online Education >
On Google+: +Google Open Online Education

+ Google for Nonprofits >
. Help >
On Google+: +Google for Nonprofits  

+ >
On Google+:

+ Google Diversitty >
On Google+: +Accelerate with Google

+ Google Impact Challenge >

+ Google Accessibility >

+ Google One Today >
. Help >

+ Google Ad Grants >
Share your cause with the world.

+ Earth Outreach >
. YouTube >
On Google+: +Earth Outreach

+ YouTube for Good >
On Google+: +YouTube for Good

+ Google for Education >
A solution built for teachers and students
. Google Educators Group >
. Newsletter >
. Blog >
. YouTube >
. Google Classroom >
. Edutraining Center > &
. Global Education >
. Google for Education Professional Development >
. Google for Education Collections >
On Google+: +Google for Education  

V. Beyond Google

+ ALPHABET by Google >
A Collection Of 24 Ambitious Projects
On Google+: +Alphabet Investor Relations

+ A.I. Experiments with Google >
Explore machine learning by playing with pictures, language, music, code, and more.

+ +Research at Google >
Research at Google tackles the most challenging problems in Computer Science and related fields.
On Google+: +Research at Google

VI. Google, the world's most valuable brand

Follow Create+ with +Denis Labelle ->

#Create+ #ThatsAPlus

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My Business Partners @
+Serge Labelle: Serge has worked with top brands including the Olympics and the Cirque du Soleil, in coaching, marketing and international liaisons. He has been selected as a top-25 emerging entrepreneur at C2MTL, an international business conference promoting creativity in the commercial realm. >
+Yuko Nakamura: Yuko has coached numerous brands and agencies to optimize their digital strategy and marketing performance by driving their digital data analytics capability. She has led the performing campaigns by leveraging the brands existing resources and networks, earning internal sponsors for digital investment. Yuko serves as a board of Canadian Chamber of Commerce in Japan. >

(Photo: Story of an Olympic Medal >

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Google+ Create: The most interesting people in the world
G+ Create program highlights around the world experts in their field
+ Google+ Creators >
"Get inspired by the fascinating members of G+ Create. We collect their story and share it here to recognize their amazing work, spread their passion, and inspire you."
+ Meet Create Member +Denis Labelle >
+ Apply here >
+ 2016 Retrospective >

Follow Create+ with +Denis Labelle >
#Create+ #ThatsAPlus

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What makes +Google+, my +1 and only platform:
+ Topics to explore
+ Communities you might like
+ Featured Collections
+ Events
+ Insights
+ Google+ Create (
+ How To Google+ >
+ Over a year of new G+ web features >
+ 5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today) >

#Create+ #ThatsAPlus
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Google Experts (& their passions)
Google is home to some of the world’s great thinkers in numerous disciplines. From left to right:

+Jen Fitzpatrick / VP Geo Google: Bringing the real world and the online world closer together.
+Allan Thygesen / VP, Global Sales and Operations, Google Marketing Solutions: Building, launching and selling digital marketing platforms for SMBs worldwide.
+Arjan Dijk / VP, Google Growth Marketing: Helping small businesses around the world to be more successful on-line.
+Neal Mohan / SVP, Product and Design, YouTube
+Kristen Gil / VP, Business Operations: Coaching people to be great leader.
+Ben Smith / VP, Google App & Product Infrastructure: Taking existing systems and making them faster, more efficient, better and more robust.
+Brian Stevens / VP, Google Cloud Platform: Working with curious technologists whom are only limited by their imagination.
+Don Harrison / VP, Google Corporate Development: _Improving, augmenting and virtualizing people's realities
+Milo Medin / VP, Access Services: Bringing abundance to every aspect of telecommunications and communications industries so that nothing stands in the way of innovation.
+Gerhard Eschelbeck / VP, Security & Privacy Engineering, Google
+Hal Varian / Google Chief Economist
+Sundar Pichai / CEO, Google: Computing to the next 5B people.
+David Drummond / SVP Senior, Alphabet and Chairman of CapitalG
+Lorraine Twohill / SVP, Google Global Marketing: Bringing technology to life through compelling stories that connect with customers.
+Eric Grosse / Google Security Team
+Mike Cassidy / VP, Project Loon: Bringing the internet to 2/3 of the world's population that doesn't have it.
+Ariel Bardin / VP, Google Product Management: Rapidly shipping great products.
+Eyal Manor / VP, Google Research: technology innovation at planet scale.
+Tony Fagan / VP, Google Research: Solving new products with data.
+Patrick Jabal / VP, Google Global Product Partnerships: Making partnerships work at scale.
+Robert Kyncl / Chief Business Officer, YouTube: Connecting the world through video.
+Paul Muret / VP, Google Display, Video & Analytics: Helping businesses succeed in a rapidly changing user world.
+stephan somogyi / PM, Google Security & Privacy
+Amit Singh / VP Business & Operations, Virtual Reality at Google: Bringing the best of Google technology to work and education

#Create+ #ThatsAPlus

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Story Of An Olympic Medal   
From a napkin sketch to the Olympic Museum

Six years ago, while sitting in a coffee shop, I heard about a global contest to design the next Olympic medal. I grabbed the nearest napkin and began to sketch immediately, inspired by Nike, the Greek goddess of victory. When I finished, I partnered with my friend Setsuko to create the final graphic design, and launched a campaign on social media with my business partners at, +Serge Labelle and +Yuko Nakamura, to raise awareness around it. We called it 'Yes, Youth Can', and it led to a unanimous vote from the Olympic committee jury to vote for our design as the winner!

I wanted the design to be very clean and modern; for me this means simplicity to deliver a clear message. ‘Yes, Youth Can’ represents every young athlete in a victory stand, celebrating. Simple, but powerful.

These are photos from my Olympic medal experience. It was truly an honor to have my work be shared around the world in this truly special way.

Photos: 1. Serge Labelle, Yuko Nakamura and Denis Labelle by Simon Séguin-Bertrand, LeDroit 2. The Olympic Medal 3. At the Olympic Museum in Lausanne, Switzerland

Follow Create+ with +Denis Labelle ->

#Create+ #ThatsAPlus
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About Denis Labelle by +Google+
He has been voted by the users as the
+ Top 3 people who should be Google+ spokesperson
+ #10 Most Recommended Person to Follow on Google+ >
+ Best Google+ User >
+ Most knowledgeable about Google+
+ Top Digital Strategist >
+ Selected as an official Google+ Ambassador & Creator by Google.
+ Denis Labelle in +Forbes Magazine: Is Google + A Cut Above The Competition? >

Follow Create+ with +Denis Labelle ->

#Create+ #ThatsAPlus
Meet Create Member +Denis Labelle

"Denis Labelle's influential work on Google+ is recognized worldwide for its pioneering approach, continuing to define and lead the industry. He's an entrepreneur passionate about coaching/applying Google solutions/products to new markets and works with world class companies and some of the world’s largest brands."

Check out our favorite Collections: Google+ Create for Work/Business/Entrepreneur (

Visit to learn about the benefits and see if Create is right for you. We are always accepting applications to join so apply when you are ready!
If you don’t have Collections or want to improve yours, check out: or visit our Collections Community:
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ABCs Digital Marketing, Ecommerce, SEO, SEM & Web Analytics Jargon

I. Digital Marketing

. Analytics or Web Analytics Tools > The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns.
E.g. “I’m using web analytics tools to come up with ideas to redesign my website.”

. App (Application) > A program designed to run on smartphones, tablets and other mobile devices.
E.g. “My house needs painting, so I used a local app to find a reputable service near me.”

. Banner Ad > A form of advert found on web pages and mobile applications, usually in image format.
E.g. “I’m using banner ads to bring new customers to my website.”

. Blog > A regularly updated website written by an individual, typically in a conversational style, and focused on a specific subject.

. Browser > A computer program used to navigate the Internet on computers, tablets and smartphones. Examples include Chrome, Firefox, Internet Explorer and Safari.
E.g. “I’m not sure why my website looks different depending on the browser a person is using.”

. Clickthrough Rate (CTR) > The number of times people click on an item of interest, like an advert, in comparison to the number of times users are exposed to that item.
E.g. “My clickthrough rate on ads about external painting is 2%, but my CTR on ads about indoor murals is less than 1%.”

. Content > The digital material available to users, via text, video, audio, images, etc.
E.g. “I’m adding more image and video content to my site, so it’ll be more engaging.”

. Conversion or Goal > The action you want visitors to perform. Examples include ecommerce purchases, form submissions, phone calls, and video views.
E.g. “My main goal is for people to book a consultation on my website, but signing up for my email newsletter would also be a conversion.”

. Conversion Optimization > The process of increasing the percentage of visitors who complete your goals.
E.g. “Once I add a new line of faux finishes to my website, I’m going to start focusing on conversion optimization.”

. Conversion Rate > The ratio of conversions to visits, often used to measure digital performance.
E.g. “I’m not sure why, but my conversion rate on external painting is very low for male visitors.”

. Cost per Click > The amount of money required to produce a single click on a digital advertisement.
E.g. “Cost per click prices seem to be higher during weekends, so I’m only running my campaigns during the week.”

. Crawler or Spider > A program designed to systematically browse content on the Internet and collect information about it to help searchers find what they’re looking for.
E.g. “I’m scared of spiders, but not the ones that help my website appear in search engines.”

. Desktop > A non-mobile device like a personal computer or laptop computer.
E.g. “I prefer to use a desktop computer at home, but when I travel I use my tablet.”

. E-commerce > The sale of products and services online.

. Email Marketing > The process of using email messages to share information and promote products and services.

. Homepage > The introductory or “main” page of a website.
E.g. “On my homepage, visitors can see examples of my most beautifully painted houses.”

. HTML > Hypertext Markup Language. A language used by web developers to create websites.
E.g. “My website was written using HTML.”

. Impressions > The number of times an advert is displayed.
E.g. “My new marketing campaign for kitchen painting has received thousands of impressions, but I’m not sure if I’ve booked any sales yet.”

. Index > A searchable catalogue of web pages and digital content used by a search engine to provide relevant results.
E.g. “Before my site appeared in the search engine’s index, people couldn’t find my website when they searched for foyer murals.”

. Keyword - A word or a phrase typed into a search engine, which businesses can target as part of their advertising campaigns.

. Landing Page > The first page on a website that a person usually sees—not necessarily the home page of that website.
E.g. “I’m adding a coupon to my landing page so that my website visitors will be encouraged to buy.”

. Link > A text or image that provides a link from one web page or website to another.
E.g. “When a major home decor blog linked to my website, I got a lot more visitors.”

. Mobile Device > A portable device, such as a smartphone or tablet, capable of connecting to the Internet and running applications.
E.g. “Grandma got a tablet and a smartphone for her birthday, so now she’s using mobile devices just like her grandkids.”

. Natural Listings or Organic Listings > Results from a search engine that are not paid adverts.
E.g. “The higher my website ranks in a search engine’s natural listings, the more website traffic I’ll get.”

. Paid Listings > Advertisements that appear on search engines results pages.
E.g. “I’m thinking about paying to have my website appear in the paid listings, so that I can bring more customers to my website.”

. Pay-Per-Click (PPC) - An advertising system in which advertisers pay for users to click on their advertisements.
E.g. “I’m going to use pay-per-click adverts to promote my new faux finishes.”

. Query or Search Term > The keyword or phrase a user types into a search engine in order to find what they’re looking for.
E.g. “When people use the search term ‘hairdresser’ they might be looking for tips on how to do it themselves or a service to do it for them.”

. Ranking > A listing’s position on a search engine results page.
E.g. “With a lot of work, I’m hoping to get my website to the #1 ranking on search engines.”

. Search Engine > A tool that indexes and returns relevant digital content in response to users’ keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more.
E.g. “I use search engines to look for trends in home decor.”

. Search Engine Optimization (SEO) > The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic—or unpaid—search engine results.
E.g. “Investing in SEO helped my website get a higher ranking in search engine results.”

. Search Engine Marketing (SEM) > A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers.
E.g. “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.”

. Search Engine Results Page (SERP) > A list of results appearing in a search engine in response to a user’s search query.
E.g. “After I searched for ‘buy high-gloss paint in bulk’ I noticed that the SERP had both natural listings and paid listings.”

. Session or Visit - A group of interactions that take place on your website within a given time frame. For example a single session can contain multiple page views and e-commerce transactions.
E.g. “My website got 2,000 visits last month, but what I really care about is whether those visits resulted in sales.”

. Social Media > Content such as text, images, or videos, created by individuals and shared across the Internet.
E.g. “Social media changes all the time, so I hired my niece to help me create a social media strategy.”

. Social Network > A community of individuals creating and sharing content.
E.g. “Social networks could be a good place for me to showcase my beautiful foyer murals and maybe get new customers.”

. Traffic Acquisition > The process of attracting visitors - often referred to as traffic - to websites, mobile apps and other digital assets.
E.g. “My acquisition strategy focuses on targeting people who have recently bought old houses.”

. Unique Visitor > A single visitor to a website during a specific period of time.
E.g. “No matter how many times Uncle Bob visits my website, he’s still just one unique visitor.”

. URL or Uniform Resource Locator > The unique address of a page or piece of digital content on the Internet.
E.g. “Aunt Sue, you can access my website by typing the URL into your browser."

II. Ecommerce Jargon Buster

. Anonymous checkout > A checkout process where a user
completes the transaction without creating an account on the
seller’s website.

. Average order value (AOV) > The average amount spent per
customer order. Often used as a performance metric.
E.g. “As a business owner, looking at the average order value is a great metric to gauge annual revenue growth.”

. Category > In ecommerce, products are often grouped into a hierarchy of categories and subcategories.
E.g. “Our bespoke furniture ecommerce store is organized using categories like bedroom, living room and home office. Subcategories include type of wood finish.”

. Checkout > The process of providing information to complete an ecommerce purchase. Steps typically include billing information, shipping information, order verification and order confirmation.
E.g. “Best practices in ecommerce require having a user-friendly and smooth checkout process.”

. Conversion > A tracked, successful action that website visitors complete.

. Conversion rate > The ratio of conversions to visits, often used to measure digital performance. For example, if you have received 200 clicks and 5 conversions, your conversion rate is 2.5%.
E.g. “I improved my conversion rate by including the words ‘freeconsultation’ - a lot more people sign up now.”

Coupon code/ discount code > A special code a customer may
enter during checkout to apply a discount.

. Drop-ship > A method of fulfilling orders where a retailer has items shipped directly from the manufacturer or supplier to the customer.

. Ecommerce > The commercial trade of products and services over the internet.

. Ecommerce platform > A software program or application that lets businesses sell online. Features of ecommerce platforms vary but they generally include product information, customer account management, shopping cart and checkout processes, product search capabilities and order management.

. Fulfillment > The process of completing and delivering purchased products or services to the customer.
E.g. “Every online seller has to consider the most cost-effective method for fulfillment.”

Inventory > A complete list of a seller’s current stock.

Merchandising > The placement and display of products toentice a customer to make a purchase. Examples include ‘featured item’ lists, specific product promotions, and recommendations of top sellers or related products.

. Merchant account > An account a retailer holds with an institution such as a bank or payment gateway provider. The account is defined by a contractual agreement that allows the seller to accept credit cards or other common types of payment on an ecommerce website.

. Order confirmation > The final step of the checkout process, where a customer is informed that their order has been placed successfully. This message is usually delivered on screen and by email.

. Payment gateway > A service provider that authorizes online payments.

E.g. “Payment gateways allow customers to make purchases with bank or credit cards with the simple push of a button.”

. Privacy policy > A statement that explains what customer information an online retailer will collect and how the retailer might use that information.
E.g. “Our company’s privacy policy reassures customers that we only collect minimal information and we never sell email addresses to third parties.”

. Product feed > A file that contains a list of product inventory and product details. This file can be made available to other services in order to promote the products contained in the feed.

E.g. “We uploaded our company’s product feed into a search engine’s merchant database so our products would show up when they match a search.”

. Product recommendation engine > Software that suggests specific products to customers on a website, based on available information.
E.g. “The product recommendation engine on our bespoke furniture site suggests matching chairs for every table and desk.”

. Registration > The process of creating a customer account with an online retailer. The account holds personal information such as name, billing and shipping address, and payment details.

. Return policy > A statement that explains when, how and under what conditions a customer may return products purchased from the retailer.
E.g. “Our return policy, linked at the bottom of our website, explains that bespoke furniture cannot be refunded unless faulty.”

. SSL certificate > An SSL certificate is a file that is installed on a web server to encrypt sensitive information that is being transmitted - for example credit card details entered on a website. It also assures customers that a site is using a trusted and secure connection. Retailers can purchase an SSL certificate through a certificate authority.

.Shipping > The sending of purchased products to a consumer. Shipping may also refer to the additional fees charged by the retailer to cover the cost of delivery.
E.g. “During the checkout process, shipping is calculated based on the total weight of the furniture being purchased.”

. Shopping cart > The functionality functionality of an online store that lets visitors add multiple products to a single order.
E.g. “Having a shopping cart on your site is essential to allow users to browse and buy multiple items.”

. Stock keeping unit (SKU) > A unique identifier given to individual products to track inventory and differentiate between items for sale.
E.g. “Using SKUs has helped our business keep track of what stock we have in what location, so we can optimize inventory management.”

. Tax > In ecommerce, this refers to the total taxes that must be collected per local laws and policies as part of an online order.

III. Search Engine

. Actual cost per click (CPC) > Your actual cost-per-click (actual CPC) is the final amount you're charged for a click on your advert. You're often charged less - sometimes much less - than your maximum cost-per-click (max. CPC) bid.
E.g. “I’m willing to bid as high as $1.75 for my wedding photos ad, but luckily my actual CPC is only $1.60.”

. Advert (Ad) > A sponsored result that appears on a search engine results page (SERP). Ads are usually a few lines of text, and may include additional elements like a street address, reviews and phone numbers.

. Ad rank > A value that's used to determine an ad’s position in search results. Ad rank is calculated using your bid amount, the quality score (including expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
E.g. “Improving my advert’s relevance and increasing my bid helped me improve my ad rank.”

. Average ad position > The position or placement of your ad on the search engine results page (SERP). Search engines typically denote the highest position as ‘Position 1’. If your ad appears half the time in Position 1 and half the time in Position 2, your average ad position would be 1.5.
E.g. “My average ad position for my pet photos ad improved from 7 to 3—I’m thrilled!”

. Clickthrough rate (CTR) > The number of times people click an item in comparison to the number of times people see that item. For example, if your ad received 100 impressions and 3 clicks, your CTR is 3%. CTR can be used to gauge how well your keywords and ads are performing. While there are no specific guidelines, you should always be working toward improving CTR.
E.g. “I improved my CTR quite a bit when I added pricing info to my wedding photos ad - that clearly made more people want to click through.”

. Conversion rate > The ratio of conversions to visits, often used to measure digital performance. For example, if you have received 200 clicks and 5 conversions, your conversion rate is 2.5%.
E.g. “I improved my conversion rate by including the words ‘free consultation’ - a lot more people sign up now.”

. Cost-per-click (CPC) > The amount of money required to produce a single click on a digital advertisement.
E.g. “I pay a much higher cost per click on my wedding photos ad because there is more competition in that field.”

. Cost-per-conversion/Cost-per-acquisition (CPA) > The amount of money spent on advertising divided by the number of conversions gained from those adverts. Also refers to the pricing model where an advertiser pays for each specified acquisition - e.g. an impression, click, opt-in or sale.

. Goals/conversions > The total number of tracked, successful actions that website visitors complete.
E.g. “Once I started tracking conversions on my guest house website, I could see how manvisitors registered for a room online and subscribed to my newsletter.”

. Impression > A measure of the number of times an ad is shown - it doesn’t necessarily meansomeone clicked on it.
E.g. “I’m getting a lot of impressions on my baby photos ad, but not many people are clicking - I may need to rewrite it.”

. Keyword > A word or a phrase typed into a search engine, which businesses can target as part of their advertising campaigns.

. Landing page > The first page that a person sees when they reach your website - not necessarily the home page.
E.g. “I’m adding a coupon to my landing page so that my website visitors will be encouraged to buy.”

Maximum bid/Maximum CPC – The highest amount that you are willing to pay for one click on your ad.
E.g. “I’ll bid as high as $2.25, but that’s my maximum bid - I’m not made of money!”

. Organic listings > Results from a search engine query that are not paid adverts.
E.g. “I’m planning to hire a search engine optimization expert tohelp me improve my spot in organic listings someday, but for now investing in the paid listings has been a big success.”

. Pay-per-click (PPC) > An advertising model where advertisers pay when people click on their advert.
E.g. “I love the PPC model—I only pay when someone clicks on my ad!”

. Quality score > A variable, measured from 1 to 10, which is used to determine the order in which ads are listed on a SERP. Improving your quality score, by making your ads more relevant to the keywords you’re bidding on, can help you achieve better ad positions and lower prices for clicks.

. Query/search term > The word or phrase that a person types into a search engine in order to find what they’re looking for.
E.g. “When people use the search term ‘hairdresser’ they might be looking for tips on how to do it themselves or a service to do it for them.”

Search engine marketing (SEM) > A form of advertising that allows you to bid for your advertisement to show alongside search results for keywords.
E.g. “SEO is a long process, but using SEM helped me get a lot more website traffic really quickly.”

Search engine results page (SERP) > A list of results appearing in a search engine in response to a person’s search query. SERPs contain organic results as well as ads.
E.g. “My goal is to be on the SERP page when anyone searches for ‘wedding photographer Cardiff’.”

IV. Search Engine Optimization

. Algorithm > A set of rules used by computers to solve problems. Search engines use algorithms to determine the rankings on a search results page.

. ALT text > A word or phrase that describes the content of an image. This is displayed if an image is not loaded, and it also helps search engines to index a page.
E.g. “The homepage of my website features an image of a fruit and vegetable garden. I included ALT text ‘fruit and vegetables’ to describe it.”

Anchor text > The clickable text that forms part of a hyperlink.
For example, if clicking ‘Photo gallery’ on a webpage takes you to ‘’, then ‘photo gallery’ is the anchor text.

. Black hat > Manipulative or deceptive SEO tactics that optimize websites for search engines, not for people.
E.g. “I was especially careful to avoid any black hat SEO techniques; I didn’t want to hurt the ranking of my website in search engines.”

. Bot, crawler or spider > A program that browses and indexes content on the internet. This data is then used to help search engines deliver relevant search results.
E.g. “When I launched my website, I made sure that the pages were visible to search engine bots, so they could index my pages.”

. Destination page > The page being linked to from another page.
E.g. “If you click the link to ‘Gallery’, you’ll see a destination page full of images of our fruits and vegetables.”

. Internal links > Links from one page to another page within the same website.

. Meta description > A snippet of text in a web page’s code that describes the content of the page, and is used as the website’s description in a search engine results page.
E.g. “I write meta descriptions for each page of my website in case the search engine displays the page in the search results.”

. Meta keywords > A short list of words that describe the content of a webpage. These aren’t used by search engines.

. Ranking > A listing’s position on a search engine results page.

. Search engine optimization (SEO) > The practice of making changes to web pages, content, and the promotion of that content, to improve visibility in organic - or unpaid - search engine results.
E.g. “Investing in SEO helped my website get a higher ranking in search engine results.”

. Search engine results page (SERP) > A list of results appearing in a search engine in response to a person’s search query. SERPs contain organic results as well as ads.

. Title element > The title of a web page as indicated in the HTML. Also often used as the title of your page in a search engine results page.
E.g. “I pay careful attention to the title element of my web pages, to help search engines understand what the pages are about.”

. Web spam or spam > Techniques that are used by somewebsites to try and cheat their way to the top of search results, for example repeating keywords and paying other sites to link to yours. This is considered bad practice because truly relevant websites get buried in the results.
E.g. “I received email offers to rank first in Google search results but have turned them down because the techniques used are spam.”

. White hat > Tactics that optimize web pages for people, not for search engines. This is done by following best practices for creating good content and increasing search visibility.
E.g. “I only use white hat tactics to help search engines find my website.”

. XML sitemap > A list of all the web pages that make up your site. This helps search engines to understand your website.
E.g. “Adding a sitemap helped search engines understand the pages on my website.”

V. Web Analytics jargon buster

. Cookie > A file used by many web analytics tools to keep track of a user’s activity on a website. If a person clears their cookies or uses a different web browser, web analytics tools will see them as a different user.
E.g. “If cookies are enabled on her computer, your web analytics tool should be able to track how much time she spent on the Football Fanatic page.”

. Dimension > An attribute of a user or a session.
E.g. “I look at dimensions like ‘browser’, ‘region’ and ‘landing page’ to get a better understanding of who is interested in my King Arthur room.” (See ‘Common dimensions’ section)

. Metric > A measure of something, by quantity.
E.g. “I look at metrics like bounce rate, pages-per-visit and conversion rate to see how my guest house website is doing.” (see ‘Common metrics’ section)

. Pageview > A metric recorded each time a web page is loaded in a user’s browser.
E.g. “On average, every visit to my website has 20 pageviews. People seem to enjoy the page about my Football Fanatics room, which gets about 40% of the pageviews.”

. Session > A set of website interactions recorded for a user during a given time period. One session could be made up of several page views or downloads.
E.g. “There were 2,000 sessions on my website last month.”

. User > A person who visits your website or mobile app (some-
times referred to as a ‘visitor’).There are two types of users:

• New users - A person who has not visited your website before
• Return users - A person who has visited your website before

. Web analytics > The collection and analysis of data generated by user activity on websites or mobile apps. It helps with identifying ways to improve websites and marketing campaigns.
E.g. “I’m using web analytics tools to find out which room is more popular on my guest house website: King Arthur or Modern Romance.”

Common metrics

. Average session duration > The average length of a visit to a website, measured in minutes and seconds. In general, the longer the session, the more interested the visitor is.
E.g. “Ever since I launched video tours of all my rooms, my website’s average session duration went from 2 minutes to 8 minutes and 32 seconds!”

. Bounce rate > The percentage of visitors who navigate away from your site after viewing only one page.
E.g. “I added a welcome video to my site, but people seem toleave after a few seconds —the bounce rate is high. I guess they prefer my video room tours.”

. Conversion rate > The ratio of conversions to visits. In general, a higher conversion rate means greater success.
E.g. “After some website improvements, I was pleased to see that the conversion rate for my Modern Romance room jumped from 1% to 5%.”

. Goals/Conversions > The total number of tracked, successful actions that website visitors complete.
E.g. “Once I started tracking conversions on my guest house website, I could see how many visitors registered for a room online and subscribed to my newsletter.”

. Pages per session > The average number of pages viewed in a visit (also known as page depth). In general, the higher the number, the more engaged visitors are.
E.g. “Launching a guest testimonial page has really increased visitor engagement. My website’s average number of pages per session went from 3 to 12!”

. Pageviews > The total number of pages that users viewed on your website. This is sometimes referred to as ‘screenviews’ for mobile apps.
E.g. “There were 5,000 sessions on my website last month and 20,000 pageviews.”

. Revenue > The value of sales processed through an online shopping basket.
E.g. “If revenue from my Football Fanatic room continues atthis pace, I could retire by the time I’m 97.”

. Sessions/Visits > The total number of sessions on your website or app.
E.g. “Three thousand visitors came to my guest house website multiple times last month; I had more than 5,000 sessions!”

. Users/Visitors >* The total number of people who have come to your website or app.
E.g. “My guest house website had 3,000 visitors last month!”

Common dimensions

. Browser > The program used by a visitor to navigate the internet. Examples include Chrome, Firefox, Internet Explorer and Safari.
E.g. “I can use web analytics tools to see how many people are viewing my site on the Chrome or Firefox browsers.”

. Campaign > The specific marketing effort that drove a user to your website.
E.g. “Creating campaigns around keywords related to King Arthur has boosted my business.”

. Device type > The category of device being used by visitors, such as laptop, tablet or smartphone.
E.g. “My analytics tool shows me which device type people use to view my website—tablets are especially popular.”

. Exit page > The last page a user views before they leave your website.
E.g. “Analytics tells me my most frequent exit page is the one with the welcome video, so maybe it’s taking too long to load.”

. Keyword > The specific term a user searched for before they reached your website.
E.g. “The keywords ‘luxury romantic getaway’ are driving a lot of people to my site.”

. Landing page > The first page that a user views when they reach your website.
E.g. “People have started calling my guest house more frequently since I included the phone number on my landing page.”

. Language > The language settings of the user’s browser.
E.g. “A growing percentage of my website visitors have French as their browser’s default Language.”

. Location > The geographic region of the user. It’s possible to get location information down to city level.
E.g. “People in Northern England gravitate to my King Arthur room page, while people in Southern England seem more interested in the Modern Romance room.”

. Operating system > The operating system of the device that a visitor is using. Examples include Windows, Android and iOS.
E.g. “People using the iOS operating system seem to spend more time browsing my site.”

. Page > The specific page a user is viewing, often referred to by its URL.
E.g. “The most popular page on my website is the King Arthur room page.”

. Traffic source > The specific place that referred the user to your website, such as a search Engine or a social network. Many analytics tools, such as Google Analytics, allow for very detailed breakdowns of traffic sources.
E.g. “The top traffic source for my site yesterday was Twitter—my football video blog must have gone viral!”

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